Spa Executive - December 2021
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Going paperless will soon be considered a<br />
standard best practice, and this will also include QR<br />
codes and digital menus. The entire contactless<br />
experience that we’ve been talking about will<br />
have a life of its own and new meaning in terms<br />
of consumer experience. Guests will choose their<br />
services, book online, and fill out forms before they<br />
even set foot in the spa, and when they physically<br />
arrive, they will check in on their devices and the<br />
devices will advise them where to go and what<br />
procedures to follow.<br />
Digital technology will continue to drive more<br />
efficiencies, and the way that spas interact<br />
with customers will evolve. This has the added<br />
bonus of alleviating some of the stress spas are<br />
experiencing these days from being limited on<br />
staff. Existing staff will be more able to focus<br />
more on high value services and less on tasks that<br />
require being behind the computer.<br />
Digital tech will also facilitate cancellation policies<br />
and allow spas to collect customer credit card<br />
information in a secure fashion online, without<br />
having to provide this over the phone, which can<br />
have an element of risk.<br />
It’s exciting that we have these technologies<br />
available to help us create life changing guest<br />
experiences and ease the pressure on our teams<br />
and ourselves. People taking full advantage of the<br />
things that can make life easier and better is one<br />
trend I hope to see a lot more of.<br />
<strong>December</strong> <strong>2021</strong> Issue • p. 25
Change language