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EXTRA!<br />

EXTRA!<br />

Presenting the news stories<br />

featuring self serve car washes<br />

Facebook launches<br />

small business support initiative<br />

Skogie’s continues its<br />

expansion in Canada<br />

An October 15 Small Business Trends story<br />

reported that in a bid to help small businesses<br />

capitalize on the upcoming holiday shopping<br />

season, Facebook has launched its Season<br />

of Support initiative. With the new offering<br />

businesses conducting holiday promotions on<br />

Facebook or Instagram will receive free training,<br />

marketing support and insights.<br />

“The Season of Support is a three-monthlong<br />

initiative for small and medium-sized<br />

businesses (SMBs) to help them make the<br />

most of the upcoming holiday shopping season.<br />

The support package provides businesses<br />

with resources to strengthen connections<br />

with customers as well as boost sales.<br />

Facebook’s offering, according to the story,<br />

includes 11 weeks of education, resources,<br />

and training for small businesses. It is free of<br />

charge for businesses with a Facebook Page<br />

or Instagram business account. The Season of<br />

Support also includes:<br />

3 A free personalized marketing<br />

plan for your business<br />

3 Tips on boosting posts<br />

3 Free video training<br />

3 Promotional assistance<br />

3 Toolkits to help drive up holiday sales<br />

“The goal is to get your online presence<br />

ready, keep your audience engaged, increase<br />

sales, and manage your online presence,” the<br />

Small Business Trends story said. And you will<br />

be able to make this possible by learning with<br />

a full collection of videos so you can gain new<br />

skills. Additionally, you can come together in<br />

virtual events with your community to share<br />

insights and connect with entrepreneurs and<br />

small business owners.<br />

A fourth Skogie’s Car Wash<br />

is slated for Kelowna, British<br />

Columbia, according to an October<br />

5 Casanet story.<br />

No stranger to the industry, owner Dave Skolund built<br />

his first car wash 49 years ago and will be celebrating its<br />

50 anniversary next May.<br />

Dave’s sons, Chris and Jason Skoglund, are now operating<br />

the business, with its other three locations throughout<br />

British Columbia.<br />

The new location will offer a 160-foot tunnel car<br />

wash, 10 self-service bays, 15 vacuums, and a free vacuum<br />

token with every car wash purchase. It will also be<br />

home to a Canco gas station and convenience store.<br />

According to the story, Skogie’s is also offering memberships,<br />

which start at $35.99 per month, that will work<br />

at all Skogie’s tunnel car washes. Members will be able<br />

to get their car washed every day that their membership<br />

is active. Skogie’s is also planning a big celebration for its<br />

50th anniversary in the spring that will feature plenty of<br />

giveaways and specials for its clientele, the story said.<br />

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48 • FALL 2020

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