IFA International Day 3 Edition

DAY 3
SATURDAY 5 TH SEPTEMBER 2020
IFA GLOBAL
PRESS
CONFERENCE
Evolution
or revolution?
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THE ROADMAP FOR ELECTRICAL
RETAIL IS LAID OUT AT IFA 2020
NEWS
#02
INNOVATING
IN PRESENTATION…
BY HOLOGRAM
#04
MIELE -
REDISCOVERING
THE JOYS OF
COOKING
#06
EXCLUSIVE
INTERVIEW
JOCHEN POHLE
Head of BU – EK Home,
EK/servicegroup

I NEWS I
EDITORIAL
Richard Barnes
Editor-in-Chief,
IFA International
IFA 2020 Special Edition:
what visitors experience onsite
IFA 2020 Special Edition is into the final straight
today! Visitors who join the show onsite have
had the opportunity to experience the first global
industry gathering since the corona pandemic
began. Most importantly, IFA 2020 Special Edition
enables face-to-face meetings for building new
business contacts. Visitors are also enjoying a
range of real-life presentations and product
launches. For example, TCL has announced a
number of new high-end QLED TVs featuring a
new processor and pop-up cameras – enabling
videoconferencing, but ensuring intimacy for those
who fear “someone is watching them”. Haier group
launched a new AI-based cooking system, BSH
has a surprising new “PerfectDry” dishwasher,
Miele has launched a range of countertop coffee
makers… the list goes on.
What is more, as part of SHIFT Mobility meets
IFA NEXT, e-kick scooters, e-scooters, e-bikes
and cargo-pedelecs can be tested by visitors on
a specially designed track. Over the course of
the three days, the press conferences, Innovation
Engine stage and SHIFT Mobility Convention
add additional insights and news. Meanwhile,
journalists joining the show virtually via the
“Xtended Space” are able to get in touch with
speakers and exhibitors via the platform
LG CTO Dr I.P. Park appears on stage
in hologram form at IFA 2020
LG delivers a
holographic
presentation
Morning
by Jens
Heithecker Briefing
IFA Business, Retail &
Meeting Lounges 2020:
preparing for the end-ofyear
business
Welcome to Day 3 of the IFA
Special Edition. I am pleased
to say that this again is THE
place to do business in the runup
to Christmas. Indeed, after
many months without personal
meetings, IFA Business,
Retail & Meeting Lounges
2020 have finally presented
the opportunity for trade and
industry to meet face-to-face
and prepare for the end-ofyear
business in 2020. A large
number of international brands
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Executive Vice President
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IFA Executive Director
been a trusted partner for the
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the company’s key clients, will
be a real boon to the market.
And this partnership now
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At IFA 2020, LG Electronics presented
a new consumer experience unlike
any previous IFA show. LG CTO Dr
I.P. Park took to the stage in hologram
form to talk about “Life’s Good from
Home”, the company’s vision for the
future. LG’s future vision is centred
on the three core home values
of care, convenience and entertainment.
“These unprecedented times have made
us more uncertain about the future,”
said Dr Park, adding, “LG believes this
presents a unique opportunity to make
real change in the world by realising a
new potential for the home.”
LG’s AI platform, LG ThinQ, continues to
evolve, creating new services, solutions
and business models. “LG ThinQ is
the beating heart of our life-enriching
innovative experiences,” said Dr Park,
who went on to present LG’s CLOi
line of robots, that can provide a safe,
socially distant way to deliver services in
restaurants and hospitals.
Dr Kim Kyung-ho, executive vice president
of the LG’s Business Solutions Europe,
followed Dr Park on stage to introduce
LG ThinQ Home. An actual living space
and complete home solution in the South
Korean city of Pangyo known as Korea’s
Silicon Valley, ThinQ Home is a (totally
energy self-sufficient) real demonstration
of LG’s Life’s Good from Home vision as
the ideal future residence designed to
deliver a safer, more convenient lifestyle
through the company’s latest appliances
and IT technologies
2 IFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020
www.ifa-international.org

ADVERTORIAL
I NEWS I
2020 IFA Product Technology
Innovation Award winners unveiled
Global consumer electronics industry to gather pace, spurred by
consumption upgrade
As the industry reaches an inflection point due to the global health
crisis, the 2020 IFA Product Technology Innovation Award (IFA-PTIA)
winners have been announced, representing important product
technology innovations, and identifying key trends of the global
electronics industry.
8K and QLED TVs are taking centre stage,
healthy home appliances are achieving
explosive growth, small home appliances
are registering strong growth despite a weak
market environment, and wearable devices are
booming again.
The 2020 IFA-PTIA presented a total of 19
awards, going to 14 brands including Siemens,
Samsung, Midea, Panasonic, BOE, Electrolux,
CHiQ, Honor, Sony, LG, Philips, De'Longhi,
iRobot and Tecno in recognition of their groundbreaking
technology, design or applications in
products.
China-based global consumer electronics
brands have continued to be at the forefront of
innovation of the industry. Midea wins the “Smart
Kitchen Solutions Gold Award” for its new
Ifamily kitchen system and “User Experience
Innovation Product Gold Award” for its Air
Conditioning KFR-35GW/BP3DN8Y-XT100(1);
Honor wins “High-performance Innovative
Laptop Gold Award” for its MagicBook Pro and
“Outdoor Innovation Wearable Gold Award”
for its Watch GS Pro; BOE wins “Innovative
Display Technology Gold Award” for its Flexible
OLED Full-screen Display; CHiQ wins “Design
Innovation TV Gold Award” for its 75Q7ART 8K;
and Tecno wins “Camera Technology Innovation
Smartphone Gold Award” for its Camon 16
Premier.
Over the years, the IFA Product Technology
Innovation Award will continue to track global
consumer electronics products, empowering
the development of the industry.
Midea’s latest air conditioner
range adopts the 180-degree rotating air
duct technology which, coupled with a large
circulating air volume, solves a range of pain
points such as narrow air sweeping range, high
temperature in areas which cold air cannot
reach, sleep mode leading to high temperature,
and noisiness of other modes.
MagicBook Pro is the first of its kind in
terms of “lightness + performance” in the large
screen market. Thanks to excellent appearance
and screen quality, strong performance and
heat dissipation, comprehensive and balanced
configuration and featured multi-screen collaborative
experience, MagicBook Pro
is undoubtedly the most
versatile compact highperformance
laptop at
mainstream prices in 2020.
The Midea Ifamily system: stove,
ventilator and dishwasher, boasting intelligent
features and also working in linkage with each
other. All the Midea products can be connected
and controlled via the Midea Smart Home Meiju
app, delivering a digital intelligent kitchen.
The HONOR Watch GS
Pro is a sturdy and durable
GPS smartwatch that has
obtained 14 MIL-STD-
810G certifications. It
can withstand harsh
environments such as
low pressure, extreme
cold and heat, sand and
dust. Watch GS Pro has
over 100 work-out modes
and 25-day ultra-long battery
life. In addition to professional outdoor
functions, it boasts impressive performance
in health monitoring and smart functions. In
summary, it features innovative design concepts
and professional sports and health functions.
The Panasonic JX2 Series is
known for high-concentration nanoeX
purification technology that not only
actively purifies the air, kills numerous
viruses including coronavirus, but also
removes bacteria as well as common
household odours, as well as efficiently
decomposing harmful substances of
PM2.5. At the same time, the automatic
dust-exhausting cleaning robot cleans
and prevents mildew from the source and
ensure the air is always fresh.
LG 27GN950 is a latest flagship
gaming monitor, featuring a Nano IPS
screen with 4K resolution, DCI-P3
coverage of 98%, 10bit colour depth,
a screen refresh rate of 144Hz, and a
grayscale response time of 1ms (GTG). In
recent years, IPS has become a preferred
choice for many consumers looking
for screens with powerful all-around
performance.
De’Longhi D3G SB has keenly
captured the aspirations of the new
generation of young consumers for
coffee machines and pioneered the TBOI
De’Longhi mellowly extracted iced coffee
technology. D3G can make not only
traditional coffee that previous models do,
but also up to 20 kinds of summer special
drinks.
IIFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020 3

I NEWS I
ADVERTORIAL
Rediscovering the joy of cooking -
thanks to smart kitchen aids
Dr Reinhard Zinkann, Executive Director and Co-Proprietor of Miele,
explains new digital applications for the kitchen and how domestic
appliances can be kept up to date
Smart kitchen aids are trending as they make many aspects of our lives easier
for us. We asked Dr Reinhard Zinkann whether his company is showcasing
innovations that may be trend-setters.
Yes, absolutely. For a start, we are presenting
a broad range of products once again this
year: laundry care with Miele is becoming
even more sustainable and convenient. In
terms of dishwashers, we are showcasing
compact appliances which focus on urban
living in smaller apartments. What’s more, your
favourite coffee now tastes even better thanks
to Miele! I’m certainly seeing a megatrend in the
kitchen: digitalisation is opening up fascinating
new possibilities to enhance inspiration and
enjoyment when cooking – and to this end, we
have some really exciting features in store!
What are these specifically?
Allow me to explain in a little more detail: since
the start of the coronavirus
pandemic, we have all been
spending more time at home
– and in front of the cooker.
Cooking with fresh ingredients
and trying out something new
is very popular. Consequently,
we have seen high demand for
the recipe database provided
in the Miele app. However, our
own abilities in the kitchen
do not always live up to our
expectations! So the new
assistance systems we are
offering for baking, frying and
cooking can provide users with
a helping hand and inspiration
here.
What are these systems?
Firstly, there is Smart Food ID. Here, the camera
in the Miele oven identifies which dish I have
placed in the oven, then all I have to do is confirm
this and it will be cooked fully automatically – with
extremely reliable results, naturally. The second
assistance system is called Smart Browning
Control. It is our programme for cooking the
perfect pizza and is also camera-assisted. The
oven monitors how the pizza browns to identify
when it is done.
DIGITALISATION
IS OPENING UP
FASCINATING
NEW
POSSIBILITIES
TO ENHANCE
INSPIRATION
AND
ENJOYMENT
WHEN COOKING
Finally, when frying with our new induction
hobs, we have developed CookAssist. With
assistance from our app, CookAssist guides
you through the cooking process step by step,
notifying you on your smartphone when the
pan has reached the right searing temperature,
for example. It also lets you know when the
steak needs to be turned in the pan so that
it is cooked exactly how you like it – whether
rare, medium or well done. In addition to steaks,
CookAssist currently also helps with 14 other
recipes, such as chicken curry, rösti or pancakes.
And more recipes are constantly being added,
also thanks to our cooperation with KptnCook,
a highly successful and innovative start-up in
the cookery sector.
Doesn’t this curb creativity
somewhat?
Absolutely not. Experienced
cooks can work with our
appliances exactly how
they wish and set precise
temperatures within one degree
of accuracy. And this isn’t just
the case for ovens and hobs – it
also applies to steam ovens and
other combination appliances
from Miele. However, for those
who are less experienced
in the kitchen or who don’t
want to have to deal with all
the fine details of cooking the
new assistance systems are a
huge help. Not forgetting the
inspiration factor: I’m much more likely to try out
a new recipe if I know that it’s going to turn out
well thanks to Miele. I’m sure that lots of people
will rediscover the joy of cooking through these
digital features.
How many recipes have the digital aids
mastered?
Altogether, several dozen at present. But this is
just the start. We are continually expanding the
recipes offered.
Dr Reinhard Zinkann
Executive Director and Co-Proprietor of Miele,
sees great potential in new assistance systems
for cooking
So would it be better if I waited until Miele has
made a larger stock of recipes available?
There’s no need to put off a purchase for this
reason. New applications and assistance
systems are added to our customers’ appliances
via online updates. In practical terms, this means
that a 60 cm Miele oven with camera purchased
in 2019 can be upgraded to include Smart Food
ID in the coming year, and will then have more
functions than when it was new. Our customers
will therefore always be able to benefit from
brand new developments
IFA GLOBAL
PRESS CONFERENCE
Hall 1.2, 3.2, 4.2
© Miele
4 IFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020
www.ifa-international.org

I NEWS I
New products
announced for Candy,
Hoover and Haier
At the Haier group press conference on Thursday afternoon,
Yannick Fierling, European CEO of the group, made a number
of key announcements, ranging from innovations in the IoT
ecosystem to the launch of a number of new products and
solutions.
IFA 2020 was, according to Fierling,
the “ideal scenario to anticipate the
user experience the brand Haier
is working on”, with the launch of
a new range of connected wine
cellar and the debut in the built-in
segment, with the preview of a new
range of ovens, induction hobs and
hoods. The new Series 4 built-in
range is, says Fierling, the first and
only range of products fully Artificial
Intelligence-driven.
Candy continues its mission in
providing solutions to simplify
the consumers’ everyday life
with the launch of the new Nova
range of washing machines, that
further evolve the concept of
Smart Washing. Hoover focused
on wellness and healthy lifestyle,
proposing a series of innovations
for the care of the home and the
environment, with the launch of
a new wellbeing ecosystem line
– “H-abitat” – made up of a robot
vacuum cleaner, an air purifier and
a sensor .
Fierling spoke of the launch of the
new hOn App, which can manage all
the group’s products and services
with a single solution — flanked
by a series of major partnerships
with technology and digital service
providers, the latest of which is
the one signed with Vivino, that
Yannick Fierling - CEO, Haier Europe presents new Haier AI cooking range
will allow users to recognise and
catalogue thousands of wines,
to optimise the functionality and
experience of the Haier premium
range of Wi-Fi wine cellars.
"Haier is the world's first and only
IoT ecosystem brand", said Fierling,
adding, "We were also the fastest
growing company in Europe in
2019... and the growth continues"
IIFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020 5

I EXCLUSIVE INTERVIEW I
Challenges and
opportunities – the
roadmap for successful
business
Exclusive Interview - Jochen Pohle,
Head of Business Unit EK Home,
EK/servicegroup
The support of members during Covid-19 lockdown has
been one of the biggest challenges for EK/servicegroup. We
asked Jochen Pohle, Head of Business Unit EK Home how the
organisation tackled the issue.
Even in the run-up to the business
closures, we informed the dealers
about the immediate measures to
secure liquidity, such as talks with
banks and landlords, and provided
them with the corresponding
sample letters on topics such
as short-time work, exemption
regulations, immediate assistance,
tax hours, etc.
The suspension of invoice
settlements was then certainly one
of the most effective measures to
ease the tight liquidity situation. At
the same time, it was of course a
question of boosting e-business.
Within a very short time, we
installed online shops with the
dealers, pushed the connection to
our own and external marketplaces
such as Amazon and ran advertising
campaigns - especially on social
media. The message here: "We're
here for you online."
We then accompanied the
restart with an extensive range of
services, including health care. This
included the checklist for health
prevention as well as the supply of
breathing masks, cough protection
or disinfectant stands and the
expansion of contactless payment
options. And the video tutorial on
the production of self-made mouthnose
protection masks was not
missing either.
What will be the secrets to
successful business in the coming
months?
The most important thing is that in
the fight against the virus, we do
not allow ourselves to slacken our
distance and hygiene measures.
Furthermore, the current situation
shows us that we need to become
more flexible in many areas. What is
required is a better understanding
of customer needs and much faster
adaptation to changes in consumer
behaviour in times of crisis. To
achieve this, we need to get even
closer to our customers, especially
digitally. At the same time, it is
necessary to think and act much
more quickly when determining
assortments and delivery times.
Which product groups are moving
best at the moment?
In times of home office, the retreat
into the private sphere and the
questioning of basic attitudes to life,
products that make the home more
beautiful and more comfortable
are booming. In addition, there are
articles that support work from
your home desk. We are seeing
exceptionally good development
in kitchens and accessories. Large
and small electrical appliances are
also doing well.
What products do you expect to be
the “sweet spots” for Christmas?
In these times, people want more
than ever for themselves and their
loved ones to be doing well. We
therefore expect that there will
be a strong demand for wellness
articles and technical equipment
with the right mix of functionality
and emotional added value at
Christmas.
What are your thoughts about the
fact that IFA management has
decided to do a “real” show this
year, despite all the difficulties?
EXPANSION OF TP LINK'S
POPULAR DECO RANGE OF WIFI
MESH SETS
An update from TP Link's mesh system with Wi-Fi 6, the Deco
X96 2pack can cover an area of up to 560 sq m with Wi-Fi.
Deco X96 supports 6GHz band for lag-free data transfer with up
to 7800Mbit / s available for more than 200 devices. Through
the device's targeted increase in efficiency, it
ensures an expansion of capacity for parallel
running applications.
Thanks to this technology, bandwidth-intensive
experiences such as streaming TV, gaming
and smart home communication are possible
simultaneously
IFA GLOBAL
PRESS CONFERENCE
Hall 1.2 / Stand 211
The rapid expansion of digital
sales and communication
channels is undoubtedly a positive
consequence of the crisis situation,
but despite the mask, the personal
conversation is irreplaceable.
Business between people requires
trust, emotions and, from time
to time, a shared laugh. Thus,
networking in "real life" remains the
key to successful entrepreneurship.
Of course, always taking all
necessary precautions
ADVERTORIAL
6 IFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020
www.ifa-international.org

I TRADE TALK I
I PRODUCT SPOTLIGHT I
Panasonic’s German “Dream Team” at the Business, Retail & Meeting Lounge
area – (L-R) Managing Director, Kai Hillebrandt, with Sales Director, Michael
List and Head of PR, Michael Langbehn
Deals - face to
face at IFA
The IFA Business, Retail & Meeting Lounges have been
a major success at this year’s IFA Special Edition. Over
the three days of the show, this “trade only” area in the
City Cube enables meetings in a relaxed atmosphere.
In addition to the hundreds of
pre-registered retailers and
distributors from Germany,
including representatives of
EK/servicegroup, Euronics,
expert, EP:Electronic Partner,
Telering and Media-Saturn
Deutschland GmbH, more than
250 international retailers and
trade visitors from more than 50
countries registered to attend.
Participating brands include
Panasonic, Sinotunity GmbH,
Neato Robotics Inc., IDCP BV,
Simfer ic de vis Ticaret A.S.,
LG Electronics Deutschland
GmbH, Bleu Jour Sarl, Grundig
Intermedia GmbH and Beko
Deutschland.
The Business, Retail & Meeting
Lounges are supplemented
by a reseller area, which has
been bringing together trade
visitors and exhibitors as a
B2B marketplace for 20 years
in cooperation with the Global
Fairs TT fair.
In the Panasonic area, we spoke
with Kai Hillebrandt – Managing
Director for German speaking
countries at Panasonic – and
new Chairman of the Advisory
Board of the German Industry
Association gfu. He says the
team from Panasonic Germany
has been very busy throughout
the show: “It’s been a unique
chance to talk to all our business
partners. All the main players
are here from Germany’s
buying groups, but also from
a number of other countries”,
says Hillebrandt. “It is of vital
importance for us to have a
presence here. We are doing
business. But touching and
experiencing the products is
highly important, which is why
we are really looking forward to
IFA 2021.”
Meanwhile, Jessica Schnabel,
Public Relations Expert,
Grundig Intermedia GmbH, told
IFA International the show had
been a success for her company
– with back-to-back meetings in
the lounge with trade reps and
journalists
ADVERTORIAL
A revolutionary solution
for smelly shoes
For those tired of stinky shoes,
Creative Technology from Japan
has developed a solution thanks
to to its own brand ataraina.
More than 30 years of research and
production in the semiconductor
industry form the background of
this brand, which aims to make
everyday life easier with the help of
electrostatic technology.
Thanks to Deodorant One, ataraina
now provides the solution for bad
smelling shoes:
The user simply inserts the device
into the shoe and presses the
button. After only 15 minutes, up
to 90% of the bacteria in the shoe,
which are originally responsible for
the bad smell, are eliminated. It is
WHERE
TO GO IN
BERLIN
Entrecôte Gaststätten GmbH
Schützenstraße 5,
10117 Berlin Mitte/
Am Checkpoint Charlie
Tel: +49 30 20 16 54 96
info@entrecote.de
Metro: U Kochstrasse U6
RESTAURANT
The Entrecôte
also effective against Trichophyton,
the cause of athlete's foot.
The principle behind Deodorant
One is the "radical sheet", which
produces ozone and ions that break
down odour particles and bacteria.
UV rays, which are well known for
sterilising shoes, are effective only
on the sections exposed to light,
but Deodorant One has an effect
on the entire shoe's innersole
Hall 1.2 / Stand 206
IFA GLOBAL
PRESS CONFERENCE
Ataraina Press Conference :
Today at 10:15 am Conference Room 3.2
KEY SELLING
POINTS
Effective on entire interior
of shoe
Bespoke ozone technology
Environmentally friendly
The Entrecôte is a restaurant and brasserie
right in the heart of Berlin, reflecting the spirit of Paris. While the “brasserie lifestyle
spirit” can normally only be found in Paris, loved by many poets, writers and artists,
The Entrecôte has brought this esprit to life in Berlin.
You will find in their great offer of typically French cuisine, dishes such as saumon
fumé, escargots, foie gras, huitres fines de Claire. Entrecôte has maintained its
independence, and has not copied the interiors of its Parisian cousins. There is no
fake Art Deco here, the visitor is perfectly aware of being in Berlin. The modern and
elegant but very comfortable interior is a priority of the management. This does not
in the least impair the lifestyle, quite the opposite.This is what makes the Entrecôte so
real.
Monday to Friday from 11:30 am to midnight;
Saturday and Sunday from 5:30 pm to midnight
© Thomas Keller
IIFA INTERNATIONAL • SATURDAY 5 TH SEPTEMBER 2020 7