ATN #418

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STRONG CLAIMS FOR RECORD TRUCK SALES TERRITORY HALF-WAY MARK FOR 2021 THROWS DOWN GAUNTLET TO 2018 PEAK NEWS Inside the Industry given 2018’s 121/560 more than a fright. Commercial vehicle observers viewing the bumper 2018 sales performance could have been excused for thinking that was a peak that would take a while to surmount. But, if the trend revealed in Truck Industry Council (TIC) T-Mark statistics says anything, it is to confirm that record years are now perhaps only three years apart. June’s 4,741 units of all sizes make for a first half of 19,920 and this compares with 2018’s 4,231 and 19,970. That year ultimately saw a total of 41,628 vehicles sold, with the second half accelerating to 21,658. If the impetus behind this June’s 510-unit lead over June 2018 holds firm, the record will be in peril. Of the top-sellers, Isuzu gained 1,085 sales in June for a year to date (YTD) of 4,768. While that compares very favourably indeed with 2018’s 1,059/4,719, the month is a touch below last June’s 1,170, even if the previous YTD was ‘only’ 4,052. Hino is in rare air also, at 761/3,203, compared with 2018’s 569/2,660 and last year’s 752/2,588. So, too, Fuso with 568/2,179 against 2018’s 414/2,028 and last year’s 450/1,577. HEAVY-DUTY While it might be noted that this June’s heavy-duty totals, at 1,374/5,790, are behind those of 2018’s 1,433/6,820 and will struggle to surpass them in December, they are still holding up very well. They are in the ballpark of 2019’s 1,288/6,422 – a year where the second half was marked by a general economic slowdown – and better than last year’s 1,134/4,919. In a sign of what might be underlying bullishness, segment leader Kenworth’s June was better than 2018’s with 325/1,203 versus 271/1,333. Volvo’s doldrums continue, though it retains second place at 147/781, below 2018’s 240/1,009 and last year’s 185/818. This leaves it just ahead of a jostling pack of three, last month led by Mercedes-Benz at 139/596, which has "Bulldog fanciers will be unnerved by Mack’s performance" Scania is consolidating in the top five; its 122/576 a solid lead over its 2018 of 101/455. Meanwhile, Isuzu’s 118/630 is actually not as strong as 2018’s 159/868, though close to 2020’s 124/619. Looking back at 2018 could be poignant recently and historically for lovers of certain high-profile makes. Western Star’s tribulations are well-known and its upgrade can’t come fast enough, though die-hard fans kept things steady. This June’s 42/162 is at least comparable against 2018’s 35/182. But bulldog fanciers will be unnerved by Mack’s performance, with June’s 66/294 entirely underwhelming compared with 2018’s 110/544 – usually a top five performer, it was down to eighth last month. Instead, unheralded makes are making a play. Witness Fuso’s 88/280 against 2018’s 61/246 and Hino’s 79/316 against 66/283 – DAF, too, with 61/239 against 47/207. MEDIUM-DUTY While 2018 was the signature year for medium-duty truck sales, a complicating matter is that 2020 was excellent and perhaps paved Mercedes-Benz had a good June sales-wise the way for this year’s healthy situation. June comes in at 834/3,537, against 2018’s bumper 894/4,084 and last year’s 897/3,265. Hino’s local representatives will cheer its chart-topping month being another highlight in its bid to unseat Isuzu in this segment. Hino’s 293/1,249 sees it trading punches with Isuzu, at 286/1,336, in a fight more even than in 2018, when Isuzu scored 391/1,601. But it is worth recalling that, this time last year, Hino was at 334/1,104 to Isuzu’s 348/1,320. It’s quite a fight. LIGHT-DUTY Whatever happens elsewhere, Isuzu is unassailable in the light-duty segment. Hino is the challenger here as well and has made inroads on occasion, such as last month when it came within nine units of winning the month: 241 to 249. But, while Hino is nothing if not tenacious, the weight division champion is that for a reason, with June coming in at 681/2,802 against Hino’s 389/1,638. Compare this with Isuzu’s 2018 figures of 508/2,250 and Hino’s 271/1,285, along with Fuso’s 289/1,286 against 2018’s 226/1,182, and the truck-sales impetus is obvious. Of the segment totals, June saw 1,620/6,870 compared with 2018’s 1,304/6,021 and last year’s 1,583/5,255. Another annual segment record looks set to fall here. 96 <strong>ATN</strong> July 2021 FULLYLOADED.COM.AU
HEAVY VEHICLES – MONTHLY SALES WESTERN STAR 42/3.1% DAF 61/4.4% DENNIS EAGLE 30/2.2% FREIGHTLINER 30/2,2% SCANIA 122/8.9% UD TRUCKS 56/4.1% VOLVO 146/10.6% June MARKET SHARE FUSO 88/6.4% ISUZU 118/8.6% HINO 79/5.7% HYUNDAI 1/0.1% INTERNATIONAL 4/0.3% MERCEDES-BENZ 139/10.1% MAN 24/1.7% MACK 66/4.8% KENWORTH 325/23.7% IVECO 43/3.1% MEDIUM VEHICLES – MONTHLY SALES IVECO 8/1% MERCEDES-BENZ 15/1.8% MAN 14/1.7% UD TRUCKS 12/1.4% VOLVO 6/0.7% DAF 8/1% ISUZU 286/34.3% FUSO 182/21.8% June MARKET SHARE HYUNDAI 10/2.1% HINO 293/35.1% LIGHT VEHICLES – MONTHLY SALES RENAULT 18/1.1% MERCEDES-BENZ 44/2.7% IVECO 132/8.1% VW 3/0.2% FIAT 10/0.6% FORD 25/1.5% FUSO 298/18.4% June MARKET SHARE ISUZU 681/42% HINO 389/24% HYUNDAI 20/1.2% FULLYLOADED.COM.AU July 2021 <strong>ATN</strong> 97
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ATN #418

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