ITB Berlin News 2021 - Preview Edition
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I NEWS I<br />
ADVERTORIAL<br />
Slow adventure will bring visitors to experience Serbia's nature at their own pace in <strong>2021</strong>. Such as embracing the spectacular panoramas of Tara National Park<br />
What to expect<br />
from Serbia in<br />
@NTOS<br />
<strong>2021</strong>?<br />
VISIT<br />
BR AND CARD<br />
<strong>2021</strong> is Serbia's "year of slow adventure": a concept<br />
that highlights wandering, hiking and biking - for<br />
visitors to experience Mother Nature at her own<br />
pace. And also to plunge into Serbia's heritage and<br />
traditions.<br />
The National Tourism<br />
Organisation of Serbia<br />
(NTOS) focuses on four<br />
topics for its slow adventure<br />
concept:<br />
Nature Holidays, from the<br />
exploration of mountains<br />
and sparsely populated<br />
areas to villages and spas;<br />
Individual or small group<br />
activities such as hiking,<br />
biking, kayaking, fishing or<br />
cooking;<br />
Cultural and historical<br />
heritage in open, Covidsafe<br />
areas, including<br />
natural or architectural<br />
monuments and fortresses;<br />
Local gastronomy as<br />
an integral part of slow<br />
adventure with the tasting<br />
of specialties from all<br />
Serbian regions.<br />
Slow adventure is, according<br />
to the NTOS, the best way to<br />
meet the demand by tourists<br />
to get away from crowded<br />
areas. It champions leisurely,<br />
immersive journeys and<br />
heartfelt encounters in wild<br />
places and natural spaces,<br />
Slow adventure travellers<br />
take the time to pause<br />
and make eco-conscious<br />
travel choices, leaving<br />
no discernible footprint<br />
behind, interacting with<br />
local cultures and their<br />
natural rhythms, engaging<br />
with communities, and<br />
returning home with a finer<br />
appreciation of life.<br />
As the concept will bring<br />
tourists to lesser-known<br />
parts of the country, slow<br />
travel destinations offer<br />
multiple surprises for<br />
explorers, from wild food<br />
and wildlife to outdoor<br />
sanctuaries, enjoying<br />
human and nature-powered<br />
highlights.<br />
Covid-19 has claimed a<br />
"temporary victim" in Serbia.<br />
The Novi Sad Capital of<br />
Culture has been moved to<br />
2022, as authorities predict<br />
a full recovery for tourism<br />
by then. But any visitor is<br />
welcome to already come<br />
in <strong>2021</strong> to visit the laidback<br />
historical capital of<br />
the Vojvodina region on the<br />
Danube River<br />
PLUNGE DIGITALLY INTO<br />
THE FUTURE OF TOURISM...<br />
WITH THE BERLIN TRAVEL<br />
FESTIVAL<br />
The <strong>Berlin</strong> Travel Festival // Digital will take travel consumers into a<br />
journey to dream about future sustainable tours over four evenings<br />
of events.<br />
Between March 9 and 12, the digital<br />
festival will take the form of a two and<br />
a half hour online video show. It will run<br />
in parallel to <strong>ITB</strong> <strong>Berlin</strong> NOW <strong>2021</strong> and<br />
target a new generation of travellers<br />
implementing sustainable rules while<br />
on the move.<br />
Each evening at 7pm, the BTF Digital<br />
offers a mix of blog articles, a media<br />
library with films, tutorials and exciting<br />
travel lectures. Registered travellers will<br />
be able to enjoy a dozen programmes<br />
(lasting between 10 and 25 min) each<br />
evening. This represents a total of 50<br />
contributions and participants showing<br />
a wide selection of destinations,<br />
tour operators and branded tourism<br />
products.<br />
The Black Forest, North Rhine-<br />
Westphalia and Luxembourg will<br />
each partner for episodes. The Brand<br />
Profiles sessions will present, among<br />
others, Saxony, Hanover and Sylt. An<br />
offer of sustainable accommodation<br />
such as Bio Hotels, Green Tiny Houses,<br />
Destinature or the platform Good<br />
Travel will be on show, while original<br />
tour operators such as "We Hate<br />
Tourism Tours", WineStreet,<br />
Neue Wege and Intrepid will<br />
be presented.<br />
Experts and personalities<br />
will also debate, provide<br />
advice or talk about<br />
their experiences.<br />
Participants include<br />
Luise Morgeneyer<br />
(blogger and author),<br />
filmmakers Julia Nimke,<br />
Vincent Urban or Christo<br />
Foerster, Christine Thürmer,<br />
the "world's best" female hiker<br />
or mountain hiking guide Ana<br />
Zirner. They will all take viewers on a<br />
dreamed journey which hopefully will<br />
soon turn into reality !<br />
www.berlintravelfestival.com<br />
8 <strong>ITB</strong> BERLIN NEWS • TUESDAY 2 ND MARCH <strong>2021</strong><br />
www.itb-berlin-news.com
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