IFA International Preview - 2020 SPECIAL EDITION

I NEWS I
Real business… face-to-face
Retailers and distributors from more than 50 countries will leverage
IFA Business, Retail & Meeting Lounges
In order to support industry and trade, meeting spaces in the
IFA Business, Retail & Meeting Lounges will be offered as part
of the IFA 2020 Special Edition. These B2B Lounges will be an
exclusive meeting-point for retailers and manufacturers, with
a relaxed atmosphere for efficient appointment coordination
and successful discussions.
The IFA Business, Retail & Meeting
Lounges enable meetings in a
relaxed atmosphere. Only preregistered
trade visitors are
admitted to this exclusive area in
the City Cube.
In addition to more than 200
pre-registered retailers and
distributors from Germany,
including representatives of EK/
servicegroup, Euronics, expert,
EP: Electronic Partner, Telering
and Media-Saturn Deutschland
GmbH, more than 250 international
retailers and trade visitors from
more than 50 countries have already
expressed interest in attending.
Meanwhile, Euronics Deutschland
eG is holding its annual general
meeting on 6 September at the
Berlin Exhibition Grounds.
Dirk Koslowski
IFA Director, Messe Berlin
PERSONAL,
TRUSTFUL CONTACT
IS AND REMAINS
AN ESSENTIAL
FOUNDATION
FOR SUCCESSFUL
BUSINESS
RELATIONS
“Personal, trustful contact is and
remains an essential foundation
for successful business relations”,
said Dirk Koslowski, IFA Director.
“Through the IFA 2020 Special
Edition, we would like to once
again provide the best possible
support to retailers and industry in
their preparations for the end-ofyear
business. The IFA Business,
Retail & Meeting Lounges are
the first opportunity to meet faceto-face
again and to coordinate
strategies with retail partners,"
Koslowski continued. "Even though
the dimension and brand variety of
this lounge area is inevitably limited
due to current circumstances,
the personal interaction is all the
more important.”
EK/servicegroup, as a longstanding
partner of IFA, is one
of the participating retail co-ops
looking forward to this opportunity.
Franz-Josef Hasebrink, CEO of EK/
servicegroup said, "To us, IFA is an
important driving force and always
a fixed date in our calendar. We will
be there again this year with our
team, taking into account the very
good security concept, in order to
learn about exciting new products
and innovations for our more than
4,000 affiliated retail partners. All
market participants benefit from
a strong IFA. For us as a Buying
Association and thus a creator
of networks between trade and
industry, IFA is very important."
For their part, key manufacturers
are throwing their support behind
the new IFA format, also present
at the Global Press Conference.
Matthias Ginthum, Chief Markets
Officer (CMO), BSH Hausgeräte
GmbH, said, “The world economy
has been badly hit by the pandemic.
The current developments give
hope that our home appliance
industry will recover somewhat
faster than other industries. It is
therefore all the more important
now to work together to offer
consumers attractive incentives.
IFA is and will remain the most
important showcase for trends and
innovations. As the market leader,
we are therefore taking advantage
of the alternative concept of IFA
2020 and will present new answers
and solutions for every consumer
need with our equipment and
digital services at the IFA Global
Press Conference on September
3.”
VIRTUAL MARKET PLACE
AND XTENDED IFA
SUPPORT PREPARATION
AND NETWORKING
By visiting the Virtual Market
Place, trade visitors can already
see who will be exhibiting, make
appointments and purchase tickets
for the IFA 2020 Special Edition.
Just before and during the event,
the virtual extension of IFA, IFA
Xtended Space, offers additional
networking options
SAFETY FIRST
While this preview edition
of IFA International is only
available in “soft” format, usage
restrictions will apply to the
print editions of the magazine
at the show itself.
Due to Covid-19 restrictions
and regulations, we kindly ask
that if you take a magazine, that
you do NOT pass it on, and do
NOT leave it lying in a place
where someone else can pick
it up.
Please either keep it in
your bag, or dispose of it
thoughtfully in an appropriate
rubbish bin.
Together, we can keep the virus
at bay
IIFA INTERNATIONAL • MONDAY 31 ST AUGUST 2020 7