Spa Executive - December 2021

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"We’re seeing more interesting trends towards working with micro-influencers and growing the local market, as well as creating “Instagramable” signature treatments, like a gold facial that will make a perfect picture and also create a luxury experience that shows results. We are also having great success with local skincare lines and vegan facials. Guests are more aware than ever and are asking educated questions about what touches their face and body, so we have vegan options for face and body from a great line right here in Austin. Benjamin Donat Spa Director, Fairmont Austin "The run on massages is still high but we have more questions from guests about how they can enhance the service. Percussion therapy is in high demand, especially with our convention guests who want to get the most out of their time, as they have to be back in a meeting shortly after. The integration of the percussion therapy gives them the opportunity to have a deep tissue experience while having a relaxing massage, all in one." "Creating communal wellness opportunities within spa and fitness is definitely on trend for 2022. Social connection is healthier than social distance. At AWANA Spa & Wellness we have blended elements of a traditional European sauna experience with Las Vegas’ live entertainment in the Art of the Aufguss. I like to call this experience “wellness theatre in the round.” The experience is transformative, entertaining and memorable. This is the future of sweat culture. The traditional healing comes from the heat and aromatherapy. The community connection is enhanced by the choreographed music, lighting, and dancing of the saunameister. In the sauna setting, guests experience the phases of cleansing, healing and gratitude. "Hot/Cold Contrast therapy is also gaining momentum as a healing practice. Contrast therapy, especially frigid cold plunges and cold showers has proven to benefit physical and mental health, and to support the well-being of those under physical or mental stress. I have seen local studios popping up, inspired by leading cold therapy expert, Wim Hof. We offer a cold plunge pool and a Rain Walk with multi-sensory cold rinse options and an excellent post heated sauna session. Jennifer Lynn Spa Director, Resorts World Las Vegas December 2021 Issue • p. 32
"Sustainability is still on trend and is something that requires singular focus. I encourage all hospitality leaders that read this article to implement just one new sustainable initiative this year. As a leader, you have the ability to craft and encourage how guests experience sustainability in a hospitality setting. Try to go single use plastic free or simply enact ways to reduce consumption of single use water bottles, work with sustainable manufacturers, reduce your laundry usage. Simplicity can make an impact." Sal Capizzi Solutions Specialist Book4Time, Digital Marketing Specialist, Spa Executive "Immune health is going to be huge for 2022 and beyond. The pandemic opened a lot of people’s eyes to the importance of taking care of their bodies and some of the functions we often take for granted, like our immune systems. At the beginning of the pandemic people started stockpiling vitamin C, vitamin D, and other supplements. Fast forward two years later and these supplements have become part of people’s daily lives, because they realized their overall wellbeing had improved. This also spurred people to investigate things like vitamin IV drips and genetic tests to see which nutrients their body was deficient in. We have seen a huge uptick in this trend as people now realize that health is wealth. "People are also taking care of their mental health more than ever, and mood care will explode in 2022. We have dismantled the stigma around seeing a therapist or mental health counselor. People are realizing that sometimes a neutral party can give us guidance or help us see things that a friend or family member cannot. People are taking more non-traditional routes, both in their personal and professional lives, if it means they aren’t going to feel like they are in a state of disarray or misery. People have discovered that if they feel good physically and mentally, they can show their families and employers a much better, and more productive, version of themselves. "Finally, placing experiences over materialism is hands down something that I am excited about for the future. In 2021 people left their homes in droves to travel to new regions of the world, something that we often took for granted" December 2021 Issue • p. 33
Page 1 and 2: Spa Executive For leaders in the bu
Page 3 and 4: Letter from Publisher Dear readers,
Page 5 and 6: People don’t want to work in hosp
Page 7 and 8: SEVEN WELLNESS TRENDS FOR 2022 Cons
Page 9 and 10: Sustainability Sustainability is no
Page 11 and 12: we’ve seen more and more women em
Page 13 and 14: For example: Benjamin Donat Spa Dir
Page 15 and 16: Stress, meanwhile, is also linked t
Page 17 and 18: Thermal bathing People have been ta
Page 19 and 20: Guest rooms offer sophisticated neu
Page 21: Stand out items on the incredible m
Page 24 and 25: As we look into the new year, I see
Page 26 and 27: FORBES TRAVEL GUIDE’S AMANDA FRAS
Page 28 and 29: What does your job entail? My key r
Page 30 and 31: Are you focusing on new or differen
Page 34 and 35: People are seeking wellness more th

Spa Executive - December 2021

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