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Farms & Farm Machinery #397

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COMPANY NEWS<br />

Left: The See and Spray is available on new John<br />

Deere 400 and 600 series sprayers<br />

right on target<br />

See & Spray spraying<br />

technology could lead to a<br />

reduction in input costs and<br />

decrease environmental<br />

impacts of farming<br />

See & Spray, a collaboration between John Deere and the<br />

University of Southern Queensland (USQ), is a vision-based<br />

precision spray technology that aims at detecting and removing<br />

weeds in fallowed ground.<br />

The system was first developed as an experimental technology<br />

by USQ three years ago and subsequently tested by John Deere<br />

across farms in the United States, Australia and Canada.<br />

The technology works through integrated cameras to detect<br />

green plants, which then automatically triggers a concentrated<br />

spray of herbicide on the weed.<br />

The targeted-spray solution also has an ability to switch to a<br />

traditional, high broadcast sprayer should the number of weeds<br />

in a field increase. The See & Spray can be switched between the<br />

two from within the sprayer cab, making it effectively a two-inone<br />

sprayer.<br />

The See & Spray is available on new John Deere 400 and 600<br />

series sprayers and can save up to 77 per cent of herbicide input<br />

costs, it says.<br />

USQ Centre of Agricultural Engineering director, professor<br />

Craig Baillie, says the technology is yet another example of how<br />

Australians can be at the forefront of new innovations in the<br />

AgTech space.<br />

“The University of Southern Queensland has a long history of<br />

focusing research on local farming issues that have relevance<br />

to Australian farmers and connecting this with large overseas<br />

markets,” Baillie says.<br />

“We work with industry and focus on solving problems<br />

through engineering solutions that will change farming practices.<br />

Our research is outcome-driven. This is the heart of what our<br />

team does.<br />

“Industry collaborations such as this assist to sustain the<br />

development of future technologies and products which will<br />

transform agricultural industries over the years to come.”<br />

John Deere Australia/New Zealand managing director, Luke<br />

Chandler, echoes Baillie’s assertions, saying that: “The path<br />

to greater efficiency, profitability and sustainability begins in<br />

the paddock.<br />

“It is through these types of collaborations that we can create<br />

practical, simple-to-use tools and technologies that save time<br />

and input costs, and reduce impact on the natural environment,<br />

for a higher performing farm sector.”<br />

See & Spray will be available to purchase from mid-2021.<br />

Left: Augmenta products can be purchased from OzValue<br />

Ag Australia-wide from its base in Ballarat, Victoria<br />

tech<br />

boost<br />

CNH Industrial has<br />

taken a stake in ag tech<br />

company Augmenta, and<br />

its Australian partner has<br />

welcomed the change<br />

C<br />

NH Industrial will become a strategic partner to agricultural<br />

technology companies Augmenta and Bennamann after<br />

taking minority stakes in both.<br />

Based in France, Augmenta uses a roof-mounted system with<br />

multispectral 4K cameras to scan paddocks during farming<br />

operations and uses artificial intelligence to calculate what the<br />

crop needs in terms of fertiliser or other protective products.<br />

The Augmenta real-time technology not only analyses crop<br />

conditions but also compensates for factors such as light levels,<br />

which may impact its analysis.<br />

CNH Industrial’s minority stake acquisition in Augmenta<br />

follows an announcement on the same by the latter of an<br />

$8 million funding round that was led by CNH Industrial.<br />

Augmenta chief executive and founder, George Varvarelis, says<br />

the company is excited to collaborate with CNH Industrial.<br />

“They share our vision of ‘Green Technology without Silos’ and<br />

are determined to help us provide solutions to empower all<br />

farmers, regardless of the size of their land or their preferred<br />

tractor brand,” he says.<br />

Augmenta’s technology will be available globally through the<br />

AgXtend portfolio – which can be integrated into the precision<br />

agriculture platforms of Case IH and New Holland.<br />

In Australia, Augmenta will still be distributed through its<br />

Australian supplier, OzValue Ag <strong>Machinery</strong>, with sales head<br />

Mitch Blackmore saying he is optimistic about the future of the<br />

partnership.<br />

“[The acquisition] doesn’t change too much with us and<br />

Augmenta,” he says.<br />

“If anything, it probably strengthens the relationship we have<br />

with them and how we will be able to do our business.<br />

“We’ve been dealing with these guys for two or three years<br />

now and we’ve got a really good relationship with them so I look<br />

forward to what could come ahead,” he says.<br />

CNH Industrial has also acquired a minority stake in<br />

Bennamann, a developer of technologies to capture and<br />

repurpose fugitive methane emissions from agricultural and<br />

other sectors.<br />

Based in Newquay, UK, Bennamann uses its technology to<br />

process greenhouse gases into liquid fugitive methane for<br />

distribution and use as a renewable biofuel.<br />

The minority stake acquisition will see CNH Industrial become<br />

Bennamann’s exclusive strategic agricultural technology partner<br />

worldwide.<br />

Bennamann chief executive Matt Hague says his company is<br />

very excited to be working with CNH Industrial.<br />

“The synergies between our two companies in terms of our<br />

commitment to clean energy and helping farmers drive down<br />

emissions and become more sustainable are clear,” he says.<br />

“CNH Industrial’s investment is going to help Bennamann<br />

accelerate growth and also brings to the company a wide range<br />

of manufacturing, supply chain and operational expertise.<br />

“We have big plans for the future and this backing, from one of<br />

the world’s pre-eminent agriculture technology providers, is a<br />

key moment for us,” he says.<br />

18 Trade<strong>Farm</strong><strong>Machinery</strong>.com.au THE TRACTOR YOU WANT IS NOW EASIER TO FIND

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