Spa Executive - December 2021

Letter from Publisher
Dear readers,
The holidays are upon us and we’re coming to the end of the year. What a time it’s been.
Recent months have brought struggle and challenges, and have also spurred advancement
and innovation, brought out the best in creative business minds, and driven a surge of
interest in wellness and self care.
Closing out the final quarter of 2021 and heading into 2022, we’re taking the opportunity to
explore trends and developments in this issue of Spa Executive.
For our Spotlight interview we spoke with Forbes Travel Guide’s Executive Vice President
of Standards & Ratings, Amanda Frasier, about what sets a Five-Star hospitality experience
apart from the rest and what’s new for 2022.
Frasier said, “Just before the pandemic hit, a big focus for us was launching sustainability
standards, but we paused releasing them.”
“We did release a set of sustainability standards for hotels in 2021, and these will be made
official in 2022, meaning they’ll be part of the scoring. We have also created a separate set
of sustainability standards for spas and restaurants that will officially become part of the
star award system in 2023.”
Read the rest of the interview here: Forbes Travel Guide’s Amanda Frasier on what makes
a Five-Star hospitality experience.
Among other topics, we know that employee wellness will be top of mind as we work to
overcome the hospitality staffing shortage, so, we spoke to Gallup’s Wellbeing Lead, Ryan
Wolf about the employee wellness trends he’s expecting to see in 2022. We’ve gathered
up some research on how spas benefit mental health, given the renewed focus on mental
wellness we’re seeing these days. And, speaking of Five-Stars, we take a look at the Five-
Star Four Seasons Hotel London at Park Lane and the Park Lane Spa, an escape where
guests can renew themselves and leave feeling calm, balanced and refreshed.
Finally, we’re giving you our own predictions for the wellness trends we’ll be paying close
attention to in 2022, including sustainability, adaptogens, and catching up on women’s
health, in our hospitality handbook, Seven wellness trends for 2022. We’ve also asked
several industry experts to weigh in with their thoughts. You can read those in the handbook
and also in this separate article: Spa and wellness trends for 2022 according to the experts.
I hope you enjoy reading this month’s articles in Spa Executive and they provide valuable
information to help you achieve success. And I wish you happy holidays and much joy and
success in the coming year.
About
Spa Executive:
Spa Executive is
Book4Time’s magazine
for leaders in the business
of wellness. News, views,
and interviews to help you
attract top talent, increase
customer retention, and
offer the best possible
guest experience.
The Spa
Executive
Team
Publisher
Roger Sholanki
Creative Director
Emily Moxley
Editor
Elizabeth Bromstein
Designer
Andrea Fernández
Hernández
Roger Sholanki,
CEO
Book4Time