Spa Executive - December 2021

More documents

Recommendations

Info

Employee wellness Hospitality is in a staffing crisis right now, and employee wellness and wellbeing should be top of mind. Nobody should be ignoring it or putting it off. Staffing was an issue before 2020, and now, thanks to the pandemic, hotels, resorts, and spas are facing an unprecedented worker shortage as we head into 2022. People don’t want to work in hospitality, and we can’t gloss over that fact any longer. A recent survey of more than 30,000 job seekers found that 60% of job seekers would not consider working in a restaurant, bar, hotel or other hospitality job. Of those, 70% said nothing would convince them to work in hospitality. Plus, 38% of former hospitality workers said they are not even considering a hospitality job, and only 26% said higher pay would incentivize them to change their minds. As dire as this sounds, it’s not too late to change. If hospitality companies sit up and pay attention to their employee needs, the problem may still be solved. Pay increases, better benefits, increased worker flexibility, and attention to employee wellness are all potential pieces of the puzzle. In a recent SWNS poll of 2,000 Americans, 57% said they would willingly exchange supposed perks like “free in-office food” for free mental health resources. Studies show the primary reasons employees quit their jobs are workplace health and sustainability expectations going unmet and feeling underappreciated and undervalued. And a 2020 survey by Qualtrics found that travel and hospitality employees are the least likely out of all industries surveyed to feel valued at work. Hospitality workers in customer-facing positions, or who work in close contact with others, are at greater risk of contracting the COVID-19 virus, while short-staffed employers are putting them at risk of burnout. In 2022, hospitality leaders will be putting more thought and effort into employee wellbeing, which will go a long way towards improving worker acquisition and retention. Financial wellness programs can also help team members feel in control of their finances and their lives. And technology, like stress and mood tracking wearables, can play a role in keeping people engaged in their own health and employers in the loop. Wellbeing and wellness programs will become important employment-brand differentiators as hospitality leaders work towards ramping back up to full operational capacity in 2022. Beyond the massage Recent events have inspired people in the hospitality and wellness industries to think beyond the typical wellness offerings -- like massages, saunas, steam baths, body scrubs, and facial treatments - and into a broader realm of possibilities. While the spa and wellness world has always offered adjunct and experimental treatments, it looks like now is the time for these innovative and sometimes experimental offerings to shine. From touchless therapies and experiences, like meditation pods, isolation tanks, and sound baths, to treatment add-ons, and beyond. December 2021 Issue • p. 12
For example: Benjamin Donat Spa Director at Fairmont Austin Benjamin Donat, Spa Director at Fairmont Austin, says, “The run on massages is still high but we have more questions from guests about how they can enhance the service. Percussion therapy is in high demand as it will enhance the experience in a short amount of time. So, we can have results and relaxation at the same time.” And, in a recent Spotlight Interview, when asked what trends or developments she’s excited about, Marriott International’s Senior Corporate Director of Spa Operations, Suzanne Holbrook, told us: “I’m excited about the future of wellness. The pandemic has highlighted the need to live a healthier life, physically and mentally. Awareness on the benefits of sleep, mental health, meditation, breath work and physical activity will continue to grow. Wellness Technology is exploding, health tracking wearable devices, mattresses that sense your health patterns, meditation chairs, skin mapping. Touchless therapy such as float tanks, LED treatments, even IV therapy will allow offerings as staffing issues become more challenging. “Touch therapy (massage, facials, etc.) will always be important to the consumer, and will remain a high percentage of the business, but there are many other offerings we are starting to see.” Suzanne Holbrook Senior Corporate Director of Spa Operations at Marriott International Four Seasons Maui at Wailea, meanwhile, is an example of integrating next gen wellness into the spa experience. Spa Director, Pat Makozak, told us in her Spotlight Interview, “We recently partnered with a revolutionary health optimization center called Next|Health to create a program of exclusive, tailor-made offerings for travellers seeking an upgraded spa experience. Pat Makozak Spa Director at Four Seasons Resort Maui at Wailea Guests now have access to amazing, cutting edge options like Next-Level NAD+ IV, customized IV therapy treatments, vitamin shots, and biomarker testing. They can give you all kinds of information about what’s going on with your health. They do stem cell therapy, ozone therapy, cryotherapy. It’s amazing that we found them. What they offer makes it possible for people to take our health back into our own hands.” December 2021 Issue • p. 13
Page 1 and 2: Spa Executive For leaders in the bu
Page 3 and 4: Letter from Publisher Dear readers,
Page 5 and 6: People don’t want to work in hosp
Page 7 and 8: SEVEN WELLNESS TRENDS FOR 2022 Cons
Page 9 and 10: Sustainability Sustainability is no
Page 11: we’ve seen more and more women em
Page 15 and 16: Stress, meanwhile, is also linked t
Page 17 and 18: Thermal bathing People have been ta
Page 19 and 20: Guest rooms offer sophisticated neu
Page 21: Stand out items on the incredible m
Page 24 and 25: As we look into the new year, I see
Page 26 and 27: FORBES TRAVEL GUIDE’S AMANDA FRAS
Page 28 and 29: What does your job entail? My key r
Page 30 and 31: Are you focusing on new or differen
Page 32 and 33: "We’re seeing more interesting tr
Page 34 and 35: People are seeking wellness more th

Spa Executive - December 2021

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?