Jewellery World Magazine - March 2022
This issue celebrates the highly successful Jewellery Industry Network Fair held in Melbourne in February and also takes an indepth look at how buy now pay later schemes benefit both jewellery retailers and suppliers.
This issue celebrates the highly successful Jewellery Industry Network Fair held in Melbourne in February and also takes an indepth look at how buy now pay later schemes benefit both jewellery retailers and suppliers.
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ENDEAVOUR PERPETUAL<br />
CALENDER IN FUNKY BLUE<br />
H. Moser & Cie.<br />
Complexity made simple: this is the philosophy behind the H. Moser & Cie. perpetual<br />
calendar, created in 2005 and considered by many to be the easiest on the market to read<br />
and set, as it can be adjusted both forwards and backwards at any time of the day.<br />
In 2015, H. Moser & Cie. unveiled the Endeavour Perpetual<br />
Calendar Funky Blue, which contributed to the brand's revival<br />
while establishing its new aesthetic codes – a bold blend of the<br />
traditional and modern. In <strong>2022</strong>, H. Moser & Cie. is launching an<br />
updated version of the Endeavour Perpetual Calendar Funky Blue,<br />
measuring 42 mm and featuring the brand's logo in transparent<br />
lacquer. To mark this event, and to aid those who may still wonder<br />
how their perpetual calendar works, H. Moser & Cie. is creating a very<br />
special commemorative limited edition which showcases the ingenious<br />
technical characteristics of the Endeavour Perpetual Calendar,<br />
transforming its normally minimalist dial into a "cheat sheet".<br />
An iconic piece, the<br />
Endeavour Perpetual<br />
Calendar model by H.<br />
Moser & Cie. is known for<br />
its complex movement,<br />
which nevertheless<br />
boasts unrivalled ease<br />
of use. No hard-to-read<br />
sub-dial or date disc: the<br />
indices display not only<br />
the hours, but also the<br />
months, using a small hand in the centre. A very large date window<br />
at 3 o'clock, with the "Flash Calendar" function providing an instant<br />
date change at midnight, and a power reserve indicator at 9 o'clock<br />
displaying the movement's<br />
seven days of autonomy,<br />
complete the piece.<br />
The time and date are easy<br />
to set using the doublepull<br />
crown and can be<br />
changed at any time of the<br />
day. Virtually all perpetual<br />
calendars on the market<br />
require careful handling,<br />
with strict adherence to every step of their very precise instructions.<br />
This leaves many customers reluctant to take them out of their box and<br />
tackle this time-consuming process – and too afraid to risk changing<br />
the date. H. Moser & Cie. has revolutionised the perpetual calendar<br />
by transforming a complication designed for the most discerning of<br />
collectors into a watch that even a child could operate.<br />
In a creative undertaking demonstrating the offbeat humour of H.<br />
Moser & Cie., the dial of the Endeavour Perpetual Calendar has been<br />
scrawled with notes and drawings which encapsulate the features of<br />
this movement, with helpful arrows and instructions.<br />
H. Moser & Cie.'s own and unique take on Haute Horlogerie.<br />
<strong>March</strong> <strong>2022</strong> 47
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