ITB Asia News - Day 3

DAY 3
FRIDAY 23 OCTOBER 2020
PLOTTING
THE PATH TO
RECOVERY
ITB ASIA 2020 VIRTUAL
BRINGS TOGETHER INDUSTRY
HEAVYWEIGHTS FOR A KNOCK-OUT
EVENT
CONFERENCE NEWS
#03
THE STATE
OF TRAVEL
IN APAC
MICE
#04
REIMAGINING
EVENTS IN
SINGAPORE…
AND BEYOND
#05
EXCLUSIVE
INTERVIEW
MARIBEL RODRIGUEZ
Senior Vice President,
Membership & Commercial,
World Travel & Tourism
Council (WTTC)

I NEWS I
EDITORIAL
Richard Barnes
Editor-in-Chief,
ITB Asia News
Success beyond adversity
Welcome to day three of what has been a
unique “virtual” event. Over the course of
these days, buyers and exhibitors from all over
the world have come together to establish
high-quality networks, conduct business, and
share their knowledge.
The organisers can justifiably be proud to
have quickly pivoted to a fully virtual format
that has enabled them to maintain a position
as the leading travel trade show in the region.
Now more than ever it is vital to have this
opportunity for industry leaders around the
globe to come together virtually to share
insights, knowledge, and experience, to pave
the way for the future of the travel trade.
Despite ITB Asia’s brand-new format, the
virtual exhibition line-up has facilitated
business appointments, digital exhibition
booths, a business matching platform and
24/7 chat and call functions for exhibitors
around the world to engage with key clients
and partners. Being a global stage, the virtual
exhibition has featured new destinations
including Switzerland, the Kingdom of Saudi
Arabia, Monaco and Sapporo. Exhibitors from
hospitality and travel groups include Meliá
Hotels International, Radisson Hotel Group
and Wyndham Hotels & Resorts, to name just
a few.
As part of ITB Asia’s usual business matching
typically held on the exhibition floor, this year’s
Business Matching has been taking place on
a dedicated Business Matching portal. It’s
all part of an exceptionally successful new
recipe… Hats off to the organisers!
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Today's
by Katrina
Leung
Highlights
China
under the spotlight
As we “enter the final straight” of ITB
2020 Virtual, China is under the spotlight
in our conference series.
This morning at 9:50, we host China’s Session:
“How to Revive Homestays After the Pandemic?”
presented by Jennifer Li, EVP & Chief Business
Officer, Tujia. From aggressive pricing promotions
to engaging customers through latest social
media channels, how homestays and alternative
accommodations in China rethink and restart
their business might provide useful lessons for
the whole travel industry.
After this, China’s Session: “Welcoming tourists
back in China and what the world can learn from
China’s recovery” is presented by Jackey Yu,
Associate Partner, McKinsey & Company.
The COVID-19 outbreak in China and the rest of the
world has had a dramatic and lingering impact on
Chinese customers’ behaviours, with implications
Katrina Leung
Managing Director
of Messe Berlin (Singapore),
the organiser of ITB Asia
for travel brands in China and globally. Jackey will
share the latest insights from McKinsey’s recent
traveller sentiment survey to illustrate key trends
under the recovery in China’s travel and tourism
sectors, as well as the implications for tourism
entities in China and beyond to effectively capture
the demand recovery.
At 11:15, Brian Bergey, CEO & Co-Founder, Lost
Plate Food Tours looks at the Outlook for Tours
& Activities in China’s Market. As the first country
to be largely impacted by this year’s pandemic,
China has come a full circle in its preparedness
and recovery. With a case study of a China-based
tour operator, Lost Plate Food Tours, this session
discusses what areas of businesses in tours and
activities have changed during the pandemic,
what has recovered, and the proposed strategies
for the short- and long-term future.
Check out the programme, and take in as much
as you can!
2 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020
www.itb-asia-news.com

I NEWS I
The State of Travel
in APAC: identifying
trends to prepare
for the road ahead
Angel Llull
Mancas
Vice President & Managing
Director, Asia Pacific,
Booking.com
© Spectrum Photography
Hermione
Joye
Sector Lead, Travel
and Vertical Search,
Google
Innovating
in a Pandemic
Paired with insightful data and analysis, Hermione Joye,
Sector Lead, Travel and Vertical Search, Google, shared, in
the first keynote of ITB Asia 2020 Virtual emerging trends that
travel companies should consider to navigate the road ahead.
“We just need to be resilient, adapt,
persevere, innovate, and test and
learn,” says Joye, adding, “Some of
the biggest travel success stories
have come out of similar crises,
like the economic crisis of 2008
when Airbnb was founded.”
Joye says the good news is that
despite the pandemic, there is pentup
demand, with one in two APAC
consumers now actually eager to
travel - a real shift in attitude from
the earlier mode of “wait-and-see”
to “I want to travel now, despite the
border restrictions”.
Leisure travel is, she says, currently
driving demand, with the number
one motivation being the “family
getaway”. She says that when
Google asked travellers what’s
important for them, they said
that “safety is the new brand and
flexibility and price is the new
loyalty”.
When it comes to bookings, Joye
says Google has witnessed an
acceleration towards OTAs: “If we
look at a market like China, for
example, we saw a huge increase
in the desire to book on OTAs
during COVID-19.”
To conclude, Joye notes that it's
critical to monitor trends and be up
to date with the current situation
when it comes to COVID-19
and restrictions, and the way
governments are responding to
it. Secondly, she underlines the
importance for stakeholders to
improve their digital presence.
Finally, she says stakeholders
need to communicate extensively,
making it clear to the customer
“what lengths they are going to
and what steps they’re taking to
ensure safety”
Watch the Keynote on replay
@ itb-community.com
In his keynote at ITB Asia 2020 Virtual, Angel Llull
Mancas, Vice President & Managing Director, Asia Pacific,
Booking.com looked at “innovating in a pandemic”.
He highlighted how the
industry can stay agile and
continue to leverage the
power of innovation in order to
respond to the new realities and
customer behaviours that have
emerged during this pandemic.
Llull Mancas quotes his
organisation’s recent research,
in which it was found that 65%
of people were “excited about
the possibility of travelling
again”. 61% were even more
appreciative of travel than they
were before the pandemic, and
61% said they would not take
travel for granted in the future.
Explaining four points in the
“new reality”, Llull Mancas said
the first was “how to instil trust
in the minds of travellers”.
The second factor is that of
being flexible: “We are living
in a context that is extremely
uncertain. A traveller might
plan a trip and may have to
change on the go. They want to
have the peace of mind that if
they want to cancel, they can.”
The third factor is how to adapt
and follow the new behaviours
of the travellers, as travellers
want to go to lesser populated,
and less crowded areas.
The fourth is that COVID-19
has created a new type of
customer. New digital nomads
may not always want to work
from home – but from other
locations, as long as they are
“laptop friendly”.
He concluded, “At the end of
the day we have to make sure
we install again that trust in
the mindset of the customers,
and that we are able to adapt
to the new behaviours, the new
reality, and the new needs”
Watch the Keynote on replay
@ itb-community.com
ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 3

I NEWS I
SAFE EVENTS
AT MARINA
BAY SANDS
Reimagining association
events in the COVID-19 world
MICE-centric webinars at ITB Asia set the tone
ITB Asia - in partnership with K.I.T. Group and Marina
Bay Sands - has organised three-days of webinars on
how to select a destination and organise a MICE event
in the “COVID-19 world”.
Destination image and the
financial benefits of organising
an event remain important. But
overall, the ability to implement
strict hygiene measures for
participants is becoming crucial,
as explained by three speakers in
the first day's session: Jocelyne
Mülli, Managing Director,
K.I.T. Group, Ailynn Seah, Vice
President of Sales-MICE and
Association for Marina Bay
Sands and Ilan Geva, CEO, Ilan
Geva & Friends.
How can the MICE industry
prosper in a COVID-19 world?
MICE have been hardest hit
during the pandemic, as they
normally gather a large number
of people together.
“It is a challenge, but with
increased connectivity and
technology, we can reduce
the risks,” says Jocelyne Mülli,
Managing Director of K.I.T.
Group, one of Europe’s largest
Professional Conference
Organisers.
Landing a destination for a MICE
event will certainly require much
more attention to a number of
issues, starting with, for example,
the ability to actually travel to the
destination - that includes the
question of visas, the difficulty to
navigate through local customs
and regulations and more.
Other evaluation points have
not fundamentally changed
compared to pre-COVID-19
events. Companies need to
identify logistics, transportation,
capacities, service availability as
well as benefits to their image
as a destination. However, this is
a bigger challenge in COVID-19
THE FLEXIBILITY
TO ADAPT TO A
NEW HEALTH
ENVIRONMENT
SUCH AS
PROPOSING
ALTERNATIVE
VENUES OR
POSTPONING
A DATE, AS
WELL AS THE
TRANSPARENCY OF
COMMUNICATION
ARE DETERMINANT”
times. Hotels or transport
capacities for example will
determine the level of health &
safety. The connection with local
authorities will also be crucial
in minimising possible friction
– between the necessity for
strict health measures and the
event itself. “The destination will
certainly be evaluated for future
events, but judging the way they
approach the organisation of an
event, the flexibility to adapt to a
new health environment such as
proposing alternative venues or
postponing a date, as well as the
transparency of communication
are determinant,” indicated Mülli.
Singapore has shown its
willingness to offer the best
conditions for MICE organisers
as soon as tourism normalisation
can be fully implemented.
Marina Bay Sands’ Ailynn
Seah demonstrated the kind
of events the hotel is able to
produce under strict protocol.
Hybrid events and 3D hologram
technology in a debate or the use
of technology in services – such
as catering – are now parts of
the “normal standards” that the
hotel proposes to MICE players.
For Ilan Geva, CEO, Ilan Geva
& Friends and an international
branding expert, selecting a
destination for MICE requires a
strategic plan involving public
authorities such as NTOS,
along with private players. With
MICE organisers, they can
then highlight the economic
and cultural impact of such an
event on the destination and
also include the entire region;
not only the convention venue.
Strengths and opportunities
versus weaknesses and threats
must always stand behind a
decision, he explained
“MICE will be back as professionals
from all across the globe need
to exchange”, Ailynn Seah, Vice
President of Sales-MICE and
Association for Marina Bay Sands
shares her optimism about the
future of tourism. The luxurious
property which has long been
the venue for ITB Asia offers strict
health protocols in order to reassure
anybody organising an event.
Thermal cameras at entrances,
permanent cleaning of all public
areas, disinfection of rooms with
virus-killing sprays, digital apps
to order food even for a buffet
formula… All is done to offer the
safest possible experience in the
hotel, the convention centre and its
mall. It’s the perfect example of how
Singapore can work under new
circumstances
Marina Bay Sands
SINGAPORE
RELEASES
A ROAD MAP
FOR SAFE MICE
Ever heard of the IRR? It is the
Singapore Tourism Board’s
newest acronym for Industry
Resilience Roadmap: a joint project
by Singapore Tourism Board
(STB), Singapore Association of
Convention & Exhibition Organisers
& Suppliers (SACEOS) and
Enterprise Singapore (ESG). The
IRR aims to strengthen Singapore’s
MICE industry by making the city
state “the MICE destination” in 2021.
“We aim to set Singapore apart
as the world’s leading destination
for safe, trusted and innovative
MICE events,” said Edward Koh,
Executive Director, STB, following a
presentation prior to ITB Asia
4 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020
www.itb-asia-news.com

I EXCLUSIVE INTERVIEW I
Solidarity in the private sector
set to drive industry out of
doldrums
Exclusive interview: Maribel Rodriguez, Senior Vice President, Membership
& Commercial at World Travel & Tourism Council (WTTC)
WTTC has been very active as the COVID-19 crisis progresses.
We asked Maribel Rodriguez, the organisation’s Senior Vice
President, Membership & Commercial, how important the role
of the organisation is in terms of helping the industry survive the
storm.
It’s crucial. WTTC has been very
active, because we represent the
private sector from the travel &
tourism industry, that has been one
of the most affected sectors. That’s
why we need to work all together to
take the same direction on the path
to recovery while promoting the best
practices and rebuilding the traveller
confidence.
How is WTTC evolving in these
times? What is changing in terms of
membership?
Members are very involved with
the work we are doing and are very
engaged in different areas including
our interactions with governments and
particularly our close collaboration
with the G20 group. It is in times like
this that they have highlighted the
importance of the work that we need
to do together as a sector and unite
on one goal.
A steering committe of top CEOs is
being formed to help streamline the
industry’s approach in these times.
Can you tell us more about this?
This group will help us recover at
least 100m jobs, in the framework of
a plan we put together at the request
of the Government of Saudi Arabia
which is the chair of the G20 group
this year. The steering committee
will be comprised of WTTC Member
CEOs and other business and
institutional leaders. We envision to
have different working groups that will
follow and execute on specific areas
such as opening air corridors, testing
and tracing, quarantines, vaccines
THESE ARE
CHALLENGING
TIMES FOR
OUR SECTOR
BUT WORKING
TOGETHER WE
WILL BE ABLE TO
RECOVER AND
COME OUT WITH A
MORE RESILIENT
AND REENERGISED
SECTOR.
and government affairs. These are
challenging times for our sector but
working together we will be able to
recover and come out with a more
resilient and reenergised sector.
What are the main activities of WTTC
in Asia at the moment?
We keep working with our members,
coordinating with other industry
stakeholders and collaborating with
governments around the world to
help restart travel in a safe and secure
manner. We need to remove travel
barriers and build back travellers’
confidence. We are very engaged in
communicating and promoting the
implementation of testing and tracing,
reducing and eliminating quarantines,
and implementing health and safety
protocols across all Travel & Tourism
sectors. We also aim to keep travellers
engaged and motivated with a
campaign called Together in Travel.
What are your thoughts about
the way ITB Asia 2020 is being
conducted?
This is an example of how the
tourism industry needs to keep on
working and promoting tourism as
it’s an important economical factor
for countries as well as a job-creator
sector that contributes with 10.3% to
the global GDP
Maribel Rodriguez
Senior Vice President,
Membership & Commercial
at World Travel & Tourism Council
ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 5

I ON-DEMAND CONFERENCE I
October 21 - October 26
ON-DEMAND
CONFERENCE
MICE DESTINATIONS TALKS
More details, click here
WORLDWIDE
Unlocking Possibilities with CVBs
Lesley Williams, Managing Director, BestCities Global Alliance
Jessica Chang, Director North Asia, Melbourne Convention Bureau
(MCB)
Christopher Zhang, Managing Director, PTC Express Travel
SOUTHEAST ASIA & INDOCHINA
Philippine MICE: Innovations and Best Practices
Jing Lagandaon, Chairman, PACEOS – Philippine Association of
Convention / Exhibition Organizers and Suppliers, COO, Global-Link
MP Events International Inc.
Agnes Pacis, VP, PACEOS, VP and General Manager, SMX Convention
Center
Maria Anthonette C. Velasco-Allones, COO, Tourism Promotions
Board
INDIA & SOUTH ASIA
Talk 1: The Future of MICE in India
S. Balasubramanian, President, IEIA – Indian Exhibition Industry
Association
INDIA & SOUTH ASIA
Talk 2: Post-COVID-19 Tourism & MICE Industry
Recovery
Kimarli Fernando, Chairman, Sri Lanka Convention Bureau (SLCB)
Dr. Susie Perera De Silva, Deputy Director General – Public Health
Services, Ministry of Health, Sri Lanka
Dileep Mudadeniya, CEO, Cinnamon Life, Vice President, John Keels
Group (moderator)
NORTH ASIA
The Outlook of MICE Travel in China’s Market
Kris Van Goethem, Managing Director, MICE, Leisure & Sport,
Thomas Cook China
Olivia Chen, CMO, Thomas Cook China
OCEANIA
Talk 1: Melbourne’s Innovation and Pursuit of
Connection: Differentiation on the Road to
Recovery and Growth
Julia Swanson, CEO, Melbourne Convention Bureau (MCB)
Peter King, CEO, Melbourne Convention and Exhibition Centre
(MCEC)
OCEANIA
Talk 2: The Future of Business Events: Recovery,
Resilience, and Innovation
Anna Hayward, Head of Auckland Convention Bureau, Auckland
Tourism, Events and Economic Development (ATEED)
Barbara Maple, President, Barbara Maple & Associates, Chair,
Auckland International Business Events Advisory Group (Moderator)
Steve Armitage, General Manager – Destination, Auckland Tourism,
Events and Economic Development (ATEED)
Lisa Gardiner, Global Manager Business Events, Tourism New
Zealand
EUROPE & AMERICA
Talk 1: What’s Next in the Constantly Changing
Business Events Industry
Matthias Schultze, Managing Director, German Convention Bureau
(GCB)
EUROPE & AMERICA
Talk 2: Regional Diversity as a Key to the Global
Competitiveness of the Destination in Post
Pandemic Era
Alexey Kalachev, CEO, Russian Convention Bureau (RCB)
Alexander Porodnov, CEO, ANO “Investment Promotion Agency of
the Sverdlovsk Region”
Pavel Mayorov, CEO, Krasnodar Region Development Corporation
NJSC
AFRICA
The Future of Incentive Travel in Africa: The
Barriers & Opportunities
Tes Proos, President, SITE Africa
Corné Koch, Head, Cape Town & Western Cape Convention Bureau
Frank Murangwa, Director of Destination Marketing, Rwanda
Convention Bureau
Jillian Blackbeard, CEO, The Victoria Falls Regional Association
TOURS & ACTIVITIES
More details, click here
INDIA & SOUTH ASIA
Talk 1: The Road Ahead in the New Normal &
Emerging Travel Trends
Daniel D’souza, President & Country Head, Leisure, SOTC Travel
INDIA & SOUTH ASIA
Talk 2: Destination Storytelling in India
Vijay Prabhat Kamalakara, Founder & CEO, Storytrails
NORTH ASIA
Talk 1: The Outlook for Tours & Activities in
China’s Market
Brian Bergey, CEO & Co-Founder, Lost Plate Food Tours
NORTH ASIA
Talk 2: Pre- and Post-COVID-19 Comparison of the
South Korean Travel Industry
Donggun Lee, Founder & CEO, MyRealTrip
NaeYoung (Sophia) Kwon, Business Development Lead –
Experiences, MyRealTrip
Baromi Kim, Business Development Lead – Key Accounts,
MyRealTrip
NORTH ASIA
Talk 3: Trends in Japan: Before COVID and After
COVID
Takahiro Noguchi, CEO, Beauty of Japan
EUROPE & AMERICA
Talk 1: The Pivot to Virtual and the Transformation
of Tours & Activities
Stephen Oddo, CEO & Co-Founder, Walks
EUROPE & AMERICA
Talk 2: Making Decisions During a Pandemic
Simone Gozzi, CEO & Co-Founder, City Wonders
DESTINATION MARKETING
More details, click here
The Marketing Gurus:
The New Normal in Destination Marketing: Insight
and Case Studies from the Front
Anna Au-Yeung, Global Head of Destination Marketing, Travelport
Sean Keliiholokai, Vice President Business Development, West
Hollywood Travel + Tourism Board
Tolene van der Merwe, Director – UK & Ireland, Malta Tourism
Authority
6 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020
www.itb-asia-news.com

I ON-DEMAND CONFERENCE I
The Marketing Gurus:
Destination Marketing Strategy Checklist:
How Data Plays a Critical Role in Today Travel
Marketing
Rochelle Chhaya, COO, OMD APAC
Maunik Thacker, Senior Vice President – Marketing, Marina Bay
Sands
The Marketing Gurus:
WeChat Marketing: A Complete Guide for
Overseas Travel Brands
Jiang Ting, Founder, Bridge86 & WeChat4Travel
The Marketing Gurus:
Marketing to Gen Z: What’s Next in Youth Travel?
Reene Ho-Phang, Founder & Managing Director, BrandStory Asia
The Marketing Gurus:
How to Create the Right Stories at the Right Time
to Reach Out to an Audience Dreaming of Travel
Nicola Eliot, Vice President, BBC StoryWorks APAC, BBC Global News
Anne Banas, Editor, BBC Travel, BBC Global News
The Marketing Gurus:
Rebounds and Revenge Travel
Martin Stoll, CEO, Sparkloft Media
The Marketing Gurus:
The New Storytelling Strategies for Destinations
in The Changing Social Media Landscape
Jonathan Sloan, EVP, Europe and Middle East Strategy, MMGY Global
Victoria Sanders, Director Travel, News UK
Nick Evans, Social and Digital Director, MMGY Hills Balfour
The Marketing Gurus:
Influencer Marketing and Social Media
Management for the Travel Industry
Kelly Beckwith, Co-Founder & Director, The Asia Collective
The Marketing Gurus:
Crisis Communications: Marketing a Destination
Amidst COVID-19
Elan Shou, APAC CEO, Ruder Finn Asia
The Marketing Gurus: Reimagining the Tours &
Activities Value Chain
Matthew Barker, Founder and CEO, Horizon Guides
The Marketing Gurus:
Reimagining Destinations for the Post-COVID
Travellers
Jake Haupert, Co-Founder & Chairman of Board, Transformational
Travel Council
Brian T. Mullis, Board Member, Transformational Travel Council
Joe Pine, Co-Founder, Strategic Horizons LLP, Strategic Thought
Leader, Stone Mantel, Lecturer (Part-time), Columbia University
School of Professional Studies
Anna Pollock, Founder, Conscious.Travel
HOTEL REVENUE
DISTRIBUTION SUMMIT
More details, click here
Can Hotels Save the Planet? Rethinking Hotel
Designs With Mother Nature in Mind
Clint Nagata, Founder & Creative Partner, BLINK Design Group
Guy Heywood, COO, Six Senses Hotels Resorts Spas
Allen Kerton, Design Principal & Partner, Coopers Hill
The Key to Recovery is Guest Satisfaction – Learn
How to Turn Detractors into Promoters
Benjamin Jost, Co-Founder & CEO, TrustYou
Steffen Wenz, CTO, TrustYou
How Revenue Management Has Evolved and
Where It is Today
Omkar Sen, Chief Revenue Officer, ZEN Rooms
Trends Hoteliers Need to Consider
Maria Taylor, Head of Hospitality, Asia Pacific, Amadeus
The Travel Journey – Past, Present and Future
Patrick Andres, Regional Vice President, Oracle Hospitality
The Future of Short-Term Vacation Rentals
Quirin Schwaighofer, Co-CEO & Co-Founder, MadeComfy
Moving Forward in the Midst of Crisis
Fenady Uriarte, Business Development Manager, South East Asia, STR
Leverage Big Data and Analytics to Predict Future
Market Demand
Amit Peshawaria, Head, Asia Pacific & Oceania, OTA Insight
Adapting for the Future of Hospitality
Rajeev Menon, President, Asia Pacific (Excluding Greater China),
Marriott International
PARTNER'S SESSIONS
More details, click here
Conference Partner’s Session:
What’s Next for Cruise?
Jiali Wong, Regional Manager, Asia, Cruise Lines International
Association (CLIA)
Conference Partner’s Session:
What Does It Mean to “Build Back Better”?
Introducing the Future of Tourism Coalition
Natasha Martin, Founder, Good Tourism (moderator)
Jeremy Sampson, CEO, The Travel Foundation
Jens Thraenhart, CEO, Mekong Tourism
Albert Salman, President, Green Destination
Conference Partner’s Session:
ASEAN Travel Readiness
Fazal Bahardeen, Founder & CEO, CrescentRating, CEO, HalalTrip
Raudha Zaini, Strategic Partnerships & Projects Lead, HalalTrip
Barkathunnisha Abu Bakar, Founder, Elevated Consultancy &
Training, Director, World Women Tourism, Associate, Murdoch
University (Singapore)
Nagesh Jaladi, Head of Retail and Commerce, Asia Pacific,
Mastercard
ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 7

I CONFERENCES I
Live Conferences
DAY 3 - FRIDAY, OCTOBER 23
09:50 AM - 10:10 AM
China’s Session: How to Revive Homestays After the Pandemic?
Jennifer Li, EVP & Chief Business Officer, Tujia
10:10 AM - 10:30 AM
China’s Session: Welcoming Tourists Back in China and What
the World Can Learn From the China’s Recovery
Jackey Yu, Associate Partner, McKinsey & Company
10:30 AM - 10:45 AM
5 Steps to Building a Post-pandemic Responsible Travel
Program and Why You Should Care
Elis Kodra, Director, CWT Solutions Group Asia Pacific
10:45 AM - 11:00 AM
C-Suite Talk: From Physical to Virtual Tours, Pre to Post Trips:
How Every Concept of Experiences Will Change
Wataru Futagi, President & CEO, VELTRA
11:00 AM - 11:15 AM
Startup Talk: The Importance of Technologies in the Hospitality
Industry for the Upcoming Generation of Travellers
Sakdidet Poolsawad “Pete”, CEO & Co-Founder, HandiGo
11:15 AM - 11:30 AM
China’s Session: The Outlook for Tours & Activities in
China’s Market
Brian Bergey, CEO & Co-Founder, Lost Plate Food Tours
11:30 AM - 11:45 AM
C-Suite Talk: Optimizing Your Platform for the Post-COVID-19 Era
Chen Ming-ming, Founder & CEO, KKDay;
Agnes Chiao, SEA Marketing Director, KKDay
11:45 AM - 12:00 PM
C-Suite Talk: Food & Beverage Tourism in a Post COVID-19 World
Erik Wolf, Founder & Executive Director, World Food Travel Association
(WFTA)
12:00 PM - 12:15 PM
Tours & Activities: Preparing for Recovery
Kasia Jawien, Director, Account Management, Activities, Expedia
Group
12:15 PM - 12:30 PM
Three Steps to Make Business Travel Sustainable
Teresa Matheson, Senior Director, Accounts Management, Egencia
12:30 PM - 12:45 PM
C-Suite Talk: The Changing Consumer’s Appetite for Experiences
Joost Timmer, Managing Director, iVenture Card International
12:45 PM - 1:00 PM
C-Suite Talk: In a VR-driven World, What Does It Mean to Have
an Event?
Daniel Wishnia, Chief Digital Transformation Officer, Aroundtown SA,
Co-Founder, Vivent
1:00 PM - 1:15 PM
MICE Insights: 3 Things I’ve Learned From Running a Virtual
Event and What It Means to Plan for a Hybrid Show
Iain Bitran, Executive Director, ISPIM - The International Society for
Professional Innovation Management
1:15 PM - 1:30 PM
C-Suite Talk: New Booking Strategies for Recovery
Chris Atkin, CEO, Rezdy
Watch all keynotes, live and on-demand sessions and replays
@ itb-community.com
*all live sessions will run in
Singapore time (UTC/ GMT+8)
© Messe Berlin GmbH
8 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020
www.itb-asia-news.com