ITB Asia News - Day 3

cleverdis

DAY 3

FRIDAY 23 OCTOBER 2020

PLOTTING

THE PATH TO

RECOVERY

ITB ASIA 2020 VIRTUAL

BRINGS TOGETHER INDUSTRY

HEAVYWEIGHTS FOR A KNOCK-OUT

EVENT

CONFERENCE NEWS

#03

THE STATE

OF TRAVEL

IN APAC

MICE

#04

REIMAGINING

EVENTS IN

SINGAPORE…

AND BEYOND

#05

EXCLUSIVE

INTERVIEW

MARIBEL RODRIGUEZ

Senior Vice President,

Membership & Commercial,

World Travel & Tourism

Council (WTTC)


I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

ITB Asia News

Success beyond adversity

Welcome to day three of what has been a

unique “virtual” event. Over the course of

these days, buyers and exhibitors from all over

the world have come together to establish

high-quality networks, conduct business, and

share their knowledge.

The organisers can justifiably be proud to

have quickly pivoted to a fully virtual format

that has enabled them to maintain a position

as the leading travel trade show in the region.

Now more than ever it is vital to have this

opportunity for industry leaders around the

globe to come together virtually to share

insights, knowledge, and experience, to pave

the way for the future of the travel trade.

Despite ITB Asia’s brand-new format, the

virtual exhibition line-up has facilitated

business appointments, digital exhibition

booths, a business matching platform and

24/7 chat and call functions for exhibitors

around the world to engage with key clients

and partners. Being a global stage, the virtual

exhibition has featured new destinations

including Switzerland, the Kingdom of Saudi

Arabia, Monaco and Sapporo. Exhibitors from

hospitality and travel groups include Meliá

Hotels International, Radisson Hotel Group

and Wyndham Hotels & Resorts, to name just

a few.

As part of ITB Asia’s usual business matching

typically held on the exhibition floor, this year’s

Business Matching has been taking place on

a dedicated Business Matching portal. It’s

all part of an exceptionally successful new

recipe… Hats off to the organisers!

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Today's

by Katrina

Leung

Highlights

China

under the spotlight

As we “enter the final straight” of ITB

2020 Virtual, China is under the spotlight

in our conference series.

This morning at 9:50, we host China’s Session:

“How to Revive Homestays After the Pandemic?”

presented by Jennifer Li, EVP & Chief Business

Officer, Tujia. From aggressive pricing promotions

to engaging customers through latest social

media channels, how homestays and alternative

accommodations in China rethink and restart

their business might provide useful lessons for

the whole travel industry.

After this, China’s Session: “Welcoming tourists

back in China and what the world can learn from

China’s recovery” is presented by Jackey Yu,

Associate Partner, McKinsey & Company.

The COVID-19 outbreak in China and the rest of the

world has had a dramatic and lingering impact on

Chinese customers’ behaviours, with implications

Katrina Leung

Managing Director

of Messe Berlin (Singapore),

the organiser of ITB Asia

for travel brands in China and globally. Jackey will

share the latest insights from McKinsey’s recent

traveller sentiment survey to illustrate key trends

under the recovery in China’s travel and tourism

sectors, as well as the implications for tourism

entities in China and beyond to effectively capture

the demand recovery.

At 11:15, Brian Bergey, CEO & Co-Founder, Lost

Plate Food Tours looks at the Outlook for Tours

& Activities in China’s Market. As the first country

to be largely impacted by this year’s pandemic,

China has come a full circle in its preparedness

and recovery. With a case study of a China-based

tour operator, Lost Plate Food Tours, this session

discusses what areas of businesses in tours and

activities have changed during the pandemic,

what has recovered, and the proposed strategies

for the short- and long-term future.

Check out the programme, and take in as much

as you can!

2 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020

www.itb-asia-news.com


I NEWS I

The State of Travel

in APAC: identifying

trends to prepare

for the road ahead

Angel Llull

Mancas

Vice President & Managing

Director, Asia Pacific,

Booking.com

© Spectrum Photography

Hermione

Joye

Sector Lead, Travel

and Vertical Search,

Google

Innovating

in a Pandemic

Paired with insightful data and analysis, Hermione Joye,

Sector Lead, Travel and Vertical Search, Google, shared, in

the first keynote of ITB Asia 2020 Virtual emerging trends that

travel companies should consider to navigate the road ahead.

“We just need to be resilient, adapt,

persevere, innovate, and test and

learn,” says Joye, adding, “Some of

the biggest travel success stories

have come out of similar crises,

like the economic crisis of 2008

when Airbnb was founded.”

Joye says the good news is that

despite the pandemic, there is pentup

demand, with one in two APAC

consumers now actually eager to

travel - a real shift in attitude from

the earlier mode of “wait-and-see”

to “I want to travel now, despite the

border restrictions”.

Leisure travel is, she says, currently

driving demand, with the number

one motivation being the “family

getaway”. She says that when

Google asked travellers what’s

important for them, they said

that “safety is the new brand and

flexibility and price is the new

loyalty”.

When it comes to bookings, Joye

says Google has witnessed an

acceleration towards OTAs: “If we

look at a market like China, for

example, we saw a huge increase

in the desire to book on OTAs

during COVID-19.”

To conclude, Joye notes that it's

critical to monitor trends and be up

to date with the current situation

when it comes to COVID-19

and restrictions, and the way

governments are responding to

it. Secondly, she underlines the

importance for stakeholders to

improve their digital presence.

Finally, she says stakeholders

need to communicate extensively,

making it clear to the customer

“what lengths they are going to

and what steps they’re taking to

ensure safety”

Watch the Keynote on replay

@ itb-community.com

In his keynote at ITB Asia 2020 Virtual, Angel Llull

Mancas, Vice President & Managing Director, Asia Pacific,

Booking.com looked at “innovating in a pandemic”.

He highlighted how the

industry can stay agile and

continue to leverage the

power of innovation in order to

respond to the new realities and

customer behaviours that have

emerged during this pandemic.

Llull Mancas quotes his

organisation’s recent research,

in which it was found that 65%

of people were “excited about

the possibility of travelling

again”. 61% were even more

appreciative of travel than they

were before the pandemic, and

61% said they would not take

travel for granted in the future.

Explaining four points in the

“new reality”, Llull Mancas said

the first was “how to instil trust

in the minds of travellers”.

The second factor is that of

being flexible: “We are living

in a context that is extremely

uncertain. A traveller might

plan a trip and may have to

change on the go. They want to

have the peace of mind that if

they want to cancel, they can.”

The third factor is how to adapt

and follow the new behaviours

of the travellers, as travellers

want to go to lesser populated,

and less crowded areas.

The fourth is that COVID-19

has created a new type of

customer. New digital nomads

may not always want to work

from home – but from other

locations, as long as they are

“laptop friendly”.

He concluded, “At the end of

the day we have to make sure

we install again that trust in

the mindset of the customers,

and that we are able to adapt

to the new behaviours, the new

reality, and the new needs”

Watch the Keynote on replay

@ itb-community.com

ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 3


I NEWS I

SAFE EVENTS

AT MARINA

BAY SANDS

Reimagining association

events in the COVID-19 world

MICE-centric webinars at ITB Asia set the tone

ITB Asia - in partnership with K.I.T. Group and Marina

Bay Sands - has organised three-days of webinars on

how to select a destination and organise a MICE event

in the “COVID-19 world”.

Destination image and the

financial benefits of organising

an event remain important. But

overall, the ability to implement

strict hygiene measures for

participants is becoming crucial,

as explained by three speakers in

the first day's session: Jocelyne

Mülli, Managing Director,

K.I.T. Group, Ailynn Seah, Vice

President of Sales-MICE and

Association for Marina Bay

Sands and Ilan Geva, CEO, Ilan

Geva & Friends.

How can the MICE industry

prosper in a COVID-19 world?

MICE have been hardest hit

during the pandemic, as they

normally gather a large number

of people together.

“It is a challenge, but with

increased connectivity and

technology, we can reduce

the risks,” says Jocelyne Mülli,

Managing Director of K.I.T.

Group, one of Europe’s largest

Professional Conference

Organisers.

Landing a destination for a MICE

event will certainly require much

more attention to a number of

issues, starting with, for example,

the ability to actually travel to the

destination - that includes the

question of visas, the difficulty to

navigate through local customs

and regulations and more.

Other evaluation points have

not fundamentally changed

compared to pre-COVID-19

events. Companies need to

identify logistics, transportation,

capacities, service availability as

well as benefits to their image

as a destination. However, this is

a bigger challenge in COVID-19

THE FLEXIBILITY

TO ADAPT TO A

NEW HEALTH

ENVIRONMENT

SUCH AS

PROPOSING

ALTERNATIVE

VENUES OR

POSTPONING

A DATE, AS

WELL AS THE

TRANSPARENCY OF

COMMUNICATION

ARE DETERMINANT”

times. Hotels or transport

capacities for example will

determine the level of health &

safety. The connection with local

authorities will also be crucial

in minimising possible friction

– between the necessity for

strict health measures and the

event itself. “The destination will

certainly be evaluated for future

events, but judging the way they

approach the organisation of an

event, the flexibility to adapt to a

new health environment such as

proposing alternative venues or

postponing a date, as well as the

transparency of communication

are determinant,” indicated Mülli.

Singapore has shown its

willingness to offer the best

conditions for MICE organisers

as soon as tourism normalisation

can be fully implemented.

Marina Bay Sands’ Ailynn

Seah demonstrated the kind

of events the hotel is able to

produce under strict protocol.

Hybrid events and 3D hologram

technology in a debate or the use

of technology in services – such

as catering – are now parts of

the “normal standards” that the

hotel proposes to MICE players.

For Ilan Geva, CEO, Ilan Geva

& Friends and an international

branding expert, selecting a

destination for MICE requires a

strategic plan involving public

authorities such as NTOS,

along with private players. With

MICE organisers, they can

then highlight the economic

and cultural impact of such an

event on the destination and

also include the entire region;

not only the convention venue.

Strengths and opportunities

versus weaknesses and threats

must always stand behind a

decision, he explained

“MICE will be back as professionals

from all across the globe need

to exchange”, Ailynn Seah, Vice

President of Sales-MICE and

Association for Marina Bay Sands

shares her optimism about the

future of tourism. The luxurious

property which has long been

the venue for ITB Asia offers strict

health protocols in order to reassure

anybody organising an event.

Thermal cameras at entrances,

permanent cleaning of all public

areas, disinfection of rooms with

virus-killing sprays, digital apps

to order food even for a buffet

formula… All is done to offer the

safest possible experience in the

hotel, the convention centre and its

mall. It’s the perfect example of how

Singapore can work under new

circumstances

Marina Bay Sands

SINGAPORE

RELEASES

A ROAD MAP

FOR SAFE MICE

Ever heard of the IRR? It is the

Singapore Tourism Board’s

newest acronym for Industry

Resilience Roadmap: a joint project

by Singapore Tourism Board

(STB), Singapore Association of

Convention & Exhibition Organisers

& Suppliers (SACEOS) and

Enterprise Singapore (ESG). The

IRR aims to strengthen Singapore’s

MICE industry by making the city

state “the MICE destination” in 2021.

“We aim to set Singapore apart

as the world’s leading destination

for safe, trusted and innovative

MICE events,” said Edward Koh,

Executive Director, STB, following a

presentation prior to ITB Asia

4 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020

www.itb-asia-news.com


I EXCLUSIVE INTERVIEW I

Solidarity in the private sector

set to drive industry out of

doldrums

Exclusive interview: Maribel Rodriguez, Senior Vice President, Membership

& Commercial at World Travel & Tourism Council (WTTC)

WTTC has been very active as the COVID-19 crisis progresses.

We asked Maribel Rodriguez, the organisation’s Senior Vice

President, Membership & Commercial, how important the role

of the organisation is in terms of helping the industry survive the

storm.

It’s crucial. WTTC has been very

active, because we represent the

private sector from the travel &

tourism industry, that has been one

of the most affected sectors. That’s

why we need to work all together to

take the same direction on the path

to recovery while promoting the best

practices and rebuilding the traveller

confidence.

How is WTTC evolving in these

times? What is changing in terms of

membership?

Members are very involved with

the work we are doing and are very

engaged in different areas including

our interactions with governments and

particularly our close collaboration

with the G20 group. It is in times like

this that they have highlighted the

importance of the work that we need

to do together as a sector and unite

on one goal.

A steering committe of top CEOs is

being formed to help streamline the

industry’s approach in these times.

Can you tell us more about this?

This group will help us recover at

least 100m jobs, in the framework of

a plan we put together at the request

of the Government of Saudi Arabia

which is the chair of the G20 group

this year. The steering committee

will be comprised of WTTC Member

CEOs and other business and

institutional leaders. We envision to

have different working groups that will

follow and execute on specific areas

such as opening air corridors, testing

and tracing, quarantines, vaccines

THESE ARE

CHALLENGING

TIMES FOR

OUR SECTOR

BUT WORKING

TOGETHER WE

WILL BE ABLE TO

RECOVER AND

COME OUT WITH A

MORE RESILIENT

AND REENERGISED

SECTOR.

and government affairs. These are

challenging times for our sector but

working together we will be able to

recover and come out with a more

resilient and reenergised sector.

What are the main activities of WTTC

in Asia at the moment?

We keep working with our members,

coordinating with other industry

stakeholders and collaborating with

governments around the world to

help restart travel in a safe and secure

manner. We need to remove travel

barriers and build back travellers’

confidence. We are very engaged in

communicating and promoting the

implementation of testing and tracing,

reducing and eliminating quarantines,

and implementing health and safety

protocols across all Travel & Tourism

sectors. We also aim to keep travellers

engaged and motivated with a

campaign called Together in Travel.

What are your thoughts about

the way ITB Asia 2020 is being

conducted?

This is an example of how the

tourism industry needs to keep on

working and promoting tourism as

it’s an important economical factor

for countries as well as a job-creator

sector that contributes with 10.3% to

the global GDP

Maribel Rodriguez

Senior Vice President,

Membership & Commercial

at World Travel & Tourism Council

ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 5


I ON-DEMAND CONFERENCE I

October 21 - October 26

ON-DEMAND

CONFERENCE

MICE DESTINATIONS TALKS

More details, click here

WORLDWIDE

Unlocking Possibilities with CVBs

Lesley Williams, Managing Director, BestCities Global Alliance

Jessica Chang, Director North Asia, Melbourne Convention Bureau

(MCB)

Christopher Zhang, Managing Director, PTC Express Travel

SOUTHEAST ASIA & INDOCHINA

Philippine MICE: Innovations and Best Practices

Jing Lagandaon, Chairman, PACEOS – Philippine Association of

Convention / Exhibition Organizers and Suppliers, COO, Global-Link

MP Events International Inc.

Agnes Pacis, VP, PACEOS, VP and General Manager, SMX Convention

Center

Maria Anthonette C. Velasco-Allones, COO, Tourism Promotions

Board

INDIA & SOUTH ASIA

Talk 1: The Future of MICE in India

S. Balasubramanian, President, IEIA – Indian Exhibition Industry

Association

INDIA & SOUTH ASIA

Talk 2: Post-COVID-19 Tourism & MICE Industry

Recovery

Kimarli Fernando, Chairman, Sri Lanka Convention Bureau (SLCB)

Dr. Susie Perera De Silva, Deputy Director General – Public Health

Services, Ministry of Health, Sri Lanka

Dileep Mudadeniya, CEO, Cinnamon Life, Vice President, John Keels

Group (moderator)

NORTH ASIA

The Outlook of MICE Travel in China’s Market

Kris Van Goethem, Managing Director, MICE, Leisure & Sport,

Thomas Cook China

Olivia Chen, CMO, Thomas Cook China

OCEANIA

Talk 1: Melbourne’s Innovation and Pursuit of

Connection: Differentiation on the Road to

Recovery and Growth

Julia Swanson, CEO, Melbourne Convention Bureau (MCB)

Peter King, CEO, Melbourne Convention and Exhibition Centre

(MCEC)

OCEANIA

Talk 2: The Future of Business Events: Recovery,

Resilience, and Innovation

Anna Hayward, Head of Auckland Convention Bureau, Auckland

Tourism, Events and Economic Development (ATEED)

Barbara Maple, President, Barbara Maple & Associates, Chair,

Auckland International Business Events Advisory Group (Moderator)

Steve Armitage, General Manager – Destination, Auckland Tourism,

Events and Economic Development (ATEED)

Lisa Gardiner, Global Manager Business Events, Tourism New

Zealand

EUROPE & AMERICA

Talk 1: What’s Next in the Constantly Changing

Business Events Industry

Matthias Schultze, Managing Director, German Convention Bureau

(GCB)

EUROPE & AMERICA

Talk 2: Regional Diversity as a Key to the Global

Competitiveness of the Destination in Post

Pandemic Era

Alexey Kalachev, CEO, Russian Convention Bureau (RCB)

Alexander Porodnov, CEO, ANO “Investment Promotion Agency of

the Sverdlovsk Region”

Pavel Mayorov, CEO, Krasnodar Region Development Corporation

NJSC

AFRICA

The Future of Incentive Travel in Africa: The

Barriers & Opportunities

Tes Proos, President, SITE Africa

Corné Koch, Head, Cape Town & Western Cape Convention Bureau

Frank Murangwa, Director of Destination Marketing, Rwanda

Convention Bureau

Jillian Blackbeard, CEO, The Victoria Falls Regional Association

TOURS & ACTIVITIES

More details, click here

INDIA & SOUTH ASIA

Talk 1: The Road Ahead in the New Normal &

Emerging Travel Trends

Daniel D’souza, President & Country Head, Leisure, SOTC Travel

INDIA & SOUTH ASIA

Talk 2: Destination Storytelling in India

Vijay Prabhat Kamalakara, Founder & CEO, Storytrails

NORTH ASIA

Talk 1: The Outlook for Tours & Activities in

China’s Market

Brian Bergey, CEO & Co-Founder, Lost Plate Food Tours

NORTH ASIA

Talk 2: Pre- and Post-COVID-19 Comparison of the

South Korean Travel Industry

Donggun Lee, Founder & CEO, MyRealTrip

NaeYoung (Sophia) Kwon, Business Development Lead –

Experiences, MyRealTrip

Baromi Kim, Business Development Lead – Key Accounts,

MyRealTrip

NORTH ASIA

Talk 3: Trends in Japan: Before COVID and After

COVID

Takahiro Noguchi, CEO, Beauty of Japan

EUROPE & AMERICA

Talk 1: The Pivot to Virtual and the Transformation

of Tours & Activities

Stephen Oddo, CEO & Co-Founder, Walks

EUROPE & AMERICA

Talk 2: Making Decisions During a Pandemic

Simone Gozzi, CEO & Co-Founder, City Wonders

DESTINATION MARKETING

More details, click here

The Marketing Gurus:

The New Normal in Destination Marketing: Insight

and Case Studies from the Front

Anna Au-Yeung, Global Head of Destination Marketing, Travelport

Sean Keliiholokai, Vice President Business Development, West

Hollywood Travel + Tourism Board

Tolene van der Merwe, Director – UK & Ireland, Malta Tourism

Authority

6 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020

www.itb-asia-news.com


I ON-DEMAND CONFERENCE I

The Marketing Gurus:

Destination Marketing Strategy Checklist:

How Data Plays a Critical Role in Today Travel

Marketing

Rochelle Chhaya, COO, OMD APAC

Maunik Thacker, Senior Vice President – Marketing, Marina Bay

Sands

The Marketing Gurus:

WeChat Marketing: A Complete Guide for

Overseas Travel Brands

Jiang Ting, Founder, Bridge86 & WeChat4Travel

The Marketing Gurus:

Marketing to Gen Z: What’s Next in Youth Travel?

Reene Ho-Phang, Founder & Managing Director, BrandStory Asia

The Marketing Gurus:

How to Create the Right Stories at the Right Time

to Reach Out to an Audience Dreaming of Travel

Nicola Eliot, Vice President, BBC StoryWorks APAC, BBC Global News

Anne Banas, Editor, BBC Travel, BBC Global News

The Marketing Gurus:

Rebounds and Revenge Travel

Martin Stoll, CEO, Sparkloft Media

The Marketing Gurus:

The New Storytelling Strategies for Destinations

in The Changing Social Media Landscape

Jonathan Sloan, EVP, Europe and Middle East Strategy, MMGY Global

Victoria Sanders, Director Travel, News UK

Nick Evans, Social and Digital Director, MMGY Hills Balfour

The Marketing Gurus:

Influencer Marketing and Social Media

Management for the Travel Industry

Kelly Beckwith, Co-Founder & Director, The Asia Collective

The Marketing Gurus:

Crisis Communications: Marketing a Destination

Amidst COVID-19

Elan Shou, APAC CEO, Ruder Finn Asia

The Marketing Gurus: Reimagining the Tours &

Activities Value Chain

Matthew Barker, Founder and CEO, Horizon Guides

The Marketing Gurus:

Reimagining Destinations for the Post-COVID

Travellers

Jake Haupert, Co-Founder & Chairman of Board, Transformational

Travel Council

Brian T. Mullis, Board Member, Transformational Travel Council

Joe Pine, Co-Founder, Strategic Horizons LLP, Strategic Thought

Leader, Stone Mantel, Lecturer (Part-time), Columbia University

School of Professional Studies

Anna Pollock, Founder, Conscious.Travel

HOTEL REVENUE

DISTRIBUTION SUMMIT

More details, click here

Can Hotels Save the Planet? Rethinking Hotel

Designs With Mother Nature in Mind

Clint Nagata, Founder & Creative Partner, BLINK Design Group

Guy Heywood, COO, Six Senses Hotels Resorts Spas

Allen Kerton, Design Principal & Partner, Coopers Hill

The Key to Recovery is Guest Satisfaction – Learn

How to Turn Detractors into Promoters

Benjamin Jost, Co-Founder & CEO, TrustYou

Steffen Wenz, CTO, TrustYou

How Revenue Management Has Evolved and

Where It is Today

Omkar Sen, Chief Revenue Officer, ZEN Rooms

Trends Hoteliers Need to Consider

Maria Taylor, Head of Hospitality, Asia Pacific, Amadeus

The Travel Journey – Past, Present and Future

Patrick Andres, Regional Vice President, Oracle Hospitality

The Future of Short-Term Vacation Rentals

Quirin Schwaighofer, Co-CEO & Co-Founder, MadeComfy

Moving Forward in the Midst of Crisis

Fenady Uriarte, Business Development Manager, South East Asia, STR

Leverage Big Data and Analytics to Predict Future

Market Demand

Amit Peshawaria, Head, Asia Pacific & Oceania, OTA Insight

Adapting for the Future of Hospitality

Rajeev Menon, President, Asia Pacific (Excluding Greater China),

Marriott International

PARTNER'S SESSIONS

More details, click here

Conference Partner’s Session:

What’s Next for Cruise?

Jiali Wong, Regional Manager, Asia, Cruise Lines International

Association (CLIA)

Conference Partner’s Session:

What Does It Mean to “Build Back Better”?

Introducing the Future of Tourism Coalition

Natasha Martin, Founder, Good Tourism (moderator)

Jeremy Sampson, CEO, The Travel Foundation

Jens Thraenhart, CEO, Mekong Tourism

Albert Salman, President, Green Destination

Conference Partner’s Session:

ASEAN Travel Readiness

Fazal Bahardeen, Founder & CEO, CrescentRating, CEO, HalalTrip

Raudha Zaini, Strategic Partnerships & Projects Lead, HalalTrip

Barkathunnisha Abu Bakar, Founder, Elevated Consultancy &

Training, Director, World Women Tourism, Associate, Murdoch

University (Singapore)

Nagesh Jaladi, Head of Retail and Commerce, Asia Pacific,

Mastercard

ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020 7


I CONFERENCES I

Live Conferences

DAY 3 - FRIDAY, OCTOBER 23

09:50 AM - 10:10 AM

China’s Session: How to Revive Homestays After the Pandemic?

Jennifer Li, EVP & Chief Business Officer, Tujia

10:10 AM - 10:30 AM

China’s Session: Welcoming Tourists Back in China and What

the World Can Learn From the China’s Recovery

Jackey Yu, Associate Partner, McKinsey & Company

10:30 AM - 10:45 AM

5 Steps to Building a Post-pandemic Responsible Travel

Program and Why You Should Care

Elis Kodra, Director, CWT Solutions Group Asia Pacific

10:45 AM - 11:00 AM

C-Suite Talk: From Physical to Virtual Tours, Pre to Post Trips:

How Every Concept of Experiences Will Change

Wataru Futagi, President & CEO, VELTRA

11:00 AM - 11:15 AM

Startup Talk: The Importance of Technologies in the Hospitality

Industry for the Upcoming Generation of Travellers

Sakdidet Poolsawad “Pete”, CEO & Co-Founder, HandiGo

11:15 AM - 11:30 AM

China’s Session: The Outlook for Tours & Activities in

China’s Market

Brian Bergey, CEO & Co-Founder, Lost Plate Food Tours

11:30 AM - 11:45 AM

C-Suite Talk: Optimizing Your Platform for the Post-COVID-19 Era

Chen Ming-ming, Founder & CEO, KKDay;

Agnes Chiao, SEA Marketing Director, KKDay

11:45 AM - 12:00 PM

C-Suite Talk: Food & Beverage Tourism in a Post COVID-19 World

Erik Wolf, Founder & Executive Director, World Food Travel Association

(WFTA)

12:00 PM - 12:15 PM

Tours & Activities: Preparing for Recovery

Kasia Jawien, Director, Account Management, Activities, Expedia

Group

12:15 PM - 12:30 PM

Three Steps to Make Business Travel Sustainable

Teresa Matheson, Senior Director, Accounts Management, Egencia

12:30 PM - 12:45 PM

C-Suite Talk: The Changing Consumer’s Appetite for Experiences

Joost Timmer, Managing Director, iVenture Card International

12:45 PM - 1:00 PM

C-Suite Talk: In a VR-driven World, What Does It Mean to Have

an Event?

Daniel Wishnia, Chief Digital Transformation Officer, Aroundtown SA,

Co-Founder, Vivent

1:00 PM - 1:15 PM

MICE Insights: 3 Things I’ve Learned From Running a Virtual

Event and What It Means to Plan for a Hybrid Show

Iain Bitran, Executive Director, ISPIM - The International Society for

Professional Innovation Management

1:15 PM - 1:30 PM

C-Suite Talk: New Booking Strategies for Recovery

Chris Atkin, CEO, Rezdy

Watch all keynotes, live and on-demand sessions and replays

@ itb-community.com

*all live sessions will run in

Singapore time (UTC/ GMT+8)

© Messe Berlin GmbH

8 ITB ASIA NEWS • FRIDAY 23 OCTOBER 2020

www.itb-asia-news.com

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