My weekly preview Nr. 684

NEWS
The future
looks
healthy
Vitamin SC is a new campaign launched
by Sunshine Coast Council to encourage
new businesses to set up in our region,
creating more local jobs for future
generations. WORDS: Caitlin Zerafa.
Thanks to the new state-of-theart
city centre at Maroochydore,
an international runway, and
international submarine
cable, the Sunshine Coast is already a
magnet for big thinkers and innovative
business people.
In a campaign to further highlight
these features and attract even more
work and economic opportunities to the
region, while keeping the relaxed
Sunshine Coast lifestyle at the forefront,
the Sunshine Coast Council is launching
Vitamin SC (Sunshine Coast).
The campaign title is a quirky take on
the positive benefits a boost of vitamin C
brings to our bodies. However, in this
campaign – the emphasis is on the
benefits a boost of Vitamin SC brings to
business. For instance, it points to the
Coast’s affordable business locations,
growing regional economy, the region’s
broadband cable’s superfast data speeds,
$12.5 billion in Sunshine Coast
infrastructure investment, and supportive
business networks.
The council’s economic development
portfolio councillor Terry Landsberg says
the campaign is aimed at out-of-town
business leaders, encouraging them to
consider the Sunshine Coast as a
potential business location for some or
all of their operations.
“By attracting these entrepreneurs to
the Sunshine Coast, we are future
proofing our region and ensuring our
residents can grow up here, study locally
and secure a prosperous career here,” Cr
Landsberg says.
“Thanks to the region-shaping
infrastructure projects delivered by the
council, state and federal governments
and the commercial sector, the Sunshine
Coast is offering just that opportunity.
“This is the smart place for businesses.
We are opening up new and exciting
employment opportunities including
professional jobs our residents would
otherwise need to relocate to, outside the
Sunshine Coast.”
“The Vitamin SC video series
highlights some of our very best
entrepreneurs and the perks they enjoy by
working here.”
Cr Landsberg says the Vitamin SC
campaign is not designed to attract
more people to the region. Rather, it
aims to attract new businesses
that will provide new high-value
employment opportunities.
Caloundra Chamber of Commerce
CEO Brady Sullivan says as the region
continues to grow, it is important to have
conversations about talent development
and retention.
He says the Sunshine Coast is no
longer just a region where people come to
live by the beach and work in hospitality
and retail, but a place where children can
grow up to become lawyers and engineers
in their own backyard.
“We need to be saying to people there
are significant job opportunities here
across a range of roles,” Mr Sullivan says.
“It’s no longer just hospitality roles,
we have three insurance firms in town
now. You can come here and choose to
be a lawyer or an engineer or you can
pull beers or work in retail – all the jobs
are here.
“We need to be future focussed in
developing talents and create a 10-year
plan to develop talent and opportunity for
Sunshine Coast Council is launching the
Vitamin SC campaign to encourage
business leaders to consider the operating
on the Sunshine Coast
kids on the Coast.
“We need to say we understand
what the future trajectory looks like
here on the Sunshine Coast.”
Mr Brady says in the Caloundra area
the once 75-plus age demographic is
becoming younger, with many residents
between 45 and 60. He says Aura is
attracting an average age of 29.3 who, for
the next 10 to 15 years, will be locked
into the region raising children and
paying mortgages.
“That age down there is really young
and if that pool of people is in their
thirties across the next 10 years, then their
interest is developing opportunity and
jobs and I think that’s where that future
focus is.
“We don’t need to lose the feel and
culture of the Sunshine Coast, we just
need to be having a future-focussed
conversation on what the Sunshine Coast
looks like in 15 years’ time and what we
need to do to bridge that gap.”
Scan this QR code for
more information on the
Vitamin SC campaign.
14 My Weekly Preview | December 9, 2021
myweeklypreview.com.au