Farms & Farm Machinery #397

HORTICULTURE
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NEXT STEP
The nature of their technology means Swan Systems can
maintain customers from any location.
The bulk of Swan’s business is in South Australia but they also
have plenty of clients in WA and Australia’s eastern states, plus
countries including New Zealand, United States and Gaylard’s
native Zimbabwe, he says.
After a “steady increase” in customers since the
commercialisation, Gaylard says he is happy with how Swan
Systems has evolved and hopes to continue the product’s
expansion in the coming years.
“It took a couple of years to build the Cloud-based product and
we’ve had a steady increase since then,” he says.
“It starts off slowly then starts picking up as people get used to
it and as we gradually add features and improve the product.
“It’s at a stage now where it’s really beginning to take off.
“We haven’t lost a customer yet so once people take it on,
they stay with it.”
Being able to “talk back to control systems” and bringing in
different sensor data are among Swan’s immediate plans for
product development. While Swan will “not try and reinvent the
wheel”, Gaylard says they are also looking at how the product
can integrate with others into the future.
“We’re very keen on collaboration and fitting in with other
products and I think that’s the way the industry is going,”
he says.
“People want things that talk to each other, so I think being part
of that ag-tech ecosystem is where we would be heading.”
1/2/3. Swan is a decision support system
that helps farmers manage their irrigation
and fertiliser programs via a Cloud-based
platform
4. Ivor Gaylard, Swan’s chief operating officer
and head of product development
The effect on a farmer’s
bottom line is significant
and measurable.
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