New Hampshire Nursing News - December 2021

Page 10 • New Hampshire Nursing News December 2021, January, February 2022
NHNA 2022 Business Plan
This business plan is built on the pillars of leadership, operations, membership,
advocacy, nursing practice and professional development as outlined in the strategic
plan and consistent with the current governance structure.
Leadership: Expenses associated with these efforts include compensation for the
Executive Director’s time. Travel expenses will be limited with the opportunity to
continue to attend meetings and programs virtually.
Operations: Cost of application for accreditation: $300.
Membership:
The end of year membership 2021 was 1,297 current year to date membership
is 1,292 as of August 1, 2021. To date in 2021 we have 144 new members and 169
cancelled members and 23 graced members. Based on ANA predictions for 2022 they
assume a 0% increase in membership. This is likely due to the influx of members as a
result of the Coronavirus and the concern that these members may not be sustaining
members with expired memberships offset by new membership.
NHNA will continue to actively market to both members and non-members.
The membership engagement task force will be elevated to a Commission signifying
the association’s commitment to engaging and retaining active members and recruiting
new members particularly from the early career sector. As the Commission begins to
set goals for 2022 there will need to be an increased social media (digital marketing)
presence using FB/Twitter and Text messaging which particularly target millennials one
to five years from graduation. NHNA will increase the number of touchpoints with
members including:
• Personalized targeted communication from the ED, president and commission
members.
• Targeted communication from the Commission on Nursing Practice with
emphasis on events and professional development activities.
• Quarterly surveys to member segments asking “what can we improve upon”
brief with questions such as more emails/fewer emails, request for suggestion
programs. Emphasis is also placed on encouraging volunteering with NHNA.
• Each quarter NHNA will host a town hall style social event; will locate events
around the state (Manchester, Keene, Portsmouth/Exeter, Lebanon).
• Prior to each signature event: LTHF, Spotlight on the Healthy Nurse and the
Annual meeting NHNA will host a new member social event.
• Grace period members will receive a text message during their graced month to
remind them to renew.
• Lapsed member communications will continue for six months after they have lapsed
and including a lapsed “we miss you” member survey.
The 2022 budget assumes a no increase in membership over 2021 membership levels.
Membership - Programs/Events:
Planned programs that are membership growth related in 2022 include the Graduating
Student Conference (April 2022), the Excellence in Nursing Awards (May 2022) and
continuing education activities.
• Graduating Student Conference
o This event was able to generate unexpected income of $2800.00 this year relying
on returning sponsors. SNHU has been contacted as a potential venue for 2022 if
in-person events return.
o NHNA will pull together a free Student Nurse Career Resource Handbook and
will sell “ad space” in this handbook at $50.00 per ad and generate about $1,500
in additional revenue (based on 30 ads).
• Excellence in Nursing Awards Banquet
o The host NH Magazine has offered receipts from “the door” generating a possible
non-member revenue source of $2000.00
o Non-Member attendees will receive a targeted communication within one month
of the event encouraging them to join.
• Social Determinants of Health Webinar Series
o Commission on Nursing Practice will prepare an on demand continuing
education series offering 1 CE for each of four programs in the series. Each
program will be $25 to members and $50 to non-members. It may be possible
to have this event sponsored. Based on a projected attendance of 50 people this
could generate approximately $1250.00 which could be added to the scholarship
fund.
Additional expenses to support membership activity include:
• The purchase of the Board of Nursing list-serve two times during the year ($100 each
in March and August). This list-serve will be used to send “Join NHNA” emails at
least once per quarter; these emails will share recent NHNA activity, membership
benefits and contain active links to join and key NHNA web pages.
• Cost of postage for direct mailings
• Secure an intern for the role of Membership/Communication Coordinator to focus
on Communication (including digital) and the membership outreach as noted above
for 10 hours/week. The cost for two interns (one fall, one spring) would be $12,000.
• New member social events prior to our signature events $750.00 and set aside
$250.00 for regional social events one located in each of Keene, Manchester,
Portsmouth/Exeter and Lebanon for possible room fees and other incidental
expenses for each of the events. The membership engagement Task Force will take
the lead on planning these events.
• Consider using discretionary funds from investments to support a loan repayment
program
Advocacy:
In 2018, the Commission on Government Affairs (CGA) formed the Legislative
Advocacy Council (LAC) with the purpose to increase nurse participation in legislative
advocacy by providing tools and support for writing letters to the editor, op eds,
offering testimony at legislative hearings and otherwise support the legislative agenda
of NHNA. Four legislative teams were formed. There has been an increased interest
in membership on these councils. The firm of Demers and Prasol was contracted to
provide public policy and advocacy services on September 1, 2021. The cost for one
year will be $18,000.00. We will use the firm to provide advocacy training to engage
members in advocacy efforts. Two members have been selected to attend the ANA
Full-time, part-time and per diem
Day and night shift
Surgical Services
Emergency Department
Geriatric Psych
Med/Surg
For more information or to apply online,
go to www.cottagehospital.org and
click on Explore Careers.