Nick Sousanis - Unflattening-Harvard University Press (2015)

L.AKOFF AND JOHN~ON AND NúNeZ ~AY
THAT OUR FUNDAMeNTAL. CONCePT~ DO
NOT ~PRING FROM THe ReAL.M OF PURe,
D l~eMBODieD ReA~ON, BUT ARe GROUNDeD
IN OUR ~eeiNG AND BeiNG IN THe WORL.D.
THAT 1~, THROUGH OUR eveRYDAY PeRCePTUAL.
AND BODIL. Y ACTIVITie~, we FORM DYNAMIC
IMAGe-L.IKe ~TRUCTURe~ THAT eNABL.e U~ TO
ORGANIZe AND MAKe ~eN~e OF OUR eXPeRieNce.
o
THe~e ~TRUCTURe~ OPeRATe BeL.OW OUR CON~CIOUS
AWAReNe55 AND ~HAPe OUR THINKING AND BE:HAVIOR.
CONCReTe E:XPeRIE:NCe~ ~eRVe A~ THe
PRIMARY BUIL.DING BL.OCK~ FROM WHICH We
eXTE:ND OUR CAPACITY FOR THOUGHT AND
GIVE: RISE: TO MORe A65TRACTE:D CONCePT.;.
we UNDeR~TAND THe NeW
IN TE:RM5 OF THE: KNOWN.
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