IFA International 2020 Edition - Day 2

I NEWS I
New RETAIL
NEXT format
plans for retail
experiences
of the future
Retail has a future, but what will
it look like? How can retailers
benefit from changing consumer
behaviours? Why do digital
shoppers still visit stores? What
does phygital mean? And how
does omnichannelling work
best?
The new format IFA RETAIL
NEXT premieres at IFA 2020
Special Edition in a new format
which is a collaboration with the
retail consultants from Liganova,
a company that has worked on so
called phygital sphere, in which
customers enjoy omnichannel
sales experiences - digital and
physical.
Dr Marc
Schumacher
Liganova partner
Liganova partner Dr Marc
Schumacher will kick off
discussions on the prevalence
of technology and what this
means for the world of retail in
the coming years. Jan Toschka,
Retail General Manager Shell
DACH adds the perspective
of the transformation of
service stations to the session.
Following panel discussions will
look at how shared spaces work
in retail - connecting several
industries in one place, and a
summary of recent retail trends
in China
RETAIL NEXT takes place
today from 10.30 a to 12.50 pm
on the stages of IFA NEXT
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IFA GLOBAL
PRESS CONFERENCE
Ataraina Press Conference:
Saturday 5 September 10:15 am
Conference Room 3.2
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4 IFA INTERNATIONAL • FRIDAY 4 TH SEPTEMBER 2020
www.ifa-international.org