Waikato Business News August/September 2021
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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CONFERENCE AND EVENTS<br />
WAIKATO BUSINESS NEWS <strong>August</strong>/<strong>September</strong> <strong>2021</strong><br />
17<br />
Comedy Cellar, New<br />
Zealand’s Best ‘Interactive’<br />
Team Building Event<br />
Comedy Cellar, New Zealand largest (team) wine tasting competition<br />
provides a level of participation and engagement nearly unmatched in<br />
the events sector, says brainchild and director of Strike Events (owner<br />
of Comedy Cellar), Scott Palmer.<br />
Consumers are demanding<br />
a higher level<br />
of participation and<br />
hands-on experience in events<br />
they attend. “Fewer and fewer<br />
Michele A’Çourt (one of NZ’s top comedians/entertainers) and Bob Campbell (wine<br />
connoisseur and expert) co-host of New Zealand’s largest wine tasting competition.<br />
people want to be an audience<br />
to an event as opposed to being<br />
part of the event and fully<br />
engaged with what’s going on<br />
around them. It’s all about the<br />
experience,” says Palmer.<br />
Comedy Cellar has been<br />
a hit from day one due to the<br />
level of engagement and team<br />
building the event provides.<br />
“Good leaders recognise that<br />
Comedy Cellar isn’t just a<br />
great night out and a bloody<br />
good laugh. As an event, it<br />
allows teams to engage, debate<br />
and compete all the while<br />
being ‘part’ of the event and<br />
not just an audience to it”, said<br />
Palmer.<br />
“Comedy Cellar is a great<br />
leveller because wine and a<br />
good laugh (comedy) are universally<br />
appreciated so our<br />
audience and attendees are<br />
extremely broad”, said Palmer.<br />
“As an example, on a table,<br />
companies can mix up their<br />
teams so they have several<br />
different employees engaging<br />
and debating over what might<br />
be the correct answer to a<br />
question. It’s a great way for<br />
companies to bond internally<br />
and allow members on different<br />
levels to be introduced to<br />
each other in a very social and<br />
fun setting”. And the fact they<br />
are a team competing against<br />
other teams provides a unique<br />
comradery and bonding that<br />
only team competition can provide.<br />
When larger companies<br />
take multiple tables (each table<br />
is a team) that also normally<br />
creates some great internal<br />
banter and takes on a life of its<br />
own as normal day to day colleagues<br />
are paired off against<br />
each other for the night. “The<br />
celebration and gloating can<br />
go on for weeks, sometimes<br />
months inside a business!”<br />
Says Palmer.<br />
“Then around the event<br />
venue is a whole different set<br />
of dynamics. We might have a<br />
table of lawyers or accountants<br />
sitting right next to a table of<br />
used car sales guys or a hairdressing<br />
salon.<br />
Or we might have two<br />
building companies or real<br />
estate companies who normally<br />
compete on a day to<br />
day basis but now have the<br />
chance to square off on something<br />
completely different like<br />
wine. Comedy Cellar not only<br />
brings companies together for<br />
team building but allows very<br />
diverse businesses within the<br />
community to engage with<br />
one another in a competitive<br />
yet fun way when they would<br />
never normally cross paths.<br />
It allows businesses to reflect<br />
some personality to the other<br />
companies on the night and<br />
reveal a bit of character. “We<br />
also find a bit of business is<br />
done post-event says Palmer;<br />
companies can raise their profile<br />
and reflect the character of<br />
their organisation and some of<br />
the people in it. “Heck, those<br />
lawyers were actually a lot of<br />
fun! I might pay them a visit<br />
next week, or that lady was<br />
great, I might look her up to<br />
sell my house”.<br />
Then there is the knowledge<br />
and learning piece. “Our<br />
co-host Bob Campbell is literally<br />
and is qualified as one of<br />
the most knowledgeable people<br />
on earth when it comes to<br />
wine. And in his own special<br />
way, Bob imparts information<br />
about each wine tasted on the<br />
evening, so everyone learns a<br />
thing or two as well”. Palmer<br />
also stresses that you do not<br />
need to be a wine expert to<br />
take part.<br />
“We ask about seven questions<br />
per wine, tables (teams)<br />
agree on one answer per question.<br />
So it’s all about perspective<br />
and good discussion to get<br />
your team answer”.<br />
In addition, the particular<br />
unique twist of Comedy Cellar<br />
is that in the end, it pulls all<br />
of these diverse people, teams<br />
and businesses together as one<br />
big team.<br />
The average score across<br />
all of the teams on the evening<br />
is calculated and can be compared<br />
to other parts of New<br />
Zealand as Comedy Cellar rolls<br />
out. So while teams are competing<br />
against each other on<br />
the night, they’re actually one<br />
big team competing against<br />
other regions around New<br />
Zealand to see what region has<br />
the most knowledgeable wine<br />
drinkers! The Comedy Cellar<br />
website (www.comedycellar.<br />
co.nz) allows you to track team<br />
and regional progress and has a<br />
full leader board.