Jewellery World Magazine - March 2022

MARCH 2022
AUSTRALIA AND NEW
ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE

Concept to Creation
YOUR JEWELLERY DESIGN BROUGHT TO LIFE
Palloys has the largest CAD team in Australia, supported by the
most cutting-edge technology. The start to finish approach is what
makes us truly remarkable at Palloys.
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Jewellery World Magazine
ABN: 82 637 204 454
ISSN: 2207-6751
PO Box 54, Camden NSW 2570
P: 0431 844 903
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Web: www.jewelleryworld.net.au
managing director
Jeremy Keight 0431 844 903
jeremy@jewelleryworld.net.au
editor
editor@jewelleryworld.net.au
contributing writers
Kirsten Ehrlich Davies
Stefan Juengling
Cheryl D Harty
art
design@jewelleryworld.net.au
advertising sales
sales@jewelleryworld.net.au
REGULARS
6 News
12 Palloy's Points
14 Trade Well with Rami Baron
16 JAA News
38 Lab Grown Diamonds
44 Watches
48 New Products
50 Directory
FEATURES
18 JAA Australasian Jewellery Awards
The winners! Six talented jewellers share their
inspiration and dreams for the future.
18
34
40
28 A rising era of buy now, pay later
An examination of the deferred payment
systems and their use in retail jewellery.
34 A new industry event for a new era
Our report on the highly successful
Jewellery Industry Fair which took place
in Melbourne in February.
DISCLAIMER:
This publication may not be reproduced
in whole or part without the written
permission of the Publisher.
Articles express the opinions of the
authors and are not necessarily those of the
Publisher or Editor. Mention of a product or
service in this magazine does not indicate the
Publisher’s endorsement.
The Publisher excludes all liability for
loss resulting from any inaccuracies or false
or misleading statements that may appear
in this publication.
All information is copyright.
40 Jeweller Profile
WA-based jeweller and valuer, Christine
Ezekiel, works with Australian pink diamonds.
AUSTRALIA AND NEW
MARCH 2022
ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE
FRONT COVER
Ellani Collections
www.ellanicollections.com.au
4
jewellery world - March 2022

All Silver is Rhodium Plated
All Silver is Rhodium Plated
• Sydney AGHA Gift Fair - February 21-24, 2020 (Homebush)
• International • Sydney AGHA Jewellery Gift Fair -September - February 21-24, 12-14, 2020 (Homebush)
(Darling Harbour)
• International Jewellery Fair -September 12-14, 2020 (Darling Harbour)
TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU
TJDSILVER.COM.AU 0400272365 ADMIN@TJDSILVER.COM.AU

News
Hello? Adele? Is that an engagement ring?
Singer Adele is remaining coy about engagement
rumours after she appeared at the BRIT Awards wearing
an enormous pear-shaped diamond ring by Lorraine
Schwartz, rumoured to be valued at around $1 million.
The Grammy winner also wore matching 50 carat
earrings, featuring pear and emerald cut stones.
Royal jewels
On February 6, Queen Elizabeth commemorated a historic 70 years on the
throne with a tea party at Sandringham House, where she wore a blue
crepe embroidered dress with a triple-strand pearl necklace and two rosette
brooches from the Nizam crown of Hyderbad.
The Nizam crown was a detachable diamond tiara featuring an English rose
pattern, which could convert into three brooches. Designed by Cartier,
the tiara was a wedding gift for the then Princess
Elizabeth from the Indian prince Nizam of Hyderbad,
who was the world’s richest prince at that time. He
also her a Cartier necklace, which is considered to
be one of the most valuable jewellery pieces in the
British royal collection.
The Queen wore the tiara in the years following her
marriage, but she later opted to break it up. Most of
the diamonds were used to create the Burmese Ruby
Tiara, but the three rose brooches remain.
While she has refused to confirm or deny any
engagement news with her
boyfriend of six months,
Rich Paul, she did wear
the ring again a few
days later during an
appearance on the
Graham Norton show.
Lorraine Schwartz is
a celebrity favourite
when it comes to
engagement rings,
having previously
provided romantic
sparklers to Kim
Kardashian and
Beyonce.
Maurice Lacroix x Red Bull
Swiss watch brand, Maurice Lacroix, has become the official sponsor of Red
Bull Dance Your Style.
The innovative dance
competition attracts
dancers from around
the globe, keen to show
their best moves to an
assembled audience. Like
modern-day gladiators,
their fate is decided with a
flick of a card: red or blue.
Maurice Lacroix chose to
join Red Bull in the event as it matches the characteristics of their audience,
Generation Z – ambitious, competitive, connected and urban according to
Red Bull.
This is the first time a watch company has entered into the
world of competitive street dance, upholding Maurice Lacroix’s
reputation for being innovative.
Participants perform in front of an audience that judges
competitors simply by brandishing a red or blue card. Events will
be held in several prominent cities around the world before the
finalists travel to the World Final and put it on the line.
Maurice Lacroix
is a 40 years
Swiss watch
brand with an
active and urban
brand image that
captures the
vitality of city life.
6
jewellery world - March 2022

News
Bad news is good news for gold
As world tensions rose in February due to
the Ukraine crisis, the price of gold took
its usual jump when the news turns bad.
At the beginning of February, gold was
trading at US $1,800 per ounce but by
late February the spot price had crossed
the US $1,900 mark, the result, according
to analysts, due to the Russia-Ukraine
crisis. Investors often flock to the yellow
metal in times of turmoil.
Blue diamond auction
One of the most valuable blue diamonds in existence will be auctioned by Sotheby’s in April.
The De Beers Cullinan Blue was originally a type IIB 39.34 carat rough stone, unearthed from
the Cullinan mine in April 2021. It was sold to De Beers and Diacore for US$40 million and was
transformed into an internally flawless 15.10 carat step-cut fancy vivid blue diamond.
Gold broke the US $2,000-an-ounce
barrier for the first time ever in August
2020. It soared to an all-time record of
$2,067 an ounce, before heading back
down again.
Analysts believe the tension may also
affect the price of platinum as Russia is a
key producer of that metal.
Only five blue diamonds weighing more than 10 carats have ever come to auction, and none of
these ever exceeded 15 carats. De Beers now value this diamond at $48 million, although experts
believe that the rarity of the gemstone could achieve a record price of up to US$4 million per
carat.
Precious coral traceability breakthrough
An international research group led by scientists from the Swiss Gemmological Institute SSEF
and the University of Zurich’s Institute of Forensic Medicine (IRM) has reported a breakthrough
in precious coral jewellery traceability, through the use of a novel forensically validated genetic
technique called Coral-ID.
Coral-ID is the first reliable and forensically validated method to scientifically identify
corals using non-destructive sampling, so that species protected by the Convention on the
International Trade of Endangered Species (CITES) can be distinguished from their nonprotected
counterparts.
Four precious coral species used in the jewellery trade are listed on Appendix III of CITES,
and they require species-specific and country-of-origin documentation when being traded
and transported across international borders. For the customs authorities that must check
the merchandise, the colour of a coral specimen has to date been the main indicator for
ascertaining its biological species identity. However, different coral species can have similar
colour ranges, and this frequently has caused difficulties when trying to conclusively identify
the specific species of coral contained in a jewellery item.
8
jewellery world - March 2022

9 c t & 1 8 c t C H A I N S

News
B2B website for Australian South Sea pearls
Pearl producer Paspaley has launched a wholesale website that
offers prospective clients an extensive assortment of Australian
South Sea pearls via a B2B platform.
Australian South Sea pearls are highly coveted and amongst the
rarest and most valuable pearls in the world. Paspaley’s online
inventory includes rare one-of-a-kind pearls, high-quality pairs,
strands and loose pearls, providing a reliable supply of fine-quality
Australian South Sea pearls with guaranteed natural colour and
lustre. Pearls are handpicked by pearl graders with experience in
selecting pearls to meet the specific requirements of various types
of jewellery.
“Paspaley has built a successful fine jewellery brand in Australia by
offering contemporary pearl jewellery designs that meet the trends
and expectations of today’s market,” shared executive director Peter
Bracher. “This opportunity is largely untapped on an international
level. As the world’s largest producer of high-quality Australian
South Sea pearls, we can supply a wide range of South Sea pearls at
competitive prices.”
"Authenticity, ethics, sustainability and provenance are factors that
modern consumers desire, in addition to the beauty or quality of the
product itself,” Bracher continued. “Paspaley’s Australian South Sea pearls
are well positioned to become the choice of conscientious jewellery
buyers who want a product derived from nature with an authentic,
romantic and ethical story."
The wholesale catalogue can be accessed at wholesale.paspaley.com
Time to buy Australian-made
Ph: (03) 9650 5955 Fax: (03) 6950 5977
Email: sales@millenniumchain.com.au
Web: www.millenniumchain.com.au
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Melbourne 3000 Victoria
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Finished Top 5 in the category of
Best Selling Gold Jewellery Suppliers in
Australia and NZ, as voted by retailers.
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PALLOYS POINTS
Sophie Kim,
Creative Consultant, Palloys
Concept to Creation
JEWELLERY, CONCEPT TO
CUSTOMER: CAD AT PALLOYS
CAD, or computer-aided design, has truly revolutionised how we manufacture jewellery
at Palloys. Its multi-faceted effects have enabled us to streamline and personalise the
manufacturing process of a piece, from concept to customer. CAD has enabled jewellers to
create magnificent designs with the most accurate precision, in a prompt manner.
The importance of computer-aided
design is paramount in the current
state of our jewellery industry. CAD
enhances the product offering by giving the
jeweller greater control over the design and
manufacture of their designs. That is the
essence of what separates Palloys in the
jewellery industry—our ability to take a client
from their first design and guide them through
the processes involved in bringing their piece
to life, facilitated by the fact that every single
process is undertaken exclusively in our
workshop at Palloys, beginning with CAD. The
wide uptake of CAD technology has illustrated
the significance of creating specialised and
accurate designs. CAD at Palloys involves
a wonderfully personalised, one-to-one
consultation with our designers.
The CAD team at Palloys is enriched with
the sharp expertise of our staff. Each team
member has over 10 years of experience
with CAD software,
primarily in the
speciality of jewellery
design. We are one
of the largest CAD
teams in the jewellery
industry, and our
communicative
and positive work
environment allows
for a true forum
of skills and styles
that improves our
team overall. This
amalgamation of
individual competency, teamwork and calibre
of combined skill is unique to Palloys in the
jewellery design sector. Our highly proficient
designers have the advantage of overlooking
the manufacturing process to achieve the
highest quality of precision and intricate
designs for the jewellers.
The CAD team is supported by an
unmatched print capacity. Palloys has
invested in the most advanced
printers and the team focuses
on producing the highest
resolution of resins and
waxes which ensures there
is no porosity and minimum
breakaway during casting.
Whether we receive a design brief or
stereolithography (STL) files from clients, there
is always a dialogue between designer and
client that results in the creation of the final
3D rendering from which physical production
of the piece begins. This ensures that the
client has significant input in their design and
the final 3D render, thereby improving client
satisfaction when the piece is finished.
CAD itself is a competitive service. As
we are equally well equipped for its
complimentary service, CAM (Computer-
Aided Manufacturing), Palloys’ service is
rare in that we are enabled to oversee and
streamline every step, from creating the 3D
render to the 3D print of the final design. Our
12
jewellery world - March 2022

precise control and strong interdepartmental
communication skills, coupled with the lack
of need for outsourcing, is drastically more
cost-effective for both manufacturer and client
and enables a much quicker turnaround from
design to the finished piece.
Moreover, Palloys is one of the most cuttingedge
and current when it comes to both
software and hardware. We are fastidious
with ensuring all our programs have the
newest and most advanced licensing and are
functioning on the most recent updates. Our
hardware is carefully quality-controlled and
is regularly replaced with the newest models,
ensuring we are equipped with the finest and
most advanced technology in the industry. Our
highly skilled Design & Print team is proficient
in all major CAD applications, and we can
work with your files created in MatrixGold,
RhinoGold, 3Design and JewelCAD. We can
work from a PDF, sketch, photo, or logo for the
most streamlined and efficient CAD service. At
Palloys, we want to educate you on the best
techniques to create the most magnificent
CAD designs.
Having a start-to-finish approach to jewellery
manufacturing, especially involving CAD,
allows a more satisfied client, as well as a
more fulfilling role as a creative consultant.
Having the ability to oversee a piece’s entire
manufacturing journey is so rare, but even
more unique to Palloys is how at the end, I get
to experience the genuine joy and delight in
a client when their completely custom design
has been brought to life at Palloys. For the
upcoming and new jewellers, we emphasise
that it is essential to recognise CAD as an art
form, customised to your own preferences.
To be authentic, to learn and to observe and
recognise your own signature style is the best
way forward.
This is the golden aspect of Palloys that
make us a truly remarkable front-runner in
the jewellery industry: our ability to take a
concept to customer approach to each and
every piece. Managing CAD as an aspect of
this journey has been as challenging as it is
gratifying.
“Hollywood Couture”
By Poix & Troy
www.poixandtroy.com.au
@poixandtroy
luxury@poixandtroy.com.au
0448 434 819
Amethysts, diamonds, peridots, pink sapphires and
an exquisite 11.30ct daffodil yellow sapphire

WHY IS THIS NEW GENERATION
OF JEWELLERS POWERING
AHEAD OF THE OLD?
I just returned from Melbourne where I attended the wonderful Jewellery Industry Network Fair.
Without a doubt, a lot of credit goes to Laura,
Brett, Ewan and Andy for putting together
such an event during these difficult times.
They put on a professional event and we all
look forward to the next one.
As always, it’s about meeting and greeting,
listening and learning as to what are the
different strategies that jewellers are using to
grow their business.
On this trip I had an epiphany.
Consumers buy the story. Is it an
old one or a new one?
I was speaking to several jewellers who came
from jewellery families. In some cases, it
was three generations of family jewellers. In
listening to them, I recognised so much of
myself and how I used to communicate when
I had my jewellery stores. It’s so easy and
comforting to define ourselves with the past. I
was the first to say that I’m a third-generation
jeweller. I even have that written all over my
bio on LinkedIn now.
So how can you, a new jeweller, who
doesn’t come from a traditional apprentice
workshop background, or diamond dealing
family, compete with me or those who have
that heritage, that training, that historical
knowledge that is handed down from one
generation to the next?
Rather than beating around the bush, I’m
going to get to the crux of it straight away. I
must add that what I am about to say doesn’t
apply to everyone, but it applies to the
majority.
With the advent of social media, a small
independent jeweller can create as much
content as a multinational jewellery brand.
The beauty of the content is that it is
authentic and about them, who they are,
often what they do, how they look and how
they speak. In fact, you get to know these
people before you even make contact or visit
them.
These new jewellers won’t show you photos
of the past and won’t have signs that say
established in 1950. Instead, they have built a
social media presence and marketing, which
is very much about saying “This is who we are
today”.
As a consumer,
you either buy
into their story
or not—that’s
up to you.
The power of
social media
has meant that
the trust that a
consumer needs
to build before
they purchase is
largely formed
before they
even enter
the jewellery
operations of
this new generation of jewellers. An easy way
to understand this is to observe the big luxury
brands.
The consumer has already bought the Tiffany
brand before they enter the store. The
salesperson needs to be friendly and nice, but
the trust in making a purchase has already
been created by the marketing message
that the brand has promoted. Again, if the
customer aspires, relates, and connects to
Tiffany’s message, then it’s the experience
that will facilitate the sale. To a large extent
though, the decision to buy a Tiffany piece of
jewellery was already made.
The old and traditional jeweller thinks that
just by showcasing jewellery, they will attract
the next customer. They also rely so much
14
jewellery world - March 2022

DDCA NEWS
Rami Baron
President, Diamond Dealers Club of Australia
rami@ddca.org.au
on their past to build trust when they first
meet the customer. When and if they get this
concept that trust is built before the customer
interacts with them, they too will see a
massive change to their business.
Modern issues do influence your
customers
Of course, there are a few other factors.
The new generation of jeweller is happy to
focus on the gems and where they come
from. There are comfortable to talk about
traceability, sustainability and transparency
and don’t keep saying “my customers aren’t
interested in that, they never ask.” Mark my
words — if they haven’t, they will, or you are
dealing with an older demographic.
Do you think that a 28-year-old has any idea
who or what DeBeers is or was? This company
literally created the modern diamond
engagement ring industry. They also stopped
generic marketing of diamonds 20 years ago
which contributed to the slowdown of our
product in the luxury market, and they lost a
name which was as famous as Rolex today.
If you don’t come from the jewellery industry
historically, you’re not saturated with stories
of how things were—the good old days. In
the 1970s, jewellers told me that a customer
would come in to purchase an engagement
ring, were told to sit down at a table where
they would be shown six designs from which
they had to choose one. The customer
provided their budget, they were shown what
fitted the budget, they paid a deposit and put
the ring on layby. The finger was measured,
they were asked how long they would need
to pay off the ring, and after the second last
payment it would be ready for pickup. The
markup was normally 2.5 to 3 times on cost.
No credit cards at that time.
I think it goes without saying, that you need
to be comfortable with digital photography.
Learn how to get the most out of your
iPhone or Android camera.Understand how
to improve lighting, ask others how you can
combine a Zoom call, flicking back and forth
between a face-to-face discussion and the
image projected on one of your monitors.
Make sure there is good lighting on your
face, and the background reflects the sort
of business you are. Everything you do must
align with the image you are trying to create.
You must be authentic, and you must walk
the talk. Every piece of marketing literature,
especially when it comes to social media,
screams about this very issue.
I don’t care if you’re ultraconservative or way
out there, if it lines up and your marketing
tells a true story of who you are and what you
do, your customer will buy you and your story
before they get to your store or showroom.
My conversations with generational jewellers
were about defining their future because they
found themselves inadvertently trapped in the
past.
My conversations with the new generation
of jewellers were about technology, bringing
NFT’s and crypto into their business, utilising
online databases of merchandise and stock,
rather than tying up money in physical stock.
Share and embrace change
This new generation of jewellers are not
fearful to share knowledge and information
with other jewellers. I have written in
numerous articles about my disgust at the lack
of sharing. Yet when I was in Melbourne, I saw
a couple of the new generation of jewellers
visiting a forward-thinking tech savvy jeweller,
who was happy to sit and share the logic of
his software. He openly shared contacts he
used for his fit out and the whole logic of his
business structure. No fear, no secrets, just
“This is how we do it, and I hope it helps.”
Change isn’t easy for any of us. I gave a
presentation at the fair explaining blockchain,
crypto currency and NFT’s and how they relate
to our industry. It will be on the Jewellery
Industry Fair website and Facebook shortly. I
finished my presentation with the following
advice:
This crypto, NFTs and let’s-nottalk-about-the-Metaverse
requires
a radical mindset change. You
don’t have to jump into it, but you
need to understand it. The key is
never to stop asking questions
until you get some comfort,
getting your head around it.
Trade well,,, Rami Baron.
P.S. And yes, at some point in the
not-too-distant future, you too will
accept crypto as a form of payment.
And yes, chill out about that because
in reality you already have a digital
wallet on your phone—it’s just
limited to one or two banks.
March 2022 15

PRESIDENT'S
MESSAGE
Karen Denaro
An awards night like no other! Literally, like no other event the JAA have ever previously hosted.
Alongside the rest of the world, the JAA
pivoted to present our very first ‘JAA
Australasian Jewellery Awards LIVE’ – a
live telecast, online event, which I had
the personal and professional pleasure of
delivering, both as master of ceremonies and
as president of the Jewellers Association of
Australia, alike.
On the evening of 8 February, 2022 we united
virtually with entrants, their families, friends,
colleagues, employers, and the jewellery
industry, at large, in an online exclusive event
to celebrate the Australian jewellery industry.
More to the point, we celebrated the truly
awesome, next generation of highly skilled
Australian jewellers.
All entrants went above and beyond to
produce their unique creations for the highly
prestigious JAA Australasian Jewellery Awards.
Every entrant a winner, in their own right,
with every piece of bespoke fine jewellery
coming to life. Each individual piece exhibited
its very own story on how it came to be, from
conception to final delivery. An incredible
amount of thought and passion was put into
every creation. Eye-for-detail, craftsmanship,
design, and finish – absolutely second to
none.
I have never felt prouder of the Australian
jewellery industry, and I am thrilled to see
the next generation of Australian jewellery
artisans deliver this calibre of bespoke, fine
jewellery.
Behind the scenes, once all entrants’
submissions were received, our JAA
Australasian Jewellery Awards commenced
with what we refer to as ‘Judging Day’. My
deepest gratitude goes to one of my very first
employers, award winning, master jeweller,
Nicola Cerrone. Nic and his team graciously
hosted myself and Megan from the JAA, as
well as fellow judges Kirra-Lea Caynes and
Gary Thyregod and our film crew, for the
day. House of Cerrone delivered the ideal
ambience to produce a wonderful flow of
energy. The synchronicity between all judges
was magnanimous—an experience I feel
incredibly humbled by.
The judges were certainly put to the test.
There was much discussion about each piece.
Ultimately, the unanimous vote went to
Jeweller of the Year, Michael Muratore, for
his sensational ‘Cascade’ statement earrings,
featuring hand-cut Australian sapphires and
pave’ set diamonds in 18 carat white gold. By
his own admission, these earrings represented
Michael’s life work. His passion and dedication
to our industry portrayed in every detail of
these superb representations of objet d’art.
There was a definite theme of local support
with the vast majority of pieces paying
homage to our Australian oceans. The thought
behind these amazing pieces extending to
issues of sustainability, the constellations and
an all-encompassing, multidimensional view
of the world. To view these pieces through
the eyes and via the hands of these incredible
Australian jewellers was simply mind-blowing.
The JAA congratulates Michael Muratore
for his well-deserved win and extends our
congratulations to winners of all categories.
Every entrant was indeed a winner. You, the
next generation of master jewellers, designers
and artisans, are the future of the Australian
jewellery industry. I am overwhelmed by
excitement for the bright future of the
Australian jewellery industry. You have all
inspired me beyond words.
Thank you to everyone who took the time to
join us and to those who watched the event
recording via our social media platforms.
If you have not already had the opportunity,
please do take the time to watch our ‘JAA
behind the scenes’ video. I dare you not to
share a tear!
16
jewellery world - March 2022

Key
Points
False alarm? Its after hours and
you receive a notification from
your alarm carrier. Do you
brush it off or check on your
business?
The Jewellery Industry has historically been
targeted for theft and break and enter. Yet this
has become increasingly challenging for thieves
due to advancements in security and
technology. Now, cutting the power and
triggering false alarms has become a trend in
jewellery store thefts.
Recent trends show that there have been
incidents in which thieves have cut the power or
created power surges with the goal to disable
alarms.
They may create false alarms over a period of
time in an attempt to create complacency by the
owner, or take their chances in a one off
incident.
Some points to note:
Thoroughly investigate the source of all false
alarms at your store.
Ensure that your alarm carrier is updated in
your call list so that you can respond to
notifications quickly.
If the alarm does go off, we recommend you
do not arrive alone.
Double check the fit out of your store, has
the roof been tampered with? Are there any
modifications to common walls?
Make sure that your burglar alarm has
operational line security.
Make sure that in the event of a break and
enter, your safes can withstand physical
damage and cannot be compromised.
Operational
Line
Security
Make sure that your
burglar alarm system
has operational line
security. This will
protect your business
in the event of a power
outage or if it is cut
intentionally.
Keep Track
of False
Alarms
Creating a series of
false alarms is strategy
used by thieves in an
attempt to create
complacency by the
owner. If you notice a
pattern occurring,
don't brush it off. Speak
to your alarm carrier
today.
Insurance
Make sure your
business has sufficient
insurance coverage.
Ask yourself the
following:
Is my stock figure
up to date?
Do I have cover for
damage to contents
and glass?
Will I be covered for
loss of income if I
have to close due to
the damages?
Stay informed by following the JAA's email
updates on alerts and security, including the
monthly Jnews.
Other ways to stay alert:
Be aware of strangers or individuals who
may be observing your business or who
are asking questions about how your
business runs.
Document suspicious incidents in a
logbook.
Use a codeword or phrase to alert your
staff of something suspicious.
Refrain from sharing photos detailing the
layout of your store or merchandise
displays.
Recent trends show that
there have been incidents
in which thieves have cut
the power or created
power surges in attempt to
disable alarms.
Insurance
Whilst all measures can be taken to reduce
your exposure to theft and loss, jewellery
crimes continue to slip through the cracks. A
quality insurance policy may just be the
difference between your business bouncing
back from an attack or not.
The JAAIS has over 20 years experience
offering services to the jewellery industry. We
are well equipped to advise you of your
potential risks and ensure that in the event of
an attack, your business is adequately covered.
Get in touch today for a quote jaais.com.au or 02 8350 9999

debuting student +
apprentice
ADEN WYLIE
Item:
Neckpiece
Name of piece:
Constellations
Description:
Yellow gold rotating ball with diamond
constellations, encased by a platinum sphere
pendant, on an 18ct white gold chain.
Aden Wylie is an apprentice with Melbourne-based
jewellers MDT Design. He joins a collective of master
jewellers with an impressive record of award wins,
numerous JAA Award wins amongst them. So it is no surprise
that Aden’s work attracted the attention of the judges in this year’s competition.
My inspiration for this piece came
from my love for the night sky. I love
a dark night full of stars and I used
constellations as a way to incorporate
that into my work.
In my piece, the gold ball signifies a
bright orange moon and the platinum
sphere was used to have the piece spin
to see all the different constellations
around the ball.
I saw the JAA awards as a learning
opportunity. Entering was definitely a
good chance to try new techniques and
different ways to get to the end product.
It also taught me about my work and
what style I enjoy making, and winning
the award did very much give me more
confidence in my abilities.
I am very lucky to have won this award
and cannot describe the feeling. I
believe it will definitely impact my career
path in the future and I am looking forward
to seeing what opportunities come from this
experience.
I entered the awards to push my skills and
abilities making jewellery and to try designing
my own piece which I could interpret some of
my personality into.
I really recommend entering the award to
other jewellers and apprentices. It was a lot
of fun coming up with a design and it is a
great way to showcase your personal style of
jewellery.
I would very much like to thank Greg and Nick
for taking me on as an apprentice and giving
me the opportunity to create my own piece
in the JAA Awards. Also, a big thank you to
everyone else at MDT Design.
18
jewellery world - March 2022

precious metal
CLAIR BRICE
Item:
Pendant
Name of piece:
Herperus, the evening star
Description:
Handmade 18ct yellow gold pear shape green
tourmaline and round brilliant cut diamond pendant.
Pendant is movable on the chain.
Claire has been at the bench for five years, but jewellery has been in
her soul her whole life. Her story shows that inspiration can come from
something as aimless as doodling and as deep as a memory in your heart.
I’m a second-generation jeweller. I was lucky
enough to learn my trade from my Dad
before he sadly passed away last year. I was
his biggest fan—the talent, love, and passion
he had for jewellery definitely came through
to me. Dad taught me the importance of
‘well-made’. When I was 18, he made me a
record player ring covered in black and white
diamonds. The record spun around on a rivet.
Moving jewellery is incredible and I love that
the wearer can feel they have a part in the
piece, just like the movement of my Awards
piece—the pendant on the chain.
Jewellery is 100% an art form. Creativity, love,
and passion go into the making and wearing
of jewellery. I wear jewellery as a form of
art and to express myself as an individual. I
love chunky, heavy, and unusual jewellery.
Asymmetrical has always interested me in all
ways of creativity, so this tends to show in the
jewellery I design and have always worn right
from a teenager.
Dad told me when I was an apprentice
that I should make something for the JAA.
Annoyingly, life got in the way. He told me
how important it is to push yourself and to put
yourself out there for everyone to see. So, this
year was my year.
My boss, Andrew, and I were looking at
stones we had in stock to get inspiration. I
love ancient jewellery and mythology like
the Aztecs and Egyptians, so my mind always
tends to go on that path. This drawing came
from me doodling on a sketch pad using the
stone that Andrew was actually going to use.
He looked at my sketch and said, "Do that! You
should do that."
The piece itself changed a little along the way
when making it—as you know metal doesn’t
work as easy as drawing an image. Having
the piece 3D was something I really wanted
to concentrate on, so that’s when having
the tapered bars sit back and forward on the
piece came together. When the piece was
completed I had to think of a name. The V
shape was shouting out at me—Venus, Venus,
Venus! So, Hesperus was born. In Greek
mythology, he is the evening star, a son of the
dawn goddess.
Entering the awards has shown me that I’m a
far better jeweller than I thought. It’s funny,
maybe it’s just me, but I always think I’m just
ok. This experience and getting my name
out there in the jewellery world has given
me confidence to grow as a jeweller and has
got the creative juices flowing. It’s taught
me to push myself even further. When I was
nominated for the jeweller of the year award I
was blown away. Never did I think those words
would be before my name. The next day I was
already thinking about what can I make next
year to blow the judges away again.
I’ve always thought it’s important to have
an open mind and be progressive so I hope
my jewellery making career is full of lots of
different styles and that I can learn from a
wide range of different jewellers.
I’d like to say a massive thank you to my boss
Andrew and the team at Diamond Jewellery
Manufacturers, where I’ve been working for
the two years, for all their advice, direction
and support.
And thanks to my Dad for pushing me to be
confident in my work and for being that little
voice in my head saying, "Do it."
March 2022 19

colour
MICHAEL MURATORE
Item:
Earrings
Name of piece:
Cascade
Description:
Earrings showcasing 16 geometric freeform rose cut natural
Australian sapphires. Each one custom cut perfectly to interlock
together. Complemented with diamond set bars separating
every unique and individual stone.
Michael Muratore says he fell into the jewellery at the age of 15 and has enjoyed
every moment of the journey since. Seven years ago, he started Murazzo, with
the dream to make his company renowned world-wide as an Australian jeweller
of the highest quality one-of-a-kind handmade creations. Here are Michael’s
words on his winning piece and his place in the Australian jewellery industry.
This piece was inspired by my fascination with
Australian sapphires. I love the vast array of
colours the sapphires produce and I wanted
to create a piece that showcased this beauty.
Having access to some of the largest and
most unique Australian sapphires allowed
me to create a showpiece that pushed all
boundaries. The Cascade earrings are an
ode to the many different landscapes that
span across our beautiful country such as
the bright blue Pacific ocean, the lush green
rainforests and the stunning yellow sands
of the Australian coastline. The earrings
are a representation of my life’s work—a
combination of the technical skills and artistic
vision that I have perfected over a 22 year
career. Every skill I have learnt in the trade
has been incorporated into this design—from
the faceting of gems to handmaking jewellery
to diamond setting, this piece was brought
to life by my single pair of hands. With over
360 hours of labour from start to finish, these
earrings challenged me in ways I’ve never
been challenged before.
I believe that jewellery is one of the greatest
artforms of all time. As a jewellery creator,
you have the ability to imagine a design in
your mind and then transform the most
precious metals and gems into a work of art.
The greatest form of expression is to create
something you love every day. I believe there
is a little piece of myself in every creation.
Entering this award competition challenged
me to operate outside of the box of
traditional jewellery design and manufacture.
A competition of this calibre requires you
to bring your best of your skills and ability
to the table to be judged by the industry’s
best. It has taught me that even after 22
years there is always a higher level you can
take your work to and you should never stop
learning and striving for more. The awards
pushed me beyond my limits and set a new
standard for the work I want to regularly
create. I encourage everyone in the industry,
regardless of your experience, to utilise the
amazing opportunity the JAA awards offer.
The process of creating an award entry is the
most rewarding part. It teaches you so many
valuable skills and lessons you would not
otherwise experience.
Winning the colour category and being
awarded as Jeweller of the Year is one of
the proudest moments of my career. This
honour not only creates credibility and trust
with my clients but also within the jewellery
industry. I see a very bright future ahead filled
with endless Australian sapphire creations
that have never been seen before. I am
determined to keep innovating and advancing
my skills to see how far I can evolve as a
jewellery artist.
I truly feel blessed to be part of such an
amazing industry. I want to thank all the
amazing craftspeople who have given me
the invaluable gift of knowledge and time.
Thanks also to the Australian Natural Sapphire
Company for their trust in supplying me with
the finest Australian sapphire rough to cut
the stones in the award pieces. I’m honoured
to be in partnership with such an amazing
company. Thank you to the JAA for all the
hard work that has been invested into this
competition. Most of all, thank you to my
beautiful wife Natalie and my three children
for believing in me to keep achieving my goals
and dreams.
20
jewellery world - March 2022

diamond
BENJAMIN TRACY
Item:
Ring
Name of piece:
Le Chemin des Reves
Description:
A cognac diamond surrounded by white baguette,
princess and round diamonds set in platinum and
18ct rose gold.
Benjamin Tracy says he has kept his eye on the winning pieces of the
JAA competition with amazement and had always planned, one day,
to enter with a piece of his own. Last year, he felt the time was right,
and his win in 2021 only inspired him to enter again this year.
My piece was inspired by the Dutch artist MC
Escher. It must have been subliminal, because
I didn’t set out to pay homage to this artist,
but ever since I was young, I was captivated by
so-called impossible constructions, such as his
1960 lithograph “Ascending and Descending”.
While I was sketching out ideas, the right side
of my mind must have been drawing on those
early influences.
I named this ring in French—“Le Chemin des
Rêves”—because I spent years designing and
making jewellery in France which had always
been a dream of mine when I was studying
as an apprentice here on the Gold Coast. It
translates as “The Pathway to Dreams” and I
do believe that it’s those dreams that I’ve had
along the pathway of life that keep inspiring
me.
I’ve always loved designing and creating
thought-provoking pieces, but sometimes I get
caught up in the infinite day-to-day activities.
When there is an opportunity to create a
piece for an Awards its finite. This pushes me
to challenge my thoughts and skills of how
jewellery can look, feel and be crafted.
For me, jewellery has been a form of art more
than anything else. In fact, before I became
a jeweller, I wanted to create artworks, but
was never quite sure in which medium, and
it wasn’t until an excursion to an art school
that I discovered silver and goldsmithing,
and realized that was how I wanted express
myself. As much as a sculpture or a canvas
evokes certain emotions, so too does a piece
of jewellery, but with the added benefit that
jewellery adorns the wearer, is transportable
and can be enjoyed no matter where or when.
It sounds cliché but winning this award means
a lot to me. It reminds me how fortunate I
am that I can make jewellery, that people
are touched in some way by a piece that has
come to life from my heart and head through
my hands, and this win has encouraged me to
continue making unique pieces.
I think that The JAA Awards are such an
institution here in Australia, and its such a
fantastic opportunity for jewellers to showcase
their ideas and skills. It’s a great promotion of
Australian jewellery and it’s really never too
early or too late to give it a go. You may just
surprise yourself and others while you’re at it.
It’s been 33 years since I started my life as
a jeweller, and it has presented me with
so many opportunities and life-changing
experiences. Commencing as an apprentice
on the Gold Coast to spending a year working
with goldsmiths in Bali, then having the
honour of working at ‘The Crown Jewellers’
Garrard & Asprey in London for a decade.
After living and working in France for nearly
five years, I returned to Australia, where I
reside back on the Gold Coast with my French
wife, Soazig, and our four kids. And it is all
those experiences that inspire the jewellery
that I create.
I have been fortunate enough to work with
some fantastic craftspeople throughout
my career and it is thanks to them, and the
opportunities they provided me, that I’m the
jeweller I am today. Now, running my business
for eight years, I’d like to thank my dedicated
team and our loyal clients, for without them
none of this would be possible.
March 2022 21

cad | cam | cast
ROBERTO MATTEI
Item:
Drop earrings with interchangeable pearls
Name of piece:
Ocean’s 7
Description:
A hinge mechanism working with a chain and a spring, designed
and engineered in CAD, make it possible to interchange
the bottom piece with any item that can be attached to the
mechanism.
“My jewellery tries to be dynamic in meaning,” says Roberto Mattei, a third-time
winner of the JAA Awards CAD category. “I always try to insert mechanisms and
customisations that include the wearer in the meaning and that will change daily and
forever. My jewellery is not a picture of your memories, but a movie about them.”
For me, every spark of inspiration I get starts
from the beauty of the natural creations
around us. The meaning behind this piece
comes from the depth of the ocean, which
has as many secrets and mysterious creatures
as the depths of space. These earrings, with a
sophisticated and unique coupling mechanism
for the lowest part, represent the fascinating
and powerful suction of an octopus’s
tentacles.
My goal was to have a jewel that changes with
the wearer. It follows your differences and
allows you to be part of the creating process,
changing with your mood and daily fashion. It
is always in mutation—shapes and colours—
exactly like an octopus. Exactly as you.
As a form of art, jewellery is like a memory
that is constantly in our lives. For me, it’s
a need, which is never filled because art,
memory, personal expression is always
changing and growing with us. They are
precious things—jewels and memories—and
you always want them with you. Here is
my art, I say. Fix it into metal. As a wearer
of jewellery, I only wear what has meaning
for me, but as a creator, I am constantly
challenging myself. I’m always thinking about
the future and the next step that will bring me
there, with my art.
Winning an award, especially here in Australia,
makes me to feel part of the community.
I feel as if this win contributes not just to
my personal success but helps in raising
the profile of jewellery in this country and
representing it to the world.
Participating in competitions, particularly the
JAA Awards, has become an obsession for me
but it’s only recently that I’ve understood why.
A diamond is created under high pressure
and high temperature and it turns out that
applies to me too. I found myself always
able to produce amazing things under a big
pressure to compete and deliver the best
possible result in a defined timeframe. Errors,
hesitations, frustrations are all there with me
in the creation moment. I feel already like a
winner when I dominate all those ghosts and
the piece takes form. Winning the competition
is a plus which I always like to share and
dedicate to all the people and suppliers who
joined with me in the journey of creating the
piece.
To my colleagues, I really recommend entering
the JAA jewellery awards as the challenge
and competition will increase as more and
more people join in and that will benefit us
all—as artists and as an industry. The only
suggestion that I would make is to draw
inspiration from an unusual input such as
nature, science, mechanical things, numbers...
Don't contaminate your brain with someone
else's job.
In my future products I see innovation and
communication. The jewellery I’m looking at
will always be disruptive and unique. That’s
my style. If I had a dream, I would love to
create a team of jewellers able to blend
together as one person, so that we could take
on big challenges then create the impossible.
Who I am as a jeweller is a distillation of the
training I’ve received and the dedication I give
to everything I study in life. Every time I draw
the first line of a new job I picture in my mind
all the teachers, masters and professors who
have helped me throughout my career. Their
gifts to me indirectly contribute to this success
which grows every day.
Thank you also to all my customers, my friends
and the people who sustain me. And to the
best workmate ever, Myra, my partner and my
future wife.
22
jewellery world - March 2022

PEOPLE'S CHOICE
MARIA KOSTINA
Item:
Ring
Name of piece:
Sea Urchin on the Rockpools
Description:
A bold white gold statement cocktail ring. The wavy shank sides
are channel set with baguettes. The heavy shank base, pave set
with 204 diamonds, symbolises glistening sand on the ocean floor.
The top symbolises the rockpool with the sea urchin taking centre stage as a Japanaese
Akoya pearl with an ombre layout of blue sapphires to colourless diamonds. Outside
are the baby sea urchins represented by Akoya seed pearls and adorned with blue
sapphire under halos as the ocean.
Inspiration for Maria Kostina’s winning piece came from a walk around the rockpools at
Sydney’s Collaroy. She saw an opportunity to create a piece of jewellery that was not only
beautiful, but which also carried an important message, as all jewellery does, she says.
The rockpools at Collaroy have tiny sea creatures
living in them such as anemone, crabs, sea urchins
and more. One morning I saw a sea urchin shell just
lying on top of one of the rocks and it made me
think. If we don't preserve the oceans’ wildlife now,
we will only see the shells like this in the museums.
The “Sea Urchin on the Rockpools” design is an
advocate for all the sea creatures and animals.
I created a statement cocktail ring which, I
hope, will spark a conversation and focus some
attention on the issues of ocean pollution and
the preservation of sea-life. Art and jewellery are
conversation starters and I hope that this ring will
raise issues and educate everyone who comes
across it and make them interested in this global
problem. The result which I’m trying to achieve is
to keep oceans clean and help preserve sea animals
and sea life safe for future generations.
I like think the piece is already having some impact,
having been selected as a finalist and winning the
People’s Choice Award.
For me, jewellery is a miniature wearable art piece
which represents a point in life for a person. The
pieces are meaningful and might not look like
the event which they are representing, but in the
beholder’s eye, the jewellery is a time capsule and
the preservation of that point of time of their life.
Jewellery is body adornment too, which is about
representing personal style. The wearer is adorning
themselves in jewellery to show the world their
personality, style, and character – a voice and an
unsaid message.
This award is definitely a special achievement for
me and a proud one which I have strived for and
was such a surprise and an honour to receive! I
believe that this is a stepping stone in my career
and an acknowledgement that I will use as a
momentum to commence my jewellery design
collection as this has provided me with all the
confidence necessary to succeed providing me with
the recognition from the public.
My current plans in the works are to create two
jewellery collections and to set up a studio for client
meetings. My dream is to create art jewellery and
hopefully enter other markets like USA, Middle East,
or Japan in the near future.
As a CAD designer for the trade, I don’t make too
many physical pieces or in fact I don’t get much of
a chance to bring to life and create my ideas, and
so this competition gave me a great reason to make
something I’m passionate about – to tell a story
and to execute a complex piece to be shown as my
vision to the public eye.
Design competitions are highly motivating, though
it’s not about winning. It’s about creating a piece
within a short timeframe that really pushes you
to make and execute a project within the extreme
deadlines It has also taught me to be patient and
have resilience!
I believe more designers should enter this
competition and showcase their work because I
meet so many designers just in Sydney who are
hesitant, and they have incredible pieces! The
important part of the competition is to see and
showcase all the talent we have across Australasia
and this needs to be brought to spotlight for the
public eye. My advice is just to “go for it” and make
something that is you, creative and unique, pushing
your own boundaries as a designer and creating a
challenging piece which you can learn from.
I’d like to thank my team for making this happen
in such a short turn-around. Their patience and
attention to detail to make it right, particularly
because we started making it during the lockdown
when the due date for the entry was in July 2021,
and we had only one week to physically create the
piece as I just came out of hotel quarantine!
Most importantly I’d like to thank my parents, my
family and friends and each and every person who
has voted and supported me along the way. It's
been a truly humbling experience and I couldn’t
believe the amount of support that I have received!
I’d like to dedicate this award to each and every
person who has voted for my piece. Your support
has provided me with such a boost of confidence
and the belief that I’m on the right path doing what
I love and, most of all, that there is an audience out
there for my designs.
March 2022 23

Superhero Charm
Pandora teams up with Disney’s Marvel Cinematic Universe to
release jewellery inspired by the iconic heroes
Pandora has assembled your Avenger heroes in jewellery form as the brand announced its new
collaboration with the Marvel Cinematic Universe.
Available online and in stores from 17 February, the first Marvel and Pandora collaboration includes
14 karat gold-plated and sterling silver hand-enamelled charms of Black Panther, Hulk, Black Widow,
Iron Man and his arc reactor, Captain American’s shield, Thor’s hammer, the Infinity Gauntlet and
stones, and the Avengers logo.
The charms are finished with cubic zirconia stones and are engraved with the characters’ mottos
which symbolise their personalities and values – “Wakanda forever” for Black Panther, “Actually, I
can,” for Natasha Romanoff and “Find your power” for Tony Stark.
A gold-plated Infinity Stones ring, with a rainbow of six gems, is engraved with the powers each stone
represents, and the arc reactor is engraved with Tony Stark’s daughter’s words, “I love you 3000.”
The charms can be worn on Pandora’s snake chain or leather bracelets, adjustable rolo chain
necklaces and keychains.
24
jewellery world - March 2022

ALROSA takes steps
to offer the market
additional supplies
of rough diamonds
Russian mining company, Alrosa, reports that
the demand for rough diamonds in early 2022
as well as in the second half of 2021 was
outstripping supply, as cutters were actively
buying rough to restock and fulfil the orders
placed by jewellers and retailers.
Given the primary importance of a balanced market and the need
to meet the real-backed demand, Alrosa is now offering its longterm
customers a new option to adjust supply schedules between
trading sessions. As a result, holders of long-term contracts can buy
rough diamonds from their allocations ahead of the schedule by
shifting booked volumes to an earlier date.
“The first quarter of the year is traditionally a period of active rough
diamond purchases, as cutters seek to stock up after a holiday
season in retail. The high season of 2021 was one of the most
successful ones in the entire history, as we see robust demand
from our customers underpinned by real orders,” said Alrosa
spokesperson, Evgeny Agureev.
“We are now offering customers a new option of adjusting diamond
purchase schedules within their allocations by requesting the part
of the booked rough diamond volumes to be moved to an earlier
date. We believe that this innovation will speed up progress in
addressing current market deficit. With the same goal in mind, we
will hold an additional tender between trading sessions. We will
offer the rough diamonds highly sought-after by cutters as soon as
these goods leave the work-in-progress,” said Evgeny Agureev.
Long-term contracts for a three-year period with major jewellery
holdings, cutters, traders, and consumers of industrial diamonds
make up the core of Alrosa’s sales system and traditionally account
for the largest part of the company’s turnover.
Alrosa is the largest diamond miner by volume worldwide and has
trading offices at the world’s major diamond hubs in Antwerp,
Ramat Gan, Dubai, Hong Kong, New York.
LUXURY pearl AND opal JEWELLERY
Tel: (02) 9266 0636 | enquiries@ikecho.com.au
www.ikecho.com.au

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By Stefan Juengling
A RISING ERA OF
BUY NOW PAY LATER
With ever-present economic uncertainty and volatility, flexible payment options
have become more vital than ever, especially for luxury purchases such as jewellery.
Speaking to a couple of jewellers, a jewellery buying group, and two Buy Now, Pay
Later platforms, we looked at just how important Buy Now, Pay Later options are to the
Australian jewellery industry.
Global retail bank and Buy Now,
Pay Later provider Klarna recently
released its “The State of Smooth:
Unpacking Luxury in 2022 Report” which
revealed some eye-opening trends in the way
consumers shop and pay. One notable finding
was that according to the research, 84% of
consumers buying luxury goods would find
it helpful to pay for these goods over time,
without interest or fees. It also showed 57%
are looking for flexible payment options at
checkout.
humm
Commenting on results from a separate
consumer study, executive of data insights app
42matters Sinisa Sambolic said that consumers
love buy now, pay later (BNPL) options for
convenience.
“Since BNPL apps tend to be interest-free and
charge only modest fees, they make it easy for
shoppers to finance larger purchases without
breaking the bank,” he said.
How BNPL works for jewellery
customers
For insight into how BNPL assists jewellery
customers, we spoke to two of Australia’s
biggest BNPL brands, Zip and humm.
humm is part of the ASX-listed hummgroup
and has operated for more than 20 years as
one of Australia’s most popular payment plan
options. National Account Manager Brent
Schmidt described humm and jewellery as a
match made in heaven.
“We provide our customers with a choice of
how they want to shop, with flexibility and
purchasing power at their fingertips,” he said.
He said humm’s BNPL product features two
wallets: Little Things for more frequent
purchases up to $2,000, and Big Things
for life’s bigger purchases up to $30,000.
Jewellery customers can access both services
through humm’s jewellery retail partners
either in store or online. Customers wanting
Little Things purchases can simply use
the humm//CARD to ‘tap and go’ with the
jeweller’s EFTPOS machine. For Buying Big
purchases, customers just speak to one of
humm’s thousands of trained jewellery sales
professionals, complete a quick and simple
application, which will be processed in less
than five minutes with instant outcome.
“In both scenarios, customers will be able to
take the jewellery on the day and pay in easy
affordable repayments over time, interest
free.”
Zip was founded in 2013 as a comprehensive
solution to fix retail payments and provide
customers with fast, fair and transparent
options to access credit. Director of Corporate
28
jewellery world - March 2022

Affairs Matthew Abbott said that for jewellery
customers Zip offers flexible and transparent
payment solutions that enable them to spread
the cost of their purchases over a schedule
that meets their needs with zero interest,
making it a more attractive option over credit
cards. zipPay is one of their solutions: a digital
wallet, giving customers up to $1,000 to
buy now, pay later, interest free, perfect for
day-to day purchases. zipMoney is a legislated
financial product that allow customers to
make purchases from $1,000 to $30,000
interest free and without fees so long as their
monthly balance is paid on time before the
end of the calendar month.
“Accounts remain active and won’t incur any
fees until used again,” he said.
He said that a fee of $7.95 is applied when
there is a balance owing on an account at the
end of every month.
Seamless integration for jewellers
and suppliers
For jewellers and suppliers, integrating Zip’s
products into their existing systems is a
breeze. Matthew said that merchants can
apply online and become a Zip partner within
48 hours with no establishment fees.
“They can then add Zip to their payment
platform with free integration and a step-bystep
guide for POS and e-commerce,” he said.
“Zip will pay the merchant directly to their
bank account via EFTPOS each day for each
transaction made using Zip.”
He said that merchants will not only get paid
in full but Zip also assumes the credit risk of
Zip
the customer not paying
follow-up instalments.
Brent said that for online
shopping humm is fully
integrated for the majority
of eCommerce platforms
on the market (Shopify,
BigCommerce etc) with
seamless integration
possible for the jeweller
within a matter of hours.
For in store integration,
Brent said humm provides
a humm//CARD solution:
a digital card saved to the
customer’s digital wallet
that can be used with
the ease of a credit card,
avoiding any need for Point
of Sale integration.
“Alternatively, for larger
purchases we provide web
portal access for jewellery
sales professionals to
complete a simple five-minute application on
behalf of the customer,” he said.
In addition, humm also provides jewellers
and suppliers cashflow support through their
hummpro, a product which allows businesses
to spend up to $30,000 to pay for all the
equipment, supplies and capital they need to
run their business.
My Jewellery Shop
Boho and Bokeh, Belle Fever
“hummpro then gives these businesses the
ability to choose when they repay to stay in
complete control of their cashflow.
“Once a hummpro account is opened and
added to a digital wallet, businesses can start
transacting in-store and online, at any location
where Mastercard is accepted, which means
they’re not limited to certain merchants.”
How Australian jewellers have
integrated BNPL
Sydney-based online personalised jewellery
brand Belle Fever has been in the BNPL space
for some time, having integrated Afterpay
and Zip in 2017, and since then has added
Laybuy as an additional option for customers.
Company founder Sarah Saputra said she
added Laybuy because they, like Afterpay, also
offered cross-border services, were extremely
competitive in terms of pricing and offered a
lower rate than Afterpay.
March 2022 29

“In addition to providing more options, it
exposes us to another user base where we can
advertise,” she said.
My Jewellery Shop
Founder of Gold Coast-based online jewellery
store and physical store My Jewellery Shop
Catherine Pevy-Trewartha said that in the
first 12 months of integrating Afterpay, her
business experienced a huge interest in BNPL
sales, with Afterpay payments being around
50% of all sales. Conversely, ZipPay was a very
small percentage. Despite the initial success
with Afterpay, since 2020, Catherine said her
business has seen a steady decline in both
Afterpay and Zip, and admits that BNPL only
equates to a few percentage of turnover now.
Showcase Jewellers Buying Group is
Australasia's premier buying and marketing
group, representing over 250 independent
jewellery stores across Australia and New
Zealand, and chief operations officer Nicola
Adams said a lot of their membership have
adopted BNPL options over the past two
years.
“It’s almost not an option anymore not to
offer a BNPL provider,” she said.
She said feedback from members tells
Showcase that both Afterpay and Zip work
through their EFTPOS system which is great as
consumers can easily tap for payment.
“Zip Pay integrates onto our websites very
simply and easily while Afterpay is a bit more
of a complex process.”
BNPL’s importance to jewellers
As 42Matters’ research showed, BNPL apps
are growing in popularity for a number of
reasons including consumers’ concerns
about inflation, pandemic-related economic
uncertainty and Australian budgets feeling
squeezed.
For humm, Brent said their jewellery partners
can attest that providing customers with
purchasing options like humm have led to
both higher transaction values and more
purchases than when they just offered cash/
cards.
“Enabling a customer to shop, when they
want, how they want
and pay the way they
want, is all about
providing choice,” he
said.
the option to indulge in something they can
pay off over convenient installments.
“The desire for instant gratification has
significantly increased especially with the
younger generations and the BNPL affords
consumers the ability to enjoy their new
purchases immediately,” she said.
Sarah said that while the percentage used to
be higher, around 40% of her sales are done
through BNPL.
C
M
Y
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CMY
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“Buy Now Pay Later
provides customers
with flexibility and
purchasing power.”
Nicola said that for
Showcase members
BNPL options offer
their customers a level
of security, and allows
HIJK, Belle Fever
“Despite the drop, we believe it's still
important to have them available to our
customers as choices,” she said.
She also said that keeping consumers’
economic concerns in mind by providing these
flexible payment options is not only important
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jewellery world - March 2022
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for the convenience of the customer but also
for the company's competitiveness.
Baby Jumpie, Belle Fever
“Each of these payment providers also has
an exceptionally large user base, so some
customers look for a particular payment
method they already have an account with.”
Matthew said Zip is not just a payment
provider, it’s a pathway for businesses to
drive growth, increase sales and also offers an
avenue for credit adverse customers.
“Zip is uniquely ideal for the jewellery industry
because it is an evergreen vertical for Zip
customers and it enables those customers to
purchase jewellery products without being
charged excessive fees,” he said.
Brent noted that humm is seeing a trend
towards BNPL for large purchases, “As people
become more familiar with the ease and
value of BNPL we’ve seen jewellery purchases
over $2000 increasing, with the average
transaction now $2233.”
Conversely, Catherine said that while she feels
it’s important to have BNPL options on offer,
My Jewellery Shop customers rarely use them
for purchases over $500.
“For us, our higher priced sales such as
diamonds are paid to us directly via direct
deposit or credit card, not BNPL,” she said.
Keeping ahead of payment tech
innovation
humm
When remarking on the consumer study,
Sinisa Sambolic went on to say that
jewellers ought to keep an eye on what
their competitors are doing, keep expanding
their reach digitally, via social media and if
it is a good fit, through these kinds of BNPL
services.
The call to keep innovating and expanding
when it comes to payment tech is a sentiment
all our respondents agreed with. Nicola
said the Showcase marketing teams have
been steering their membership into the
online world for the last five years. They
provide innumerable assets for members
to implement full digital campaigns across,
website set up and subsequent support
material including landing page content,
blogs, eDM, white papers, digital brochures,
downloads, and magazines etc, and support
for social media content.
“Digital marketing is an area in which we
continue to develop and expand our offering
monthly,” she said.
Catherine said her team at My Jewellery Shop
certainly keep an eye on other BNPL providers
and have spoken to most of the others
including humm, MoneyMe, and Klarna.
“After consulting our clients, we have chosen
to stay with the two providers we have now,”
she said.
“We will continue to monitor this and we
are certainly open to embracing any future
changes in payment tech offerings.”
Sarah feels that, as businesses, they need to
constantly innovate and keep ahead of the
times.
“We're always looking for new tools and ways
to serve and appeal to our customers,” she
said.
“The payment tech industry is set to evolve in
such a way that customers will benefit from
ease and convenience as well as the ability to
shop online.
“Using crypto as part of this ecosystem is also
anticipated.”
My Jewellery Shop
32
jewellery world - March 2022

Calling all Suppliers
Calling all Suppliers
Calling all Suppliers

By Kirsten Ehrlich Davies
A NEW INDUSTRY EVENT FOR A NEW ERA
The Jewellery Industry Network overcame countless obstacles and setbacks to launch the industry’s
social networking event of the year – the Jewellery Industry Fair
After two long years, the jewellery
industry has finally launched back into
in-person networking and buying, with
a dynamic and versatile new format to meet
the challenges of the 2020s.
The inaugural Jewellery Industry Fair (JIF22)
– held at the Timber Yard in Melbourne
on February 6th and 7th. – was an exciting
achievement for the Jewellery Industry
Network (JIN), headed by managing director
Laura Moore, who had deftly navigated
multiple obstacles and delays over the last two
years to make the long-awaited fair a reality.
While there have been virtual fairs during the
pandemic, these events cannot achieve same
colourful collaborative energy of a real-world
jewellery fair.
With more than 450 guests over two days, it
was a testament to the ambience of the event
that people lingered for hours, rather than
just dropping in to “shop and go”. While lastminute
restrictions prevented attendees from
Western Australia, the other Australian states
were strongly represented by exhibitors and
guests, making the fair a resounding success.
Gemmologist Victoria Gibbins said that
the event “brought style and youth to the
industry” while Jennifer from Vous Creations
said “the vibe from the fair and the JIF team
have been most friendly and supportive… it
has paid off in more ways than one.”
“It was a fun-filled, business-filled event,”
said Laura. “Guests had the opportunity to
learn more about new brands and view new
product lines, see what the industry is doing,
and keep up with market trends.”
34
jewellery world - March 2022

attendees could browse through the list of
exhibitors, click to view booths, interact with
exhibitors by sending questions or products
requests, and watch live feeds from the Fair.
Exhibitors at the Fair included Chemgold,
Cudworth, Hamid Bros, Ikecho, Millennium
Chain, Fortune Opal, Metro Diamonds, Najo,
JC Jewels and so many more. Influencer
Bebe Bashke of Champagne Gem gave a live
podcast interview, which will be available to
listen to on The Jewellers Podcast.
Innovation and Transformation
The Timber Yard, in the centre of Melbourne,
was a fitting backdrop for the sparkling jewels,
precious metals and elegant innovative
designs on display at JIF22. A spacious and
versatile 6,000 sqm venue, the Timber Yard
is consisting of indoor and outdoor spaces,
designed around the philosophy of recycling
and upcycling. Laura saw a connection
between the refurbished premises and the art
of making jewellery.
“The beautiful space of the Timber Yard is airy
and bright, making it easy to network,” said
Laura. “It has a raw rustic artisan atmosphere,
which complements the work of jewellers who
transform raw materials into items of beauty.”
The COVID-safe
event provided
the long-awaited
opportunity
to mingle with
fellow industry
members,
along with the
hybrid option of
joining the event
online. Virtual
Sustainability Message
The venue also reflected one of the key
messages behind
the event –
sustainability.
Both event days
hosted various
speakers who
spoke on the topic
of sustainability
from their
own different
perspectives, all
relevant to the
jewellery industry
audience. Matt
Taylor of Heart HR
spoke on building
a sustainable
workforce, while
Andy Phanthapangna of Apeirogon Technology
talked about sustainable technology for your
business, and Jacky Green of Grit and Heart
Coaching gave a talk on sustainable leadership
for the future of your business.
Paul Moore, Head of Energy at Sage Group
had some important tips on how to make
a jewellery business more environmentally
sustainable, and Jeff Sawade spoke about
safety and wellbeing for your business.
The best-attended event at JIF22 was the talk
given by Rami Baron, CEO of both Q Report
Jewellery Insurance and The Australian
Jewellers Consortium. Rami spoke about NFT,
block chain and cryptocurrency, and their
place in the jewellery industry.
A Touch of Luxury
Designer Kiron Barui of Wearing Memories
has built her jewellery range, such as her
signature champagne locket, around “the
sound of happiness” – the popping of a
champagne cork. So it was fitting for Wearing
March 2022 35

Memories to be Sparkling Sponsor at the
event, and arrange for every attendee at
JIF22 to receive a complimentary glass of
bubbles. Once inside, attendees could enjoy
complimentary freshly shucked oysters served
by roaming oyster butlers or they could
explore the options available at the bar and
the food trucks at the event.
On the Sunday evening, around 80 to 90
people attended Sparkle Under the Stars, a
cocktail party for suppliers and customers to
mingle and network, while enjoying drinks
and canapes in an exciting and convivial
atmosphere.
Door prizes donated by sponsors ranged from
glamorous – a set of lab-grown diamond
emerald cut pendant and matching studs
from JC Jewels – to practical – an Introduction
to Gems & Gemmology short course in your
state, from GAA. The National Council of
Jewellery Valuers (NCJV) gave away a prize
of $2,000 to be spent at any exhibit at the
fair. This prize was won by Michelle Cangiano
Jewellery – Michelle is very excited by her win,
and says she intends to spend the prize money
on gemstones from Hamid Bros.
Upskilling Opportunities
While JIF22 was primarily a promotional and
buying event, for some attendees, it was
also an opportunity to consider options for
upskilling and further education. Jewellery
Industry Network (JIN) and Minres provided
information regarding the Business Certificate
III, while representatives of the company
Banquet Creative had some great marketing
tips for visitors to JIF22.
36
jewellery world - March 2022

As well as giving away generous door prizes,
the NCJV and GAA also had information
on training options for industry members.
Members also have access to an expert
network for up-to-date advice and guidance
regarding industry issues.
Marketing Exposure and
Promotion
The lead-up to JIF22 inspired some symbiotic
promotion as jewellery businesses showcased
their upcoming product lines and innovations.
This promotional strategy attracts the
attention of customers and industry peers,
and helps create a buzz about new product
lines while simultaneously highlighting the fair.
Golden Mile Jewellery Manufacturers began
linking their social media promotions to JIF22
in late January, with an Instagram post of a
variety of gold chains, captioned: “Stand by.
Launching new designs at the Melbourne fair.”
The next few posts presented the launch of
a range of new chain styles at the fair, while
simultaneously promoting those products and
the fair itself on social media.
Salt and Pepper Diamonds took a similar
approach, posting a link to the fair with the
caption “We will be there! Find us near the
entrance”; followed by images of their display
booth featuring their ethically sourced natural
earth mined diamonds.
Brand ambassadors Philippe Poix and Craig
Troy of Poix & Troy gave sneak previews
of their booth on Instagram: “Just add
the jewellery and we are ready to see you
tomorrow.”
Najo Jewellery promoted the latest Halo
collection in connection with the company’s
appearance at the fair.
The new face of networking
The overwhelming success of JIF22 was due
to the tireless planning and perseverance of
the team at the Jewellery Industry Network,
who channelled the obstacles of the last two
years into a dynamic and versatile event that
propels the industry into the 2020s. The result
was a truly inspiring and welcoming event,
where attendees were enthusiastic about
participating, whether as exhibitors or visitors.
Chris Sherwin of the Gold and Silversmith
Guild paid tribute to “the enthusiasm and
professional dedication” of everyone involved
in running the fair. “Despite the difficulties
of the last two years of the pandemic, the
optimism in the event has opened the door to
fresh beginnings for many organisations within
the jewellery industry,” Chris said.
Adam from Orange River Diamonds expressed
the same views more succinctly: “Thanks for
putting on a great fair, we had a blast.”
March 2022 37

LAB-GROWN DIAMONDS
Craig Miller
CEO, JC Jewels
www.jcjewels.com.au
Have lab grown diamonds
accelerated the consumers' demand
for sustainability rated diamonds?
Our feedback reflects on how sustainability and climate neutrality
are coming up in customer conversations more often. These
days, consumers are becoming more environmentally and socially
conscious than ever before.
Would you like to offer your clients ‘Certified
Sustainability Rated Diamonds’?
Sustainability is not straight forward. The
rating provides a level of transparency that
can be used to understand exactly how well a
diamond performs in terms of sustainability.
This rating is based on the combined average
of the specific scores achieved under each of
the five pillars of sustainability. Independent
assessment of diamonds and determination
of sustainability rating is conducted by SCS
Global Services, a recognised pioneer and
leader in third-party sustainability certification
and standards for nearly four decades.
Each certified diamond can be accompanied
by a detailed certificate on request, that
explains how its sustainability rating
was earned, including origin traceability,
conformance with rigorous ethical and
environmental requirements, progress in
reaching climate neutrality and zeroing
out other production related impacts, and
sustainability investments.
What are the five pillars
of sustainability?
Origin Traceability
– Sustainability rated
diamonds are tracked
through a verified origin process
that provides 99.9% accuracy of the origin
of each diamond through its entire chain of
custody, from producer to point of sale.
Ethical Stewardship – each diamond
is certified to adhere to twelve core
ethical principles aligned to the strictest
internationally recognised norms of business
integrity.
Climate Neutrality – Sustainability rated
diamonds are certified on their journey
toward achieving full climate neutrality,
produced in a manner that mitigates both
current annual climate pollutants and past
(‘’legacy’’) greenhouse gas emissions still
affecting the climate.
Sustainable Production – Sustainability
rated diamond producers are committed to
the principle of doing no harm to humans
or environment, and are actively working to
avoid, eliminate or offset any impacts that
might be associated with the production
process.
Sustainability Investments – Sustainability
rated diamond producers engage in
sustainability investments that help uplift
artisanal and small-scale miners and
other vulnerable communities, clean
the air, protect the climate and protect
endangered watersheds and ecosystems.
Sustainability rated diamonds earn their
rating based on performance under these
pillars.
I am excited and proud that JC Jewels
can now supply these premium certified
stones to our clients. This will bring
exceptional value to your clients and the
diamond industry.
Watch this space and if you are interested
in learning more or having access
and availability to sustainability rated
diamonds, connect with your JC Jewels
account manager for more information,
education, and supply.
38
jewellery world - March 2022

Platinum Guild
International leads
innovation with the
launch of PlatinumABC
PlatinumABC offers a platform for creativity
within the jewellery industry covering design and
technology.
The Platinum Guild International (PGI) has announced the launch
of a new platform on Youtube, called PlatinumABC. The platform
is an integrated arena for different sectors within the jewellery
industry to share novel and important ideas and practices. The aim is
to allow various voices and messages from industry experts to share
their knowledge through the creation of videos. The guild seeks to drive
awareness and innovation around the future of platinum in the jewellery
industry, improve the production process and influence the business
ecosystem.
With the platform’s content focusing on ideas that are specific to the
jewellery industry, the target audience of PlatinumABC will primarily be
specialists such as manufacturers and designers, additionally aiming to
reach technology and design innovators. The contribution of new and
relevant ideas in the industry aims to influence the way platinum jewellery
is designed and made, while making information regarding emerging
trends unprecedentedly accessible.
PlatinumABC offers a series of videos on design and tech trends and
interviews with industry leaders, including precious metal 3D printing
technology and platinum jewellery trend reports amongst young
consumers. Through sharing design trends, reviewing the manufacturing
process, participating in offline workshops and a series of other activities,
the platform provides inspirations for creativity, and explores new R&D
capacities that lead the ways for platinum jewellery development.

By Cheryl D. Harty
BESPOKE JEWELLERY DESIGNER
AND REGISTERED VALUER SAYS
AUTHENTICITY IS PARAMOUNT
WA-based jewellery designer and registered valuer, Christine Ezekiel has operated
her jewellery making business for 30 years and has frequently used champagne
and pink diamonds sourced from the Argyle mine in the East Kimberley Region,
Western Australia in her distinctive jewellery pieces.
For the past nine years, Ms Ezekiel has
worked from a 12 sq m home based office
in East Perth, equipped with computers,
scientific instruments and other equipment
used in her design and valuation business.
The Christine Ezekiel Jewellery offer includes
bespoke wedding, eternity and engagement
rings, dress rings, pendants and earrings made
from precious metals and a variety of gems.
She also designs and manufactures a vast
array of bracelets and bangles. Most of the
gemstones she uses in her work are sourced
from Australian suppliers to ensure the highest
possible quality.
“These companies also source some stones
from overseas. I try to source all of my
champagne and pink diamonds from Argyle
WA stock as they are unique, sought after
and the pinks in particular are rare and range
in quality from low to exceptional colour and
grades,” Ms Ezekiel said.
Over three decades of jewellery making,
she has observed how consumer demand
for various gemstones, metals and cuts of
jewellery, will always change over time.
“Gold and other precious metal colours and
designs have come full circle over the 30
years. When I started, popular colours were
mainly yellow gold, then two-tone yellow, rose
or white gold. Over the last several years there
has been demand for mainly white gold or
platinum. Now I am getting lots of requests for
two-tone yellow and white jewellery.
“Clusters were popular in the 90’s, solitaires
in the 2000’s and halo clusters from 2010
onwards. Now the trend is moving back to
larger solitaire diamond rings with accent
shoulder diamonds. There is an increasing
trend towards very personalised, unique oneoff
designs for engagement rings using varied
coloured diamonds or gemstones,” Ms Ezekiel
explained.
The bespoke designer and gemmologist
specialises in creating unique custom pieces.
She points out that
most of her clients
have done their
homework and
come to her with
pictures taken from
various sources, or
drawings they have done
themselves, to illustrate the style
they are looking for.
Currently the majority of people are asking
for either white gold or platinum using white
and/or pink diamonds, while yellow, pink and
blue sapphires are being requested as well,
she noted.
“The designs now are more towards solitaires
or a larger central stone/diamond with a
diamond halo and/or shoulders. I designed
and made a cocktail ring using a very large
pear-shaped amethyst with a diamond halo
and filigree lower gallery in yellow gold. Also,
a three-tone five band stacking ring set with
all diamonds and designed to be worn either
as a single band or mix and matched in any
combination.”
The jewellery designer has a catalogue of
hundreds of old wax moulds of designs
she has created over her career. Most
40
jewellery world - March 2022

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of her designs today are done by CAD in
collaboration with the client to ensure the
designs meet the client’s wishes, while
still being made to the highest quality and
standard.
Ms Ezekiel recounted one occasion where she
was approached to design an engagement
ring to look like a spider. It involved
collaborating with the client to obtain exactly
what they wanted in conjunction with her
CAD designer.
“Over a few consultations, she
came up with an exclusive
eye-catching design that
my client was extremely
happy with. The CAD had
to be separated into three
files to be cast separately and
hand-assembled in platinum
with ruby abdomen, platinum
head/thorax and black diamond eyes with
micro-beaded diamonds in the spider’s legs,”
she said.
“Another time I received a one-off design
request for a pendant and matching earrings,
set with teeth from a dolphin, which I
designed and had made. My client was very
happy with the end result.”
Ms Ezekiel observes that an increasing
number of young people are requesting
synthetic diamonds in jewellery today in
line with the trend today for larger central
diamonds.
“A lot of people can’t afford the equivalent
mined diamonds in the size they want with
the equivalent colour and clarity. The older
clients are still wanting the natural diamonds
whereas the millennials are happy to go for
the lab-grown equivalent,” she said.
With low overheads, the home office based
designer is able to design and manufacture
her jewellery pieces at very reasonable prices.
Her work also involves remodelling which
gives older and heirloom jewellery pieces a
new lease of life.
“The pieces are generally old, worn and
no longer fashionable but people still
wish to wear pieces of jewellery that have
significant sentimental value. They have them
remodelled so that they can wear them with
pride and honour the memory of a loved
one,” she said.
A registered jewellery valuer with 30 years
of experience, Ms Ezekiel points out that
the authenticity of the jewellery piece is
paramount.
“In a full technical examination, I
use all my laboratory equipment to
check gold content, colour, clarity
and cut of stones. Microscopic
examination is used to confirm laser
inscriptions and check stones for any
treatments, clarity, fracture fillings,
diagnostic inclusions, and a myriad
of other faults,” she said. Manufacture
type, whether cast or handmade, foreign
or Australian and the particular quality of
the piece overall are also examined in the
valuation.
Ms Ezekiel said she normally values in three
main markets – Retail Replacement (new for
old), Fair Market Value (Second-hand) and
Auction Reserve (agreed lowest price).
“Most insurance companies today insist on a
professional jewellery valuation for jewellery
and high-end watches. I recommend that if
there is no history, getting an independent
professional valuation of the jewellery item to
ensure the item that someone is paying good
dollars for, is actually worth it.”
As a designer, she finds her work in the
jewellery field very rewarding. “The best
thing is the enjoyment I get from creating an
individual design through to the completed
piece and the joy of my clients on seeing their
finished pieces,” she said.
On the valuing side, where she examines a
myriad of items, she cites “the enjoyment I
see in some of my clients when they realise
their investment in their item - quality pieces -
has appreciated beyond their expectations.”
Ms Ezekiel is a Member of the National
Council of Jewellery and Member of the
Gemmological Association of Australia. Her
website showcases many of her jewellery
designs and provides information on the
valuation services she offers. Over the years
she has built up a considerable regular client
base for her business and awareness through
word of mouth.
She is fortunate that the lockdowns resulting
from the pandemic did not impact on her
business too much, except for delays in
postage at times. “I am hoping things are back
to normal by the end of this year,” she said.
The jewellery designer and valuer said she
intends to continue in the trade either full or
part time until she no longer enjoys it, or if
travel begins to take up more of her time.
For further information visit
www.ezekieljewellery.com
42
jewellery world - March 2022

YOU ARE
MY
ROCK.
Becoming a member of the Jewellers
Association of Australia has a comprehensive
range of benefits.
We are here to help support, protect, guide
and grow your business, whilst being a voice
for the Australian Jewellery Industry.
The 2022 Member Prospectus details the
benefits available to members and we
welcome you to contact us with any questions
or feedback you may have about the JAA.
INSPIRING CONFIDENCE. SINCE 1931.
view the
MEMBER
BENEFITS
jaa.com.au/benefits

CZ SMART HYBRID
CITIZEN
Following up the success of its CZ Smart Wear OS, Citizen Watch Company has
introduced its newest smartwatch – a hybrid with an analog display.
With the aesthetic of a Citizen sport watch, the new CZ Smart
Hybrid provides avant-garde technology and feature-rich
convenience. The new model’s innovation is distinctive in
that it marries the style of a traditional timepiece with the technical
capabilities of a smartwatch. With these modern features, the CZ
Smart Hybrid has the look and feel of a sport timepiece with analog
hands that snap to the sides to reveal notifications.
the watch's five customisable dials have been created to fit any lifestyle
and personality – with information including heart rate, steps, active
minutes, day/date, a second time zone, weather and many other
features. Receiving your smartphone notifications allows for the
convenience of at-a-glance updates for calendar, email, text, and other
important alerts.
The 44-mm stainless steel case features a standout bezel with bold
numerical design. Offered in both silver-tone stainless steel and black
ion-plated stainless steel, the timepiece is a true showstopper. The
integrated silicone strap with hexagon inlay pattern contours to fit all
wrists and is available in a range of stylish colours: black, bright white,
navy and hunter green. The watch features a large black-and-white
display that eliminates glare, making it easier to read the screen in
daylight and is compatible with both iPhone and Android phones.
One of the most notable features of the Hybrid is its robust 15-day
battery life that eliminates the need for daily charging, and the watch
comes with a 40-minute quick charging cable. The Citizen Connected
app seamlessly syncs with Bluetooth connection within 30 feet, and
“The CZ Smart hybrid smartwatch is for those who want the
accessibility of a smartwatch but prefer the elevated style of a
traditional timepiece,” says Citizen Watch America President Jeffrey
Cohen. “We are continuously creating new solutions for our customers’
needs. Many smartwatches on the market are only about functionality.
This timepiece not only provides the functionality, but also makes a
statement with superior Citizen design and style. It embodies Citizen’s
commitment to excellence and the drive for continued innovation.”
Dubbed “Genius Incognito”, the CZ Smart Hybrid smartwatch integrates
so seamlessly into its owner's life that it is sure to become a favourite
timepiece from the get-go.
44
jewellery world - March 2022

SEVENFRIDAY
The Cuxedo – Classy Metallurgy
As they say themselves, ‘classy’ is not a trait immediately associated with their brand.
But this time, the designers at SevenFriday have decided to marry ancient metallurgic
technique with a classic interpretation of their signature multi-layered dial.
The name ‘Cuxedo’ arises from the chemical symbol for
copper – Cu – and its role with brass in the melding
known as Damascene. The damascene animation ring
is contrasted with a stainless steel bezel and crown in
gun metal PVD, giving the watch the more masculine
feel that is usually associated with the brand.
The new Cuxedo model – the PS2/02 – also
features a
classic opaline
white dial,
surrounding a
copper inner ring,
itself interspersed
with 10 applied
luminous hour markers. The final layer is made of gun
metal Geneva stripes, incorporating a skeletonised
section to showcase the inner mechanical workings of the
watch.
With this watch, SevenFriday offers new ways to establish the
wearer’s place in the SevenFriday universe. When the buyer
registers their Cuxedo with the brand’s proprietary app, they
are offered an NFT, a digital certificate, authenticated by
a blockchain contract, attesting to the ownership of a
genuine SevenFriday product.
Stepping deeper into the brand journey, the
buyer can also acquire, for a limited time, an NFT
collectible, a unique artistic digital image.
The watch can be connected to the SevenFriday app
(iOS and Android) thanks to an NFC chip embedded
in the caseback, allowing secured authentication and
registration.
www.sevenfriday.com
The final touches are a simple, straight cut, black calf leather
strap and a sapphire crystal.
March 2022 45

CALIBRE E4
TAG HEUER CONNECTED
Tag Heuer has released a new generation
of its connected watch in two new
models. The luxury Swiss brand has
been a pioneer in the luxury connected watch
segment since 2015.
Building on its long-standing heritage in the
sporting world, the larger 45mm model offers
a striking redesigned sporty look. With the
feel of traditional high-end timepiece, the
design has significantly changed from previous
models, giving the watch an increased sense
of flow and making it easier to use on the go.
The crown
has a large
diameter
and stands
out from
the watch
meaning
it can be
adjusted and
used with just
a fingertip. The pushers have a mechanic feel,
highlighting Tag Heuer’s 160 years of heritage
in making high-end mechanical watches – and
the watch slopes inwards, so it feels lighter on
the wrist.
The smaller 42mm model offers a slimline
look built for elegance. Designed to appeal
to all, it has a thinner case with ergonomic
steel pushers, a thin bezel and a bracelet fully
integrated into the design.
Customers can no opt for a large variety of
straps, including a leather or steel strap for a
more refined look. For a sporty, rugged feel,
there are a number of multi-coloured rubber
straps.
The new model also offers a curated selection
of new watch faces which highlight many
aspects of Tag Heuer’s connected universe
– from watch faces based on Tag’s rich
watchmaking heritage alongside trendsetting
models which offer artistic animations and
quick access to all the information users care
about. The new ‘Riverside’ face is animated
with an immersive futuristic effect of time
elapsing, and the new ‘Wellness’ face offers
information on exercise direct from the
watch’s home screen, such as live heart rate
and number of steps taken that day.
Battery life is 30 percent longer on the 45mm
model compared to the previous generation.
On the 42mm model, users can enjoy a full
day using the wellness app before the battery
runs out. The watch runs on Wear OS by
Google. At launch, the watch will run on Wear
OS 2.0.
Tag Heuer is extending its trade-in program
which allows customers to bring back an
eligible device from a previous generation of
Tag Heuer Connected and receive trade-in
credits towards a new Calibre E4. The program
applies to all previous generations, even
non-functional watches, as Tag is committed
to working actively towards environmental
protection.
The company
will dismantle
old watches
and their
accessories
to separate
the reusable
materials.
46
jewellery world - March 2022

ENDEAVOUR PERPETUAL
CALENDER IN FUNKY BLUE
H. Moser & Cie.
Complexity made simple: this is the philosophy behind the H. Moser & Cie. perpetual
calendar, created in 2005 and considered by many to be the easiest on the market to read
and set, as it can be adjusted both forwards and backwards at any time of the day.
In 2015, H. Moser & Cie. unveiled the Endeavour Perpetual
Calendar Funky Blue, which contributed to the brand's revival
while establishing its new aesthetic codes – a bold blend of the
traditional and modern. In 2022, H. Moser & Cie. is launching an
updated version of the Endeavour Perpetual Calendar Funky Blue,
measuring 42 mm and featuring the brand's logo in transparent
lacquer. To mark this event, and to aid those who may still wonder
how their perpetual calendar works, H. Moser & Cie. is creating a very
special commemorative limited edition which showcases the ingenious
technical characteristics of the Endeavour Perpetual Calendar,
transforming its normally minimalist dial into a "cheat sheet".
An iconic piece, the
Endeavour Perpetual
Calendar model by H.
Moser & Cie. is known for
its complex movement,
which nevertheless
boasts unrivalled ease
of use. No hard-to-read
sub-dial or date disc: the
indices display not only
the hours, but also the
months, using a small hand in the centre. A very large date window
at 3 o'clock, with the "Flash Calendar" function providing an instant
date change at midnight, and a power reserve indicator at 9 o'clock
displaying the movement's
seven days of autonomy,
complete the piece.
The time and date are easy
to set using the doublepull
crown and can be
changed at any time of the
day. Virtually all perpetual
calendars on the market
require careful handling,
with strict adherence to every step of their very precise instructions.
This leaves many customers reluctant to take them out of their box and
tackle this time-consuming process – and too afraid to risk changing
the date. H. Moser & Cie. has revolutionised the perpetual calendar
by transforming a complication designed for the most discerning of
collectors into a watch that even a child could operate.
In a creative undertaking demonstrating the offbeat humour of H.
Moser & Cie., the dial of the Endeavour Perpetual Calendar has been
scrawled with notes and drawings which encapsulate the features of
this movement, with helpful arrows and instructions.
H. Moser & Cie.'s own and unique take on Haute Horlogerie.
March 2022 47

NEW PRODUCTS
Zahar | +61 413 872 810
Zahar introduces the Birthstone Collection. Associated with
the month of one’s birth, each birthstone has unique meaning
and is believed to hold wonderous cosmological powers.
info@zahar.com.au
@zahar.collection
www.zahar.com.au
Jewellery Centre | +61 7 3221 3838
Sterling silver long oval freshwater cultured pearl with 4-claw 5mm
natural stone earwires
Available in 3 colours:
Natural Amethyst
White CZ
Natural Blue Topaz
www.jewellerycentreaustralia.com
Jewellery Centre | +61 7 3221 3838
A new range of sterling silver assorted stud earrings.
Black and white enamel yin and yang studs.
10mm plain disc studs.
CZ infinity studs.
CZ open circle studs.
www.jewellerycentreaustralia.com
Bianc | +61 413 872 810
Bianc introduces the latest drop in the Mademoiselle Collection.
Featuring bold semi-precious stones and pearls in our most
feminine designs yet.
Everything is ready for order and available now. Bianc product
prices range between RRP $35-$399.
Info@bianc.com.au
@bianc_jewellery
www.bianc.com.au
48
jewellery world - March 2022

Ellani Collections | +61 2 9899 1525
Another beautiful addition from the new Ellani Collections
AW22 release.
www.ellanicollections.com.au
Ellendale Diamonds Australia | Desert Rose Jewellery
18K white/rose gold opulent ring. A four-claw setting with 0.72ct
F VVS diamond and two 0.122ct bezel set pear cut Argyle pink
diamonds 6PP SIAV. 34=0.476ct sparkling round white diamonds G+ SI
+61 8 6180 1562
www.ellendalediamonds.com.au
Ellendale Diamonds Australia | Desert Rose Jewellery
18K W/R gold cluster earrings.
Square earrings feature 18=0.27ct Argyle pink diamonds 6PP SIAV
enveloped by 32=0.48ct G+ SI diamonds.
Round earrings feature 14=0.168ct Argyle pink diamonds 6PP SIAV
and completed with 24=0.36ct G+ SI diamonds.
+61 8 6180 1562
www.ellendalediamonds.com.au
Ikecho Australia | +61 2 9266 0636
Sterling silver U-shaped keshi white 10-11mm & opal
6mm stud earrings. Product code” IP150EU-OK6
www.ikecho.com.au
March 2022 49

chain
services
services
AUSTRALIAN
JEWELLERY TOOLS
WHOLESALER
SPECIALISING IN QUALITY
JEWELLERY TOOLS & EQUIPMENT
WITH EXCEPTIONAL SERVICE
Chris O’Neill
Piecemaker
2015 YJG Bench Challenge
Hand Engraving Champion.
Also specialising in quality
Handmakes, Repairs and
Antique restorations in the
Sydney CBD.
0405 689 834
MILN & CO. Pty Ltd
Ph: 02 4655 7707 M: 0412 702 834
E:stuart.miln@milnco.com.au
Lancier Watch Bands - Leather, metal, sports.
Watchglasses. Seals. Batteries. Quartz Movements.
Pins/tools. Jewellery findings. J C Hurst Bangles.
Fischer Barometers and Tide Clocks
for sale
PO Box 112
Toronto NSW 2283
P: 02 9380 4742 ∙ F: 02 8580 6168
E: sales@adelaimports.com
Adela Imports offer over 180
designs of sterling silver chain,
with up to 20 lengths available
in each from stock.
Also offering a range of
uniquely designed silver
jewellery.
Catalogue available.
www.adelaimports.com
DIRECTORY
2023
Miss out on being in the 2022
Directory? Get organised
now for next year.
(07) 3876 7481
sales@labanda.com.au
FAX: (07) 3368 3100
ADELAIDE (08) 7221 2202
MELBOURNE (03) 9038 8545
PERTH (08) 6363 5517
SYDNEY (02) 8004 1626
Glues
www.labanda.com.au
Relaxing ...
Retail Jewellery Business for Sale
Established 35 years ago in
busy Gold Coast street location.
Includes retail fit out, fully
equipped jewellery, valuation and
watchmaking workshops. Would
suit a manufacturing jeweller
specialising in design and makes
and/or watchmaker.
Owners seeking to retire
$75,000 plus stock at cost.
Contact Norm on 0450 703 325.
There was an elderly couple who in their old age noticed that they
were getting a lot more forgetful, so they decided to go to the
doctor. The doctor told them that they should start writing things
down so they don't forget. They went home and the old lady told
her husband to get her a bowl of ice cream.
"You might want to write it down," she said. The husband said,
"No, I can remember that you want a bowl of ice cream."
She then told her husband she wanted a bowl of ice cream with
whipped cream. "Write it down," she told him, and again he said,
"No, no, I can remember: you want a bowl of ice cream with
whipped cream."
Then the old lady said she wants a bowl of ice cream with
whipped cream and a cherry on top. "Write it down," she told her
husband and again he said, "No, I got it. You want a bowl of ice
cream with whipped cream and a cherry on top."
So he goes to get the ice cream and spends an unusually long time
in the kitchen – over 30 minutes. He comes out to his wife and
hands her a plate of eggs and bacon.
www.jewelleryworld.net.au
The old wife stares at the plate for a moment, then looks at her
husband and asks, "Where's the toast?"

Calling all Retailers
Calling all Retailers
Calling all Retailers