Business Action | Midsummer 2021
Midsummer 2021 issue of the independent North Devon-based business magazine covering news on business and enterprise in the area. This issue announces the winners of the Business Action North Devon Business Awards 2021 plus features on a number of new business and details of the upcoming BBxpo business-to-business exhibition and our Business Activists answering your business questions. And there's news of businesses of every size and sector from the communities across North Devon.
Midsummer 2021 issue of the independent North Devon-based business magazine covering news on business and enterprise in the area. This issue announces the winners of the Business Action North Devon Business Awards 2021 plus features on a number of new business and details of the upcoming BBxpo business-to-business exhibition and our Business Activists answering your business questions. And there's news of businesses of every size and sector from the communities across North Devon.
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NEGLIGENCE KICKSTART<br />
Direct mail goes digital<br />
The Stannp.comDirectMail<br />
Platformisdesignedtofitevery<br />
shapeandsizeofbusiness,<br />
enablingthoselookingtosend<br />
lettersorpostcardstoreachany<br />
globaldestinationefficiently.<br />
Stannpsupportsthree<br />
separateworkflowsasstandard:<br />
➤ VirtualPrinter:upload<br />
singleorbatchletterswhich<br />
arepremadeandjustneed<br />
printingandsending.<br />
➤ BulkSender:useStannp’s<br />
webinterfacetouploaddata<br />
listsanddesigntemplatesto<br />
createpersonalisedmail<br />
pieces.<br />
➤ API:connecttoStannp<br />
programmaticallyand<br />
dispatchmailaspartofan<br />
omnichannelmarketing<br />
strategy.<br />
Stannpchargesatthepointof<br />
dispatchandthereareno<br />
subscriptionsorhidden<br />
charges.Themoreyousend,<br />
thecheaperitbecomes.<br />
Thissavesclientstimeand<br />
moneyforallformsofprinted<br />
andpostedcommunications.<br />
Whethersendinganinvoice,<br />
marketingcampaign,political<br />
campaign,notificationofworks<br />
orabirthdaycard,Stannpcan<br />
handleitforyou.<br />
Value-added tools<br />
Theplatformoffersmany<br />
usefulfeaturesandfreevalueaddedtoolssuchas:<br />
➤ PostcodeRadiusSearch<br />
➤ RealTimeTracking<br />
➤ Engagementtrackingwith<br />
QRcodes<br />
➤ DataCleaning<br />
➤ Variableimageandtext<br />
personalisation<br />
While some say print is dead, others are using the power of print and<br />
especially direct mail very effectively. Stannp in Barnstaple is leading<br />
a revolution in direct mail in the UK, USA and Canada to deliver<br />
impressive results for clients. How does it achieve this? Read on . . .<br />
Secure systems<br />
Stannpisrated100%by<br />
independentcybersecurityrisk<br />
assessorSecurityScorecard.Itis<br />
alsoISOcertifiedfor27001and<br />
9001,whichfocusesonQuality<br />
ManagementSystemandData<br />
Security.Itrecognisesthe<br />
importanceofdatasecurityand<br />
appliesstrictsecurityprotocols<br />
andprocedures,managedbyits<br />
headofcompliance.<br />
Global coverage<br />
Stannphasmultipleproduction<br />
facilitiesintheUK,USand<br />
Canadaandcandispatchmail<br />
globallyandsavemoneyby<br />
printingincountryand<br />
maximisingpostagediscounts.<br />
Stannpaimstobecome<br />
marketleaderandgotobrand<br />
forpostalcommunications<br />
globally.Itwillachievethisby<br />
focusingonfourcoreareas:<br />
1. Exceptional quality<br />
Ithasdevelopedaquality<br />
strategy,initiatingtraining,<br />
communicatingclear<br />
expectationsandinstigatinga<br />
continuousimprovementethic<br />
throughoutthebusiness.This<br />
initiativeinvolvesalllevelsof<br />
stafffrommanagingdirector<br />
throughtofront‐line<br />
employeesinqualitycontrol<br />
workshopsandcustomer<br />
servicetrainingprogrammes.<br />
Stannpmeasuresthisyearon<br />
yearthroughcustomersurveys<br />
againstitsqualityobjectives<br />
andmonth-on-month<br />
retentionofclients.TheStannp<br />
teamarepassionateabout<br />
progressionandinnovation.<br />
2. Guarantee capacity<br />
AsStannpgrows,itwantsto<br />
continuetodeliveritsclients’<br />
businessobjectives.Ithas<br />
movedfroma24-hour<br />
productionscheduletosamedaydispatch.Itpridesitselfon<br />
havingnoassetfinance,which<br />
meansitcaninvestinmailing<br />
equipment,upscalingand<br />
productionfloorprintto<br />
serviceitsgrowingclientbase.<br />
Yearonyear,Stannp<br />
continuestoupgradeitsserver<br />
infrastructureandincrease<br />
performancetoachieveoptimum<br />
QueriesPerSecond(QPS).<br />
3. Deliver technology<br />
Stannp’sfocusistodisruptthe<br />
marketbycontinuingtocreate<br />
andoffertechnologythatmeets<br />
andsurpassestheexpectations<br />
ofclients.Itaimstodeliveran<br />
on-demand,at-scale<br />
communicationsplatform,with<br />
notie-insfromclients.<br />
Stannpisdeveloping<br />
softwaretoimproveautomationandintegrateconversion<br />
trackingsocampaignROIcan<br />
beanalysed.Ithasalso<br />
identifiedtheimportanceof<br />
eventloggingofcustomer<br />
actionswithinitswebsiteto<br />
enablelogictriggersof<br />
communications.Stannp’s<br />
ambitionforitsplatformisto<br />
enhanceitsmultiple<br />
communicationchannels<br />
whichcanbemanagedwithin<br />
thesameinterface,including<br />
postal,SMSandemail,to<br />
optimiseclients’customer<br />
interactionopportunities.<br />
4. Carbon neutral by 2025<br />
Stannphasanambitiousgoalto<br />
becarbonneutralby2025.<br />
Havingestablishedits<br />
carbonfootprint,itisexploring<br />
multipleoptions,both<br />
independentlyandthrough<br />
workingcloselywithsuppliers,<br />
toreduceitfurther.Ithasa<br />
manageablesustainabilityplan<br />
inplace,andisexploringall<br />
possibleoptionstoreduce<br />
impactontheenvironment<br />
whiledevelopinglinkswiththe<br />
localcommunity.<br />
The power of direct mail<br />
Directmailofferssomuchto<br />
businessesandStannp’s<br />
expertiseenablesittodeliver<br />
impressiveresultsforthem.<br />
■ Details01271344507or<br />
stannp.com<br />
@businessactionm | <strong>Midsummer</strong> <strong>2021</strong> | business action 11
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