Magzoid Magazine - Luxury Magazine in the Creative Space | January 2022

ART NEWS
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Pantone reveals 2022 Color
of the Year: Very Peri, a symbol of creativity
and the metaverse
Pantone is often called
the global authority when
it comes to color, and
they’ve unveiled their
pick for the color of 2022;
“Very Peri.” The company says
the periwinkle hue combines “the
steady tranquility of blue with an
energetic infusion of red.”
But “purplish” may be a limited
descriptor for what Pantone labels
“a dynamic periwinkle blue hue with
a vivifying violet red undertone.”
Number 17-3938 in Pantone’s
catalogue, Very Peri is meant to
carry with it a sense of liveliness
and vigor.
The company says
the periwinkle hue
combines “the steady
tranquility of blue
with an energetic
infusion of red.
“Blending the faithfulness and
constancy of blue with the energy
and excitement of red, this happiest
and warmest of all the blue hues
introduces an empowering mix
of newness,” Pantone said in its
announcement.
According to Pantone, Very Peri’s
selection was also a response to
a burgeoning sector of the digital
sphere in which hues such as
this one can be seen with some
degree of frequency. Its statement
referred to the metaverse, a catchall
phrase for a world in which the
boundaries between digital and
physical have fully imploded. In
recent months, the term has been
popularized by Facebook and other
tech companies.
-news@magzoid.com
www.magzoid.com January 2022 11