SDEA Design & Display Directory 2021

Virtually all of the units are kept
well below eye level, which further
enhances the fluidity of the area.
They are multifunctional and
adaptable for a range of uses:
product displays, mirrors, window
features and kiosk stations.
Overhead, a series of illuminated
arches traverse the store and
highlight individual branded
sections. These narrow strips
of light run across the black
ceiling adding a touch of drama.
Otherwise, only spotlights
permeate the vast expanse
of dark ceiling. The bespoke,
interchangeable display system
extends between the arches and
consists of moveable components
to provide maximise flexibility. A
hero cube, as it’s been named,
constructed as part of the design
is positioned at the front of the
store to accommodate brand
take-overs, activation and
exclusive instore events. You can’t
fail to miss it as you traverse the
sales floor.
With its youthful, spatial appeal,
this great looking, stylish,
showstopper of a shop will remain
at the top of its game for some
time to come.
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