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WEEKLYNEWS.NET - 978-532-5880 OCTOBER 7, 2021
(AP) The Estée Lauder
Companies (ELC) are coming
together to end breast cancer
for all as a company that has
put people, positive impact, and
inclusivity at the heart of everything
it does.
ELC’s call to help end breast
cancer is more urgent than ever,
as female breast cancer is now
the most commonly diagnosed
cancer worldwide — surpassing
lung cancer for the first time in
2020 — with an estimated 2.3
million new cases.
This sobering statistic has
only reaffirmed why The Estée
Lauder Companies’ Breast
Cancer Campaign’s (The Campaign)
mission remains unwavering
in uniting people to create
a breast cancer-free world.
A corporate leader in the
global breast cancer movement
since Evelyn H. Lauder co-created
the Pink Ribbon and started
The Campaign in 1992, The
Campaign now supports more
than 60 organizations around
the globe to raise funds, educate,
support, and bring us closer to a
world without breast cancer.
As the company’s largest
corporate social impact program,
The Campaign has raised
more than $99 million globally
for lifesaving research, education,
and medical services, with
more than $80 million funding
Breast Cancer Awareness Month
ELC fighting breast cancer for almost 30 years
BERKSHIRE
HATHAWAY
HomeServices
321 medical research grants
through the Breast Cancer Research
Foundation (BCRF), the
highest-rated nonprofit breast
cancer organization in the U.S.
founded by Evelyn H. Lauder in
1993.
BCRF’s mission is to prevent
and cure breast cancer by
advancing the world’s most
promising research. The BCRF
research grants funded by The
Campaign span the entire continuum
of breast cancer research,
from studying the basic
biology of how healthy cells go
awry and become cancerous, to
developing new diagnostic tests
and treatments, to conducting
research to improve a patient’s
quality of life both during and
after treatment.
Although great strides have
been made against this disease
— breast cancer mortality rates
have decreased in the U.S. by
41 percent among women since
1989 because of earlier detection
and improved treatment 2
— the work is not yet done.
Breast cancer is a disease that
affects all, but not always equally.
The Campaign will continue
to address breast cancer disparities
that exist for minority and
other vulnerable groups through
funded research with BCRF
and various NGOs around the
world.
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support those battling Breast Cancer"
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Sales Associate
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Ronna Tuttle
REALTOR®
Cell: 978-821-0638
Direct: 978-717-9099
ronnatuttle@comcast.net
“As a beauty-inspired, values-driven
company, we strive
to make meaningful social investments
toward issues that
matter to our employees, customers,
and partners around the
world. Family values are and
have always been at the core of
The Estée Lauder Companies.
When my mother, Evelyn H.
Lauder, started The Estée Lauder
Companies’ Breast Cancer
Campaign and co-created the
Pink Ribbon, she had a vision of
a breast cancer-free world. The
Campaign remains unwavering
in its mission to help end breast
cancer,” said William P. Lauder,
Executive Chairman of The Estée
Lauder Companies Inc.
Breast cancer is not a disease
that has a single story. It
is as diverse and complex as
ELC’s global community and it
profoundly affects everyone it
touches — patients, loved ones,
doctors, caregivers, advocates,
and more.
This year’s creative features
layers of the Pink Ribbon, the
universally recognized symbol
for breast cancer. Shades of
pink, and different textures and
designs, intertwine to signify
the diversity of the disease, the
equity The Campaign hopes to
help achieve, and the unity in
support of the entire breast cancer
community worldwide.
The Campaign will take the
following actions aligned to its
mission:
–– Launch a new social media
call to action to encourage
engagement from supporters
worldwide to raise funds for
BCRF through the simple action
of grabbing your favorite
pink lipstick, drawing a ribbon,
sharing your story using the
hashtags #TimeToEndBreast-
Cancer and #ELCdonates and
tagging up to five people to participate.
–– For every public, in-feed
Instagram or Facebook post
during the month of October
featuring both #TimeToEnd-
BreastCancer and #ELCdonates
together, @esteelaudercompanies
will donate $25 to @bcrfcure
up to $150,000
–– Reinforce and build upon
The Estée Lauder Companies’
legacy of breast cancer funding
and furthering the company’s
commitment to Racial Equity.
–– The company and the
Lauder Family will invest $1
million over two years towards
research to help eliminate breast
cancer disparities. Through
grants with BCRF, two important
new initiatives will be supported.
–– Illuminate buildings,
monuments, and landmarks
worldwide in glowing pink
lights to raise awareness of
breast health, including the Empire
State Building, New York
City and the Eiffel Tower, Paris.
–– Mobilize employees
worldwide to positively impact
communities and unite in action
to support more than 60 breast
cancer organizations around the
world.
–– Convene world-class experts
to educate on the importance
of breast health.
–– Continue to produce and
distribute informative materials
and Pink Ribbons worldwide.
–– Drive donations to BCRF
through ELCompanies.com/
BreastCancerCampaign.
“My role as Global Ambassador
for The Breast Cancer
Campaign continues to be my
life’s most meaningful work. I
joined Evelyn to work on The
Campaign shortly after she started
it in the early 1990’s. Over
the years, I’ve seen the powerful
impact The Estée Lauder Companies
has had on the global
breast cancer community, including
groundbreaking progress
made through the research
The Campaign has funded to
advance science, treatments,
and care. We must carry on Evelyn’s
legacy and come together
in support of The Campaign and
help to find a cure for this disease,”
said Elizabeth Hurley, the
longstanding Global Ambassador
for The Campaign.
This year, 19 of The Estée
Lauder Companies’ brands will
support The Campaign’s mission:
AERIN, Aveda, Bobbi
Brown, Bumble and bumble,
Clinique, Darphin, DKNY, Donna
Karan, Dr. Jart+, Estée Lauder,
GLAMGLOW, Jo Malone
London, La Mer, Lab Series,
Michael Kors, Origins, Smashbox,
TOM FORD BEAUTY,
and Too Faced. Each will sell
Pink Ribbon Products or make
donations to BCRF and/or other
charitable organizations around
the world.
“The Estée Lauder Companies’
success is deeply rooted
in our core values and the positive
impact we have on our employees,
our communities and
the planet. The Breast Cancer
Campaign is an authentic cornerstone
of our commitments to
being a Beauty Inspired, Values
Driven company and we will
continue our work to drive positive
change for the breast cancer
community and beyond,” said
Fabrizio Freda, President and
Chief Executive Officer, The
Estée Lauder Companies Inc.
Through the collective efforts
of its employees, consumers,
and partners worldwide,
The Campaign remains at the
forefront of facilitating real
progress against this disease,
bringing it closer to its mission.
Together, with the dedication of
its global community, ELC can
help create a breast cancer-free
world for all.
To learn more about The Estée
Lauder Companies’ Breast
Cancer Campaign, visit EL-
Companies.com/BreastCancer-
Campaign.
The Estée Lauder Companies
Inc. is one of the world’s leading
manufacturers, marketers
and sellers of quality skin care,
makeup, fragrance and hair care
products. The company’s products
are sold in approximately
150 countries and territories.
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