The Daily Wine Paris - Vinexpo Paris - Preview

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I MARKET TRENDS I © Philippe Labeguerie & Joanna Margan NOT TO BE MISSED La Nouvellle Vague - the new wave, in Hall 3 is an opportunity for the industry's newbies with less than 5 years experience to showcase their products and talents. It will feature 40 young wine makers and brand creators producing under 50,000 bottles, who are looking to secure their first distribution networks in France and abroad. Over in Hall 4, La WineTech Perspectives in partnership with La Wine Tech and Vinocamp, will see 30 start-ups present their innovative and digital solutions to the industry. Speakers will also be invited to take the stage in dynamic and participatory formats to discuss a wide range of topics, like how the wine and spirits industry can respond to new market challenges. Also in Hall 4, visitors will be able to chose from a long list of masterclasses and tastings, while Hall 5 will host a series of events dedicated to wines selected by the World's Best Sommeliers. Hall 5, dubbed the International Hall, will showcase products from 31 countries representing wine regions from across the world. The Wine Talks, also in Hall 6, will focus on the major trends facing the industry today and explore changing consumer habits, alongside round-table debates © Philippe Labeguerie & Joanna Margan Wine and spirits market at a glance Spirits have weathered the storm and growth is expected across the bar, according to IWSR's Vinexposium Report 2021 Alcoholic beverages have proven they are one of the most resilient consumer goods in times of crisis, with the past year being no exception. A number of pre-Covid trends gathered pace during 2020, including modernisation, e-commerce, convenience, premiumisation and homepremise. Agave-based spirits bounced back, with growth being driven by the world's largest Tequila market, the United States, where volumes increased 16%, compared to Mexico where they declined 17%. Gin also appears to be on the path to recovery, with Spain and 'boom markets' like Brazil, South Africa and Russia driving up demand. Whiskeys from Japan, India and the United States, are also expected to grow thanks to their 'thirsty home markets', while a return to on-trade and strong new arrivals will boost Irish whiskeys. For rum, growth is expected to come from lowcost markets like India and the Philippines, but also premium ones such as France and Spain, where it is increasingly seen as a cocktail ingredient or sipping spirit. Strong growth in core markets such as the United States and China will also drive Cognac and Armagnac sales upwards through to 2025. Last but not least, scotch growth is expected to come from the delayed recovery of the Indian market and a general whisky boom in Eastern Europe. Appetite for wine is equally on the rise in parts of South America like Brazil where cheaper domestic products are faring well against imports. In Colombia too, people are increasingly consuming wine at home, whereas before the pandemic it was largely reserved for restaurants and special occasions. The same is true in Singapore and the Philippines where a growing middle and upper class is increasingly buying fine wines, as well as in Russia where consumers are turning their backs on Vodka and other spirits. But in China, disruption caused by Covid-19 to social drinking occasions and large events has accelerated the decline in wine consumption seen over the past few years. In the UK, the longterm outlook is bright, but volumes will be adjusted down in the short term as the ontrade market recovers. Sparkling wines have seen growth in many parts of the world, with record annual volumes of Astri, Proseco and Cava in Russia, where its seasonal nature is slowly eroding. Thailand and Canada have also seen bubbles becoming increasingly popular, with growth expected to return as bars and restaurants welcome back customers. Russia's champagne boom was a one off, largely driven by the Covid-19 lockdown and international travel restrictions, and growth is expected to slow as conditions return to normal. Finally, in Canada, growth is expected to flat-line as Champagne faces fierce competition from more reasonably priced sparkling wines 12 • THE DAILY • MONDAY 7 TH FEBRUARY 2022 vinexposium-connect.com
I REGION I FRANCE I LANGUEDOC I Languedoc's variety is a force to be reckoned with Its many faces have helped it create and stay ahead of demand for rosé and organic © Hérault Tourisme ZOOM IN ON CHÂTEAU CASTIGNO The vineyard, located on the foothills of the Montagne Noire, is centred around Tine Claeys and Marc Verstraete's idea of a Hybrid Organic Wine Village. It has 32 hectares of vines spread over an exceptional terroir, most of which are more than 50 years old, with some even reaching the ripe old age of 150. These naturally produce small volumes of grapes which are gently harvested with horses before being transported to the cellar which boasts concrete vessels, wood and stainless-steel vats, as well as an underground barrel room. The Languedoc is fast becoming one of the most dynamic wine regions of France and people are starting to notice it is not only about volumes but also sophistication. Part of this change is being driven by its rapid adoption of more environmentally friendly wine making techniques, with more and more producers swapping chemicals for organic. Responsible winemaking has taken on variety of different faces. For example, using cows and sheep to control weeds which could compete with the vines for precious resources. These animals also grace the region's hard soils with their droppings, a natural source of fertiliser and magnet for earthworms, a welcome guest. Le Château de Ciffre, a magnificent 70 hectare-Estate, with 33 dedicated to wine making, is just one of the many vineyards across the region to make the move to organic over the past five years, for which it received certification in 2019. Today, the region is leading France in the production of organic wines - with 36% of its total production. Wine makers are also increasingly planting trees and hedges around their vines to protect them from strong winds like la tramontane which would otherwise dry out the soil. The natural barriers also serve as homes for animals like birds and bats. These predators feast on insects like the butterfly responsible for grape worm. A wide variety of terroirs and climates have also boosted the region's kudos and allowed producers to diversify by adding whites and bubbles to the already long list of renowned reds. Le vignoble de Limoux, whose appellation boasts these three types of wine, is a perfect example of how the region's wine makers are now establishing themselves across the market. It's no wonder the Languedoc's long standing wine families are being joined by new faces, attracted by the region's beauty and favourable terroirs. This influx is boosting the region's wine making ranks and forging a mediterranean identity with its own distinct influences, tendencies and nuances. So Languedoc-Roussillon, with its 700,000 acres (2,800 km2), may be the biggest wine producing region in the world, but today it speaks more than volumes. Some of its best wines are produced under the 36 AOCs or AOPs designated appellation of Languedoc, which account for 11% of the total wine production. The main wine regions, which stretch across three departments, the Aude, Gard and Hérault, before extending down to the Pyrénées-Orientales where it meets Roussillon, are famed for their red blends made with Grenache, Syrah, Carignan, Mourvèdre, and Cinsault. Its multi-faceted identity has also made it easier for the region to innovate and adapt to the changing demands of the wine industry. This has been clearly exemplified by its increased production of rosé and organic wines over the past few years Hall 4 / Stand F-193-01 Designed by Lionel Jadot, a renowned Belgian architect, the château's new wine cellar is designed in the shape of a lying down bottle and completely covered with cork. The pair partnered with Michel Tardieu and Philippe Cambie, experts recognised within the industry, to create the range of organic wines "Château Castigno". The vineyard also offers visitors a range of activities based on the concept of 'slow tourism', encouraging them to disconnect from the distractions of modern life - a digital detox. With wine tastings, safaris and workshops, Château Castigno is certainly diversifying the region's wine tourism offering and attracting attention Hall 4 / Stand G-295 THE DAILY • MONDAY 7 TH FEBRUARY 2022 • 13
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