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INTERNATIONAL BUSINESS MADE EASY<br />

<strong>West</strong> <strong>Africa</strong> <strong>Connect</strong> | <strong>concept</strong>


IN OUR APPROACH TO DEVELOP AN IDENTITY FOR THE ‘MEET THE BUYER’ EVENT,<br />

WE CREATED A FRAMEWORK THAT INCLUDES:<br />

1. The style guidelines from WACOMP, as laid down in the ‘Branding and identity guidelines, June 2019’.<br />

2. The main objective of the event<br />

Style guidelines<br />

The style guidelines clearly <strong>def</strong>ine the colour scheme (shades of green) and font type (PF Beausans Pro) to be used.<br />

In the proposed brand identity, we stick to these guidelines and apply the colour scheme as well as the PF Beausans Pro font type.<br />

Background<br />

Objective<br />

The objective of the event is to establish business relations between <strong>West</strong> <strong>Africa</strong>n suppliers and regional and international buyers.<br />

That means the identity should first and foremost clearly put <strong>West</strong> <strong>Africa</strong> in focus.<br />

Furthermore, it should clearly communicate that it is about bringing parties together, to connect, to find a match, to meet and<br />

ultimately to do business, to trade. In that order. The online business matching database that will be created will facilitate buyers<br />

and sellers to find a matching partner and invite each other for a meeting. That can be either a virtual meeting or a physical meeting<br />

(depending whether the event will be hosted virtual or on-site). The result of the meetings should be concrete trade deals.<br />

Result<br />

In our effort to come up with an identity, we used the above inputs and are pleased to<br />

present you the following <strong>concept</strong> that we believe is an excellent match.


<strong>Connect</strong>ing <strong>West</strong> <strong>Africa</strong> to the world…<br />

The creative process<br />

Font: PF BeauSans Pro bold<br />

Colors:<br />

abc<strong>def</strong>ghijklm<br />

nopqrstuvwxyz<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

PMS 349 PMS 361


The identity<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

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<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Powered by<br />

Powered by


<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Powered by<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Powered by<br />

Powered by


Match. Meet. Trade.<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

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<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />

ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />

et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />

felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />

massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />

viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />

Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Powered by<br />

Powered by<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Match. Meet. Trade.<br />

Match. Meet. Trade.<br />

Match. Meet. Trade.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />

ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />

et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />

felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />

massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />

viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />

Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />

<strong>West</strong> <strong>Africa</strong><br />

connect<br />

Match. Meet. Trade.<br />

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo<br />

ligula eget dolor. Aenean massa. Cum sociis natoque penatibus<br />

et magnis dis parturient montes, nascetur ridiculus mus. Donec quam<br />

felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat<br />

massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate<br />

eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.<br />

Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus.<br />

Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.<br />

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.<br />

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus<br />

viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.<br />

Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.<br />

Powered by<br />

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INTERNATIONAL BUSINESS MADE EASY

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