Retailers Forum Magazine January 2022 EMAG

FORUM WORKSHOP
forumworkshop
Computers and related information technologies
are now fixtures of the commercial landscape.
Together, they’ll fuel an evolution that
promises to change retailing as well as all other
aspects of our lives. The store you start today
and the retail business you operate tomorrow
may sell the same products but differ tremendously
in structure: how you sell and distribute
products, and how the customers access you.
Consider the promise of the computer technology
already seen in point-of-purchase technology.
Touch screens and interactive video can
already guide a shopper through an electronic
version of the store, right to the Peg-Board with
the selected item. A digital mirror allows
women to try out different hairstyles or mascara,
even eye color, before deciding what to
buy. Tomorrow’s customer may be able to try
An easy and convenient way for consumers to be connected with
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on a jacket that doesn’t exist,, in a choice of colors,
or road test a car and the smoothness of the
ride from an electronic simulator in his own living
room.
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The full power of technology belongs
to those who understand it.
Understanding follows familiarity.
You simply cannot afford to be without a computer.
It’s the tool of the present with the most
to contribute to building your store’s future.
WORKING RELATIONSHIPS
& RESPONSIBILITIES
Every store depends on the owner’s ability to
establish solid working relationships with
everyone the business depends on: suppliers
of products & services, staff, & shoppers.
continued...
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RETAILERS FORUM MAGAZINE