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3/21<br />

Vol. 35 • 31377<br />

ISSN 0932-2744<br />

Cover: Steam Generation<br />

for Dairy Processing<br />

Next Level in Chocolate<br />

Production<br />

The Right Balance for<br />

Perfect Noodles<br />

Digital <strong>Technology</strong> and<br />

Sustainable Solutions


FIRST sight. FIRST impression. FIRST spark.<br />

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FIRST—where you will gain the insights to move your work,<br />

your business, and our global <strong>food</strong> system forward.<br />

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Register today!<br />

Special IFT member and Solution Exchange<br />

participant discounts available.<br />

Easily source product<br />

solutions and speak<br />

with experts<br />

Get your business done<br />

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effectively<br />

Get cutting edge research,<br />

science, and trends<br />

Visiting iftevent.org to learn more<br />

and join our FIRST updates email list.<br />

Key No. 100167


Editorial<br />

The Challenge to Plant-Based Products<br />

The trend to plant-based products is still<br />

relatively small, but is certainly growing.<br />

Products are sprouting up everywhere<br />

as consumers rethink and outthink their<br />

own motivations. Supermarkets are<br />

making space to try and keep up with<br />

their customers. Sustainable reasons<br />

are very honourable. Reasons of animal<br />

welfare are also plausible. So how far<br />

will the journey go and what are the<br />

obstacles on the way?<br />

For most people eating meat is still the<br />

normal state and they are not prepared<br />

to let others dictate to them. The other<br />

extreme is a complete rejection of all<br />

things beef, pork, chicken and co. And<br />

others still are in between, liking the<br />

taste and texure of meat, but plagued<br />

with a guilty conscience.<br />

A reduction in meat consumption may<br />

be one solution. If it is a question of<br />

taste, some people would rather pay<br />

a little more and source local better<br />

quality products so if they eat meat,<br />

then it should be good meat and not<br />

highly processed cheap product or a<br />

substitute that may taste similar, but<br />

often does not. The majority, however,<br />

are still influenced by the price over<br />

other aspects. Nevertheless there is<br />

a growth in vegetarian and vegan<br />

options.<br />

The Vegetarian Butcher is a Dutch<br />

company founded in Den Haag ten<br />

years ago by Jaap Korteweg. He uses<br />

a soya base to recreate the taste and<br />

sensory experience of meat, but with<br />

benefits for the planet and animals.<br />

The motto here is not to replace meat<br />

as such, but to move forwards and see<br />

plant-based products as the new meat.<br />

The traditional craftsman started with<br />

the aim of creating delicious <strong>food</strong>. The<br />

move to plant-based nutrition is seen as<br />

a natural progression.<br />

Part of the problem and maybe the<br />

biggest challenge is that plant-based<br />

products do taste differently to meatbased<br />

ones. For those used to a certain<br />

texture and flavour, a vegetarian or<br />

vegan version of a meat product is not the<br />

same. Perhaps it really is better to design<br />

and produce original products made<br />

completely of meat-free ingredients<br />

Does it have to be one or the other?<br />

An option which has also been talked<br />

about, possibly referring to exhibition<br />

parlance, is a hybrid product. This means<br />

that some meat is replaced by plant<br />

Ian Healey<br />

Editor-in-Chief<br />

protein in a product. The idea is that<br />

the texture and mouthfeel benefits are<br />

improved, but the environmental gains<br />

are also retained. However experts are<br />

not convinced that this is more than<br />

the worst case, since all consumers are<br />

equally unhappy.<br />

When our children were small, we gave<br />

them the best <strong>food</strong> we could, as any<br />

parent would do. Sometimes there was<br />

more meat, sometimes more vegetables<br />

or a combination. Even today, we try<br />

to have a balance. That’s our choice.<br />

We respect that others may choose<br />

differently and they too should find the<br />

best they can. One thing is for sure: the<br />

novelty of plant-based “meat” is giving<br />

way to the reality of it and that’s not at<br />

all bad.<br />

Sincerely,<br />

If you like it – subscribe!<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

3<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


International Magazine June 2020 ISSN 2628-5851<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

your easy way to stay updated<br />

2/20<br />

International Magazine October 2019 ISSN 2628-5851<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

2/19<br />

xxx<br />

Contents<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> June <strong>2021</strong><br />

1 Editorial<br />

50 Impressum<br />

Ingredients<br />

Ingredients: Hydrocolloids in Pet Food, Acacia Gum's Versatility, Antioxidants<br />

Processing: Optical Sorting, Gentle Cooling, Removing Risks in Food Safety<br />

Ingredients Blueberries, Fiber, Sea<strong>food</strong>, Microencapsulation<br />

Processing Extrusion, Pumping and Dosing, Pellet Production<br />

Packaging Flexible Wet Packaging and Sleeving, Pouches for Treats<br />

<strong>Marketing</strong> Showcase India, Interzoo 2020 Preview<br />

FREE trial issue at <strong>food</strong>@harnisch.com<br />

Packaging: Pouches and Printing, Sustainability, Choosing the Right Bags<br />

<strong>Marketing</strong>: Ask the Vet, Company News, Updates From the Fairs<br />

9 Straddling the Equator for Reliable Raw Material<br />

Sourcing and Production<br />

12 “Next-Level” PGPR for Chocolate Launched<br />

13 Flavors Designed by Nature: Kombucha Nutrition Trend<br />

14 New Mood Support Patent for Saffron Extract<br />

15 Fat and Oils: Targeting the Positive Nutrition Trend<br />

16 No to Food Waste: Avoiding Economic and Ecological<br />

Damage by Saving Food<br />

PetFood PRO magazine<br />

wants to emphasize the<br />

high level of quality and<br />

care in the production<br />

of pet <strong>food</strong> through the<br />

choice of ingredients, the<br />

choice of technology and<br />

the choice of packaging<br />

materials.<br />

International Magazine April 2020 ISSN 2628-5851<br />

1/20<br />

International Magazine April 2019 ISSN 2628-5851<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

1/19<br />

Recycling is<br />

teamwork<br />

Processing<br />

6 Decentralized Generation of Electricity and Steam –<br />

Berchtesgadener Land Dairy takes Matters into its own Hands<br />

18 Fast service from Gear Specialist Ensures Continued Roll<br />

Production at Fine Lady Bakeries<br />

20 “Cherry Time!” for Smoking and Barbecue<br />

22 Quality is a Nice Feeling Unilever Chooses Checkweighers<br />

24 Bulk Bag Discharger Ups Efficiency of Cocoa Powder line<br />

26 Continuously Operating Ploughshare Mixer<br />

27 The Right Dough Temperature Every Time<br />

30 Firm, Chewy, and Bouncy: GEA Strikes the Right Balance for<br />

Perfect Noodles<br />

32 Chicory Root Cutter CRC200<br />

Packaging<br />

33 Packaging Equipment<br />

34 Case Study – P.E. Labellers & Sani Trasporti<br />

36 Digital <strong>Technology</strong> and Sustainable Solutions: That’s How<br />

You Reach Generation YZ<br />

38 A State of Readiness<br />

40 325 years of paper “Made in Flensburg”<br />

42 How to Make Three out of Two – More Sustainable<br />

Packaging of Deli Products<br />

44 From Nice-to-Have to Must-Have: Tenyears of PROVALIN<br />

Ingredients Indispensable Fatty Acids, Dietary Fiber for Pets, Yeast<br />

Processing HPP <strong>Technology</strong>, Extruding Fish Feed, Encapsulation<br />

Packaging Canning, Recyclable Bags, Cartons<br />

<strong>Marketing</strong> The Vet's Corner, News from Fairs and Firms<br />

Ingredients Joint Health & Mobility, Yeast Extracts, Fiber<br />

Processing Batch & Continuous Mixing, Optical Sorting, Extrusion<br />

www.harnisch.com<br />

Packaging Pouches, Bags & Sacks, Tubs, Coding<br />

Departments<br />

46 Kerry Releases Webinar on Food Safety Challenges with<br />

Plant-based Meats<br />

48 FACHPACK <strong>2021</strong>: Ready to go!<br />

49 Calendar of Events


Vol. 35 • 31377<br />

ISSN 0932-2744<br />

Cover: Steam Generation<br />

for Dairy Processing<br />

Next Level in Chocolate<br />

Production<br />

The Right Balance for<br />

Perfect Noodles<br />

3/21<br />

Digital <strong>Technology</strong> and<br />

Sustainable Solutions<br />

Cover: Endress+Hauser<br />

In order to process the raw milk that it<br />

receives, Berchtesgadener Land Dairy<br />

requires considerable amounts of<br />

electricity and steam, such as for the heat<br />

treatment system, for pasteurization<br />

or for the CIP system. The company has<br />

been generating vast quantities of the<br />

energy it needs with its own in-house<br />

system since 2016. For the measurement<br />

instrumentation, Berchtesgadener Land<br />

relies for over 25 years on the partnership<br />

with Endress+Hauser.<br />

Our Cover Story starts on page 6.<br />

GROW<br />

YOUR<br />

BUSINESS<br />

Ingredients: Chocolate Production<br />

PGPR (polyglycerol polyricinoleate) is used in chocolate production<br />

for mould optimization, flow control and viscosity reduction.<br />

Palsgaard’s existing product, Palsgaard(r) PGPR 4150, is already<br />

the market leader, but the company’s latest offering takes PGPR<br />

performance to new levels. See the full story on page 12<br />

fairtrade<br />

agro<strong>food</strong><br />

<strong>food</strong> + bev tec<br />

process & packaging<br />

ingredients<br />

bakery & confectionery<br />

Trade show dates<br />

Processing: Perfect Noodles<br />

Companies today are increasingly focused on healthier types of<br />

noodle, launching gluten-free, MSG-free, lowsalt and low-fat<br />

products, or noodles made using wheat, oats as well as healthier<br />

and fresher ingredients, with the inclusion of more vegetables<br />

or ground meat. GEA designs and installs turnkey process lines<br />

tailored to customers’ specific needs. They take care of every<br />

detail and aspect of noodle production. See page 30<br />

Iran 22 - 25<br />

Sept. <strong>2021</strong><br />

Ethiopia 14 – 16<br />

Oct. <strong>2021</strong><br />

Nigeria 26 - 28<br />

Oct. <strong>2021</strong><br />

Iraq 24 – 27<br />

Nov. <strong>2021</strong><br />

Tehran<br />

www.iran-<strong>food</strong>bevtec.com<br />

www.iran-<strong>food</strong>ingredients.com<br />

Addis Ababa<br />

www.agro<strong>food</strong>-ethiopia.com<br />

Lagos<br />

www.agro<strong>food</strong>-nigeria.com<br />

Erbil<br />

www.iraq-agro<strong>food</strong>.com<br />

Packaging: Digital <strong>Technology</strong><br />

Generation Z and millennials are distinguished by their<br />

comprehensive understanding of technology and media. They<br />

seek information about products and companies primarily<br />

online and are inspired to make purchases on social media.<br />

New forms of advertising therefore need to be used to attract<br />

the attention of representatives of generation YZ. Find out<br />

more on page 36<br />

Show contacts at fairtrade Messe GmbH & Co. KG<br />

Iran / Iraq shows: Mr Paul März<br />

Tel.: +49 62 21 45 65 13 • p.maerz@fairtrade-messe.de<br />

Ethiopia show: Ms Dariah Pfaff<br />

Tel.: +49 62 21 45 65 21 • d.pfaff@fairtrade-messe.de<br />

Nigeria show: Ms Freyja Detjen<br />

Tel.: +49 62 21 45 65 19 • f.detjen@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

Key No. 97065<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • February 2016


Cover Story<br />

Decentralized Generation of Electricity<br />

and Steam – Berchtesgadener Land Dairy<br />

takes Matters into its own Hands<br />

In order to process the raw milk that it receives, Berchtesgadener Land Dairy requires considerable amounts<br />

of electricity and steam, such as for the heat treatment system, for pasteurization or for the CIP (cleaning<br />

in place) system. Because it maintains a consistent focus on sustainability across all areas, the company<br />

has been generating vast quantities of the energy it needs with its own in-house system since 2016. A gas<br />

turbine engine, which operates at more than 90 efficiency, supplies steam, covers in excess of 50 percent<br />

of the dairy’s electricity needs and as a result helps the company reduce its CO 2<br />

footprint and conserve<br />

resources. For the measurement instrumentation, Berchtesgadener Land meanwhile relies on the more than<br />

25 year partnership with Endress+Hauser.<br />

by Florian Kraftschik<br />

“To sterilize the 148 storage,<br />

sterilization and butter ageing tanks,<br />

steam is injected over a longer period<br />

of time,” says Florian Lexhaller, head<br />

engineer at the dairy. Large quantities<br />

of steam are also used for the process<br />

control technology. On average the<br />

dairy utilizes 7 to 8 tons of steam per<br />

hour, with up to 10 tons during peak<br />

periods.<br />

Because the production of steam<br />

consumes large amounts of energy,<br />

and given that the steam boilers were<br />

getting on in years, management saw<br />

significant savings potential in the<br />

area of energy consumption and CO 2<br />

emissions.<br />

Gas turbine for energy and steam<br />

production<br />

Instead of drawing energy from the<br />

public grid for the plant technology<br />

and the production of steam, the idea<br />

was for the dairy to generate its own<br />

electricity and produce steam from<br />

residual heat. The advantage of this<br />

solution is that energy production can<br />

be designed more efficiently. Since the<br />

plant uses both electricity and steam,<br />

this solution leads to a more reliable<br />

energy supply system while significantly<br />

reducing the risk of downtime.<br />

Berchtesgadener Land worked<br />

together with a plant engineering<br />

partner to carry-out the retrofit while<br />

the plant was still in operation. The 1.6<br />

MW gas turbine from Kawasaki, which<br />

was connected to the dairy’s network<br />

in 2016, produces around half of the<br />

plant’s electricity needs. The residual<br />

heat from the turbine is then diverted<br />

to a recovery boiler that generates<br />

5 tons of steam per hour. The steam<br />

production is supplemented by two<br />

peak-load boilers from Bosch, each of<br />

which can generate 10 tons of steam<br />

per hour at a pressure of 10 bar.<br />

Low-temperature heating for<br />

further efficiency improvements<br />

As if that were not enough, the residual<br />

heat is then used for a warm water<br />

system containing a 200,000-liter buffer<br />

The steam is transported throughout the entire<br />

dairy operation with a piping system.<br />

Vortex flowmeters and steam computers: the steam measurement instruments differ from those used<br />

for the milk production process.<br />

6<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Cover Story<br />

tank. This so-called low-temperature<br />

heating system will eventually be used<br />

for all of the buildings so that building<br />

heating systems can be deinstalled.<br />

The CIP systems and the milk heating<br />

system for curd cheese will also be<br />

fed by the low-temperature heating<br />

system. A heating network for the<br />

entire company has already been<br />

installed. Using this cascade of heat<br />

exchangers, the 530 °C turbine exhaust<br />

will be cooled down to 50 °C before it<br />

leaves the exhaust pipe.<br />

More reliable supply of energy<br />

and steam<br />

With a peak capacity of 25 tons of<br />

steam per hour, the dairy is positioned<br />

to produce twice the amount of steam<br />

than it currently needs. The aim was<br />

to be prepared for increased capacity<br />

in the future while ensuring there is<br />

a constant supply. If a steam boiler or<br />

even the gas turbine goes down, the<br />

plant continues to be supplied with<br />

steam. Electricity can then be drawn<br />

from the public grid on short notice to<br />

keep the plant operational. Because the<br />

dairy runs completely on steam heat, a<br />

continuous supply is essential. Without<br />

steam, production comes to a halt.<br />

Even if bottlenecks in the public grid<br />

occur, the gas turbine still generates<br />

enough electricity to keep important<br />

systems for cooling the milk and the<br />

products up and running, thus providing<br />

another way to significantly reduce the<br />

risk of production downtime.<br />

The peak-load tank is a vital part of the redundant design of the energy center.<br />

expand the gas power plant. The<br />

installation of a second turbine is also<br />

conceivable, which would help the<br />

company take a further step toward<br />

energy self-sufficiency, although there<br />

are currently no concrete plans for an<br />

expansion.<br />

Measurement technology<br />

provides additional downtime<br />

protection<br />

Florian Lexhaller understands the<br />

importance of selecting the right<br />

measurement technology when it<br />

comes to ensuring that the process<br />

control system for the milk production,<br />

the cleaning systems, the energy center<br />

and the dairy’s energy distribution<br />

network all operate smoothly. To do<br />

this he delved deep into the matter,<br />

becoming intimately familiar with the<br />

measurement instruments used in the<br />

plant. New measurement instruments<br />

are regularly inspected with test<br />

applications. In addition, the equipment<br />

specifications list standard types, which<br />

means the spare instrument inventory<br />

can be kept lean. “When we install a<br />

new system, we provide our partners<br />

exact specifications that outline what<br />

the instrumentation should look like,”<br />

reports Lexhaller. “We are satisfied<br />

with the quality and reliability of the<br />

instruments from Endress+Hauser,”<br />

says the chief engineer who adds that<br />

“the instruments have proven their<br />

worth, especially when it comes to<br />

reliability.”<br />

Favorable conditions<br />

The location in Piding offered highly<br />

favorable conditions for the realization<br />

of the energy center with a gas<br />

turbine. A high-pressure gas line that<br />

transports natural gas at a pressure of<br />

70 bar is located just a short distance<br />

from Berchtesgadener Land Dairy. A<br />

reduction station then reduces the<br />

pressure to 16 bar for the gas turbine.<br />

The natural gas is supplied in gas form<br />

by Erdgas Südbayern.<br />

The location offered the ideal<br />

conditions for the construction of the<br />

energy center from a space standpoint<br />

as well. Since the company was able to<br />

sufficiently dimension the production<br />

halls, there is still enough space to<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

7


Cover Story<br />

When the energy center was built,<br />

instruments were installed that had<br />

never been used in the plant before,<br />

such as vortex-based flowmeters and<br />

steam computers. Here Lexhaller once<br />

again placed his complete trust in the<br />

advice and instrumentation layout<br />

provided by the Endress+Hauser field<br />

engineer who has been responsible<br />

for Berchtesgadener Land Dairy for<br />

more than 10 years. After four years<br />

of operating the energy center, he<br />

summed up his experience with a wink<br />

of the eye and said: “The stuff simply<br />

works.”<br />

High degree of automation in the<br />

energy center<br />

To optimize the resource efficiency of<br />

the energy center, the automation<br />

technology in the plant plays an<br />

important role. The system can react<br />

quickly to changes in the operating<br />

conditions and automatically adapts its<br />

performance. Through connection of<br />

the systems, measurement values and<br />

key energy indicators are continuously<br />

analyzed and applied by the energy<br />

management system. One of the key<br />

components here is the heat computer<br />

from Endress+Hauser, which features<br />

a Modbus TCP/IP interface. Lexhaller<br />

emphasizes that “Endress+Hauser is<br />

one of the few providers that offer this<br />

type of transmission link, which allows<br />

us to send the energy values direct to a<br />

central SPS and analyze them without<br />

extensive cabling work.<br />

Summary: well-aligned system<br />

with a high degree of efficiency<br />

The energy center is an important<br />

building block in Berchtesgadener<br />

Land’s sustainability strategy. To<br />

ensure that the system runs stably and<br />

smoothly, and to be able to achieve<br />

an efficiency of more than 90 percent,<br />

the individual components must be<br />

intertwined and well-aligned to one<br />

another. The instrumentation from<br />

Endress+Hauser plays an important<br />

role in ensuring the quality of the<br />

dairy products and the reliability of the<br />

systems.<br />

With the installation of the gas<br />

turbine, the dairy is also taking on<br />

the role of trailblazer when it comes<br />

The EngyCal RS33 steam computer records the<br />

amount of steam and the energy flow.<br />

to decentralized energy provisioning.<br />

Given that the system can be operated<br />

efficiently and the availability ensured<br />

through a redundant design, these<br />

arguments will certainly lead many<br />

other companies to one day follow the<br />

example of the Berchtesgadener Land<br />

Dairies.<br />

fmt<br />

The Author<br />

Florian Kraftschik is MarCom Manager<br />

Media Relations, Endress+Hauser Germany<br />

8<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Ingredients<br />

Straddling the Equator for Reliable Raw<br />

Material Sourcing and Production<br />

With sustainability in mind, BENEO’s broad-based approach to raw material sourcing ensures a secure supply<br />

chain<br />

BENEO’s dietary fibers are in greater<br />

demand than ever before. As<br />

intestinal health becomes a key issue<br />

for consumers around the world, the<br />

industry is responding to the growing<br />

level of interest with new product<br />

developments. But when it comes to<br />

raw materials from Mother Nature,<br />

the company is playing it safe and<br />

ensuring, no matter what obstacles<br />

and weather conditions they face, that<br />

they can reliably deliver consistently<br />

high-quality dietary fibers. The<br />

solution? BENEO is cultivating its<br />

chicory root on both sides of the<br />

globe to guarantee a reliable supply<br />

chain … even in times of crisis. Food<br />

<strong>Marketing</strong> & <strong>Technology</strong> now takes a<br />

closer look at one of these state-ofthe-art<br />

facilities at Pemuco in Chile.<br />

Well positioned for a global<br />

market<br />

To address the ongoing requirements<br />

for the prebiotic dietary fibers inulin<br />

and oligofructose from chicory root,<br />

and to ensure raw material security<br />

for its customers, BENEO opened<br />

a production site in Chile some 15<br />

years ago to complement its plant<br />

in Belgium. Although chicory was<br />

previously hardly grown in the region,<br />

the company has since become<br />

an integral part of the Chilean<br />

agricultural sector and is setting new<br />

standards in terms of sustainability.<br />

For BENEO, the plant in Pemuco, Chile,<br />

offers a decisive strategic advantage.<br />

With two locations on different sides<br />

of the equator, security of supply<br />

for international customers has<br />

significantly increased. Just like sugar<br />

beet, chicory is a seasonal crop that is<br />

harvested in the fall. The move to the<br />

southern hemisphere was therefore<br />

crucial to ensure the availability of<br />

raw materials — even during extreme<br />

climatic conditions. As the harvest<br />

season in Chile usually runs from<br />

March until the end of June, BENEO<br />

can process chicory roots twice a year,<br />

allowing much greater flexibility<br />

to respond to changing customer<br />

requirements in a fast-moving market.<br />

But, production in Chile offers even<br />

more advantages; owing to the high<br />

intensity of sunlight, the on-site<br />

photosynthetic capacity is extremely<br />

high, which benefits both quality and<br />

yield. In addition, frosts are very rare<br />

and, even during the day, it does not<br />

get too hot. In fact, the cultivation<br />

conditions are very similar to Central<br />

Europe in terms of temperature<br />

extremes.<br />

In addition, as BENEO serves a global<br />

market with its natural dietary fibers,<br />

the distances from Central Europe to<br />

some customers — such as those in<br />

Southeast Asia or the West Coast of<br />

the U. S. — are correspondingly long.<br />

The Pemuco location facilitates more<br />

efficient transportation, thus reducing<br />

costs, distances and CO 2<br />

emissions.<br />

Last but not least, Chile is the country<br />

with the highest number of free<br />

trade agreements (FTAs) worldwide.<br />

There are 26 agreements in place<br />

with a total of 62 economies, which<br />

generate almost 90% of the world’s<br />

gross domestic product. Accordingly,<br />

the South American country offers<br />

highly interesting access to a variety<br />

of markets.<br />

Challenging soil<br />

Around 250 employees now work for<br />

BENEO in Pemuco, 200 in production<br />

and administration and about 50<br />

in agriculture. Depending on the<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

9


Ingredients<br />

year, the company co-operates with<br />

120–180 farmers and positions itself<br />

as a local service provider for them.<br />

For example, 100% of the seeds are<br />

supplied by BENEO and the company<br />

machines around 60% of the total<br />

cultivated area before and after<br />

sowing on behalf of the farmers.<br />

This also applies to mechanical<br />

weed control. In fact, harvesting<br />

and transport are done entirely and<br />

exclusively by the organisation.<br />

One of the major challenges in Chile<br />

is the soil and its composition. On the<br />

one hand, it can be very stony, which<br />

requires a good separation processing<br />

— both in the field and the factory —<br />

and, on the other hand, heavy rainfall<br />

regularly puts the drainage capacity of<br />

the soils to the test. For the harvesting<br />

machines to be able to access the<br />

fields, even during extreme rainfall,<br />

the harvesting sequence needs to be<br />

well planned and organized. All the<br />

fields are therefore classified by BENEO<br />

according to their drainage capacity.<br />

For example, particularly sandy soils<br />

are only harvested at the end of the<br />

campaign. And, when awarding<br />

contracts for the coming year to the<br />

farmers, care is taken to ensure that<br />

the necessary area is available on soil<br />

that drains well. As a rule, BENEO<br />

relies on a four-year rotation cycle<br />

using crops such as corn, quinoa, chia<br />

and buckwheat to maintain soil health<br />

in the long-term. Existing fallow land<br />

is also used as flowering areas to<br />

promote biodiversity.<br />

Tablets in the field<br />

Owing to the generally good climatic<br />

conditions, however, Chile also suffers<br />

from prolific weed growth. To win the<br />

race between cultivated crops and<br />

wildflowers, sowing, gap closure and<br />

weed control must be timed accurately.<br />

Whether by satellite, airplane or drone,<br />

BENEO makes great efforts in Chile to<br />

obtain the most precise information<br />

possible about the condition of its<br />

fields. With crop care and protection<br />

top of mind, the primary aim is to<br />

be able to work as accurately as<br />

possible. With the aid of soil sensors,<br />

water use and nutrient requirements<br />

of the plants are recorded and can<br />

be analysed over time. Using an app,<br />

farmers can also be directed to those<br />

parts of a field where growth is below<br />

10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Ingredients<br />

average. In the future, it should also<br />

be possible to digitally identify weeds,<br />

so that even more targeted control<br />

measures can be taken.<br />

Further investment into<br />

sustainability<br />

At its plant in Pemuco, BENEO<br />

not only produces inulin and<br />

oligofructose, it also processes certain<br />

solid and liquid co-products that are<br />

used as mineral fertilizers or as feed<br />

products. The energy required for all<br />

these processes comes from a biomass<br />

boiler, which was commissioned in<br />

2015. Because there is a lot of wood<br />

and pulp industry in the region, the<br />

use of biomass is particularly fitting;<br />

BENEO actually uses the residual<br />

wood from local sawmills as a source<br />

of energy for its own combined heatpower<br />

plant.<br />

“We have switched the site’s energy<br />

supply to non-fossil fuels as far as<br />

possible. Around 80% of our total<br />

annual energy need comes from<br />

renewable sources and we plan to<br />

expand this in the future to further<br />

reduce our carbon footprint,”<br />

comments Christoph Boettger,<br />

Member of the Executive Board of<br />

BENEO. “In order to ensure continously<br />

a reliable supply chain in future we are<br />

investing more than € 50 million in the<br />

expansion of our Chilean site. This will<br />

enable us to increase our production<br />

capacity by 20% worldwide by 2022,<br />

he went on to say.”<br />

Projekt2_Layout 1 05.03.<strong>2021</strong> 13:23 Seite 1<br />

COLOUR<br />

For extra boost!<br />

The state-of-the-art plant in Pemuco<br />

is an equally important location for<br />

BENEO. In recent years, the company<br />

has established itself as a good<br />

employer and social partner in the<br />

region. For example, BENEO has been<br />

holding a competition for business<br />

start-ups for some time. Every year,<br />

this competition supports several<br />

micro-enterprises with knowledge<br />

and financial contributions. BENEO<br />

also takes care of the next generation<br />

of farmers. A dual training program<br />

has been initiated with local schools,<br />

and the first class has recently<br />

graduated. As such, BENEO is making<br />

an important contribution to leading<br />

the agricultural sector in Chile into a<br />

successful future with bright minds. fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />

Key No. 99993


Ingredients<br />

“Next-Level” PGPR for<br />

Chocolate Launched<br />

Palsgaard has launched a new PGPR product which offers chocolate manufacturers the best ever levels of<br />

functionality and efficiency.<br />

PGPR (polyglycerol polyricinoleate) is<br />

used in chocolate production for mould<br />

optimization, flow control and viscosity<br />

reduction. Palsgaard’s existing product,<br />

Palsgaard ® PGPR 4150, is already the<br />

market leader, but the company’s latest<br />

offering takes PGPR performance to<br />

new levels.<br />

Developed exclusively for chocolate,<br />

Palsgaard ® PGPR 4190 is 15% more<br />

efficient at controlling viscosity than<br />

Palsgaard ® PGPR 4150, and can be used<br />

at a dose 30-40% lower than other<br />

PGPRs, making it highly cost-effective.<br />

Other benefits include easier flow, better<br />

coating of inclusions, and taste- and<br />

odour-neutrality. Palsgaard ® PGPR 4190<br />

will be subject to Palsgaard’s unique<br />

quality standards, with batch-to-batch<br />

checks guaranteeing uniform stability.<br />

Morten Hoffmann Kyed, Director of<br />

Product Management at Palsgaard, said:<br />

“We’ve led the market for many years,<br />

but this really is the next level for PGPR.<br />

Palsgaard ® PGPR 4190 is the result of<br />

years of research and innovation, and<br />

it will offer chocolate manufacturers<br />

unique, best-in-class functionality.<br />

Furthermore, because a tiny drop<br />

delivers a huge effect, its benefits also<br />

include very high cost-in-use savings.”<br />

12 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Ingredients<br />

Palsgaard ® PGPR 4190 is designed<br />

for chocolate spreads and enrobed<br />

and moulded products. Although it<br />

works well with traditional chocolate<br />

emulsifier lecithin, it is an ideal partner<br />

for Palsgaard ® AMP 4455, an alternative<br />

to lecithin with better organoleptic<br />

properties. Both products were<br />

showcased at the World Confectionery<br />

Conference on 1st June.<br />

The result of intensive research at<br />

Palsgaard’s main R&D center in<br />

Denmark, Palsgaard ® PGPR 4190<br />

is manufactured in the company’s<br />

specialist facilities in the Netherlands,<br />

where all production is CO 2<br />

-neutral,<br />

and which have recently undergone<br />

extensive equipment upgrades. fmt<br />

Flavors Designed by Nature:<br />

Kombucha Nutrition Trend<br />

A family company, Aromatech was<br />

created in 1987 in France, in Grasse,<br />

the world capital of aromas and<br />

fragrances. At the origin of this<br />

creation, Jacques MARTEL, whose<br />

son Benoit MARTEL now heads<br />

the Group with Yvan GRATTAROLA<br />

and their teams. Its international<br />

expansion then took it from Africa to<br />

the Middle East, then to Asia, from<br />

Thailand to China, via the United<br />

States.<br />

It is this entrepreneurial spirit and the<br />

clever mix of all these flavors from<br />

elsewhere that have built the world<br />

of Aromatech: Flavors designed by<br />

nature.<br />

terpene and iced tea notes. It will<br />

bring a touch of delicacy to sweet<br />

applications such as syrups, yoghurts<br />

and drinks. Relish this flavor full of<br />

sweetness in an alcohol-free cocktail<br />

recipe made with 0.18% liquid<br />

Kombucha flavor.<br />

Aromatech develops aromas specially<br />

formulated for alcoholic or nonalcoholic<br />

drinks, available in liquids,<br />

emulsions, solvents, powders (for<br />

instant drinks) atomized or granulated<br />

depending on the applications and<br />

manufacturing constraints.<br />

fmt<br />

Kombucha is a slightly acidic fermented<br />

drink made from a culture<br />

of bacteria and yeast inserted into<br />

a sweet infusion made from black<br />

tea. The Kombucha flavor, created<br />

by Aromatech Thailand, responds<br />

to the growing trend of consuming<br />

probiotic-based products.<br />

Its organoleptic profile is mainly<br />

characterized by sweet, flowery, fruity,<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

13


Ingredients<br />

New Mood Support Patent<br />

for Saffron Extract<br />

Affron earns the exclusive right in the United States to the formulation and use of its saffron extract in<br />

connection with low mood support<br />

Affron ® , Pharmactive Biotech Products,<br />

SL’s flagship saffron extract, has been<br />

awarded a US patent for its proven<br />

positive role in low mood support. This<br />

patent serves as an official recognition<br />

of the company’s unique process in the<br />

formulation of affron and its ability<br />

to assist individuals with low mood<br />

related issues.<br />

The new patent essentially protects the<br />

proprietary composition and dosages of<br />

affron that renders it uniquely effective<br />

as a natural mood-support agent. “This<br />

new accreditation marks a momentous<br />

milestone for affron as it positions it<br />

as a leading-edge formulation at the<br />

forefront of the US cognitive health<br />

category,” enthuses Marguerite<br />

Gerritsen, Managing Director for<br />

Pharmactive.<br />

Pharmactive’s saffron ingredient is<br />

based on an all-natural and lowenergy<br />

consumption extraction<br />

process of saffron (Crocus sativus L.).<br />

Affron is manufactured using a unique<br />

proprietary AFF ® ON Cool-Tech activessaver<br />

extraction procedure, which<br />

is specifically designed to optimize<br />

the preservation and concentration<br />

of the key active ingredients with<br />

minimal industrial processing, without<br />

chemicals, and minimal energy<br />

use. Pharmactive has scientifically<br />

demonstrated its formulation’s<br />

fast-acting capabilities and high<br />

bioavailability in a pharmacokinetics<br />

study. It has a proven the lowest dose<br />

threshold on the market at just 28mg<br />

per day.<br />

Affron is standardized to a high<br />

concentration of crocins and safranals<br />

— the carotenoid pigments responsible<br />

for saffron’s bioactivity, crimson color,<br />

and prized organoleptic qualities. This<br />

is verified by means of HPLC (highperformance<br />

liquid chromatography).<br />

While saffron has a centuries-old<br />

reputation for health benefits in<br />

traditional medicine, the high efficacy<br />

of Pharmactive’s extract is supported<br />

by half a dozen clinical studies<br />

demonstrating a positive effect on<br />

multiple aspects of mental well-being,<br />

earning it a solid reputation as an<br />

all-encompassing cognitive ingredient.<br />

The research has highlighted affron’s<br />

manifold potentials for, relieving stress,<br />

improving mood, inducing positive<br />

feelings, and enhancing sleep quality. It<br />

is also the first commercial extract that<br />

has clinically demonstrated capacity to<br />

raise teens’ spirits.<br />

“Affron’s mood-enhancement capabilities<br />

are owed largely to its role<br />

in the inhibition of the reuptake<br />

of mood-related neurotransmitters,<br />

according to the broader spectrum of<br />

scientific literature,” informs Alberto<br />

Espinel, Head of Strategic R&D in Active<br />

and Functional Natural Ingredients for<br />

Pharmactive. “Affron possesses a potent<br />

antioxidant and anti-inflammatory<br />

impact. This capacity not only balances<br />

levels of key neurotransmitters, such<br />

as serotonin and dopamine, but also<br />

fights the oxidative stress that stress<br />

produces in the brain.”<br />

Pharmactive’s patent request specifically<br />

delineated the effective dose<br />

and appropriate concentrations of<br />

safranal and crocin compounds in the<br />

final extract as a critical condition for<br />

exerting a positive effect on disorders<br />

related to mood.<br />

To overcome the common hurdles<br />

experienced by saffron formulators<br />

in extracting the best of the active<br />

substances from the stigmas of<br />

this highly revered and priceless<br />

botanical, Pharmactive introduced an<br />

improved step in separating the active<br />

substances. Their extraction technique<br />

is based solely on water resulting in an<br />

ingredient that is clean of any solvents<br />

or alcohols.<br />

The patent is paralleled with a new<br />

“Informed Ingredient” certification<br />

mark, and in recognition of the safety<br />

profile and high-quality credentials<br />

of affron. This is in addition to<br />

affron’s previously earned strongbox<br />

of quality and safety seals awarded<br />

by internationally accredited<br />

bodies, including EU Organic, DNA<br />

certification (True-ID) confirming<br />

the authenticity of its botanicals,<br />

Doping-free, Kosher, Halal, etc.<br />

Affron is manufactured in a GMPcertified<br />

installation, complying also<br />

with ISO22000 (for its <strong>food</strong> safety<br />

management), ISO9001 (for its quality<br />

management) and ISO 14001 (for its<br />

commitment to environmental values).<br />

Pharmactive is also the official adopter<br />

of saffron by the American Botanical<br />

Council’s Adopt-an-Herb botanical<br />

research and education program, as<br />

industry leaders in saffron extracts.<br />

“Pharmactive is able to provide<br />

nutraceutical and pharma industry<br />

players with a truly effective, wholly<br />

trustworthy botanical alternative for<br />

use in connection with low mood<br />

related issues,” concludes Gerritsen. “It<br />

also ensures our position as the ideal<br />

partner for the US market for natural,<br />

botanical mood help.”<br />

fmt<br />

14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Ingredients<br />

Fat and Oils: Targeting the Positive<br />

Nutrition Trend<br />

Consumers are taking a proactive approach to health maintenance and are actively looking to improve their<br />

diets. Whilst doing this, they are taking a broader approach to what constitutes healthy eating and drinking.<br />

Indeed, focus is no longer associated just on avoidance and moderation but instead, ensuring that they have<br />

ingredients in their diets that offer a health boost beyond basic nutrition. This is something that the fats and<br />

oils industry needs to respond to, educating consumers about how “good” fats are something that can help<br />

address issues such as heart health and immunity<br />

Over the last twelve months, consumers<br />

have become more conscious about<br />

their health. For instance, in 2020 a<br />

total of 57% of consumers said that<br />

they deemed themselves vulnerable to<br />

disease and illness – compared to 38%<br />

who said this a year before. At the<br />

same time, satisfaction with immune<br />

health declined from 54% to 49% over<br />

the same period. This is due to the<br />

impact of the pandemic. Originally,<br />

concerns about the virus was about<br />

vulnerability to it, especially when less<br />

was known about how deadly it was.<br />

However over the last twelve months,<br />

consumers have had chance to reevaluate<br />

and have taken a broader<br />

approach to health, recognizing that<br />

even if they were not necessarily<br />

vulnerable to problems arising from<br />

COVID-19, they were at risk of other<br />

long-term health problems. This is<br />

due to consumers recognizing that<br />

their dietary habits are not as healthy<br />

as they could be. As such, they are<br />

wanting to take a proactive approach<br />

to health maintenance – with 76%<br />

saying that they plan to eat and drink<br />

more healthily over the last twelve<br />

months.<br />

As consumers take a proactive<br />

approach to health maintenance, they<br />

are focusing more on the concept of<br />

positive nutrition. This means that<br />

consumers are not associating dieting<br />

with avoidance and moderation in<br />

order to lose weight but instead,<br />

believing that if they adopt a well<br />

balanced diet, they will be able to<br />

improve all aspects of their health. The<br />

focus on this means that ingredientled<br />

claims are becoming more<br />

influential on purchasing behavior,<br />

with consumers wanting to see active<br />

ingredient and claims on products<br />

that offer a health boost beyond basic<br />

nutrition. Although it is important<br />

to not over-estimate consumer<br />

awareness of fats, they do recognize<br />

that some in moderation and part of<br />

a balanced diet can have a positive<br />

impact on health. For instance, 42% of<br />

consumers associate monounsaturated<br />

fats with having a positive impact<br />

on health, whilst 39% say this for<br />

polyunsaturated fat. Meanwhile, 47%<br />

of consumers say that they are prone<br />

to looking for these ingredients on<br />

product packaging. Over the last<br />

couple of decades, sugar has replaced<br />

fat as the number one dietary evil in<br />

the eyes of the consumer, and this<br />

research shows that consumers believe<br />

that fats, in moderation, can have a<br />

positive impact on health.<br />

“Good” fats such as monounsaturated<br />

fats and polyunsaturated fats can have<br />

a variety of benefits, such as helping<br />

aid with weight loss, improving heart<br />

health and boosting overall immunity.<br />

These areas of health are important to<br />

consumers. For instance, FMCG Gurus<br />

research shows that in 2020, a total of<br />

70% of consumers say that they have<br />

looked to make changes to their diets<br />

and lifestyles to improve their immune<br />

health – compared to 53% who said<br />

this a year earlier. Meanwhile, 65% in<br />

the same year said that they wanted<br />

to improve their heart health. Finally,<br />

in <strong>2021</strong>, a total of 34% of consumers<br />

said that they were on a diet to lose<br />

weight (around a ten percent increase<br />

compared to when the survey was<br />

run three years earlier). The focus on<br />

health maintenance reflects the extent<br />

that COVID-19 has had on consumer<br />

attitudes to health, as more focus is<br />

placed on disease maintenance than<br />

ever before.<br />

Given that many consumers believe<br />

that there will be future waves of<br />

the virus and one in five believe that<br />

it is something that will impact on<br />

daily lives for several years, increased<br />

concern about vulnerability to disease<br />

will remain for some time. At the<br />

same, it is important to recognize that<br />

even before the pandemic, consumers<br />

were not conscious about their health,<br />

and were focusing on trying to stay<br />

fit and active until as late in life as<br />

possible. This is something that the<br />

fat and oils industry needs to respond<br />

to, educating consumers about the<br />

benefits of products and highlighting<br />

the benefits these ingredients have<br />

when consumed in moderation and as<br />

part of a balanced diet. At the same<br />

time, it is important that brands are<br />

not seen to be making exaggerated<br />

or misleading claims around these<br />

benefits.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

15


Ingredients<br />

No to Food Waste: Avoiding Economic<br />

and Ecological Damage by Saving Food<br />

● More than 1.6 billion tons of <strong>food</strong> are wasted annually<br />

● $660 billion in economic losses due to waste of <strong>food</strong> raw materials<br />

● $356 billion global market volume of raw materials for <strong>food</strong> production<br />

The statistics are bleak. Out of them<br />

came an inspiration to change<br />

something. LEROMA’s philosophy is<br />

to act in a sustainable and economical<br />

way, because everyone has to play<br />

their part in this process to make a<br />

positive contribution.<br />

LEROMA GmbH, from Düsseldorf,<br />

Germany have set themselves the goal<br />

of combating the problem of <strong>food</strong><br />

waste and the lack of transparency<br />

in the market. They have developed<br />

a B2B portal for <strong>food</strong> raw materials<br />

because they have recognized that<br />

<strong>food</strong> industry players need efficient<br />

raw material sourcing. LEROMA’s<br />

unique selling point is the specific<br />

filters that can be set differently<br />

for each product. In addition, the<br />

appropriate certificates are available<br />

for each raw material, which provide<br />

information about the quality of the<br />

product.<br />

Raw material suppliers can advertise<br />

their raw materials on LEROMA.<br />

This way, a comprehensive raw<br />

material database is created, which is<br />

constantly expanded with each new<br />

partner. Food manufacturers benefit<br />

from the platform, where they can<br />

easily find the raw materials they<br />

need and their suppliers.<br />

In addition, the Surplus Exchange has<br />

been developed, where companies<br />

simply offer to the market residual<br />

items, surpluses and remaining stocks<br />

of raw materials that have been<br />

incorrectly purchased or can no longer<br />

be processed, instead of disposing of<br />

them. In this way, there is an active<br />

contribution to reducing <strong>food</strong> waste<br />

and a step forward to sustainability.<br />

Examples of projects and cooperation<br />

so far include tomatoes processed<br />

into sauce, since they were no longer<br />

physically attractive, rice being made<br />

into rice protein and extracts being<br />

won from dried plants. Generally<br />

speaking, vegetables and fruits can be<br />

made into powder to add a delicious<br />

aroma in specific meals. It is also<br />

possible to make oil from e.g. apple<br />

cores and omega-3 capsules from fish<br />

skins.<br />

Other options include processing<br />

surplus <strong>food</strong> to cosmetics, cleaning<br />

materials or even use as paint balls.<br />

The only limit is the imagination! fmt<br />

16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Ingredients<br />

SIMULATE WHOLE MUSCLE MEATS<br />

IN LOOK, TASTE AND NUTRITION.<br />

For meat analog and extender production,<br />

rely on the pioneer of the process for textured<br />

vegetable proteins by extrusion. Wenger began<br />

the worldwide initiative over 50 years ago, and<br />

continues to lead with ever expanding options<br />

today.<br />

High moisture meat analogs (HMMAs) produced on<br />

Wenger twin screw extruders mimic whole muscle<br />

meat, with similar characteristics for moisture,<br />

protein and fat contents, as well as a densely<br />

layered, somewhat fibrous structure.<br />

After extrusion, HMMAs may be cut, sliced or<br />

shredded – and then further processed or frozen.<br />

In addition to soy proteins or wheat gluten<br />

ingredients, alternative protein sources can be used<br />

for texture, mouthfeel and appearance objectives.<br />

Discover the latest in cutting edge extrusion<br />

processing and product development assistance.<br />

Email info@wenger.com now.<br />

Key No. 99334<br />

PHONE: 785.284.2133 | EMAIL: INFO@WENGER.COM | WENGER.COM<br />

USA | BELGIUM | TAIWAN | BRASIL | CHINA<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

17


Processing<br />

Fast service from Gear Specialist<br />

Ensures Continued Roll Production at<br />

Fine Lady Bakeries<br />

When Fine Lady Bakeries, the Banbury based bakery producer, needed to replace a failed gear unit on an<br />

operationally vital winding drum that needed to put back into production as quickly as possible, they turned<br />

to the nearby located NORD DRIVESYSTEMS GROUP member – NORD GEAR LTD. In ultra-quick time, NORD<br />

was able to replace Fine Lady’s failed gear unit with one from its standard range fitted with a specially<br />

designed and manufactured shaft.<br />

For many years, Fine Lady has produced<br />

a wide range of baked goods at its 10<br />

hectare premises in Oxfordshire, UK.<br />

Together with a factory in Manchester,<br />

the company produces millions of<br />

loaves of bread every week. As well as<br />

this, it produces various types of rolls as<br />

well as biscuits and Good Friday “hot<br />

cross buns”.<br />

UK Sales Manager - Distribution & End<br />

Users, at NORD GEAR LTD. “We’re<br />

located just 30 minutes from the<br />

Fine Lady site at Banbury. One of our<br />

engineers immediately visited the<br />

site to identify the failed gear unit. It<br />

turned out to be a competitor gear<br />

unit that had been discontinued for a<br />

number of years.”<br />

“In selecting the gear unit we took into<br />

consideration the maximum output<br />

torque of the existing unit, which was<br />

25,000 Nm at 1 rpm output speed,” says<br />

Paul Martin. “We also had to consider<br />

that any gear unit we chose could<br />

withstand the thrust load from the<br />

carousel, which rested on the gear unit<br />

as part of the design configuration.”<br />

The Easter period resulted in a<br />

considerable production increase<br />

of “hot cross buns” at Fine Lady. So<br />

the request for an urgent gear unit<br />

replacement on its dough proofer<br />

meant NORD had to act fast.<br />

“Due to the urgency, it was decided that<br />

the gear unit failure would be repaired<br />

so that they could restart production,<br />

although a long-term solution was<br />

clearly required,” explains Paul Martin,<br />

The NORD engineer set about taking<br />

key dimensions, such as shaft size and<br />

length, along with how the gear unit<br />

was mounted to the dough proofer.<br />

In discussions with the engineering<br />

team at Fine Lady, it was made clear<br />

that although there was a degree<br />

of flexibility in the mounting design<br />

(as the mounting frame could be reengineered),<br />

however the shaft size and<br />

length had to be as per the original gear<br />

unit in order to suit the drive coupling.<br />

The MAXXDRIVE industrial gear units from NORD DRIVESYSTEMS offer very high output torques,<br />

quiet running and a long service life. They are available as helical or bevel gear units<br />

Image: NORD DRIVESYSTEMS​<br />

Once the thrust load was calculated,<br />

NORD opted for a gear unit from its<br />

MAXXDRIVE industrial gear unit series.<br />

Specifically, a size 8 gear unit was<br />

chosen, which has a rated torque of<br />

31,000 Nm and a thrust load capacity of<br />

140,000 N.<br />

NORD MAXXDRIVE gear units are<br />

specially designed for heavy-duty<br />

applications such as mixers, offering<br />

high output torques from 15,000 to<br />

25,000 Nm, along with quiet running<br />

and long service life. These gear units<br />

are available as helical or bevel gear<br />

units, and are equipped with highquality,<br />

low-friction bearings, and a<br />

torsionally rigid, one-piece housing.<br />

“The problem was that for large<br />

customer specific gear units, delivery<br />

times can range from 4 weeks for a<br />

standard model, up to 16 weeks for a<br />

more complex unit,” states Martin. “In<br />

addition, the Fine Lady Bakeries’ gear<br />

unit required a special shaft, which<br />

had to be specified and designed at<br />

the NORD headquarters in Germany.<br />

However, our team pulled out all the<br />

stops. The design was completed within<br />

24 hours and a quote, along with<br />

drawing, was issued to the customer.<br />

For a unit with a special shaft the usual<br />

lead time is 12 weeks, but due to the<br />

urgent nature of the situation at Fine<br />

18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Processing<br />

Robust and powerful The MAXXDRIVE industrial gear units are specially designed for heavy-duty applications such as mixers<br />

Image: iStock – VladimirGerasimov<br />

Lady, we managed to reduce delivery<br />

to under 6 weeks.”<br />

Keith Holloway, Engineering Buyer at<br />

Fine Lady Bakeries Ltd, says: “Through<br />

past experience we knew that rapid<br />

assistance was needed due to the<br />

gear unit failure and its age. We<br />

contacted NORD, who were quick in<br />

reacting to our predicament. The unit<br />

was identified and measured within a<br />

short period, and an order was placed<br />

for two units, which has been fitted<br />

to the machine after some framework<br />

modifications. We’re very happy with<br />

the service provided and would not<br />

think twice about using NORD in the<br />

future.”<br />

Having made the necessary changes to<br />

the existing mounting framework, the<br />

drive is now in operation. The new gear<br />

unit from NORD not only gives Fine<br />

Lady the confidence that it can fully<br />

rely on the local service and support,<br />

but also that it can depend on a high<br />

level of productivity.<br />

fmt<br />

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Processing<br />

“Cherry Time!” for Smoking and Barbecue<br />

With summer fast approaching,<br />

RÄUCHERGOLD ® brings a new variety<br />

to all professional and amateur<br />

smokers alike, introducing “Cherry”<br />

as the latest recommendation from<br />

the “MASTER of SMOKE” portfolio.<br />

Boasting a mild, fruity smoke aroma,<br />

“Cherry” delivers new possibilities,<br />

whilst offering the perfect smoke<br />

accompaniment for different meats,<br />

such as chicken, pork, or lamb, plus<br />

fish and even vegetables.<br />

100% natural smoke of wild cherry<br />

wood At JRS (J. Rettenmaier &<br />

Söhne, Rosenberg) “Traditional<br />

Smoking” means 100% natural<br />

smoke. RÄUCHERGOLD ® cherry is no<br />

exception. Obtained from selected<br />

wild cherry wood, grown in sustainable,<br />

PEFC-certified forests. Already during<br />

smoking, it exudes the unmistakable,<br />

sweet-fresh scent of the noble fruit<br />

tree.<br />

Safety of the known premium product<br />

quality RÄUCHERGOLD ® proven engineering,<br />

guarantees smooth plant<br />

operation and full <strong>food</strong> safety. The<br />

exclusive use of natural raw materials<br />

in our purely mechanical and thermal<br />

production process, meet the strict<br />

RÄUCHERGOLD ® purity requirements<br />

and no chemicals or artificial additives<br />

are ever present at any time in<br />

production.<br />

The fresh, untreated wood is processed<br />

without any loss of aroma and is perfectly<br />

fractionated to enable optimum smoke<br />

production, suitable for just-in-time, stateof-the-art<br />

smoking facilities. The HACCP<br />

certification of RÄUCHERGOLD ® smoking<br />

chips ensures full compliance with all<br />

<strong>food</strong> standards during the entire smoking<br />

process.<br />

RÄUCHERGOLD ® cherry wood products<br />

are the perfect addition to the extensive<br />

RÄUCHERGOLD ® portfolio of beech, alder,<br />

oak and spruce.<br />

fmt<br />

Your newsletter registration at:<br />

www.harnisch.com<br />

Digital as usual.<br />

The newsletter of Dr. Harnisch Publications<br />

Always know the latest news? In addition to our<br />

information and exclusive content from various<br />

print magazines, we will keep you up to date with<br />

industries. You can register for the newsletter at:<br />

20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

our newsletter free of charge. Receive current<br />

www.harnisch.com


Processing<br />

We understand how you strive for constant<br />

product quality and optimized costs.<br />

CONSISTENT<br />

+ CONFIDENT<br />

You are poised to meet your safety and quality requirements<br />

while optimizing resources and securing process repeatability.<br />

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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

21


Processing<br />

Quality is a Nice Feeling<br />

Unilever Chooses Checkweighers<br />

The Unilever company is one of the world’s most important branded goods manufacturers. Each day, 2.5<br />

billion people use Unilever products. With 400 brands in over 14 categories, no other company touches the<br />

everyday lives of so many people in so many different ways. The 25 small symbols – tucked away in the<br />

logo – show the company’s numerous business areas. Production ranges from <strong>food</strong>stuffs and cosmetics to<br />

body care, as well as household and fabric care, products. The company has 161,000 employees in over 100<br />

countries around the world.<br />

Its fundamental principles include<br />

beneficial relationships with suppliers<br />

and business partners. So it’s not<br />

without good reason that the company<br />

relies on multihead weighers from<br />

MULTIPOND for weighing a diverse<br />

range of products. A new type MP-<br />

36-400-400-C multihead weigher has<br />

recently been acquired for the site in<br />

Heilbronn, Germany. Gunter Löffler,<br />

Project Engineer, justified the decision:<br />

“The MULTIPOND brand stands for the<br />

highest level of quality worldwide. Our<br />

past experience has been all good, and<br />

so MULTIPOND was our first choice<br />

from the outset.”<br />

Thanks to its multi-flexible design,<br />

the multihead weigher is able to<br />

gently weigh a highly diverse range<br />

of products, from mushrooms and<br />

vegetables to powdered products such<br />

as instant soup ingredients or ready-touse<br />

products.<br />

The system operates based on the<br />

principle of combining partial<br />

portions. The product is supplied from<br />

the top level of a MULTIPOND cross<br />

head feeder, which in turn feeds the<br />

multihead weigher. Once at the top<br />

on the weigher, the product is first<br />

conveyed to the prefeed hoppers via<br />

the radially positioned feed trays and<br />

then to the weigh hoppers below.<br />

Using the partial portions, a computer<br />

determines the best combination to<br />

achieve or come closest to the targeted<br />

weight. The finished, precisely weighed<br />

portions are then discharged into the<br />

the timing hoppers via the two outlets<br />

and finally to the floor-mounted form<br />

fill seal machine. Maximum accuracy<br />

and availability are ensured by the<br />

calibration systems integrated into<br />

each proprietary load cell. MULTIPOND<br />

is the only manufacturer of multihead<br />

weighers anywhere in the world that<br />

offers this solution. The system works<br />

fully-automatically, continuously and<br />

without production interruption.<br />

The target weight is up to 70 g, the<br />

achieved mean value, the decisive<br />

criterion for the existing giveaway,<br />

actually corresponding to the target<br />

weight to be achieved.<br />

Due to the output potential of the<br />

downstream packaging machine, the<br />

weigher runs with an output of up<br />

to 220 weighings per minute. The<br />

28-head weigher originally offered by<br />

MULTIPOND would have been adequate.<br />

However, Unilever had already<br />

considered future plans in the machine<br />

design, hence the decision for a 36-head<br />

weigher. In the long-term, the packaging<br />

machine is also to be replaced to be able<br />

to utilize the full output potential of 240<br />

packs per minute.<br />

Because the product is changed several<br />

times a day, it is vital that all productcarrying<br />

parts can be removed quickly<br />

and easily without tools for cleaning and<br />

maintenance.<br />

The systems are controlled and operated<br />

using a convenient color touchscreen<br />

monitor. Easy-to-use controls make<br />

working with the systems uncomplicated.<br />

According to the employees, learning<br />

to operate the machines is quick and<br />

unproblematic - an important criterion<br />

for Unilever.<br />

Photos: Multipond<br />

Simple operation, precise weigher<br />

results and faster speeds create an ideal<br />

platform for further optimizing the<br />

company’s processes. The weigher was<br />

designed to allow special dust enclosures<br />

to be retrofitted at anytime. During the<br />

weighing process, products such as soup<br />

ingredients, powder or granulates in<br />

particular whirl up a huge amount of<br />

dust, and this collects on the units.<br />

According to Gunter Löffler, Project<br />

Engineer, the cooperation between<br />

22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

Unilever and MULTIPOND is incredibly<br />

smooth: “Having solutions that are<br />

tailored exactly to the conditions<br />

and requirements of our production<br />

facility is extremely important to<br />

us. That’s how we know we are in<br />

the right hands with MULTIPOND.<br />

Ultimately, the conditions differ<br />

from product to product. In case of<br />

problems, we contact the specialists<br />

at MULTIPOND and get the perfect<br />

solution within the shortest possible<br />

response time.”<br />

MULTIPOND has been an ownermanaged<br />

German company since the<br />

very beginning. Drawing on more<br />

than 70 years’ experience in industrial<br />

weighing technology, we are a pioneer<br />

in this sector. Our success<br />

is based on the high quality and<br />

excellent technical standard of our<br />

weighing systems. We consciously<br />

commit to a high level of vertical<br />

integration, as well as production<br />

focus has become our corporate<br />

maxim. A team of more than 300<br />

employees commits worldwide to<br />

offer our customers from the <strong>food</strong><br />

and non-<strong>food</strong> sectors optimized,<br />

unique solutions tailored exactly<br />

to their requirements at all times.<br />

Sales, project planning and service<br />

are handled by the headquarters in<br />

Germany, by the four subsidiaries in<br />

France, the Netherlands, England and<br />

the USA, and by a worldwide network<br />

of agents.<br />

exclusively in Germany. Customer fmt<br />

STARCH IS LIKE<br />

GOLD<br />

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RAW MATERIAL<br />

FOR MEAT<br />

SUBSTITUTES<br />

Profit from a real boom market –<br />

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innovative technology from Zeppelin!<br />

Key No. 99398<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 23<br />

zeppelin-systems.com


Processing<br />

Bulk Bag Discharger Ups Efficiency of<br />

Cocoa Powder line<br />

From locally grown cocoa<br />

beans, Singapore-listed JB Cocoa<br />

manufactures and markets cocoa<br />

butter, cocoa powder and cocoa<br />

mass. Located 30 km from the port<br />

of Surabaya in the province of East<br />

Java, Indonesia, JB Cocoa’s facility can<br />

process 50,000 tonnes of cocoa beans<br />

annually.<br />

The beans are cleaned, roasted and<br />

winnowed to separate the cocoa nibs,<br />

which are treated to enhance flavor<br />

and color. The nibs are then ground<br />

into cocoa liquor, which is squeezed<br />

by a “butter press” to yield cocoa<br />

butter used in making chocolate, and<br />

crumbled cocoa “presscake” that is<br />

pulverized into cocoa powder.<br />

A portion of the presscake is shipped<br />

directly to customers in 1 tonne bulk<br />

bags, but most is processed into cocoa<br />

powder and packaged in handheld<br />

sacks.<br />

Rapid discharging from bulk bags<br />

dust-free<br />

To increase efficiency of the cocoa<br />

powder line, the plant installed a<br />

installed a Flexicon BULK-OUT ® BFC-<br />

C-X bulk bag discharger to handle<br />

loose cocoa presscake being put in<br />

storage before being reduced to<br />

powder and packaged for customers<br />

The discharger is configured with an<br />

electric hoist and trolley that ride on<br />

a cantilevered I-beam, allowing bulk<br />

bags to be loaded into the frame<br />

without the need for a forklift.<br />

To connect a bag, the operator slips<br />

the bag straps into four Z-Clip strap<br />

holders of a bag lifting frame, and<br />

Photos: Flexicon<br />

24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Processing<br />

uses a pendant to hoist the bag into<br />

the discharger frame. A Tele-Tube<br />

telescoping tube pneumatically raises<br />

a Spout-Lock clamp ring, allowing<br />

an operator to make a high-integrity<br />

sealed connection between the clean<br />

side of the bag spout and the clean<br />

side of the equipment.<br />

With the bag spout secured, the<br />

operator pulls its drawstring, allowing<br />

presscake to discharge into the surge<br />

hopper.<br />

Releasing the telescoping tube’s air<br />

pressure allows the clamp ring to<br />

maintain constant downward tension<br />

by gravity as the bag empties and<br />

elongates to promote material flow.<br />

Additional flow promotion is provided<br />

by Flow-Flexer bag activators that<br />

raise and lower opposite sides of the<br />

bag bottom to promote complete<br />

discharge through the bag spout.<br />

The 226 l capacity surge hopper with<br />

top-mounted enclosure is vented to a<br />

side-mounted Bag-Vac dust collector<br />

that creates negative pressure within<br />

the sealed system to prevent displaced<br />

air and dust from escaping into the<br />

plant environment.<br />

The enclosure also serves to contain<br />

spillage that might otherwise escape<br />

through seams in the bag and folds<br />

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Key No. 99864<br />

25


Processing<br />

in the spout, and is equipped with a<br />

hinged access door and folding bag<br />

shelf, allowing manual dumping of<br />

under-filled sacks.<br />

A rotary valve at the hopper outlet<br />

metres the presscake into a pneumatic<br />

conveying line that moves it to a<br />

storage silo. From there, it is mixed<br />

and milled into six different recipes of<br />

cocoa powder and packed into 25 kg<br />

bags.<br />

Achieving plant hygiene and<br />

efficiency<br />

Constructed of stainless steel finished<br />

to sanitary standards, the discharger<br />

is certified for operation in <strong>food</strong>grade<br />

environments. “The use of the<br />

Flexicon bulk bag discharger provides<br />

a safe and hygienic way to unload<br />

cocoa cake from bulk bags.” said JB<br />

Cocoa’s Redi Koerniawan. “It ensures<br />

efficient unloading with little to no<br />

dust released into the processing<br />

environment.”<br />

fmt<br />

Continuously Operating<br />

Ploughshare Mixer<br />

Lödige Process <strong>Technology</strong> developed a process engineering solution for the production of monocalcium<br />

phosphate (MCP). The powder, which is an essential component of feed and phosphate fertilizers, can thus<br />

be produced economically in an “all-in-one” process.<br />

Monocalcium phosphate (MCP)<br />

is formed by the reaction of pure<br />

phosphoric acid and calcium carbonate.<br />

Powerful process technology is just<br />

as important to the production of<br />

high-quality MCP as the quality of<br />

the raw materials used. Lödige offers<br />

a solution that is specially designed<br />

for this application, based on a type<br />

KM Ploughshare Mixer for continuous<br />

operation.<br />

Ploughshare Mixer with<br />

application-specific design<br />

The Ploughshare Mixer for continuous<br />

operation uses the mechanically<br />

generated fluid bed system that was<br />

introduced to mixing technology by<br />

Lödige: Ploughshare shovels in their<br />

basic shape patented by Lödige in 1949<br />

rotate close to the walls of a horizontal,<br />

cylindrical drum. The circumference<br />

speed and geometric shape of these<br />

plough-like mixing tools are designed<br />

so that they pick up the raw materials<br />

for the mixture completely and throw<br />

them into the free mixing compartment.<br />

During this process, the material is lifted<br />

off the drum wall against the centrifugal<br />

force. This generates a mechanical<br />

fluid bed, in which the entire product<br />

mixture is constantly gripped, resulting<br />

in extremely thorough mixing, even<br />

with high mixture throughput and short<br />

retention times. The mixing elements<br />

are shaped to ensure product transport.<br />

Additional choppers in the mixing drum<br />

break up agglomerated material and<br />

permit systematic granulation during<br />

the mixing process.<br />

The result is a continuous “all-in-one”<br />

process. This means all process phases<br />

of MCP production can be performed<br />

in a single machine. Other units and<br />

process steps are no longer necessary.<br />

Moreover, the mixer offers great<br />

stability and minimized cleaning<br />

intervals. A special wear protection<br />

shields mixing tools and shovel arms<br />

against the high mechanical and<br />

corrosive stress caused by contact with<br />

the mixture.<br />

Production process<br />

The MCP production process has<br />

three phases: mixing – reaction –<br />

26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Lödige offers a solution for the production of MCP, based on a type KM Ploughshare Mixer<br />

for continuous operation. (Source: Lödige)<br />

granulation. In the first step, the two<br />

base materials, phosphoric acid and<br />

calcium carbonate, are mixed to form<br />

a highly homogeneous substance.<br />

In the second phase of the process,<br />

an exothermic reaction is produced<br />

under defined conditions, resulting<br />

in a conversion of the base materials<br />

into monocalcium phosphate. This<br />

is followed by granulation in phase<br />

3. The granulate properties can be<br />

adapted specifically to the customer’s<br />

requirements. The final process<br />

step, granulation, offers a variety of<br />

advantages over ungranulated MCP:<br />

It improves the pourability of the<br />

substance and makes transport and<br />

storage easier. It allows the product<br />

to be packaged dust-free and permits<br />

perfect dosing.<br />

A variety of different machine sizes<br />

is available for throughput rates in a<br />

range from 1t/h to 50t/h.<br />

fmt<br />

The Right Dough<br />

Temperature Every Time<br />

For an optimal and more importantly, a reproducible baking result,<br />

the basic conditions must remain constant. The temperature of the<br />

dough, which is particularly influenced by the raw materials (flour and<br />

water), plays an important role in this respect. For this purpose, the<br />

Pneumotherm batch process for flour cooling offers economical use.<br />

by Andreas Hofmann<br />

Industrial bakeries produce a wide range<br />

of baked goods made from different<br />

types of dough. To ensure that the<br />

baked goods are always of consistent<br />

quality, doughs should have a certain<br />

target temperature after kneading. This<br />

is best achieved if the flour and liquids<br />

are tempered evenly before processing.<br />

Especially when different types of<br />

flour are stored in outdoor silos, they<br />

must first be brought to the correct<br />

temperature before processing.<br />

water temperature + flour temperature<br />

+ thermal geating from kneading = dough temperature<br />

2<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

Key No. 100286


Processing<br />

Determining the optimum dough<br />

temperature<br />

For wheat-based doughs, such as those<br />

produced with a dough yield of TA165,<br />

an optimum dough temperature of<br />

approx. 24-26°C is needed. The water<br />

temperature normally used for this<br />

purpose (tap water temperature) is<br />

10-12°C and the flour being used is at<br />

20°C. With standard intensive kneaders,<br />

a high amount of energy is introduced<br />

into the dough, so that a large part of<br />

the mechanical energy is converted into<br />

thermal energy, resulting in a heating<br />

of the dough by 8-10°C. Many bakers<br />

use a very simple formula to quickly<br />

calculate the dough temperature:<br />

12˚C + 20˚C<br />

2<br />

The temperature determined in this<br />

way is approx. 26 °C and is in the range<br />

of the optimum dough temperature for<br />

wheat-based doughs.<br />

Unfortunately, the flour temperature is<br />

often not at the optimal temperature<br />

of 20°C mentioned here. Frequently,<br />

especially in the summer months in<br />

Central Europe or in Mediterranean<br />

countries in general, this temperature<br />

is greatly exceeded and can even<br />

reach 40°C in some cases. This effect<br />

results from the fact that the ambient<br />

temperature is very warm and the flour<br />

is transported long distances in tankers<br />

to the bakery. Moreover, the flour<br />

heats up during storage in uninsulated<br />

silos, which are directly exposed to the<br />

sun. In such cases, not even the use<br />

of ice water at 2°C is sufficient, which<br />

the above-mentioned baker’s formula<br />

demonstrates when converted to the<br />

temperature values.<br />

2˚C + 40˚C<br />

2<br />

+ 10˚C=26˚C<br />

+ 10˚C=31˚C<br />

The dough temperature of 31°C<br />

calculated here is much too high for<br />

wheat-based dough. The dough, and<br />

consequently the baked goods would<br />

not meet the desired quality criteria<br />

and would have to be discarded. For this<br />

reason, many customers warmer regions<br />

of the world use the Pneumotherm<br />

batch process for flour cooling, which<br />

allows the flour temperature to be<br />

cooled down quickly and easily. For use<br />

with special doughs, such as doughnuts,<br />

Flour cooling function diagram<br />

where the individual portions are deepfrozen<br />

after the fermentation time,<br />

the maximum dough temperature<br />

should not exceed 16°C. Here, the<br />

optimum dough temperature can only<br />

be achieved with the help of ice water<br />

(2°C) and a flour temperature of 8°C.<br />

In general it can be said that<br />

fluctuating and excessively high dough<br />

temperatures create a sticky dough<br />

that is difficult to process and can lead<br />

to undesired baking results. The dough<br />

does not rise evenly and the product will<br />

vary in size. The different sizes may lead<br />

to breakage in the packaging plant.<br />

Cooling process for flours<br />

The most popular cooling methods<br />

include lowering the dough<br />

temperature with ice, liquid nitrogen<br />

or cold laminar air flows. The process<br />

using ice shavings or flaked ice has<br />

hygienic disadvantages; it is also<br />

difficult to regulate. Also, very often<br />

the flour is cooled with liquid carbon<br />

dioxide before entering the kneading<br />

machine. However, the process is<br />

considered relatively cost-intensive.<br />

This is why Zeppelin developed the<br />

Pneumotherm batch process, which has<br />

now proven itself in many applications<br />

worldwide. For many years, it was<br />

mainly used in warmer regions, such as<br />

the Middle East, Asia, Southeast Asia or<br />

South America, as well as Italy or Spain.<br />

Increasingly, however, there are also<br />

plants in Germany. Due to fluctuating<br />

temperatures in the external storage<br />

silos during the transition from day<br />

to night, differences of more than 10<br />

degrees can arise. Also, in plants with<br />

external silos, temperatures of more<br />

than 30 degrees can easily be reached in<br />

the summer, dropping sharply at night.<br />

How does it work?<br />

In the Pneumotherm batch process, a<br />

certain amount of flour is cooled from<br />

an inlet temperature to the desired end<br />

temperature (usually 15°C) in a defined<br />

time (e.g. 10 minutes). This is done with<br />

the aid of a built-in fluidized bed. The<br />

flour is weighed in a pre-container and<br />

transferred from there to the tempering<br />

container. Cold air is then blown in from<br />

below through the mixer to create a<br />

fluidized bed. This leads to an optimal<br />

mixing of flour particles and cold<br />

fluidizing air. This air is compressed by<br />

a fan, cooled in a heat exchanger and<br />

returned to the tempering tank. The<br />

fluidizing air is circulated until the<br />

desired final temperature of the flour<br />

is reached. The process used minimizes<br />

dust pollution of the surroundings<br />

and the process is independent of<br />

fluctuating ambient conditions. After<br />

tempering, the flour is either directly<br />

pneumatically conveyed into the target<br />

container or discharged into a secondary<br />

28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Performance examples depending on the desired inlet and outlet temperature<br />

container so that a temporal decoupling<br />

of the downstream systems can be<br />

achieved. A new batch is requested via<br />

the secondary container in automatic<br />

mode as soon as there is enough space<br />

for a new batch. For systems that<br />

require a low flour temperature down<br />

to 5°C, Zeppelin offers special versions<br />

featuring a cooling circuit with dual<br />

heat exchangers.<br />

Fast, hygienic and flexible process<br />

Thanks to our years of experience<br />

with these fluidized bed vessels, we<br />

can guarantee exact software-based<br />

design, providing reliable operation.<br />

The advantages are precise temperature<br />

control, low operating costs, a proven<br />

process and a long service life. The<br />

ongoing operating costs and the<br />

environmental impact are low in contrast<br />

to CO 2<br />

cooling, as only electricity and<br />

cooling water are required.<br />

At the same time the fluidized bed process<br />

is very hygienic. There are no fittings, so<br />

the tank is very easy to clean. Furthermore,<br />

since the heat transfer occurs directly<br />

from the particle to the gas and not via<br />

cooling surfaces, there is no condensation<br />

inside the tempering vessel.<br />

A further advantage is that the<br />

Pneumotherm batch process adapts<br />

to sudden load changes by switching<br />

downstream lines on and off by<br />

interrupting the cooler refill and does<br />

not have to be started up and shut<br />

down as in continuously operating<br />

systems. This means that changing the<br />

type of flour is no problem - only one<br />

system is needed for different products,<br />

which are then transported to separate<br />

downstream containers or lines. This<br />

makes it possible to react flexibly to all<br />

eventualities in production.<br />

Conclusion<br />

The Pneumotherm batch process for<br />

cooling flours from approx. 30° to<br />

16° - 20°C has proven itself around the<br />

globe for decades. It is no longer used<br />

only in tropical countries, but is also of<br />

interest for plants in Europe. Along with<br />

reduced energy use and low operating<br />

costs, the process leads above all to<br />

a uniform baking result and thus to<br />

better baked goods. Zeppelin currently<br />

offers four modular sizes, allowing a<br />

precise response to a wide range of<br />

requirements from a few hundred kg up<br />

to 3 - 4 t/h cooling capacity at different<br />

inlet and outlet temperatures. fmt<br />

The Author<br />

Andreas Hofmann is General Manager Process<br />

<strong>Technology</strong> at Zeppelin Systems GmbH<br />

Flour cooling system for the capacity<br />

of 3.000 kg/h<br />

(inlet t = 35˚C; outlet t = 15˚C<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

Key No. 100286<br />

29


Processing<br />

Firm, Chewy, and Bouncy: GEA Strikes<br />

the Right Balance for Perfect Noodles<br />

GEA offers turnkey solutions for the noodle processing industry<br />

The origin of noodles – now one of the<br />

best-loved traditional <strong>food</strong>s in Asia and<br />

elsewhere – dates back to ancient times.<br />

They are an extremely versatile product,<br />

which can be combined with a wide<br />

variety of ingredients and adapted to a<br />

variety of recipes and cooking methods<br />

to suit different eating habits: boiled<br />

in salted water, fried or stir-fried in a<br />

wok, and then served with meat, fish,<br />

or vegetables.<br />

Companies today are increasingly<br />

focused on healthier types of noodle,<br />

launching gluten-free, MSG-free, lowsalt<br />

and low-fat products, or noodles<br />

made using wheat, oats as well as<br />

healthier and fresher ingredients,<br />

with the inclusion of more vegetables<br />

or ground meat. GEA designs and<br />

installs turnkey process lines tailored to<br />

customers’ specific needs. Its expertise<br />

enables the company to optimize each<br />

production step, taking care of every<br />

detail and aspect of noodle production.<br />

The processing technologies developed<br />

focus on the noodles’ unique taste and<br />

texture. As a result, GEA’s technology<br />

experts have encapsulated an eating<br />

tradition going back thousands<br />

of years in a high-quality and fully<br />

versatile product that is suitable for any<br />

preparation method or recipe.<br />

“We pay great attention to hygiene and<br />

safety aspects. All of our lines are CE,<br />

ATEX, and MOCA certified. In addition,<br />

our process lines are designed to last<br />

and require minimal intervention. Built<br />

using durable materials, the machines<br />

are designed to simplify maintenance<br />

and prevent product deposits. Thanks<br />

to their high degree of automation,<br />

GEA machines maximize efficiency<br />

and ensure consistent quality,” explain<br />

Davide di Nunno, R&D Director and<br />

Nico Scattola, Sales Area Manager.<br />

The right mix<br />

GEA supplies a wide range of machinery<br />

from standalone components to fully<br />

integrated solution lines. Everything<br />

starts with the right mix of components.<br />

GEA’s high-capacity continuous dough<br />

mixers can be equipped with various<br />

optional devices, including gravimetric<br />

dosing units as well as multiple liquid<br />

ingredients/additives dosing, fast premixing,<br />

semi-automatic washing, and<br />

CIP systems.<br />

The perfect shape: sheeted or<br />

extruded<br />

Noodles can be produced in the form of<br />

round nests, square cakes, or in multiplelayer<br />

bundles. They are made either by<br />

passing the dough through sheeting<br />

rollers and then cutting the flattened<br />

dough using slitting rollers. Alternatively,<br />

they are extruded using a special<br />

continuous press where the dough passes<br />

through an extrusion die, allowing the<br />

formation of all kinds of noodles.<br />

Photos: GEA<br />

Multiple lamination units with automatic<br />

gauging control systems laminate<br />

the dough to obtain sheets of the right<br />

thickness. Four to five lamination rolls<br />

are then arranged in a row to thin the<br />

dough step by step.<br />

The GEA xTru Cooker is the best choice<br />

for producing all-cereal gelatinized<br />

30 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Processing<br />

noodles through a continuous,<br />

automatic, and reliable process with<br />

little operator intervention required.<br />

This model is a six stages single screw<br />

low shear cooking-extruder. Instead of<br />

applying traditional pressurized batch<br />

cookers, there is the option of using<br />

native raw flours and cooking in a<br />

continuous extrusion cooker. This will<br />

drastically reduce raw material costs and<br />

ensure precise control of all parameters,<br />

resulting in an excellent and consistent<br />

product. This specific application is<br />

the result of GEA’s experience in the<br />

production of continuous cooking<br />

extruders, achieved through more<br />

than four decades at the forefront of<br />

cooking extrusion processes.<br />

Creating a noodle nest<br />

Located at the end of the extruder,<br />

the nesting machine is one of the<br />

most distinctive parts of the noodle<br />

production line. The well-designed<br />

headpiece of the GEA xTru extruder<br />

regulates the flow pressure, ensuring<br />

the extruded product flows evenly<br />

over the entire die surface. The dough<br />

is then equally distributed when<br />

inserted into the die. This guarantees<br />

that a homogeneous product with<br />

precise shape and weight enters the<br />

nesting machine. The nesting machine<br />

is composed of two cutting units – an<br />

upper and a lower unit – equipped with<br />

rotary blades and fixed counter blades<br />

that continuously cut the extruded<br />

product and precisely define its length<br />

thanks to the adjustment system. Once<br />

cut, the product is conveyed into the<br />

forming tubes where a powerful jet<br />

of compressed air controlled by the<br />

pneumatic system gives the nest its<br />

final shape.<br />

After that, the nest is unloaded<br />

onto the forming cups, which are<br />

then conveyed on a belt to the heat<br />

treatment area. Attention to hygiene<br />

and cleanliness is a prominent feature<br />

of all of the machinery that makes<br />

up GEA production lines. The nesting<br />

machine is no exception: Made of<br />

stainless steel, it is equipped with a<br />

waste recovery system that optimizes<br />

production while at the same time<br />

ensuring ease of cleaning.<br />

Thermal treatment<br />

Further thermal treatments include<br />

high-performance steaming units as<br />

well as fast or super-fast, medium, or<br />

high temperature continuous dryers.<br />

These were developed based on our<br />

experience with dry pasta and are<br />

suitable for the production of lowfat<br />

noodles. Drying is an important,<br />

smooth, and stable process, with gentle<br />

variations depending on the product<br />

and ambient conditions. Generating<br />

the right specific microclimate is<br />

the key to guaranteeing the most<br />

efficient drying profile with the lowest<br />

energy consumption, thus reducing<br />

the machine’s energy footprint. The<br />

keywords for GEA’s thermal treatments<br />

are: hygienic execution and easy<br />

maintenance, proper insulation, active<br />

thermal control (ventilation flow,<br />

correct temperature profile), full<br />

parameter control, cleaning, energy<br />

efficiency, and low TCO.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

31


Processing<br />

Chicory Root Cutter CRC200<br />

With the chicory root cutter CRC200, KRONEN GmbH offers a new type of solution specially developed for<br />

processing chicory. The cutting machine removes the root and separates it from the product in just one<br />

processing step and with a capacity of up to 80 pieces per minute.<br />

The specific construction adapted<br />

to the shape of the chicory enables<br />

efficient, automated processing with<br />

a clean cutting result. The design of<br />

the cutting machine aims at a high<br />

level of work safety and ergonomic<br />

operation. The interior of the CRC200<br />

is accessible via a large hood, so<br />

that easy cleaning and hygiene are<br />

ensured.<br />

Operation of the chicory root<br />

cutter CRC200<br />

The chicory is manually inserted<br />

into the product holders on the<br />

entry chain and then automatically<br />

transported, while remaining in the<br />

optimal position, to the subsequent<br />

cutting process. After the cut, the<br />

separated root falls directly into the<br />

waste chute and the chicory as a good<br />

product is carried out of the machine<br />

on the discharge belt.<br />

The speed of the product entry is<br />

adjustable and enables adaptation to<br />

different production requirements with<br />

a capacity for processing between 40 to<br />

80 chicories per minute. The CRC200<br />

processes chicory with a maximum<br />

length of the good product of 200 mm.<br />

Optionally, the CRC200 can be<br />

equipped with nozzles for automatic<br />

cleaning of the discharge belt, the<br />

entry chain and the knife. The nozzles<br />

spray the inside of the machine during<br />

the production process. The cutting<br />

The CRC200 is specially adapted to the processing of chicory and removes the roots in an<br />

automated cutting process<br />

The chicory is placed in the product<br />

holders of the entry chain and fixed. The<br />

chain transports the product to the knife<br />

machine can be supplemented with a<br />

waste belt to transport the cut roots.<br />

Benefits of CRC200:<br />

• High processing capacity: The CRC200<br />

processes up to 4,800 chicories per<br />

hour. In just one work step, the<br />

root is cut off from the product and<br />

discharged separately so that the<br />

chicory can then be packaged.<br />

• Optimal cut quality: The product<br />

holders on the entry chain ensure<br />

that the chicory is transported to<br />

the knife in its fixed position, thus<br />

enabling a clean cut.<br />

• Ergonomics and work safety: When<br />

designing the machine, the focus was<br />

not only on optimal cutting results<br />

and hygiene, but also on ergonomic<br />

and safe operation.<br />

fmt<br />

32 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

Meat Packaging Equipment<br />

but the wrong choice for another firm<br />

with different requirements. To make a<br />

proper match one must first understand<br />

the differences between the two types of<br />

equipment, then one can decide which<br />

equipment best satisfies the firm’s needs.<br />

Ronnie P. Cons is CEO of C&C Packing Inc., leading<br />

Canadian meat and poultry distributor<br />

Buying the right or wrong meat packaging<br />

equipment can spell the difference<br />

between an efficient and profitable<br />

meat packaging firm and a non-efficient<br />

one that has varied production, and<br />

efficiency issues. The right equipment<br />

for a given firm will be determined by<br />

many varied elements including; the size<br />

of the <strong>food</strong> processing and packaging<br />

company, its needs, their budget, the<br />

performance output needed, future<br />

growth expectations and type of product<br />

to be packaged. All these factors and<br />

more must be taken into consideration<br />

in order to make the right decision. A<br />

wrong decision can be very costly, thus<br />

an informed decision is essential. I should<br />

add that the number and variety of<br />

equipment on the market makes the<br />

decision making process a complex one,<br />

thus guidance is very important. For<br />

example, a meat packaging firm must<br />

decide whether to purchase FFS or Tray<br />

sealing packaging equipment.<br />

FFS stands for Form, Fill, Seal packaging<br />

and uses rolls of film that are Formed<br />

with the use of heat into pouches or<br />

containers. The pouch is then Filled with<br />

the <strong>food</strong> item and then heat is used to<br />

cover and Seal film to the top of the<br />

pouch. Tray sealing instead uses already<br />

bought trays that are filled with the <strong>food</strong><br />

item. Film with the use of heat is then<br />

used to cover and seal the container.<br />

Which system is better?<br />

As mentioned above, the right<br />

equipment for any firm depends on the<br />

company and its requirements. Thus FFS<br />

may be the right choice for one company<br />

FFS or Form, Fill and Seal packaging<br />

provides the following advantages over<br />

Tray seal packaging:<br />

• More flexibility in package size and<br />

package shape.<br />

• FFS allows for the rapid programming<br />

of various package shapes including<br />

packaging for bulky products.<br />

• Higher packaging output due to<br />

the fact that the production process<br />

includes the package production in<br />

the same line.<br />

• Lower package costs partly due the<br />

reason just explained in #2 above.<br />

While Tray seal packaging has the<br />

advantage of usually offering higher<br />

product protection due to the sturdier<br />

seal. Some will argue that they are also<br />

more leak proof.<br />

Both allow for MAP (modified atmosphere<br />

packaging); gas flushing and<br />

many other features that are shared by<br />

both systems. Different manufacturers<br />

of these packaging machines may have a<br />

different focus. For instance one firm may<br />

produce a FFS machine that offers higher<br />

leak proof abilities over its competitors,<br />

but less efficient MAP abilities.<br />

It is recommended that the person<br />

in charge of buying the packaging<br />

equipment follow the complex decision<br />

making process below:<br />

• Analyze and quantify the firms<br />

objectives.<br />

• Give a weighted value to each of the<br />

respective criteria.<br />

• Invite the chosen vendors to present<br />

and explain their products.<br />

• Choose the product that is best suited.<br />

In summary, a well thought out complex<br />

decision making protocol as described<br />

above will result in the purchase of the<br />

meat packaging equipment that is best<br />

suited for the firm, resulting in enhanced<br />

performance and profits.<br />

fmt<br />

WHAT<br />

IS YOUR<br />

MIXING TASK<br />

FOR US?<br />

Your Solution<br />

Provider for:<br />

• Mixing<br />

• Reacting<br />

• Granulating<br />

• Coating<br />

• Drying<br />

Lödige Process <strong>Technology</strong><br />

Elsener Str. 7-9<br />

33102 Paderborn<br />

Germany<br />

www.loedige.de<br />

LÖDIGE – ALWAYS<br />

THE RIGHT MIX<br />

Key No. 99844<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 33


Packaging<br />

Case Study – P.E. Labellers & Sani<br />

Trasporti<br />

When a supplier knows how to solve a problem promptly and efficiently, he wins the customer over.<br />

When he knows how to anticipate needs and propose differentiated solutions, he becomes a partner to be<br />

kept close. With PE it was easy to notice this right away.<br />

P.E. Labellers and Sani Trasporti: the history of a partnership<br />

Sani Trasporti is inextricably linked<br />

to the Italian agri-<strong>food</strong> sector. It is<br />

a historical company established in<br />

1950 and that evolved in the various<br />

generational transitions. Since its<br />

inception, the company has been<br />

working alongside important producers<br />

of canned products, that have been<br />

responding to logistical needs for the<br />

distribution of products and, over time,<br />

also to packaging requirements. This is<br />

how Sani Trasporti met PE Labellers, a<br />

leader in the production of automatic<br />

labeling machines, which are essential<br />

elements in the packaging process.<br />

“As it often occurs, an opportunity<br />

arose from a need” says Ivo Sani,<br />

owner of the company together with<br />

the siblings Franco and Giampietro,<br />

and head of the Packaging section.<br />

“In 2016, a well-known company of<br />

preserves that had begun its rise in the<br />

international <strong>food</strong> market, expressed<br />

the need for the excellent labelling of<br />

its products. My thoughts went to PE<br />

and I was very satisfied with the choice<br />

made. First of all this was because<br />

they showed the ability to react<br />

and solve the problem immediately,<br />

thus responding with great timing<br />

and professionalism”. It was a first<br />

important test bed, which laid the<br />

foundations for a solid and lasting<br />

collaborative relationship. Following<br />

this experience, Sani purchased the first<br />

labelling machine from P.E. Labellers,<br />

one with hot glue technology and an<br />

optical, label centering system. This<br />

solution has enriched the packaging<br />

lines inside company plants.<br />

“2PE found the solution, immediately”,<br />

continues Ivo Sani “just as what you<br />

would like to always happen when<br />

you face a problem. The benefit was<br />

immediate for the end customer<br />

and us. Compared to other suppliers<br />

of automatic labelling machines<br />

interviewed, PE has demonstrated<br />

itself to be of a truly superior level<br />

of professionalism and knowledge.<br />

However, this is not just about technical<br />

skills: the feeling is that of complete<br />

trust, and of being listened to all the<br />

time with the same level of attention.<br />

This is a significant advantage”.<br />

Today Sani Trasporti is a company that<br />

attests to its growth in the market, one<br />

of those excellences in Italy. Since its<br />

inception, it has reached a fleet of 100<br />

units, seen employees increase to 150<br />

loyal people, and expanded its own<br />

Headquarters with two storage plants<br />

and two packaging lines.<br />

What weight do they have and<br />

what role do PE machines play in<br />

the company’s production lines?<br />

“They play a key role, I would say<br />

- continued Ivo Sani – one doubly<br />

connected to the final output of the<br />

packaging process and the yield of<br />

product packaging. I identify the main<br />

plus factors in both the high quality<br />

of the PE labelling machines that<br />

guarantee perfect labelling solutions,<br />

and in the business processes aimed at<br />

quickly solving the production needs to<br />

be met”.<br />

34<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

Which labelling machines were<br />

chosen to meet the company’s<br />

production needs?<br />

Once again, the packaging needs<br />

expressed by customers have sealed<br />

the partnership between Sani<br />

Trasporti and P.E. Labellers. In 2019<br />

another important reality in the Dairy<br />

sector was the labelling of half-kilo tin<br />

containers, in large volumes and with<br />

record timing. Also in this case, P.E.<br />

was able to solve the problem with<br />

so much speed and skill during the<br />

first collaboration, that the company<br />

bought the machine after that. “This<br />

labeling solution - Ivo Sani explained - is<br />

an even more advanced machine than<br />

the previous one, and features three<br />

stations with adhesive technology<br />

and the innovative centering system<br />

of the label on the jar cap. We make it<br />

work in double shifts, practically with<br />

nonstop production. When our clients<br />

see it in operation and become aware<br />

of the results it brings, they fall in love<br />

with this PE machine and ask us to use<br />

it to “dress up” their products in the<br />

best possible way”.<br />

Past and current demands: what<br />

is behind the choice of a product?<br />

Since 2016 the expectations and goals<br />

of Healthy Transport have changed, in<br />

line with production requirements of<br />

many companies we serve daily. ”In<br />

short, what we need most today is<br />

“Flexibility” continues Ivo Sani. What<br />

really makes the difference is the<br />

ability to readily adapt to the needs<br />

of customers from different sectors<br />

of the Food market. We happen to<br />

have to respond to ever new requests<br />

from companies, which raise the bar<br />

day after day and call for ever higher<br />

standards of excellence. The beauty of<br />

P.E. is that it does not compromise, but<br />

instead provides qualitatively superior<br />

solutions”.<br />

The first P.E. machine purchased met<br />

the need for hot glue labeling (15,000<br />

BpH) and with adhesive technology<br />

(12,000 BpH). The second doubles<br />

the labeling stations, a hot glue and<br />

three adhesives, with a solution<br />

that enables superior performance<br />

reaching 26,000 BpH with hot labeling<br />

and 24,000 BpH in adhesive stations.<br />

In this way, the great advantage<br />

of “nonstop” processing is obtained<br />

with the application of a label and<br />

the simultaneous application of the<br />

guarantee seal. It is a powerful and<br />

efficient machine, with easy access<br />

to many format changes. It is as if<br />

you can say that it has “standardized<br />

efficiency.” The results are so satisfying<br />

that Sani is already nurturing the<br />

idea of having a third P.E. machine<br />

like this one, to offer its customers<br />

an increasingly advanced packaging<br />

service.<br />

The challenges to be faced and<br />

the working solution<br />

If timing is a key element in giving<br />

decisive answers to customers, it is<br />

clear how the installation process<br />

of the labeling machine on the<br />

production and packaging line should<br />

be as fluid as possible. How did it go<br />

with PE? “All the phases of selection,<br />

production of the machine, testing,<br />

trial run and installation did not<br />

have any hitches or slowdowns on<br />

the schedule we had set ourselves -<br />

continued Ivo Sani. Even today, just<br />

pick up the phone and you can be sure<br />

that the company is ready to respond<br />

with great efficiency. Expertise<br />

saves time and solves problems, and<br />

personally I find that enormously<br />

beneficial”.<br />

A changing market, the new<br />

goals to reach<br />

The new demands are imposed by a<br />

market that is increasingly competitive<br />

and requires today, for example, the<br />

mixed automated lines to label trays<br />

with various kinds of products. This<br />

requirement did not exist years ago<br />

and today represents a new frontier.<br />

Automating this process and making<br />

it available to companies, means<br />

providing high quality service and<br />

optimizing processes, as Sani does<br />

for its customers. And to do that, it<br />

needs the right suppliers, that is, really<br />

reliable and “super-flexible” partners.<br />

The next steps: how to get<br />

equipped and act in advance<br />

In <strong>2021</strong> the inauguration of the<br />

third packaging line in Sani Trasporti<br />

will probably be seen. It will be one<br />

more step that the company will take<br />

with the aim of serving its customers<br />

with ever-greater efficiency, in line<br />

with the continuous evolution of<br />

the <strong>food</strong> market itself, due to the<br />

fragmentation of the production<br />

companies that operate in the world<br />

of preserves, dairy products, pasta,<br />

sauces, pesto, <strong>food</strong> for fitness, etc.<br />

“It is also thanks to the work of<br />

companies like P.E. that we have<br />

come this far - Ivo Sani concludes. We<br />

are confident that the collaboration<br />

will continue to maintain the levels of<br />

professionalism and flexibility that PE<br />

has accustomed us to, since day one.<br />

The future will be full of opportunities<br />

that we are ready to seize”.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 35


Packaging<br />

Digital <strong>Technology</strong> and Sustainable<br />

Solutions: That’s How You Reach<br />

Generation YZ<br />

As consumers and future employees, generations Y and Z are the target of marketing and recruiting<br />

initiatives by the packaging sector. But where and how do you reach out to this generation?<br />

<strong>Marketing</strong> experts and recruiters<br />

are eyeing the generation of young<br />

people born after 1995 with great<br />

interest. Known as generation Z or<br />

digital natives, they succeed the<br />

previous generation of millennials (or<br />

generation Y), who have now reached<br />

adulthood and are of interest to the<br />

packaging industry both as the next<br />

generation of leaders and as customers<br />

with money to spend. What both<br />

these generations have in common is<br />

that they have grown up with digital<br />

media and the internet. In their private<br />

and professional lives, generations<br />

Y and Z seek personal fulfilment,<br />

expect authenticity, and attach great<br />

importance to ecologically sustainable<br />

behaviour on the part of brands and<br />

potential employers alike.<br />

Their natural affinity with a wide<br />

range of media helps digital natives to<br />

exploit new research options, making<br />

online searches a natural part of<br />

their information-gathering process.<br />

Companies that want to engage<br />

with them therefore need to have a<br />

presence on various channels and be<br />

well-versed in their use.<br />

Discriminating consumers<br />

Generation Z and millennials are<br />

distinguished by their comprehensive<br />

understanding of technology and<br />

media. They seek information about<br />

products and companies primarily<br />

online and are inspired to make<br />

purchases on social media. New<br />

forms of advertising therefore need<br />

to be used to attract the attention of<br />

representatives of generation YZ. The<br />

marketing strategies that a company<br />

deploys should focus on social media<br />

platforms like YouTube or Instagram,<br />

which are an integral part of the lives<br />

of this generation.<br />

Young people decide within a matter<br />

of seconds whether content is relevant<br />

to them or not. This means that<br />

advertising needs to be memorable and<br />

convincing. However, this also means<br />

that packaging design can embrace<br />

36<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

totally new approaches to interaction.<br />

Linking packaging with interactive<br />

features to online content has proven<br />

popular and allows companies to win<br />

over young consumers with stories<br />

about the product. <strong>Marketing</strong> experts<br />

call this storytelling.<br />

This can be done on packaging using<br />

a QR code, for example. Scanning this<br />

code with a mobile phone takes the<br />

consumer to a website, social media<br />

profile or video. Connecting real<br />

products with digital media makes<br />

packaging an important intermediary<br />

for appealing to young consumers.<br />

Of course, it is then also important to<br />

meet their demands for authenticity<br />

and transparency and to design the<br />

linked information accordingly. Some<br />

of the presentations by experts in the<br />

PACKBOX and TECHBOX forums at<br />

FACHPACK in September will explore<br />

how packaging can function as an<br />

interactive communicator.<br />

However, its affinity with digital media<br />

is not the only character trait typical<br />

of the younger generation. Packaging<br />

companies should be aware that<br />

the “Fridays for Future” movement<br />

originated in generation Z. And this<br />

is also reflected in their purchasing<br />

decisions.<br />

“Generation Z embraces a healthy<br />

lifestyle and cannot imagine a life<br />

without smartphones. These young<br />

people have high expectations, so<br />

products and services need to be fast,<br />

intuitive, entertaining and sustainable,”<br />

says Dr Christian Wulff, Leader Retail<br />

and Consumer at PwC Germany. PwC<br />

conducted a survey to take a closer<br />

look at generation Z and found that it<br />

tries to avoid plastic (37 percent) and<br />

buys products with as little packaging<br />

as possible (35 percent). In addition,<br />

52 percent are willing to pay more<br />

for organic products, while just under<br />

half (47 percent) would be prepared to<br />

spend more on sustainably packaged,<br />

eco-friendly <strong>food</strong>.<br />

But even 18-24-year-olds still like to<br />

shop in bricks and mortar stores. In fact,<br />

they visit traditional retailers more<br />

often than any other age group: 59<br />

percent of generation Z respondents<br />

stated that they shopped in physical<br />

stores at least once a week.<br />

Recruitment in the digital era<br />

Potential recruits apply the same<br />

standards to their choice of future<br />

employer as they do to their<br />

consumption. This means that their<br />

work doesn’t just have to be a way<br />

of earning a living, it also needs<br />

to be meaningful and sustainable.<br />

Generations Y and Z can only be<br />

enticed to a limited extent with<br />

promises of company cars and<br />

financial benefits alone. To find out<br />

whether their own aspirations are<br />

compatible with a company’s goals<br />

they head to the company’s website<br />

and look at its ratings on employer<br />

review platforms or social media. This<br />

means that recruiting departments<br />

need to be well positioned in the<br />

digital environment to attract notice<br />

and to be able to help shape the<br />

company’s image. Communications<br />

agency B+P Communications, which<br />

represents some major companies<br />

from the packaging sector, has written<br />

an article that also confirms that<br />

millennials and generation Z favour<br />

companies whose culture coincides<br />

with their own values and aspirations.<br />

According to B+P, millennials and<br />

generation Z have a strong need<br />

for authenticity in the workplace.<br />

Together with corporate culture, this<br />

aspect has become synonymous with a<br />

company’s employer brand.<br />

However, job advertisements, a<br />

website and Facebook profile alone<br />

are not enough to get visibility<br />

for an employer brand. As well as<br />

using traditional platforms like Xing<br />

or LinkedIn, therefore, recruiting<br />

consultants Vesterling are increasingly<br />

also having to conduct targeted<br />

searches on social networks and<br />

sourcing platforms like Talential,<br />

Talentwunder or Talentbin.<br />

The good news for companies in the<br />

packaging sector is that a successful<br />

recruitment of generation ZY means<br />

that your company is also gaining<br />

the right kind of talent capable of<br />

reaching out to customers from this<br />

generation.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 37


Packaging<br />

A State of Readiness<br />

Laetitia Durafour, <strong>Marketing</strong> Director at Crown Food Europe, looks at the growing category of ready meals<br />

and how metal packaging delivers on quality, convenience, and sustainability<br />

According to Statista, the revenue<br />

generated for ready-to-eat meals in<br />

Europe is $83,849 million USD in 2020,<br />

with a per capita figure of $98.88 USD<br />

(up 27.4% y-o-y) . Busy lifestyles are<br />

driving demand for convenience, and<br />

with less time to spare, consumers’<br />

willingness and opportunities to cook<br />

from scratch are diminishing. As an<br />

alternative, they are expecting to<br />

find high-quality, ready meal options.<br />

As a result, the market has already<br />

registered an increased demand for<br />

premium products that balance great<br />

ingredients, taste, convenience, and<br />

sustainability – all in one package.<br />

Metal packaging has continued to<br />

deliver on this balance as it has done<br />

since the first canned products were<br />

introduced by Nicolas Appert of<br />

France in 1809. Today, the timeless<br />

sterilization and sealing process<br />

continues to be successfully used<br />

around the world. Testament to this<br />

is Crown’s most recent media event<br />

hosted in Appert’s home country,<br />

France. The aim was to highlight<br />

the distinct benefits of this versatile<br />

packaging format for the current<br />

local ready meals market.<br />

Having partnered with longstanding<br />

customer William Saurin – renowned<br />

French producer of premium ready<br />

meals for over 100 years – and 2-star<br />

Michelin chef Olivier Bellin (owner of<br />

L’Auberge des Glazicks), the event<br />

spotlighted a new canned ready meal<br />

concept. Using the finest ingredients,<br />

the aim is to offer a gourmet<br />

experience to consumers looking<br />

for flavor and finesse in their meals,<br />

packaged in metal to provide a truly<br />

premium feel to the product. On the<br />

day of the event, Bellin demonstrated<br />

the recipes development process and<br />

guests – had the opportunity to take<br />

home a canned version of the meal<br />

they had enjoyed.<br />

Crucially, the research and<br />

development had already taken<br />

place in the William Saurin labs, with<br />

valuable input from the chef and<br />

Crown on the packaging side, to<br />

prove that this premium-level product<br />

could be scaled up to mass production<br />

by combining the best ingredients,<br />

recipe, process, and packaging. The<br />

metal can features a peelable lid that<br />

locks in freshness along with a cliptop<br />

lid, enabling consumers to control<br />

their own portion sizes and reseal the<br />

can for future.<br />

Health and Nutrition: Key<br />

Market Drivers<br />

In addition to convenience, a marked<br />

increase in awareness around health<br />

and wellness is feeding directly<br />

into the ready meals market, with<br />

manufacturers keen to deliver. While<br />

ready meals may have been associated<br />

with high fat, sugar, and salt content<br />

in the past, today the variety of<br />

healthy, balanced options continues<br />

to expand thanks to metal packaging.<br />

The canning process eliminates the<br />

need for artificial preservatives to<br />

keep contents fresh, allowing more<br />

38<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

natural, clean products for healthconscious<br />

consumers.<br />

The two recipes created by chef Bellin<br />

– a Duck Pot au Feu and a Glazed<br />

Carrot dish -- got the seal of approval<br />

from dietician and nutritionist<br />

Ysabelle Levasseur, also present at the<br />

culinary event. Levasseur commented<br />

both on the nutritional balance of<br />

the delicious meals, each under 530<br />

calories. She also noted that enjoying<br />

canned meals on a regular basis can<br />

be part of a healthy, balanced diet,<br />

when consumers leverage the more<br />

natural products metal packaging<br />

supports.<br />

vegan meat alternatives will hit<br />

$7.5 billion globally by 2025 2 . Metal<br />

packaging not only makes these<br />

products available in any season but<br />

also helps to reduce <strong>food</strong> waste by<br />

preserving produce canned at the<br />

peak of freshness.<br />

Finally, there are also a wide range of<br />

canned appetizers and snacks that can<br />

be opened and served immediately.<br />

Anchovies in oil or vinegar paired<br />

with bread, for example, or a<br />

charcuterie board paired with nuts,<br />

olives and other finger <strong>food</strong>s can<br />

make for a visually appealing, tasty,<br />

and nutritious spread.<br />

Metal Packaging Presents<br />

Endless Meal Possibilities<br />

The sheer variety of canned ready<br />

meals available today will leave most<br />

consumers spoiled for choice—and as<br />

we have seen from the likes of Duck<br />

Pot au Feu, full meals can be canned<br />

and retain their quality. Cassoulet is a<br />

prime example of a classic French dish<br />

that has been canned for many years,<br />

while options such as chilli con carne,<br />

curries and a wide variety of regional<br />

casseroles and stews are also popular<br />

choices.<br />

Soup – a shelf-stable product that is<br />

synonymous with metal packaging—<br />

is also receiving an upgrade. Often<br />

seen as a seasonal option, soup is now<br />

becoming a year-round selection that<br />

caters to different cultural and dietary<br />

requirements. Vegetable soups are<br />

incredibly popular, while many<br />

manufacturers are also looking to the<br />

cuisines of the world for inspiration.<br />

Asian, Indian, Middle Eastern and<br />

Western varieties all rub shoulders<br />

together in the supermarket aisles,<br />

and year-on-year, countries such as<br />

Spain, the Netherlands and Germany<br />

have seen retail value rises.<br />

Canned ready-to-eat <strong>food</strong>s provide<br />

great flexibility and versatility for<br />

fast and nutritious meals, and also<br />

cater to all dietary requirements.<br />

The rise in popularity of plant-based,<br />

vegetarian, and flexitarian options,<br />

for example, has led brands to extend<br />

their ranges further than ever before.<br />

It is expected that the market for<br />

Sustainability: An Increasingly<br />

Important Factor<br />

Today’s well-informed consumers are<br />

not content to merely buy products<br />

based on ingredients and nutritional<br />

value alone; they are also conscious of<br />

making ethical and responsible choices<br />

around packaging. Here, metal has<br />

delivered from the outset. The format<br />

is not only 100%, infinitely recyclable<br />

without loss of properties but is also<br />

one of the most recycled materials<br />

globally. In fact, approximately 80%<br />

of metal ever produced is still in use<br />

today, making it a prime example of<br />

the circular economy at work.<br />

A great example of this commitment<br />

to make ongoing use of this precious<br />

resource can be seen in the Metal<br />

Recycles Forever campaign, launched<br />

in 2014 by members of Metal<br />

Packaging Europe. Its aim is to inform<br />

and enable consumers to better<br />

understand the role they have to play<br />

in keeping metal within the material<br />

loop and is an initiative that Crown<br />

and its customers have supported<br />

from day one. Products such as<br />

Branston Baked Beans from brand<br />

owner Princes proudly display the<br />

logo, which is applicable to all forms<br />

of metal packaging.<br />

As a Company, Crown is also<br />

committed to accelerating its<br />

own sustainability efforts. In 2016,<br />

Crown set its first company-wide<br />

sustainability goals, and as of January<br />

2020 has achieved its greenhouse gas<br />

emissions (GHG) reduction target and<br />

decreased absolute emissions - even<br />

while seeing significant increases in<br />

production.<br />

Sustainability is about protecting the<br />

environment, but it is also so much<br />

more. As a result, the rollout of what<br />

has been named the Twentyby30<br />

program will be one more exciting<br />

step in its journey. Twenty measurable<br />

goals have been implemented with<br />

the aim to achieve all by the year<br />

2030, and five pillars of action will<br />

create the framework to achieve this<br />

goal.<br />

They are:<br />

• Climate Action<br />

• Resource Efficiency<br />

• Optimum Circularity<br />

• Working Together<br />

• Never Compromise<br />

In the ready meals sector and beyond,<br />

through leveraging the precious<br />

resource that is metal, Crown can<br />

continue to provide nutrition and<br />

sustenance to the world in a packaging<br />

format that is as sustainable as it is<br />

effective.<br />

fmt<br />

1) https://www.statista.com/outlook/40080100/102/readyto-eat-meals/europe<br />

2) https://healthcareers.co/vegan-statistics/<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 39


Packaging<br />

325 years of paper “Made in Flensburg”<br />

The Mitsubishi HiTec Paper mill in Flensburg is marking its 325th anniversary this year. Founded by Hinrich<br />

Gultzau in 1696 at “Mühlenstrom” outside the city gates, it stands today for the production of high quality<br />

thermal, inkjet and barrier papers for flexible packaging. Coated speciality papers from Flensburg are in<br />

demand all over the world.<br />

325 years ago: A Papermaker<br />

comes to Flensburg<br />

In 1696, the Mecklenburg papermaker<br />

Hinrich Gultzau came to Flensburg. His<br />

ambitious plan was to build a paper mill.<br />

Back then, the city was still struggling to<br />

recover from the aftermath of the Thirty<br />

Years’ War. Papermaking also suffered<br />

severe setbacks during wartime, while<br />

demand continued to grow. This meant<br />

that towards the end of the 17th century<br />

paper was a scarce, valuable commodity.<br />

The most important condition for<br />

building a paper mill 325 years ago<br />

was a suitable watercourse with a<br />

corresponding natural gradient. At the<br />

gates of the city, on the “Mühlenstrom”,<br />

Gultzau found a suitable piece of land.<br />

After receiving official approval, he was<br />

allowed to set up a paper mill in front<br />

of the red gate in Hennings Lundt and<br />

to live there. The foundation stone for<br />

today’s paper mill in Flensburg was laid.<br />

The Flensburg paper mill today<br />

The Flensburg paper mill from 1830 to 1930<br />

Industrialization ... Specialization<br />

... Flexibility<br />

In the 19th century, industrial paper<br />

production took off at a rapid pace.<br />

In the first half of the 19th century,<br />

all processes, which had up to that<br />

point been carried out by hand, were<br />

mechanized. In the second half, new<br />

raw materials began to be produced<br />

in special pulp factories. In 1848, the<br />

first paper machine was installed at the<br />

current location in Flensburg. In 1954,<br />

a paper machine for the production of<br />

hygiene papers was put into operation<br />

and in 1970 the production of giroform ®<br />

carbonless papers began. In the early<br />

1990s, after the license agreement<br />

with Mitsubishi Paper Mills Ltd. for<br />

the production of thermal papers was<br />

signed, the production of thermoscript ®<br />

thermal papers started. The first<br />

application was paper for fax machines,<br />

which was the communication medium<br />

of choice at the time.<br />

In the 1990s and 2000s, investments<br />

were made in new high-tech coating<br />

processes for the finishing of speciality<br />

papers. Specialization and increased<br />

flexibility of the modernized production<br />

facilities opened the doors for new<br />

applications and new markets, for<br />

example, durable thermal paper with a<br />

topcoat for account statements, thermal<br />

paper with forgery-proof security<br />

features for admission tickets and lottery<br />

tickets, or special thermal paper for the<br />

ever-growing label sector. As a result<br />

of new technologies, a new product<br />

segment was created in Flensburg in<br />

1998 – high quality coated jetscript ®<br />

inkjet papers.<br />

Today the Flensburg mill stands for high<br />

flexibility, experienced papermakers<br />

and modern coating technologies.<br />

Team spirit is particularly important.<br />

The highly motivated, experienced and<br />

very well trained workforce works every<br />

day to fulfil special customer requests<br />

from all over the world, even in small<br />

quantities: innovative, individual and<br />

sustainable.<br />

Coated Speciality Papers for the<br />

future<br />

For a number of years, in addition to the<br />

markets for thermal and inkjet papers,<br />

which are still expanding, the Flensburg<br />

mill has been concentrating on coated<br />

barrier papers for flexible <strong>food</strong> and non<strong>food</strong><br />

packaging. Climate protection and<br />

sustainability are the great challenges<br />

of our time. In addition to reducing<br />

40<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


31377<br />

Packaging<br />

packaging and avoiding waste, the focus<br />

is on topics such as the replacement of<br />

plastics, the use of sustainable materials,<br />

and circular economy and recycling. In<br />

2018 the first barricote ® barrier papers<br />

were produced in Flensburg. Important<br />

companies from the <strong>food</strong> and non-<strong>food</strong><br />

industry, trade and packaging industry<br />

rely increasingly on the fully recyclable<br />

and particularly sustainable barrier<br />

papers made in Flensburg.<br />

Hinrich Gultzau suspected none of this<br />

when he brought paper production to<br />

Flensburg in 1696. He could not foresee<br />

the challenges and opportunities of<br />

industrialization, digitization or climate<br />

protection. But he would be very proud<br />

of his mill on the Mühlenstrom and<br />

of the Flensburg speciality paper mill<br />

of today. And so are we, and of our<br />

Flensburg team and 325 years of paper<br />

“made in Flensburg”!<br />

fmt<br />

Congratulations<br />

to the Flensburg mill on its 325 years of existence!<br />

A brief history of the paper mill in Flensburg:<br />

1696 Hinrich Gultzau builds the paper mill in Mühlenstromtal 1848 The first paper machine<br />

1929 Taken over by Feldmühle AG<br />

1954 New paper machine for sanitary paper<br />

1970 Production of carbonless papers begins<br />

1988 Licensed by Mitsubishi Paper Mills Ltd. to make thermal papers<br />

1990 Business taken over by STORA Group Thermal paper produced for first time<br />

1992 STORA Feldmühle Spezialpapiere GmbH founded<br />

1996 Mitsubishi Paper Mills Ltd. and Mitsubishi Corporation become shareholders<br />

1998 Inkjet paper produced for first time<br />

1999 Taken over by Mitsubishi Paper Mills Ltd.<br />

Company name changed to Mitsubishi HiTec Paper Flensburg GmbH<br />

2003 Coater 2 converted for production of multiple coats<br />

2004 Biological wastewater purification put into operation<br />

2007 Conversion of coater 1<br />

2008 Commissioning of the new power plant<br />

2010 Merger with the Bielefeld sister company<br />

New company name: Mitsubishi HiTec Paper Europe GmbH<br />

2018 Barrier paper produced for first time<br />

3/21<br />

Vol. 35 •<br />

ISSN 0932-2744<br />

Come and see for yourself:<br />

www.harnisch.com<br />

Cover: Steam Generation<br />

for Dairy Processing<br />

Next Level in Chocolate<br />

Production<br />

The Right Balance for<br />

Perfect Noodles<br />

Digital <strong>Technology</strong> and<br />

Sustainable Solutions<br />

Perfectly positioned.<br />

The international specialist magazines from Dr. Harnisch Publications<br />

You can now explore our newly designed website, with a<br />

clear focus on responsive design and easily usable applications.<br />

Alongside the free-to-use digital magazine editions, you will<br />

find bonus news coverage, events, subscription and<br />

general information on all our magazines. Take a look at<br />

www.harnisch.com for all relevant content.<br />

Our publications include:<br />

- <strong>Technology</strong> & <strong>Marketing</strong> -<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 41


Packaging<br />

How to Make Three out of Two – More<br />

Sustainable Packaging of Deli Products<br />

Achieving better climate protection through more sustainable use of resources is a global challenge, but <strong>food</strong><br />

manufacturers have a special responsibility here. Packaging made of plastic protects the product against<br />

spoilage throughout its entire shelf life, as well as against damage during storage and transport, thus<br />

ensuring safer and longer- lasting <strong>food</strong>. The downside: according to the European Commission, citizens in<br />

Europe produce 25 million tonnes of plastic waste each year. The European Strategy for Plastics in a Circular<br />

Economy by the European Commission intends to lay the foundation for a new and sustainable plastics<br />

industry. One of the aims of this strategy is to change the way plastic packaging is handled within the<br />

European Union. However, there are a number of <strong>food</strong> applications for which there currently is no suitable<br />

alternative to plastic. Especially in the segment of delicacies, for example when packaging products such<br />

as salads, antipasti, sea<strong>food</strong>, cheese or meat, often only plastic packaging can provide the required product<br />

safety. The challenge for manufacturers lies in finding functional, yet at the same time more sustainable<br />

packaging systems that combine ecological and economic aspects.<br />

In case of deli products, trays with<br />

reclosable lids are a common sight. This<br />

packaging system allows for convenient<br />

handling, safe storage of opened packs<br />

and excellent protection of the product<br />

against premature deterioration. Such<br />

trays are often supplied with a snapon<br />

lid, in addition to the top film that<br />

provides the hermetic seal. “This third<br />

component, however, clearly contradicts<br />

with the general pursuit for plastic<br />

reduction”, as Marcel Veenstra, <strong>Marketing</strong><br />

& Communications Manager at Sealpac<br />

International, explains. SEALPAC, a<br />

leading global supplier of traysealers<br />

and thermoformers, as well as innovator<br />

in packaging technologies, sees itself<br />

as a pioneer. “For some time now, our<br />

research and development activities have<br />

been focused on the optimization of<br />

conventional packaging systems towards<br />

more sustainable alternatives, leading to<br />

innovative solutions such as FlatSkin ® and<br />

eTray ® . Our developments always follow<br />

the same premise: they must be technically<br />

feasible, but also economically viable.”<br />

EasyLid ® – savings across the<br />

entire chain<br />

SEALPAC successfully introduced a whole<br />

new packaging system several years<br />

ago, which is now receiving increased<br />

attention due to the discussion about<br />

plastic waste: EasyLid ® . The concept,<br />

developed together with Naber Plastics,<br />

a well-known injection-moulding<br />

company in the Netherlands, is suitable<br />

for modified atmosphere packaging,<br />

making it ideal for delicacies. In short,<br />

EasyLid ® is a tray-sealing technology<br />

SEALPAC’s Easylid ® system<br />

Sealing and lidding in one single step.<br />

42<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

that enables sealing and lidding in one<br />

single step, hence creating maximum<br />

efficiency in the packaging process.<br />

The system requires special, patented<br />

trays that, next to the common sealing<br />

edge, have an additional perforated<br />

ring. A peelable seal is applied to the<br />

regular sealing edge, whereas the<br />

additional ring is hermetically sealed<br />

in the same process. Upon opening the<br />

tray for the first time, the lid function is<br />

automatically activated. This allows the<br />

consumer to reclose the tray and keep<br />

its contents fresh during its entire shelf<br />

life.<br />

By eliminating the common snap-on<br />

lid, EasyLid ® is significantly more cost<br />

efficient and resource saving than<br />

comparable packaging. This stems<br />

from a series of benefits. For <strong>food</strong><br />

manufacturers, the investment costs<br />

are reduced by not requiring a lidding<br />

system. Furthermore, the groundbreaking<br />

concept saves on time and<br />

space in their valuable production area,<br />

reduces the need for storage capacity<br />

and minimizes packaging waste. In other<br />

words, the EasyLid ® concept contributes<br />

to greater sustainability and efficiency in<br />

the packaging process: a true innovation<br />

from every perspective. Recognized<br />

for its impact on the environment, the<br />

EasyLid ® system has already been award<br />

with various international packaging<br />

prizes.<br />

SEALPAC’s Easylid ® system<br />

Perfectly suitable for modified atmosphere<br />

packaging of various deli products.<br />

Improved recyclability, attractive looks<br />

To produce the EasyLid ® trays, Naber<br />

Plastics uses 100 percent polypropylene<br />

(PP). “In doing so, we are following<br />

the European guidelines on packaging<br />

materials for protein products, as well<br />

as the changing requirements of major<br />

retailers, who are demanding mono<br />

materials for improved recyclability“,<br />

as Marcel Veenstra explains. “However,<br />

a resource-saving use of materials<br />

and better recyclability of the plastic<br />

do not have to go at the expense of<br />

attractiveness.”<br />

EasyLid ® trays are perfectly suited<br />

for in-mould labelling (IML). In that<br />

case, as part of the manufacturing<br />

process of the tray, a label is included<br />

that enhances its design possibilities,<br />

but also provides a higher barrier.<br />

As the label is fully integrated into<br />

the polypropylene, it is resistant to<br />

moist. This is particularly beneficial<br />

to chilled deli <strong>food</strong>s, as the label will<br />

not detach from the tray and a highquality<br />

appearance is guaranteed. By<br />

using the same material for the lidding<br />

film, tray and in-mould label, in this<br />

case mono PP, easy recycling is made<br />

possible, as recommended by the<br />

various packaging guidelines in <strong>food</strong><br />

production.<br />

SEALPAC’s Easylid ® system<br />

In-mould labelling enhances product<br />

appearance and shelf life.<br />

The EasyLid ® solution runs on all<br />

of SEALPAC’s fully automated<br />

A-series traysealers. Depending on<br />

the application, outputs of up to<br />

160 packs per minute are achieved.<br />

“EasyLid ® is already celebrating<br />

success across Europe. With hundreds<br />

of millions of trays produced so far, it<br />

is an established concept that proved<br />

itself even before the industry made<br />

resource-saving production methods<br />

a priority. As a result of the latest<br />

market trends, it is now in even<br />

greater demand, which makes us very<br />

happy. Because nothing is as powerful<br />

as coming up with a clever innovation<br />

at the right time“, Marcel Veenstra<br />

concludes.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 43


Packaging<br />

From Nice-to-Have to Must-Have: Ten<br />

years of PROVALIN ®<br />

Climate- and environmentally-friendly<br />

action and a conscious decision in<br />

favor of sustainable packaging are<br />

continuing to gain in importance<br />

as well as form decisive purchasing<br />

criteria. Environmentally-polluting<br />

manufacturing and disposal problems<br />

are to be minimized in the production<br />

of packaging materials and critical<br />

components which could migrate from<br />

them to <strong>food</strong> or other filled goods are<br />

to be eliminated. For decades now,<br />

Actega has been relying on sealant<br />

compounds which are free of PVC and<br />

plasticizers for beverage and <strong>food</strong><br />

packaging: since the early 1980s for<br />

crown caps and aluminum seals, since<br />

2006 for metal composite seals, 2011<br />

for Twist-Off ® seals, and 2016 for<br />

P/T seals. In the form of PROVALIN ®<br />

and ACTGreen ® PROVALIN ® , the very<br />

first alternatives without PVC and<br />

phthalates for the last ones were<br />

launched onto the market which meet<br />

strongest EU guidelines and therefore<br />

guarantee a high degree of <strong>food</strong><br />

safety. Today, PROVALIN ® can look<br />

back on 10 years of its brand which,<br />

although it has had to evolve step by<br />

step, is now definitely characterized by<br />

success.<br />

A Review:<br />

Even if there had long been a demand<br />

for PVC-free solutions for metal<br />

vacuum seals and plenty of experience<br />

had been acquired in-house with<br />

PVC-free material developments, the<br />

challenge was to find such a solution<br />

for Twist-Off ® seals. Unlike PVC-free<br />

crown corks or aluminum seals, new<br />

plants would have had to be designed<br />

especially for these PVC-free seals. The<br />

classic PVC plastisol machines were not<br />

suitable for the newly-developed PVCfree<br />

materials. Here at the latest, it<br />

was clear that the development would<br />

involve high investments on the part<br />

of closure manufacturers and many<br />

people advised against it at the time.<br />

This was one of the obstacles which not<br />

only concerned product development<br />

but also the environment if it was to<br />

be a commercial success at all. All the<br />

same, certainty prevailed that it was<br />

the solution of the future. Particularly<br />

for the area of canned <strong>food</strong> where<br />

metal vacuum seals are used, the use<br />

of sealing materials free of PVC and<br />

plasticizers was of major significance<br />

on account of the problems associated<br />

with migration by plasticizers into<br />

<strong>food</strong>. This was also reflected in the<br />

increasingly tight EU and Foodstuffs<br />

Ordinance. Accordingly, it was obvious<br />

that by simply tightening the migration<br />

limits, only systems free of plasticizers<br />

would be successful over the long term.<br />

It was imperative, therefore, to protect<br />

PROVALIN ® technology by registering<br />

it for patent and an application was<br />

submitted in 2007.<br />

44<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Packaging<br />

With an interested customer (Pano)<br />

and a purchaser (Dittmann), there was<br />

a perfect combination available as<br />

required for launching new products:<br />

expertise and the requisite plants for<br />

manufacturing the seals on the one<br />

hand and a manufacturer of branded<br />

goods on the other. These initiative<br />

partners provided the requisite<br />

technology boost and market pull for<br />

making such a lengthy and complex<br />

development a lasting and sustainable<br />

success. And a contribution was<br />

also made by the collaboration with<br />

Actega, Grevenbroich. After all, a<br />

Twist-Off ® seal not only comprises the<br />

metal cover and the sealant material<br />

but also adhesive inside varnishes<br />

and exterior lacquers. Many different<br />

raw materials had to be tested first in<br />

order to establish how the materials<br />

relate to each other. And the premise<br />

was also to develop BPA-free materials<br />

– another challenge, particularly with<br />

regard to resistance to acidic filling<br />

goods. These BPA-free adhesive<br />

varnishes are now available today.<br />

The material formulations developed<br />

need to be tested and examined<br />

extensively, including in terms of their<br />

processability and function. Initially,<br />

there was only one laboratory machine<br />

available which glued the compound<br />

(today: ring-liner technology) into<br />

empty shells which were then sent<br />

to Pano for rolling on before coming<br />

back to us. Development of a hand<br />

tool made it possible to shorten<br />

these lengthy development routes<br />

somewhat but it was still anything<br />

but optimal. Today, the Actega team<br />

can look forward to a new Sacmi<br />

plant which is to be available within<br />

<strong>2021</strong>, making it possible to react even<br />

faster, more effectively, and more<br />

targetedly to market requirements.<br />

What’s more, entire steam-vacuum<br />

sealing machines and pasteurization<br />

chambers are also available, enabling<br />

us to depict the entire closure<br />

manufacture about bottling, closing,<br />

heat treatment. Which means it will<br />

be possible to adapt the PVC-free seals<br />

to the respective legislation or market<br />

situation in the years and decades to<br />

come even faster. Major investments<br />

and the extensive expertise developed<br />

as a result, enabling the realization of<br />

innovative products and top customer<br />

service, are the keys for long-term<br />

success.<br />

The first area of application<br />

entailed oily products in the area of<br />

delicatessen products, e.g. pepperonis<br />

in oil. Practically a niche launch. This<br />

was soon joined by cold-filled products<br />

such as cheese cubes in oil which<br />

represented yet another challenge as<br />

it entailed filling under cold conditions.<br />

A new compound had to be developed<br />

for this application – one which would<br />

stay tight yet be easy to open after<br />

storage in the refrigerator. The topic<br />

of sterilization was also broached at<br />

an early stage, e.g. as required for<br />

olives, classic sausages etc. This in<br />

turn shifted the focus to jar stacking.<br />

Answers were required concerning the<br />

sealing results on fast-moving plants<br />

as well as particularly soft materials<br />

requiring less steam yet sealing equally<br />

well. Other requirements arising from<br />

the market are implemented optimally<br />

following intensive examination.<br />

Accordingly, the existing portfolio<br />

has been steadily improved and will<br />

continue to be further optimized.<br />

What started as a niche product is now<br />

a firm component within the market.<br />

But this market is constantly in motion.<br />

New challenges can arise at any time,<br />

e.g. on the part of the filling industry,<br />

where the topic of sterilization has<br />

already been under discussion for<br />

some time now in terms of increasing<br />

the temperature to reduce the time<br />

for sterilization. Or on the part of<br />

the legislative bodies if, for example,<br />

materials such as additives in <strong>food</strong><br />

contact are evaluated differently by<br />

the FDA or the EU or there is a shift in<br />

migration limits. Or the glass currently<br />

undergoing a renaissance will be<br />

replaced by containers made of PET<br />

or polycarbonate in the future. These<br />

are all key stimuli for innovations<br />

and new developments offering<br />

the filling company benefits such as<br />

improved handling, more extensive<br />

areas of application, the elimination<br />

of unknowns concerning regulations,<br />

and much more.<br />

The development has attracted<br />

a certain degree of attention in<br />

the market which has also led to<br />

PROVALIN ® receiving several awards.<br />

In 2011, PVC-free sealing systems<br />

in Actega’s Altana division won the<br />

annual Altana Innovation Award. This<br />

prize was awarded for PROVALIN ®<br />

and the corresponding varnish<br />

systems. Also in 2011, in the “Design<br />

and Processing” category, the “PVCfree<br />

cam screw cap Pano Blue Seal<br />

powered by PROVALIN ® ” received<br />

the German Packaging Award. The<br />

heart piece of this seal is formed<br />

by the PVC-free PROVALIN ® sealing<br />

compound. This was the first time<br />

a PVC-free seal was established in<br />

this market segment. Following a<br />

development phase extending over<br />

many years on the complex Press-<br />

On Twist Off ® seal project and an<br />

extremely time-intensive test and trial<br />

time, the SOPURE 51 seal by Pelliconi<br />

with the PVC-free PROVALIN ® sealing<br />

compound has been in commercial<br />

use since early 2018. It received the<br />

Canmaker Gold Award for the PVCfree<br />

Press-on Twist-off ® seal for baby<br />

<strong>food</strong> within the framework of the Can<br />

of the Year Award. Since 2020, this<br />

compound has been offered under<br />

the name of ACTGreen ® PROVALIN ®<br />

for better identification as a green<br />

sealing ring. Now with more than two<br />

billion twist-off seals per year on the<br />

European market, the PVC-free seal<br />

has meanwhile achieved a general<br />

market penetration.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong> 45


<strong>Marketing</strong><br />

Kerry Releases Webinar on Food Safety<br />

Challenges with Plant-based Meats<br />

Plant-based meats have <strong>food</strong> protection, preservation and safety challenges that are similar in scope to those<br />

of animal-based meats. In this webinar entitled The Business of Alt Protein: Unlocking Food Safety in Plantbased<br />

Meat, Kerry <strong>food</strong> protection and preservation experts outline the issues and challenges involved in<br />

protecting the freshness and taste of plant-based meat products through clean label solutions.<br />

Kerry, the world’s leading taste and<br />

nutrition company, has released and<br />

posted online an informative educational<br />

webinar—entitled The Business of<br />

Alt Protein: Unlocking Food Safety in<br />

Plant-based Meat—that delves into the<br />

exceptional changes being witnessed<br />

across the <strong>food</strong> and beverage landscape<br />

as plant proteins rise to the forefront.<br />

The webinar can be viewed here.<br />

Food protection and preservation is<br />

about protecting and perfecting the<br />

freshness, taste and safety of <strong>food</strong>s and<br />

beverages and this standard applies to<br />

plant-based meats as much as it does<br />

to traditional meat. In the webinar,<br />

attendees will hear <strong>food</strong> protection<br />

experts from Kerry Taste &<br />

Nutrition discuss <strong>food</strong> safety and<br />

preservation challenges<br />

specific to alternative proteins,<br />

and strategies on how to<br />

convert those challenges<br />

into actionable insights<br />

that maintain safety while<br />

also protecting taste and<br />

flavor during the product’s<br />

shelf life. No additive/<br />

preservatives is a top growing<br />

46 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


<strong>Marketing</strong><br />

position positioning for plant-based<br />

meats globally with the claim being<br />

featured in 16% of new product launches<br />

in 2020. Implementing clean label <strong>food</strong><br />

preservation solutions in plant-based<br />

products that meet consumers’ desires<br />

for cleaner labels will be discussed in the<br />

webinar.<br />

Some of the challenges addressed in the<br />

webinar include:<br />

Why <strong>food</strong> protection in plant-based<br />

alternatives is important and why<br />

consumer-friendly ingredients are key.<br />

When to build <strong>food</strong> protection into your<br />

formulations and products to quickly and<br />

successfully go to market.<br />

How <strong>food</strong> protection works, to get your<br />

products out of the freezer and into the<br />

refrigerator, ensuring quality throughout<br />

their shelf life.<br />

The expert speakers from Kerry include<br />

Emma Cahill, Strategic <strong>Marketing</strong>, Food<br />

Protection & Preservation; Jennifer<br />

Wasieleski, RD&A Director, Food Protection<br />

& Preservation; and Renetta Cooper,<br />

Technical Business Development Director,<br />

Food Protection & Preservation. fmt<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

International Magazine June 2020 ISSN 2628-5851<br />

2/20<br />

PetFood PRO magazine wants to<br />

emphasize the high level of quality<br />

International Magazine April 2020 ISSN 2628-5851<br />

1/20<br />

and care in the production of pet <strong>food</strong><br />

through the choice of ingredients, the<br />

choice of technology and the choice<br />

Ingredients: Hydrocolloids in Pet Food, Acacia Gum's Versatility, Antioxidants<br />

Processing: Optical Sorting, Gentle Cooling, Removing Risks in Food Safety<br />

Packaging: Pouches and Printing, Sustainability, Choosing the Right Bags<br />

<strong>Marketing</strong>: Ask the Vet, Company News, Updates From the Fairs<br />

of packaging materials.<br />

Ingredients Indispensable Fatty Acids, Dietary Fiber for Pets, Yeast<br />

Processing HPP <strong>Technology</strong>, Extruding Fish Feed, Encapsulation<br />

Packaging Canning, Recyclable Bags, Cartons<br />

<strong>Marketing</strong> The Vet's Corner, News from Fairs and Firms<br />

www.harnisch.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

47


Events<br />

FACHPACK <strong>2021</strong>: Ready to Go!<br />

Hygiene concept enables safe trade fair attendance<br />

In its cabinet meeting on May 18, <strong>2021</strong>,<br />

the Bavarian State Government decided<br />

on further easing of the Corona measures<br />

and named a clear opening perspective<br />

for the trade fair industry: if the infection<br />

situation continues to develop in a<br />

positive way, the resumption of trade<br />

fair operations is possible by September<br />

1, <strong>2021</strong> at the latest. For FACHPACK,<br />

European Trade Fair for Packaging,<br />

<strong>Technology</strong> and Processes, which will<br />

be held in Nuremberg from September<br />

28-30, <strong>2021</strong>, this decision comes at the<br />

right time. Almost 800 exhibitors have<br />

registered and are currently preparing<br />

their exhibition stands in the nine<br />

booked exhibition halls. Trade visitors<br />

are cordially invited to attend FACHPACK<br />

on site in the exhibition center. A<br />

comprehensive hygiene concept will<br />

ensure a safe visit to the trade fair.<br />

“We welcome the decision of the Bavarian<br />

State Government, which is taking an<br />

important and correct step with its<br />

decision today! The possible restart on<br />

September 1 gives our customers more<br />

planning security and perspective for our<br />

exhibitions in the fall,” says Dr. Roland<br />

Fleck, CEO of the NürnbergMesse Group.<br />

And Peter Ottmann, NürnbergMesse<br />

CEO, adds: “Since the start of the<br />

Corona pandemic, we have been in<br />

constant communication with the health<br />

authorities. Together we have developed<br />

a comprehensive hygiene concept that<br />

makes safe exhibition operations possible<br />

Longing for a real trade show<br />

experience<br />

The demand for a meeting place for the<br />

packaging industry is great. For almost<br />

two years, the packaging industry has<br />

not had a trade show where it could<br />

present itself on site. “Finally meeting<br />

customers again, presenting innovations<br />

and exchanging ideas about trends in<br />

person - that’s what our exhibitors and<br />

all of us are longing for after the long<br />

period of deprivation. We are ready. The<br />

FACHPACK exhibition halls are planned;<br />

the supporting program is as good as<br />

ready,” says Heike Slotta, Executive<br />

Director at NürnbergMesse.<br />

Hygiene concept: personal<br />

networking possible<br />

To guarantee a safe visit to the exhibition,<br />

extensive protective measures and a<br />

detailed hygiene concept have been<br />

developed: Contactless payment,<br />

booking of online tickets, hand<br />

disinfection options, a state-of-the-art<br />

ventilation concept for exhibition halls<br />

and congress rooms, and traceability<br />

through digital contact recording via app<br />

at the exhibition stands are just a few<br />

examples. So-called community areas<br />

in the exhibition halls allow personal<br />

networking while maintaining distance<br />

regulations. For more information on<br />

the hygiene concept and protective<br />

measures in accordance with current<br />

specifications, visit: www.fachpack.de/<br />

protective-measures<br />

myFACHPACK combines real and<br />

digital world<br />

A new feature this year is the digital tool<br />

myFACHPACK, which offers FACHPACK<br />

exhibitors the opportunity to extend their<br />

reach into the digital world. And visitors<br />

who don’t want to travel to Nuremberg<br />

can still take part in FACHPACK this way.<br />

myFACHPACK offers, for example, online<br />

matchmaking and networking even<br />

before the show starts, digital additions<br />

to the product displays on the exhibition<br />

stands, e.g. through videos, chats or<br />

virtual meeting rooms, as well as live<br />

streams of the three forums PACKBOX,<br />

TECHBOX and the new exhibitor forum<br />

INNOVATIONBOX.<br />

About FACHPACK<br />

FACHPACK (28.–30.9.<strong>2021</strong>, Nuremberg)<br />

is the European trade fair for<br />

packaging, technology, and processes,<br />

where exhibitors showcase their<br />

products for the packaging process<br />

chain for industrial and consumer<br />

goods. On display will be packaging<br />

materials, packaging and accessories,<br />

packaging and bottling machinery,<br />

labelling, marking and identification<br />

technology, machines and equipment<br />

for the packaging periphery, packaging<br />

printing and finishing systems,<br />

palletising technology, intralogistics<br />

and services. With its new slogan: “We<br />

create the future”, FACHPACK <strong>2021</strong><br />

will be devoted to the trending topic of<br />

“environmentally friendly packaging”.<br />

As the No. 1 gathering for the European<br />

packaging market, FACHPACK attracts<br />

trade visitors from all packagingintensive<br />

sectors like <strong>food</strong>/drinks,<br />

pharmaceuticals/medical technology,<br />

cosmetics, chemicals, automotive, and<br />

consumer and industrial goods. fmt<br />

48 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Events<br />

Q3 <strong>2021</strong><br />

18-21 July<br />

Chicago, IL, USA<br />

IFT Food Expo - first Let’s meet here<br />

Institute of Food Technologists<br />

252 W. Van Buren,<br />

Suite 1000, Chicago, IL 60607<br />

Tel.: +1-312-782-8424<br />

Fax: +1-312-782-8348<br />

www.ift.org<br />

22-25 September<br />

Tehran, Iran<br />

<strong>food</strong> + bev tec<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

27-29 September<br />

Las Vegas, NV<br />

Pack Expo International Let’s meet here<br />

1451 Dolley Madison Blvd.,<br />

Ste 101 McLean, VA 22101 USA<br />

Tel.: +1 703 761 2600<br />

info@fpsa.org<br />

28-30 September<br />

Nuremberg, Germany<br />

Fach Pack<br />

NürnbergMesse GmbH,<br />

Messezentrum,<br />

90471 Nuremberg<br />

Tel.: +49-911-8606-0<br />

Fax: +49-911-8606-8228<br />

www.fachpack.de<br />

28-30 September<br />

Birmingham,UK<br />

PPMA Show<br />

New Progress House,<br />

34 Stafford Road,<br />

Wallington, Surrey SM6 9AA<br />

Tel.: +44(0)20 8773 8111<br />

scott.mckenna@ppma.co.uk<br />

Let’s meet here<br />

Let’s meet here<br />

Q3/4 <strong>2021</strong><br />

14-16 October<br />

Addis Ababa, Ethiopia<br />

<strong>food</strong> + bev tec<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

26-28 October<br />

Lagos, Nigeria<br />

<strong>food</strong> + bev tec<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

24-27 November<br />

Erbil, Irak<br />

<strong>food</strong> + bev tec<br />

fairtrade Messe GmbH & Co. KG<br />

Kurfürsten Anlage 36,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

30 November-2 December<br />

Frankfurt, Germany<br />

Food ingredients Europe<br />

Informa Markets<br />

Let’s meet here<br />

PO Box 12740, de Entree 73,<br />

Toren A, 1100 AS Amsterdam Zuid<br />

Oost,<br />

The Netherlands<br />

Tel.: +31-20-409 9544<br />

Fax: +31-20-363 2616<br />

www.ubm.com<br />

Q3/4 <strong>2021</strong><br />

5-7 October<br />

Palexpo, Le Grand-Saconnex, Switzerland<br />

Vita<strong>food</strong>s Europe<br />

Informa Exhibitions,<br />

Let’s meet here<br />

5 Howick Place,<br />

London SW1P 1WG,<br />

Great Britain<br />

Tel.: +44 20 337 73111<br />

www.vita<strong>food</strong>s.eu.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong><br />

49


Last Page<br />

Advertiser’s Index • June <strong>2021</strong><br />

Key No. Page Company Location<br />

99864 25 Coperion GmbH Stuttgart, Germany<br />

96342 21 Endress+Hauser Group Services Reinach, Switzerland<br />

97065 5 fairtrade GmbH & Co. KG Heidelberg, Germany<br />

99844 33 Gebrüder Lödige Maschinenbau GmbH Paderborn, Germany<br />

100286 27, 29 J. Rettenmaier & Söhne GmbH Rosenberg, Germany<br />

99937 19 Jaudt Dosiertechnik Augsburg, Germany<br />

99993 11 Ringe + Kuhlmann GmbH & Co. Hamburg, Germany<br />

99411 Cover 4 URSCHEL Chesterton, IN, USA<br />

99334 17 WENGER Manufacturing, Inc. Sabetha, KS, USA<br />

99398 23 Zeppelin Systems GmbH Rödermark, Germany<br />

Whilst every effort is made to ensure the accuracy of this information, we appreciate your comments and corrections if<br />

something should be not quite right.<br />

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PREVIEW • AUGUST <strong>2021</strong><br />

Back to the Fairs<br />

Bakery Ingredients<br />

Powder Processing<br />

Liquid Packaging<br />

… and lots more<br />

50 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • June <strong>2021</strong>


Vol. 35 • 31377<br />

ISSN 0932-2744<br />

3/21<br />

Cover: Steam Generation<br />

Next Level in Chocolate<br />

The Right Balance for<br />

for Dairy Processing<br />

Production<br />

Perfect Noodles<br />

Issue 3/<strong>2021</strong><br />

Digital <strong>Technology</strong> and<br />

Sustainable Solutions<br />

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