Spa Executive - December 2021

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Are you focusing on new or different things for 2022? Definitely. Just before the pandemic hit, a big focus for us was launching sustainability standards. We paused releasing them because it wasn’t the right time to start evaluating people’s performance against reduction of single use plastics when everything had to be individually wrapped and there were millions of masks and miniature bottles of hand sanitizer in circulation. We did release a set of sustainability standards for hotels in 2021, and these will be made official in 2022, meaning they’ll be part of the scoring. We have also created a separate set of sustainability standards for spas and restaurants that will officially become part of the star award system in 2023. What makes a great guest experience? Sometimes the most simple things are what makes the best experience. Yes, it’s lovely to offer champagne and flowers, and acknowledge birthdays, and it’s important to make sure guests have everything at their fingertips. But, sometimes you have to think small to be the most impressive. I think the best guest experiences are the ones that are genuine and naturally intuitive, where you get the sense that the staff have listened to you and have understood what you need and responded accordingly. It’s that nice balance between a conversation and hard work. Can you share a story about a time you were wildly impressed? Does having a spa or wellness experience in a hotel improve your Star Rating? Yes. But it’s not just about having a spa and checking the wellness box. For us, it’s important that a property embraces enhancing guest wellbeing across its hotel areas: the restaurant, the spa, the activities, the scent of the space, and the sleep experience, for example. Sleep is a big factor in our rating, everything from the quality of the bed to convenient ways to black out the light from your room, so that you can completely have a restful night’s sleep. I can, and you’ll probably think, “Oh my gosh, well, that’s so simple.” Because it is. I was staying in a hotel and had left a gratuity for my housekeeping attendant, because I always do, and then I left my room. When I came back later in the afternoon, there was a note from the housekeeper that said, “Ms. Frasier, thank you for the blessings. Have a lovely day.” The fact that somebody that worked for the hotel had taken the time to write that and to share that mutual kind of respect and acknowledgement was something that has stuck with me. Nobody had necessarily told that young man or young woman to do that, but they wanted to do it. That to me was an impressive element that spoke volumes about that hotel’s culture and the staff. The things that stick with me the most are always the things that are unexpected and that come from the heart. December 2021 Issue • p. 30
SPA AND WELLNESS TRENDS FOR 2022 ACCORDING TO THE EXPERTS It’s time to look into 2022 and speak to some of our illustrious industry experts about the trends and developments they’re excited about for 2022. It’s been a crazy couple of years for the spa, wellness, and hospitality industries. We’ve been disrupted, we’ve pivoted, we’ve struggled and we’ve seen some incredible innovative ideas and business developments come out of it all. What’s in store for 2022? Nobody knows for sure! But we can make educated predictions and that’s what we’ve asked some of our favorite thought leaders to do. Here’s what they had to say. December 2021 Issue • p. 31
Page 1 and 2: Spa Executive For leaders in the bu
Page 3 and 4: Letter from Publisher Dear readers,
Page 5 and 6: People don’t want to work in hosp
Page 7 and 8: SEVEN WELLNESS TRENDS FOR 2022 Cons
Page 9 and 10: Sustainability Sustainability is no
Page 11 and 12: we’ve seen more and more women em
Page 13 and 14: For example: Benjamin Donat Spa Dir
Page 15 and 16: Stress, meanwhile, is also linked t
Page 17 and 18: Thermal bathing People have been ta
Page 19 and 20: Guest rooms offer sophisticated neu
Page 21: Stand out items on the incredible m
Page 24 and 25: As we look into the new year, I see
Page 26 and 27: FORBES TRAVEL GUIDE’S AMANDA FRAS
Page 28 and 29: What does your job entail? My key r
Page 32 and 33: "We’re seeing more interesting tr
Page 34 and 35: People are seeking wellness more th

Spa Executive - December 2021

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