FALL2020_SSCWN_web
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Shane Larsen of<br />
COINLESS MOBILE<br />
Q<br />
How did Coinless come<br />
about?<br />
Shane: Jared, the founder of Coinless,<br />
bought his first self serve wash back in 2017.<br />
Although business was better than ever, he was<br />
frustrated by the need to constantly drive across<br />
town to help a customer or to issue a refund. Additionally,<br />
he saw happy customers drive up, pay<br />
for his services, and leave, without knowing anything<br />
about them and their experience or their<br />
loyalty to his wash. So, he started to work on an<br />
app that would provide a seamless payment and<br />
loyalty experience for the customer and benefit<br />
the car wash owner with real-time customer analytics<br />
and remote management features. We debuted<br />
at the International Carwash Association’s<br />
Car Wash Show in Nashville in 2019 and we are<br />
now at 125 car washes.<br />
Q<br />
Why should a self serve car<br />
wash owner consider offering<br />
an app to his or her<br />
customers?<br />
Shane: There is a ton of value and benefits for<br />
offering an app at their washes that were never<br />
possible before… With more and more people<br />
carrying less cash it’s something that we should<br />
look at and ask where the future of payments<br />
is headed. The data says the future is all about<br />
mobile payments. Some of the following features<br />
and benefits are great reasons for the self serve car<br />
wash owner to consider offering an app:<br />
• Gives customers a reason to keep<br />
coming back to your car wash<br />
through loyalty programs<br />
• Drives more revenue through wash<br />
club memberships and marketing<br />
• Contactless payments<br />
• Knowing your customers name,<br />
email and phone number<br />
• Ability to send promotions<br />
straight to customers’ phones<br />
• Ability to remotely start equipment<br />
and take care of customer issues<br />
• Brings in a new younger<br />
demographic of smartphone users<br />
Q<br />
Does the app somehow<br />
encourage loyalty to a<br />
specific car wash?<br />
Shane: Yes, we’ve taken a unique approach to<br />
help car wash owners drive loyalty at their wash<br />
and customize their customers’ rewards and experience.<br />
By utilizing innovative location services<br />
and “geofencing” technologies, the customer only<br />
sees the car wash location they are at, or the nearest<br />
wash to them when they launch the app. With<br />
a combination of onsite marketing, free/discounted<br />
first-washes, customizable monthly memberships,<br />
and a customizable point-based loyalty program,<br />
owners can easily cater to the needs of their<br />
customers and provide value that the wash down<br />
the street cannot.<br />
Q<br />
Have you noticed an uptick in<br />
demand since Covid-19?<br />
Shane: Yes, more than ever. Customers appreciate<br />
the convenience, benefits, and cleanliness<br />
of going mobile. Money is dirty. Being as “contactless”<br />
as possible is becoming more popular. Businesses<br />
want to be virus-proof and not handling<br />
cash or touching a bunch of buttons is helping<br />
MORE CUSTOMERS.<br />
MORE REVENUE.<br />
LESS EFFORT.<br />
ANY WASH<br />
No matter your equipment,<br />
we work with just about any<br />
equipment on the market.<br />
ANY PAYMENT<br />
Payments are made easily<br />
through credit or loyalty<br />
cards, and mobile.<br />
ANY LOCATION<br />
With one location or<br />
hundreds, tie all your data<br />
together to make managing<br />
your wash a breeze.<br />
651-439-5740 | washcard.com<br />
56 • FALL 2020
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