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Waikato Business News April/May 2021

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

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WAIKATO BUSINESS NEWS <strong>April</strong>/<strong>May</strong> <strong>2021</strong><br />

15<br />

Te Waka chair Hamish Bell says border<br />

restrictions appear to have highlighted<br />

under-investment in people and skills<br />

<strong>Waikato</strong> businesses<br />

more optimistic<br />

Regional economic development agency<br />

Te Waka’s second <strong>Waikato</strong> <strong>Business</strong><br />

Sentiment Survey shows business<br />

owners and managers are significantly<br />

more optimistic about their sector and<br />

the region’s economic performance than<br />

they were six months ago, but remain<br />

less confident in the country’s economic<br />

performance as a whole.<br />

Conducted in partnership<br />

with local authorities,<br />

chambers of commerce,<br />

regional tourism operators,<br />

business associations and other<br />

economic development organisations,<br />

the survey provides<br />

insights to the performance of<br />

business in the prior six-month<br />

period and is an indicator of<br />

confidence looking ahead.<br />

Between February 15 and<br />

March 12, 565 responses were<br />

collected online. This was consistent<br />

with the August 2020<br />

survey (589) and had a greater<br />

response rate than the ANZ<br />

National <strong>Business</strong> Confidence<br />

Survey. Both surveys calculate<br />

net confidence by subtracting<br />

the percentage of those<br />

who believe the economy will<br />

improve from those who feel<br />

the economy will deteriorate.<br />

Te Waka chair Hamish Bell<br />

said feedback from respondents<br />

across <strong>Waikato</strong> shows a<br />

marked increase in net confidence<br />

in the economy for the<br />

six months ahead for their own<br />

business (34 per cent), their<br />

sector (from -10 per cent to 11<br />

per cent) and the region (from<br />

-14 per cent to 11 per cent).<br />

Confidence in New Zealand’s<br />

economy increased from -31<br />

per cent to -3 per cent.<br />

Thirty-three per cent of<br />

respondents reported increased<br />

sales for the full 2020 calendar<br />

year compared to 2019,<br />

and 45 per cent are forecasting<br />

increased sales compared<br />

to the same period last year,<br />

particularly in health services,<br />

manufacturing and<br />

construction.<br />

Bell said stronger sales have<br />

contributed to a more robust<br />

outlook for manufacturing,<br />

construction and retail trade;<br />

however, supply chain issues,<br />

increasing price of goods, and<br />

skills shortages - notably in<br />

management and specialised<br />

technical skills - are affecting<br />

productivity in construction,<br />

manufacturing, primary industries<br />

and transport.<br />

“The Covid-19 border<br />

restrictions appear to have<br />

highlighted under-investment<br />

in people and skills. Not only<br />

demand for skills but inability<br />

to meet that demand is a disturbing<br />

trend.”<br />

<strong>Waikato</strong> Regional Council<br />

principal economist Blair<br />

Keenan said that for all the<br />

concerns about the effect of the<br />

border closures on the ability<br />

to access suitable labour, 48<br />

per cent of respondents identified<br />

the shortage of skilled<br />

New Zealand residents as a<br />

problem, compared to just four<br />

per cent who thought it was a<br />

problem of a lack of skilled<br />

immigrants.<br />

“A better understanding of<br />

precisely what kind of skills<br />

we’re lacking is an important<br />

piece of information that needs<br />

to be explored,” said Keenan.<br />

Bell said while it’s encouraging<br />

to see businesses investing<br />

in business, financial,<br />

personnel and continuity planning,<br />

there are still about 25 to<br />

50 per cent of businesses with<br />

11 or more employees who<br />

do not have planning tools in<br />

place, and 45 to 72 percent of<br />

small businesses of up to 10<br />

employees without planning<br />

tools.<br />

He said the region was<br />

also seeing the impact of supply-side<br />

issues on both import<br />

and export industries, with<br />

58 per cent of respondents<br />

in those sectors considering<br />

raising prices.<br />

Overall, the <strong>Waikato</strong><br />

economy has<br />

weathered the<br />

Covid-19 recession<br />

better than we<br />

might have feared a<br />

year ago when the<br />

prospect of mass<br />

unemployment and<br />

deflation seemed a<br />

real threat.<br />

Keenan said the emergence<br />

of supply-side issues “have the<br />

potential to derail the recovery,<br />

for example through higher<br />

inflation and a subsequent policy<br />

response from the Reserve<br />

Bank of New Zealand”.<br />

Hospitality and tourism are<br />

still bearing the brunt of Covid-<br />

19, having recorded 74 per<br />

cent reduced sales, and 17<br />

per cent of these recorded<br />

50 per cent or more reduction<br />

in sales. “The hospitality<br />

and tourism sector sees<br />

its prospects remaining relatively<br />

bleak, with two-thirds<br />

of respondents expecting<br />

business to worsen in the<br />

coming months.”<br />

The survey pre-dates<br />

the announcement of a<br />

trans-Tasman bubble, and<br />

Keenan said the benefits of<br />

the bubble for the <strong>Waikato</strong><br />

region may not be all positive.<br />

“Setting aside public<br />

health issues, domestic<br />

tourism is important to the<br />

sector in <strong>Waikato</strong>, and the<br />

re-introduction of international<br />

options may effectively<br />

increase competition<br />

for the domestic market.<br />

“Overall, the <strong>Waikato</strong><br />

economy has weathered the<br />

Covid-19 recession better<br />

than we might have feared<br />

a year ago when the prospect<br />

of mass unemployment<br />

and deflation seemed a real<br />

threat.”<br />

However, he cautions<br />

that while it is encouraging<br />

that <strong>Waikato</strong> businesses<br />

are optimistic about the<br />

region’s economic outlook,<br />

the recovery remains both<br />

patchy and fragile.<br />

Bell agrees. “It’s encouraging<br />

that the survey and<br />

personal engagement with<br />

industry indicate broad<br />

optimism, noting the natural<br />

strengths of <strong>Waikato</strong><br />

as a region, but we need to<br />

remain cautious about the<br />

concept of ‘the calm before<br />

a storm’.<br />

“We can’t afford to<br />

become complacent. I’ve<br />

seen several economic<br />

downturns from the inside<br />

and hearing first-hand from<br />

businesses across the region<br />

of the challenges they are<br />

facing as the months have<br />

progressed.<br />

“Having said that, the<br />

data expertly informs the<br />

big picture for our region<br />

but with clear, tactical<br />

detail, which helps <strong>Waikato</strong><br />

have a stronger voice in<br />

advocating to government<br />

for support, with a clear<br />

message and one voice for<br />

<strong>Waikato</strong> business.”<br />

The <strong>Waikato</strong> <strong>Business</strong><br />

Sentiment Survey will continue<br />

to be conducted sixmonthly,<br />

online. Te Waka<br />

uses the survey insights to<br />

guide its economic development<br />

work and delivery<br />

of business support services<br />

across <strong>Waikato</strong>, alongside<br />

regional partners.<br />

Briggs to step<br />

down<br />

Hamilton City Council Chief<br />

Executive Richard Briggs will<br />

leave the organisation when<br />

his contract expires in mid-<br />

October. Briggs joined the<br />

organisation from Fonterra in<br />

2012 as chief financial officer,<br />

and was appointed chief<br />

executive in 2014 during<br />

Julie Hardaker’s mayoralty.<br />

Briggs said he intends<br />

staying in Hamilton close to<br />

family and friends but has no<br />

plans to remain in the local<br />

government sector.<br />

Meanwhile, the council has<br />

a new general manager<br />

growth. Blair Bowcott, who<br />

has been on the council<br />

senior leadership team<br />

since 2007, will take up the<br />

position at the end of <strong>May</strong>,<br />

replacing Jen Baird who has<br />

a new role as chief executive<br />

of the Real Estate Institute of<br />

New Zealand (REINZ).<br />

8.9 percent rates<br />

rise for city<br />

Hamilton City Council has<br />

agreed to prepare a 10-<br />

year budget based on a<br />

compliance targeted rate of<br />

4.5 percent and a general<br />

rate increase of 4.4 percent.<br />

The decision will mean an<br />

average annual rate rise of<br />

8.9 percent across the city.<br />

New chair for TGH<br />

<strong>Waikato</strong>-Tainui has<br />

appointed Hinerangi<br />

Raumati-Tu’ua as chair<br />

of Tainui Group Holdings<br />

(TGH), the commercial<br />

investment arm of the iwi.<br />

Raumati-Tu’ua (<strong>Waikato</strong>,<br />

Ngaati Mutunga) took<br />

up the role at the start of<br />

<strong>May</strong>, with outgoing chair<br />

Sir Henry van der Heyden<br />

retiring by rotation. Raumati-<br />

Tu’ua was appointed to<br />

the board in November<br />

2017. She is a fellow of<br />

the Institute of Chartered<br />

Accountants, a member<br />

of the New Zealand Order<br />

of Merit, the current chair<br />

of Paraninihi Ki Waitotara<br />

Incorporation and Moana<br />

NZ, and a director of<br />

Sealord, Watercare and<br />

several iwi commercial<br />

entities. In 2017 she was<br />

named the Maori Woman<br />

<strong>Business</strong> Leader of the Year.<br />

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Procuta Associates<br />

Urban + Architecture<br />

Contact us 07 839 6521<br />

www.pauaarchitects.co.nz

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