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ISSUE # 41 The Attainment Issue featuring celebrity singer songwriter Lisa Yaro. Who's who artist to know Serg Garkus, Photogrphy editorials by Karl M. Lee and more. The last issue of the year 2020. We survived and are ready for the new year.

ISSUE # 41 The Attainment Issue featuring celebrity singer songwriter Lisa Yaro. Who's who artist to know Serg Garkus, Photogrphy editorials by Karl M. Lee and more. The last issue of the year 2020. We survived and are ready for the new year.

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“We would go out and feed the homeless. My

big picture idea for this is to have a bunch of

different artists throw concerts or events, and

all proceeds go to just strictly trying to help out

different cities and people in need. God has that

in mind for me to do. Those are big goal pictures.

All these little things are just steppingstones. I

am okay with making people uncomfortable

sharing my love for God. That's fine. I'm going

to stand in my truth.”

2017, she continued to push her efforts in

becoming the star he saw in her. Growing up in

the States and having to overcome having an

accent and being teased as a child, she shied

away from stardom, however her courage and

determination brought her to find her voice and

own style. She found her audience and just ran

with it.

Lisa being a strong and determined woman,

surely paid her dues to the music industry. She

would continue to write songs hoping that her

work would get picked up by a famous artist.

Sometimes you just need that one person to

take you to the next level. However, in this

business there are no guarantees. A record can

go as far as being picked up and recorded yet

would not be selected for an album.

Subsequently this would result in the writer not

being paid. These are lessons learned through

trial and error. But Lisa recounts:“I'm glad that

I went through those obstacles and those

experiences because the person that I am now,

shall not be tried today.”

I don’t want to call this sheer luck, but when

you position yourself in certain situations, that

little bit of luck can turn things around very

quickly. In wanting to pursue acting she had

the opportunity of being in the audience of Dr

Phil, or Judges shows in California. “I was that

enthusiastic member of the audience that was

like, "Oh yeah, whohoooo." I was spelling it.”

LOL. It is safe to say that acting was already

part of her. Having to experience theater in

college, she even caught the eye of film director

Russ Parr during the filming of Something Like

a Business in 2010 starring Kevin Hart, she

even had a few lines recorded even though they

were cut at the final release of the movie.

Though acting was fun, she continued to pursue

her music career knowing how much she has

sacrificed to get there. They usually say that it

takes 10 years to create an overnight sensation.

Well after 10 years of consistent work she

received a Grammy nomination for her work

with the singer Mya as her songwriter, and

made it on the Billboard charts even beating

Taylor Swift.

Listening to her story I can truly say that I can

relate. Having to lose her brother to Cancer in

2020 has proven to be a tough year for everyone,

nevertheless it may have been a blessing for

some. Lisa had the opportunity to travel to

Nigeria and work with some prominent names

in the industry. Upon her return, COVID

happened and all her plans came to a halt. But

God certainly works in mysterious ways, it may

have been a blessing in disguise. The plan was

to release her recent single in April of this year.

Alas, it could be the worse feeling when you

know the marketing company that is supposed

to work on your behalf left you the wolves.

Fortunately, with a little patience she was able

to acquire a team of hard-working individuals

who made the release of her latest single

happen. Leaving AWOL and signing with

Empire Distribution was probably the best

move for her career. Marketing were heavily

done in Nigeria, Lagos, Abuja, Kaduna, and the

UK. For Lisa, this was her biggest investment.

Amassing nearly two hundred thousand views

on YouTube alone we can confidently say that

her hard work has paid off.

www.creativmag.com | Nov - Dec 2020 | CREATIV | 51

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