You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
What inspired you to you start Rachelment?<br />
What started as a hobby getting me through a doctoral<br />
program in psychology eventually became a passion of<br />
mine. When I was particularly stressed about my classes,<br />
I made pendants and other kinds of jewelry for a few of my<br />
friends and family members just for fun. When I realized how<br />
much I actually loved jewelry and how it felt when I gave it<br />
to someone, I knew I had a calling other than psychology. I<br />
took a risk with the financial help of my mother and I officially<br />
launched Rachelment The Label in 2018 after independently<br />
planning and designing the brand for months. Psychology<br />
was my first love, but jewelry and entrepreneurship are my<br />
epic loves.<br />
What led you to design?<br />
I have always wanted something of my own- something<br />
people could have and enjoy that was a product of my own<br />
work. This desire is fulfilled with running RMTL, as I make<br />
virtually every decision from A-Z. Design is one of the best<br />
parts of running my business and nothing is more exciting<br />
to me than seeing the reaction week after week of my clients<br />
when new items are released.<br />
How would you define the Rachelment woman?<br />
The RMTL woman is mysterious. She leaves people<br />
wondering. People want to know where her jewelry is from.<br />
They want her opinion. She is classy and understated, yet<br />
unforgettable. She is mature and unique.<br />
Who is on your wish list to dress?<br />
#1 on my wish list is the infamous Kim Kardashian. She’s<br />
my inspiration in terms of being a businesswoman and<br />
powerhouse- and her beauty is breathtaking. She is<br />
positively influential and could easily change my entire life.<br />
How do you think social media has played a role in your<br />
success?<br />
Social media has been the KEY to having a successful<br />
business. You can reach an infinite amount of people, and<br />
there is always opportunity to grow your business there. It<br />
sounds easier than it is, though. I spend roughly 25 hours a<br />
week just planning social media strategies and marketingso<br />
there is a lot that goes on behind the scenes. My favorite<br />
part about having social media for my business is being<br />
able to connect with my customers, as well as showcase<br />
my brand aesthetic.<br />
How does it feel to be young female business owner in<br />
today’s industry?<br />
I am grateful for the opportunities that have been afforded<br />
to me through my mentors, as well as the choices and risks I<br />
have made and taken along the way. Becoming a business<br />
owner has been one of the best decisions I have ever made,<br />
and being a young female just gives me more time to build<br />
my success.<br />
Where do you see yourself in the next 5 years?<br />
In the next 5 years I hope my brand will become more<br />
recognizable, and also be available in stores. I don’t want<br />
to be known for volume necessarily, but for having a brand<br />
identity that is so strong, you can look at imagery and think<br />
to yourself: “that’s Rachelment.”
Change language