ITB Asia News - Day 3

I NEWS I
EDITORIAL
Richard Barnes
Editor-in-Chief,
ITB Asia News
Success beyond adversity
Welcome to day three of what has been a
unique “virtual” event. Over the course of
these days, buyers and exhibitors from all over
the world have come together to establish
high-quality networks, conduct business, and
share their knowledge.
The organisers can justifiably be proud to
have quickly pivoted to a fully virtual format
that has enabled them to maintain a position
as the leading travel trade show in the region.
Now more than ever it is vital to have this
opportunity for industry leaders around the
globe to come together virtually to share
insights, knowledge, and experience, to pave
the way for the future of the travel trade.
Despite ITB Asia’s brand-new format, the
virtual exhibition line-up has facilitated
business appointments, digital exhibition
booths, a business matching platform and
24/7 chat and call functions for exhibitors
around the world to engage with key clients
and partners. Being a global stage, the virtual
exhibition has featured new destinations
including Switzerland, the Kingdom of Saudi
Arabia, Monaco and Sapporo. Exhibitors from
hospitality and travel groups include Meliá
Hotels International, Radisson Hotel Group
and Wyndham Hotels & Resorts, to name just
a few.
As part of ITB Asia’s usual business matching
typically held on the exhibition floor, this year’s
Business Matching has been taking place on
a dedicated Business Matching portal. It’s
all part of an exceptionally successful new
recipe… Hats off to the organisers!
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Today's
by Katrina
Leung
Highlights
China
under the spotlight
As we “enter the final straight” of ITB
2020 Virtual, China is under the spotlight
in our conference series.
This morning at 9:50, we host China’s Session:
“How to Revive Homestays After the Pandemic?”
presented by Jennifer Li, EVP & Chief Business
Officer, Tujia. From aggressive pricing promotions
to engaging customers through latest social
media channels, how homestays and alternative
accommodations in China rethink and restart
their business might provide useful lessons for
the whole travel industry.
After this, China’s Session: “Welcoming tourists
back in China and what the world can learn from
China’s recovery” is presented by Jackey Yu,
Associate Partner, McKinsey & Company.
The COVID-19 outbreak in China and the rest of the
world has had a dramatic and lingering impact on
Chinese customers’ behaviours, with implications
Katrina Leung
Managing Director
of Messe Berlin (Singapore),
the organiser of ITB Asia
for travel brands in China and globally. Jackey will
share the latest insights from McKinsey’s recent
traveller sentiment survey to illustrate key trends
under the recovery in China’s travel and tourism
sectors, as well as the implications for tourism
entities in China and beyond to effectively capture
the demand recovery.
At 11:15, Brian Bergey, CEO & Co-Founder, Lost
Plate Food Tours looks at the Outlook for Tours
& Activities in China’s Market. As the first country
to be largely impacted by this year’s pandemic,
China has come a full circle in its preparedness
and recovery. With a case study of a China-based
tour operator, Lost Plate Food Tours, this session
discusses what areas of businesses in tours and
activities have changed during the pandemic,
what has recovered, and the proposed strategies
for the short- and long-term future.
Check out the programme, and take in as much
as you can!
2 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020
www.itb-asia-news.com