Style: December 10, 2021

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52 <strong>Style</strong> | Promotion Flagship colours With a cult following across the country, it was only a matter of time before Augustine opened in the South Island. We caught up with owner and designer Kelly Coe to celebrate the Kiwi fashion brand’s biggest store yet. othing beats getting your girlfriends together “Nover brunch then trying on clothes in a store,” says Augustine owner and designer Kelly Coe. With Canterbury the second largest online market for ‘House of Augustine’ and its <strong>10</strong> labels, the Kiwi brand opened on Cashel Street in November after a successful fashion show in Christchurch. The exuberant response from locals matches Kelly’s take on fashion. “Augustine stores are a colour explosion, as our clothes are designed to be exciting and vibrant. I’ve always banged on about how wearing bright colours can change your whole attitude – when people give you positive comments about what you’re wearing, it’s great for your mental health,” she says. With 14,000 VIP members and 170,000 Facebook followers, stockists have been a big part of the success story. However, as their labels and ranges increased, it was time to invest in their own premises. With stores in Auckland, Tauranga and Wellington, “people kept asking when we were going to open up down here”. “It’s quite funny that we ended up launching our biggest store ever in a pandemic! Although, we did start out 12 years ago in a global recession,” Kelly quips. The flagship range is vast: active wear resides alongside denim jeans and accessories; party outfits, resort pieces and formalwear show off next to pyjamas and candles; youngsters and men are catered for too. The large Cashel Street footprint enabled husband Nathan, who designs and oversees store fit-outs, to give each label its own space. There’s even an enclosed pod in which kids can play safely, as mums peruse. “We have three daughters so I know what it’s like to go shopping with little ones,” Kelly says. Repeat visits will be rewarded with new reveals, the designer promises. “We’ve stayed true to the ethos we started out with – while we may have grown in the amount of styles we offer, we still keep to small runs. That way, fans know that what they’re buying is unique.” Augustine Flagship Store now open at 161 Cashel Street, Christchurch. augustine.co.nz
AUGUSTINE FLAGSHIP STORE 161 CASHEL STREET, CHRISTCHURCH WWW.AUGUSTINE.CO.NZ
Page 1 and 2: The south island lifestyle magazine
Page 3: An Idyllic Lifestyle! Coastal View
Page 6 and 7: PUBLISHER Charlotte Smith-Smulders
Page 8: CONTENTS In this issue Regulars 12
Page 11 and 12: Queenstown | Wanaka | Dunedin | Cro
Page 13 and 14: THE MORE YOU’VE BEEN LOOKING FOR
Page 15 and 16: Culture What is it? At its best or
Page 17 and 18: Functional Apparel with a planet-fr
Page 19 and 20: Style | Feature 19 Whānau and well
Page 21 and 22: Style | Feature 21 if my mum and da
Page 24 and 25: MMARY TURNBULL “Many thanks to my
Page 26 and 27: KATE GRATER CANADIAN KIWI Owner of
Page 28: 28 Style | Feature ANTONELLA CASTAG
Page 31 and 32: What skills do you need this person
Page 33 and 34: Style | Home 33 A s well as selecti
Page 35: Style | Home 35 Seek items certifie
Page 38 and 39: 38 Style | Landscaping Kelly and Jo
Page 40 and 41: 40 Style | Promotion MARKETPLACE A
Page 42 and 43: EXTERNAL AFFAIRS with Tim Goom Part
Page 44 and 45: 44 Style | Promotion At New World w
Page 46 and 47: 46 Style | Promotion Rapaura Spring
Page 48 and 49: 48 Style | Drink Mix & mingle Kate
Page 50 and 51: For a personal consultation at no c
Page 54 and 55: 54 Style | Beauty Tried and tested
Page 56 and 57: Glendhu Bay, Wanaka Saturday March
Page 58 and 59: 58 Style | Travel Conservation site
Page 60 and 61: 60 Style | Read Happy reading Style
Page 62 and 63: 62 Style | Read The book nook Disco
Page 64 and 65: NAI Harcourts Grenadier Business Br
Page 66 and 67: 66 Style Teen | Newsfeed NEWSFEED T
Page 68 and 69: 68 Style Teen | Feature Where there
Page 70 and 71: 70 Style Teen | Feature Still, he m
Page 72 and 73: 72 Style Teen | Home Felt Ball Garl
Page 74 and 75: 74 Style Teen | Wellbeing Teen heal
Page 76 and 77: 76 Style Teen | Wellbeing Levelling
Page 78 and 79: 78 Style Teen | Fashion ADORN ME 2
Page 80 and 81: 80 Style Teen | Fashion 2 3 1 4 5 D
Page 82 and 83: 82 Style Teen | Travel Adrenaline d
Page 84 and 85: 84 Style Teen | Relax What we’re
Page 86 and 87: HARBOUR KITCHENS BOOK LAUNCH In 200
Page 88 and 89: ADDINGTON CELEBRATES CUP IRT New Ze
Page 90 and 91: 90 Style | Win GIVEAWAYS Win with S
Page 92: e seen Book your complimentary eye

Style: December 10, 2021

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