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INTERNATIONAL BUSINESS MADE EASY<br />
<strong>West</strong> <strong>Africa</strong> <strong>Connect</strong> | <strong>concept</strong>
IN OUR APPROACH TO DEVELOP AN IDENTITY FOR THE ‘MEET THE BUYER’ EVENT,<br />
WE CREATED A FRAMEWORK THAT INCLUDES:<br />
1. The style guidelines from WACOMP, as laid down in the ‘Branding and identity guidelines, June 2019’.<br />
2. The main objective of the event<br />
Style guidelines<br />
The style guidelines clearly <strong>def</strong>ine the colour scheme (shades of green) and font type (PF Beausans Pro) to be used.<br />
In the proposed brand identity, we stick to these guidelines and apply the colour scheme as well as the PF Beausans Pro font type.<br />
Background<br />
Objective<br />
The objective of the event is to establish business relations between <strong>West</strong> <strong>Africa</strong>n suppliers and regional and international buyers.<br />
That means the identity should first and foremost clearly put <strong>West</strong> <strong>Africa</strong> in focus.<br />
Furthermore, it should clearly communicate that it is about bringing parties together, to connect, to find a match, to meet and<br />
ultimately to do business, to trade. In that order. The online business matching database that will be created will facilitate buyers<br />
and sellers to find a matching partner and invite each other for a meeting. That can be either a virtual meeting or a physical meeting<br />
(depending whether the event will be hosted virtual or on-site). The result of the meetings should be concrete trade deals.<br />
Result<br />
In our effort to come up with an identity, we used the above inputs and are pleased to<br />
present you the following <strong>concept</strong> that we believe is an excellent match.
<strong>Connect</strong>ing <strong>West</strong> <strong>Africa</strong> to the world…<br />
The creative process<br />
Font: PF BeauSans Pro bold<br />
Colors:<br />
abc<strong>def</strong>ghijklm<br />
nopqrstuvwxyz<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
PMS 349 PMS 361
The identity<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
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<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Powered by<br />
Powered by
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Powered by<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Powered by<br />
Powered by
Match. Meet. Trade.<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />
et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />
massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />
eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />
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Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />
Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />
Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />
viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />
et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />
massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />
eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />
Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />
Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />
Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />
viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Powered by<br />
Powered by<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Match. Meet. Trade.<br />
Match. Meet. Trade.<br />
Match. Meet. Trade.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />
et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />
massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />
eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />
Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />
Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />
Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />
viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />
<strong>West</strong> <strong>Africa</strong><br />
connect<br />
Match. Meet. Trade.<br />
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />
et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />
massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />
eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />
Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />
Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />
Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />
Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />
viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />
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INTERNATIONAL BUSINESS MADE EASY
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