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ECONOMIC DEVELOPMENT “Leading innovators in advanced sectors have a role to play in driving the future of business events' long-term economic growth” or treatment for Covid-19 will spark confidence in travelling for business purposes. We remain committed to international business development and marketing efforts to keep Canada top of mind as event organisers adapt their research, planning and hosting efforts. “I mentioned that there is a lot of uncertainty in the world today, but what we know with certainty: business events, when they are aligned with a destination's sector strengths and outstanding value propositions, have the power to fuel economic resilience within the host organisation, within a community, and within the sector itself.” Business Events Canada is committed to keeping Canada top-ofmind in the global marketplace until the time is right for international business events to resume. “While we wait for that day, we will continue to lift our communities by sharing stories of innovation, ingenuity and inspiration. “Also, we will continue to spotlight the Canadian innovators and entrepreneurs who are making significant contributions to life sciences, technology, advanced manufacturing, agribusiness and natural resources industries. “We will remind the world that Canadians are both resilient and welcoming and that we will be ready to meet in person again when the time is right.” 28 | MEETINGS INTERNATIONAL | BIR No. 26 2020
RUNNING HEADER 2020 No. 26 MEETINGS INTERNATIONAL | BIR | 29
Page 1 and 2: No. 26 Nov/Dec 2020 €19 / SEK 165
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