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February 2022

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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ISSUE 48 | <strong>February</strong> <strong>2022</strong> | www.openairbusiness.com<br />

BUSINESS<br />

BIOPHILIC<br />

DESIGN<br />

FUNCTION VENUES<br />

› Film Shoots<br />

› Interior Products<br />

EVENTS<br />

› Sponsorship<br />

› Community<br />

Indemnity Pledges<br />

GLAMPSITES<br />

› Safe, Clean & Legal<br />

› Roundhouse Build<br />

CASE STUDIES:<br />

FOREST LODGE WEDDINGS • HUSH HUSH GLAMPING • RED ROOSTER FESTIVAL


https://www.lcn.com/support/categories/se<br />

tting-up-and-managing-email/<br />

0100 TO 100 ROOMS ROOMS BUILT IN IN 12 A HOURS DAY<br />

EVENT ACCOMMODATION. REIMAGINED.<br />

www.cubemodular.co.uk<br />

Tel: 01905 955814<br />

www.cubemodular.co.uk


ISSUE 48 | <strong>February</strong> <strong>2022</strong> | www.openairbusiness.com<br />

WELCOME<br />

WE ARE soon heading off to the Event Production Show and<br />

International Confex, delighted to be back amongst event<br />

organisers and the business event crowd. The outlook is positive<br />

for both sectors with live events back on track and festivals in<br />

particular raring to go and make up for lost time. In this issue<br />

we have information on the appetite for event sponsorship and<br />

an alternative promoters can take to mitigate against any future<br />

Covid related cancellations. Rather than paying big premiums<br />

for the Live Event Reinsurance Scheme, Ticketsellers’ Mo Jones<br />

introduces the concept of a community indemnity pledge – if it’s<br />

good enough for Shambala, then…<br />

I enjoyed Andrew White’s contribution this issue – he’s obviously been having a bit of<br />

a Netflix binge and asks, following a number of series glamourising too good to be true<br />

lifestyles, what the ‘perfect’ conference venue might look like? The picture he paints is<br />

very alluring; please someone build it, or tell me about it if it’s already out there! A big<br />

consideration of this perfect space is nature in design – biophilia. And as if it were planned<br />

(it wasn’t…) Charlotte Winship gives an overview.<br />

You can’t get more ‘of nature’ than Kate Symonds’ straw bale and “smooshed” clay<br />

roundhouse. A glamping structure comprising local, natural and beautiful materials hand<br />

built by her family and a group of Workaway volunteers. It is a truly gorgeous space and<br />

one I want to stay in.<br />

Thank you to Keri Maundrell, owner at Wellington Barn, our Entrepreneur’s Chat<br />

candidate. Sad for her, but lucky for us, storm Eunice put pay to her skiing holiday in order<br />

that she could talk to us. Thank you universe; you do work in strange ways (P.S. She did<br />

manage to hit the slopes a day later).<br />

Tally Rix<br />

Editor / Publisher<br />

PUBLISHERS<br />

Steve Rix - steve@openairbusiness.com<br />

Tally Rix - tally@openairbusiness.com<br />

EDITOR<br />

Tally Rix - tally@openairbusiness.com<br />

ADVERTISING SALES<br />

Marney Whyte - 01892 677743<br />

marney@openairbusiness.com<br />

David Hobden - 01892 677741<br />

david@openairbusiness.com<br />

ADMINISTRATOR<br />

Kirsty Farrow – 01892 677740<br />

kirsty@openairbusiness.com<br />

DESIGN<br />

James English -<br />

www.jamesenglishdesign.co.uk<br />

PUBLISHED BY<br />

Coffee Shop Media Ltd<br />

www.coffeeshopmedia.com<br />

Milroy House, Sayers Lane,<br />

Tenterden, TN30 6BW<br />

01580 848555<br />

Contents ISSUE 48 – FEBRUARY <strong>2022</strong><br />

UP FRONT<br />

4 News<br />

7 Product News<br />

11 Entrepreneur’s Chat<br />

– Keri Maundrell,<br />

Wellington Barn<br />

FUNCTION VENUES<br />

17 Forest Lodge<br />

Weddings – a horse<br />

friendly venue in the<br />

woods<br />

22 Biophilic Design –<br />

bringing the outside<br />

in for the benefit of<br />

all<br />

27 Netflix ‘Perfect’ –<br />

Andrew White on the<br />

must haves<br />

28 Film Shoots – how<br />

to market to location<br />

scouts<br />

30 Interiors and<br />

Furniture – products<br />

in action<br />

GLAMPSITES<br />

35 Hush Hush<br />

Glamping – working<br />

three jobs to get a<br />

farm diversification<br />

off the ground<br />

40 Safe, Clean, Legal -<br />

Quality in Tourism's<br />

accreditation is more<br />

relevant than ever<br />

45 Making a<br />

Roundhouse – an<br />

eco-structure made<br />

with love<br />

48 Landscapes and<br />

Exteriors – products<br />

in action<br />

EVENTS<br />

50 Red Rooster Festival<br />

– American southern<br />

roots festival<br />

attracting 6,000<br />

people<br />

55 Sponsorship – how<br />

to attract and retain<br />

sponsors<br />

58 Community<br />

Indemnity Pledge<br />

– an alternative to<br />

Covid insurance<br />

60 Event Glamping –<br />

products in action<br />

62 Spotlight<br />

63 Classifieds<br />

65 Behind the Scenes<br />

– Steve Butcher,<br />

Chilfest<br />

OPEN AIR BUSINESS IS<br />

NO LONGER FREE<br />

To start a paid subscription, please visit<br />

www.openairbusiness.com/subscribe<br />

Find more expert advice online:<br />

www.openairbusiness.com<br />

SUBSCRIBE<br />

ONLINE<br />

BIOPHILIC<br />

DESIGN<br />

FUNCTION VENUES<br />

› Film Shoots<br />

› Interior Products<br />

CASE STUDIES:<br />

FOREST LODGE WEDDINGS • HUSH HUSH GLAMPING • RED ROOSTER FESTIVAL<br />

EVENTS<br />

› Sponsorship<br />

› Community<br />

Indemnity Pledges<br />

GLAMPSITES<br />

› Safe, Clean & Legal<br />

› Roundhouse Build<br />

COVER PHOTO<br />

Inside of one of Timeless Composites innovative new<br />

structures, a luxury hosting pod. Adaptable, sustainably built<br />

and ideal for any outdoor event looking to create a wow<br />

factor for guests.<br />

07980 651578, piers@timelesscomposites.com,<br />

www.timelesscomposites.com<br />

BUSINESS<br />

WWW.OPENAIRBUSINESS.COM 3


Tripadvisor<br />

Passes One<br />

Billion Reviews<br />

Tripadvisor announced on 1 <strong>February</strong><br />

that its community had enabled an<br />

historic internet milestone: 1 billion<br />

reviews and opinions.<br />

Founded 22 years ago by current<br />

president and CEO Stephen Kaufer,<br />

Langley Steinert, Nick Shanny and Tom<br />

Palka, reaching this landmark comes<br />

just several years after announcing it<br />

had reached half a billion reviews and<br />

opinions, in 2017. New research shows<br />

that today the platform remains the<br />

most important review destination<br />

online for millions of consumers and<br />

businesses.<br />

“We are so grateful for the<br />

contributions that the Tripadvisor<br />

community has made over these last<br />

22 years,” says Kaufer. “Trusted reviews<br />

and opinions from travellers are the<br />

heart and soul of the platform and<br />

help make everyone a better traveller,<br />

enabling millions of businesses to<br />

flourish and drive trillions of dollars in<br />

economic value across the globe.”<br />

To mark the occasion, Tripadvisor<br />

released new research titled The Power<br />

of Reviews. This analysis about review<br />

content showed how long-form reviews<br />

influence booking decisions. It is also<br />

launching Write a Review Day on 3<br />

May, and every first Tuesday of May<br />

thereafter.<br />

UKHospitality<br />

on Living with<br />

Covid Plan<br />

UKHOSPITALITY HAS<br />

responded to the<br />

government’s Living with<br />

Covid plan with a statement<br />

from CEO Kate Nicholls, who<br />

said: “It is heartening to hear<br />

that we are now moving to<br />

trading based on the safety<br />

measures that businesses<br />

have put in place and we<br />

hope that this will ignite<br />

consumer confidence in our<br />

sector and beyond.<br />

“The hospitality industry<br />

has proved that its venues<br />

are safe for staff and<br />

consumers and that, when<br />

allowed to trade without<br />

restrictions, it can be a<br />

major driver of economic<br />

growth and recovery. We are<br />

pleased to see that much of<br />

our five point plan for living<br />

with Covid has been taken<br />

forward by government.<br />

Sustainability<br />

Accreditation for<br />

Corporate Events<br />

GREEN TOURISM and the Meetings<br />

Industry Association (mia) have secured<br />

an exclusive five-year partnership to<br />

drive standards for sustainable business<br />

meetings and events. The partnership will<br />

help mia members secure Green Tourism’s<br />

accreditation, which has a strict threepillar<br />

sustainability criteria.<br />

Independent assessors will examine<br />

members’ adoption of the criteria,<br />

which will be integrated into the mia’s<br />

AIM Secure accreditation, ranging from<br />

energy, water and waste through to<br />

“Hospitality was hit first,<br />

longest and hardest by this<br />

pandemic, however, and<br />

with costs rising across<br />

the board and a VAT rise<br />

due this April – just as the<br />

cost of living crisis is set<br />

to bite – businesses in the<br />

sector still need support.<br />

At the very least, we need<br />

the government to commit<br />

to keeping VAT at 12.5%<br />

beyond April in order for the<br />

industry to be able to play<br />

its full role in the UK’s social<br />

and economic recovery.”<br />

Key measures from<br />

UKHospitality’s five point<br />

plan included consistency<br />

in regulations across the<br />

UK, an appeal to trust<br />

businesses to look after<br />

their staff and customers,<br />

planning for international<br />

travel to avoid a return<br />

to decisions that prevent<br />

in-bound tourism, the<br />

ability to ramp up health<br />

infrastructure, and clear<br />

communication as the<br />

pandemic highlighted<br />

how public messaging<br />

directly impacts consumer<br />

confidence.<br />

catering, procurement and travel, as<br />

well as awareness, communication and<br />

community involvement.<br />

Kerrin MacPhie, chief executive of the<br />

mia, said: “We are moving into a new era<br />

of business meetings and events. Covid-19<br />

has been a catalyst in focusing the industry<br />

on what is important, and sustainability<br />

will play a vital role in supporting the<br />

sector’s road to recovery.”<br />

MIA<br />

CAMC Expand Glamping Offering<br />

PROPOSALS HAVE been submitted for a mixture of 12 glamping pods and three safari<br />

tents at Caravan and Motorhome Club (CAMC) owned Lady Margaret’s Park Caravan<br />

Club Site.<br />

CAMC is currently looking to improve its facilities across the UK. In a planning<br />

statement entered with Wrexham Council they said: “The CAMC wishes to diversify<br />

and enhance the facilities at the site in order to meet both the high standards its<br />

membership requires and also ensure increased compliance with disability and other<br />

regulations.”<br />

4 WWW.OPENAIRBUSINESS.COM


Steve Heap<br />

Recognised<br />

as Industry<br />

Legend<br />

STEVE HEAP, general<br />

secretary of The<br />

Association of Festival<br />

Organisers (AFO), has<br />

received the Industry<br />

Legend Award at the <strong>2022</strong><br />

Event Production Awards.<br />

With over 55 years of<br />

experience in the festival<br />

and events industry, Steve<br />

is also the director of Mrs<br />

Casey Music, chairman of<br />

the Events Industry Forum<br />

(EIF) and a contributor to<br />

The Purple Guide dealing<br />

with health, safety and<br />

welfare at music and other<br />

live events. He was also<br />

the director of Towersey<br />

Festival for 45 years until<br />

August 2019.<br />

Alongside his work with<br />

the EIF and AFO, he is also a<br />

supporter of Creative Lives,<br />

LIVE, and Vision 2025.<br />

In presenting Steve the<br />

award at the ceremony in<br />

London, Festival Insights’<br />

Andy Lenthall said: “It’s<br />

hard to pin a label on him<br />

so let’s just settle on two<br />

words – Industry Legend.”<br />

Glamping Expansion at Suffolk Farm<br />

WHITEHOUSE FARM, near<br />

Wetherden in Suffolk, has submitted<br />

plans to expand its holiday<br />

accommodation with 10 lodges, six<br />

glamping pods, four shepherd huts<br />

and 10 camping pitches. The plan<br />

also includes a newly-created lake<br />

for activities including canoeing,<br />

swimming and paddle boarding, and<br />

a ‘trim trail’ which will run around<br />

the site.<br />

Rob Hasselder, owner of<br />

Whitehouse Farm, said: “The overall<br />

plan is to expand the existing<br />

holiday cottage business with the appeal of glamping and staycations that we’ve got at the<br />

moment. I don’t want it to feel like a holiday park, I want everything to have its own private,<br />

almost secluded, spot.”<br />

JONATHAN JT TAYLOR, ANISEED PHOTO<br />

UK Farm Holidays<br />

Popularity Surge<br />

FARM STAY UK, the market leader<br />

in UK farm holidays, has reported a<br />

sharp increase in bookings for <strong>2022</strong> as<br />

Brits and visitors to the UK continue to<br />

value the space, close access to nature<br />

and independence holidays in the<br />

countryside offer.<br />

A year-on-year comparison of traffic<br />

to the booking platform’s website<br />

in 2020 and 2021 showed a jump of<br />

190.18% over the Christmas and New<br />

Year period, with 53,519 unique users<br />

between 25 December 2021 and 16<br />

January <strong>2022</strong>. Compared to the 18,468<br />

visitors across the same date range<br />

in 2020/2021, numbers have almost<br />

tripled.<br />

Google Analytics evaluation also<br />

showed that the number of new visitors<br />

to the website was up by 194.47%, and<br />

page views by 150.29%.<br />

Kay Barriball, chairman of Farm<br />

Stay UK, said: “As a not-for-profit<br />

cooperative of rural properties across<br />

the UK, we’ve definitely seen an<br />

increase in people looking for short<br />

breaks in the countryside, wanting<br />

to book directly with their hosts and<br />

generally connect with food and<br />

farming.”<br />

ROB HASSELDER/WHITEHOUSE FARM<br />

MAC CABINS LIMITED<br />

Modular • Artisan • Contemporary<br />

Glamping Sites, Leisure Parks, Holiday Rentals,<br />

Bed & Breakfasts (B&B), Hotels & Resorts, Golf Clubs,<br />

Camp Sites, Holiday Retreats, AirBnB and Land/<br />

Garden Owners.<br />

Whether you are looking to start,<br />

expand or diversify your own<br />

existing holiday rental business,<br />

MAC Cabins brings you the<br />

perfect selection of the best<br />

Timber Log Cabins, Glamping<br />

Pods, Timber Lodges and Small<br />

Homes Tiny Houses, collectively,<br />

for you to choose from.<br />

MAC Cabins actively supports and promotes the sustainable tourist industry.<br />

0800 999 1564<br />

maccabins.co.uk<br />

WWW.OPENAIRBUSINESS.COM 5


Join the leading<br />

conference for a<br />

greener live sector<br />

Early bird tickets now available:<br />

agreenerfestival.com<br />

London<br />

29 April <strong>2022</strong><br />

Royal Garden Hotel<br />

Kensington High Street, W8 4PT


PRODUCT<br />

Beautifully Handcrafted Shepherd Huts<br />

WHITE DOVE Shepherds Huts is a new<br />

player to the market, founded by Paul<br />

Cunningham. A family business in<br />

the centre of Lancashire, White Dove<br />

has been born from Paul’s successful<br />

joinery manufacturing business which<br />

he has been running for over 20 years.<br />

Joined by sons Sean and Martin who<br />

have joinery and steel manufacturing<br />

expertise, the team creates truly bespoke<br />

huts from the chassis up.<br />

“People come to us with ideas and<br />

plans and we do are very best to turn<br />

them into their dream hut,” says Paul.<br />

“Internally, we can manufacture bespoke<br />

furniture in our fully equipped joiner’s<br />

workshop to a very high standard.”<br />

Huts are hand built traditionally from<br />

locally sourced materials within five<br />

to six weeks, and feature C24 grade<br />

structural timber, full insulation and<br />

double glazed sealed windows and<br />

doors. The roofing system comprises<br />

curved corrugated galvanised 0.7mm<br />

steel with Dripstop (condensation<br />

controlled fleece) and a 200 micron<br />

resistant top coat.<br />

07976 616253, info@<br />

whitedoveshepherdhuts.co.uk,<br />

www.whitedoveshepherdhuts.co.uk<br />

Cube Modular Launches<br />

Sustainable Event Hotel<br />

NEW FOR the <strong>2022</strong> events and festivals season,<br />

Cube has launched the state-of-the-art and<br />

sustainable Event Hotel. The 20 bedroom hotel<br />

is constructed using market-leading and awardwinning<br />

Continest foldable containers, buildings<br />

which can be rapidly deployed to create multiroom<br />

accommodation structures.<br />

The eco-friendly pop-up modular hotel is<br />

suitable for any large scale event, making it ideal<br />

for organisers looking for on-site accommodation<br />

to reduce their travel and transport costs. The<br />

entire structure, consisting of 20 bedrooms with<br />

ensuite facilities, is transported on just two trucks,<br />

leading to an 80% saving in carbon fuel emissions<br />

compared to fixed framed portable buildings.<br />

The insulated buildings can be jointed and<br />

stacked to form a two-storey structure where<br />

space is at a premium, and is supplied with air<br />

conditioning where required.<br />

The Event Hotel is the latest addition to Cube’s<br />

sleeping accommodation range, which also<br />

features Snoozy luxury glamping pods.<br />

01905 955814, theteam@cubemodular.co.uk,<br />

www.cubemodular.co.uk<br />

Pushing the Boundaries of Luxury<br />

TIMELESS COMPOSITES is launching three products<br />

this year including a 30m2 fully mobile and adaptable<br />

event pod. This pod pushes the boundaries of<br />

luxury hosting spaces, complete with copper seat,<br />

underfloor heating and air conditioning. Its second<br />

product is a trailer which demands attention and will<br />

serve as the design centrepiece of any high quality<br />

outdoors event.<br />

The innovative, curvaceous forms have to be seen<br />

to fully understand their impact which aspires to<br />

leave a lasting impression.<br />

Both the trailer and the event pod are built using<br />

sustainable products found predominantly in the<br />

marine industry including recycled PET (plastic<br />

bottles) and bio resins.<br />

Within the next few months, Timeless Composites<br />

will also be unveiling a glamping and garden<br />

structure.<br />

07980 651578,<br />

piers@timelesscomposites.com,<br />

www.timelesscomposites.com<br />

WWW.OPENAIRBUSINESS.COM 7


PRODUCT<br />

New Matting for<br />

Tents and Structures<br />

EVENT SHED has launched a new matting product, created<br />

specifically for glamping tents and structures. The PapaFlex<br />

outdoor matting is currently used throughout the world<br />

at larger tented events and, after many requests, the<br />

company has now developed mats which are just perfect<br />

for glamping tents and different sized structures.<br />

Not only do the mats look great with a natural weave,<br />

but they are fire retardant, made from synthetic fibres<br />

(therefore easy to wash, clean and maintain), and are stain,<br />

rot and UV resistant, meaning they’ll last for years! Available<br />

in standard and bespoke sizes.<br />

07776 056650, hello@eventshed.co.uk,<br />

www.eventshed.co.uk<br />

Unique Glamping<br />

Business for Sale<br />

FEATURED ON George Clarke’s Amazing Spaces in 2014, Bedroam<br />

is a truly unique glamping concept. Inspired by Japanese sleeping<br />

pods, Bedroam has evolved into a flourishing and established<br />

glamping business with 18 individual luxury sleeping pods, two<br />

fully equipped contemporary style bathrooms and a large multifunctional<br />

awning ideal for socialising in.<br />

After many adventures providing luxury mobile accommodation<br />

around the country, owner Ollie is looking to find someone to<br />

acquire this unique opportunity. Bedroam can enhance any<br />

established glamping site as well as provide accommodation<br />

solutions for weddings, parties or festivals.<br />

Take a look at Bedroam’s website and social media pages to<br />

find out more and learn about the potential the business provides.<br />

Please note, Bedroam’s current woodland site is not for sale.<br />

07870 174477, enquiries@bedroam.co.uk, www.bedroam.co.uk<br />

On Cloud Nine!<br />

FOR THE second year running Silent Noize Events are bringing their<br />

legendary silent disco back to the Cloud Nine Glamping Festival in<br />

Dorset. Twice a week on a Thursday and Saturday evening, the team at<br />

Silent Noize put on a three channel silent disco party providing a truly<br />

unforgettable experience for festivalgoers.<br />

Music provided by a live DJ spans everything from classic party hits<br />

to dance, rock and current chart. With three channels of music there’s<br />

something for every age and taste offering fantastic entertainment for<br />

the whole family.<br />

Event director Gaby Williams said: “The Silent Disco is a staple for<br />

family entertainment at Cloud Nine, and comes included in the price<br />

of each booking. It encompasses our core values; being together as a<br />

family and enjoying a moment of silliness in a field. It’s a chance for<br />

guests of all ages to let loose and dance like nobody is watching (or<br />

listening in this case!). The atmosphere across the site is fantastic on<br />

silent disco evenings and everyone leaves not only with a massive<br />

smile, but memories made.”<br />

Set in the beautiful Dorset countryside, Cloud Nine runs from 22 July-<br />

19 August offering guests the ultimate family escape.<br />

0203 727 5382, info@silentnoizeevents.com, www.silentnoizeevents.com<br />

8 WWW.OPENAIRBUSINESS.COM


Beautifully Hand Crafted<br />

Shepherd Huts<br />

Little moments making tomorrow’s<br />

precious memories<br />

Create your ideal space with a bespoke Shepherd Hut<br />

from White Dove Shepherd Huts. We have various<br />

styles and designs of huts for sale, all bespoke and<br />

catering for individual needs and tastes.<br />

We can cater for both residential and commercial<br />

premises, glampsites, venues, bars, restaurants and<br />

hotels. The beauty of White Dove Shepherd Huts is<br />

their uniqueness, which makes them a talking point<br />

for any space, creating a beautiful, magical escape.<br />

We can also help with interior design and bespoke<br />

furniture pieces to give your huts their own<br />

individuality and character.<br />

07976 616253<br />

info@whitedoveshepherdhuts.co.uk<br />

www.whitedoveshepherdhuts.co.uk<br />

Stunning tents for<br />

stunning events!<br />

Step away from the traditional marquee with<br />

Alternative Stretch Tents. Based in Hertfordshire<br />

providing Stretch Tents up and down the country.<br />

WE LOVE STRETCH TENTS!<br />

Years of experience, passion and enthusiasm<br />

to get what you want from your event.<br />

Sales & Full Installation Services.<br />

t: 01920 830256 e: info@alternative-stretch.co.uk<br />

w: www.alternative-stretch-tents.co.uk<br />

@alternative_stretch_tents<br />

WWW.OPENAIRBUSINESS.COM 9


R<br />

WOW - FACTOR<br />

Let us transform your garden to create memories<br />

PROFESSIONAL & RELIABLE<br />

www.tentickle-stretchtents.co.uk<br />

0121 740 1385 or 07826 843 099<br />

Stretch Tents, furniture, lighting, heating, flooring - short and long term hire - purchase<br />

@TentickleUK<br />

@Tentickle_UK<br />

TentickleUK<br />

First Class Cleaning<br />

for Your Event<br />

Since 1889 OPAS have<br />

been keeping things<br />

looped, clipped, stuck,<br />

pinned, strapped, sewn,<br />

riveted, hooked, zipped<br />

or popped together.<br />

Site Cleaning | Recycling<br />

Toilet Hire & Servicing<br />

Compostable Food Packaging<br />

Our comprehensive range of top value quality<br />

textile and marine fasteners, marquee and<br />

exhibition stand materials are backed up with old<br />

fashioned service and free technical support.<br />

OPAS are also certified to ISO 9001/2015<br />

underscoring our commitment to achieving and<br />

maintaining excellence.<br />

AUTHORISED DISTRIBUTOR<br />

01443 844492<br />

07841 120411<br />

info@eventclean.co.uk<br />

www.eventclean.co.uk<br />

Call, email or go online for advice and wholesale quotations.<br />

01903 239 955 | sales@opas.co.uk<br />

www.opas.co.uk<br />

10 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

ENTREPRENEUR’S CHAT<br />

Keri<br />

Maundrell<br />

We talk to Keri Maundrell about the development of her family’s Wellington<br />

Barn and how she kept things together through her busiest season yet<br />

WWW.OPENAIRBUSINESS.COM 11


PEOPLE<br />

You know the barn up in that field? That looks a good place to have<br />

a party!” And that’s how it started for the Maundrell family at their<br />

Wiltshire farm 20 years ago.<br />

Keri, the sixth generation to live in the farmhouse, her children the<br />

seventh, explains: “Someone in the village approached my dad. They<br />

wanted a party with a loud band and our open sided barn was perfect as<br />

it’s in the middle of acres of farmland, well away from any neighbours. It<br />

was at the event that someone said what a fantastic site it would be for a<br />

venue, and we went from there!”<br />

The 400 acre Manor Farm is now entirely arable, the barn left over from<br />

its livestock days. The family applied for rural development grants and<br />

between Keri’s father Pat and her younger brother, the venue took shape.<br />

“I was working as a TV producer in Bristol at the time,” she says. “Apart<br />

from some bed and breakfast mum had been doing, we didn’t have any<br />

experience in hospitality! It was a bit ‘finger in the air’ from a business<br />

point of view too as rural venues of this type didn’t exist – you either<br />

got married in a hotel or a marquee. There were no other barn venues<br />

to compare but we did know we had an incredibly special location that<br />

people would love.”<br />

The design of the new space preserves the original 18th Century<br />

barn and adds to it with a modern half-glazed extension giving a total<br />

2,712 feet of floor space. The Old Barn accommodates 100 people for<br />

ceremonies, 70 people for seated dining or up to 150 people reception<br />

style. The new part holds 180 people seated or 300 for a standing buffet.<br />

After returning to the family farm in 2013 Keri quickly realised that<br />

the business needed a rethink. “Bookings were falling and prices were<br />

going up. It became apparent that the arrangement we had in place<br />

with external contractors was not working. It was really nice to take the<br />

management on but the paperwork was torture.”<br />

Keri uses trips to other venues in training her team. “We’ll go and see<br />

other venues that are relatable to ours and look at what they offer, how<br />

they conduct showrounds, structure packages and so on and discuss<br />

what we feel is successful. It’s important to experience hospitality and I<br />

look for inspiration everywhere I go. Entering wedding awards is another<br />

great opportunity to learn and network within the industry.”<br />

LEE MAXWELL<br />

AUTHENTIC HUTS<br />

A big change that Keri undertook was the addition of accommodation<br />

to Wellington Barn’s offering. “I realised that we had a fair number of<br />

viewings that weren’t converting as there was nowhere for guests to stay.<br />

People want the rural converted barn in the middle of a field but also<br />

want a hotel nearby, which is obviously not the case here.”<br />

In 2016, Keri took delivery of three shepherd huts from Blackdown<br />

Shepherd Huts. “I went along to the Glamping Show to check out<br />

the options. I felt that the huts from Blackdown were more authentic<br />

than some. I remember as a child camping in the barn and there was<br />

a genuine shepherds hut in the field. It wasn’t glamourous at all but I<br />

vividly remember the light was a copper pendant that hung from twisted<br />

chord – I guess it also acted as a heat lamp for lambs. Blackdown had the<br />

exact same chord detail and that sold it for me. Their huts incorporate<br />

tiny details like the old fashioned round light switches, and their quality<br />

is superb.<br />

“I went back to the show last year and saw some lovely huts from<br />

Ashwood Shepherd Huts too. I keep thinking about their show hut as I<br />

have the perfect place for it!”<br />

STEWART MCPHERSON<br />

HYGGEE HOUSE<br />

New for <strong>2022</strong> is Keri’s grand design, Hyggee House which sleeps up to 10.<br />

“It has always been my dream to build an eco-house but planning was<br />

always going to be tricky at the barn site. Half a mile away is a reservoir<br />

that used to be home to a trout hatchery. There was an old 1970s house<br />

there that the fisherman lived in until he died. He left it to a friend but<br />

they didn’t qualify to live in it as it has an agricultural restriction attached<br />

so my dad bought it and the Hyggee House now stands in place there.”<br />

12 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

Keri wanted a quick and efficient build method. “A traditional<br />

build could take up to two years. I wanted something quicker so<br />

that I wasn’t borrowing money a long time before the house started<br />

earning. I looked at the German prefabricated Huf Haus structures<br />

but wanted something less glassy and got quite far down the road<br />

with Weber Haus. Unfortunately they were reticent to put a number<br />

on a piece of paper – perhaps because we were approaching Brexit.<br />

Luckily the UK architect that worked with them told me about timber<br />

frame company MBC Timber Frame UK in Gloucestershire, right down<br />

the road from us! They have been brilliant.”<br />

Keri oversaw and project managed the entire build herself with an<br />

experienced project manager employed on a “handholding basis”.<br />

The finished Hyggee House is essentially a passive house structure,<br />

being super insulated and airtight, so energy performance is<br />

outstanding. “It also went up in just three weeks!”<br />

Keri reports that if it hadn’t been for the pandemic and the knock<br />

on effect on business, she would be at the end of paying back the<br />

loans her parents put in at the beginning. “It has been so frustrating.<br />

We are still running weddings from last year and 2020 and missed out<br />

on the busiest part of the booking period in January/<strong>February</strong> 2021.<br />

We had an influx of enquiries but weren’t able to open for viewings.<br />

Then when June came around and we could open, it didn’t really give<br />

couples enough time to plan for <strong>2022</strong>.”<br />

CORPORATE<br />

Wellington Barn attracts corporate business too. “Although corporate<br />

also died a death over the last two years. The majority of our<br />

corporate event income comes from Christmas parties and I am<br />

hoping that will come back this year. We are having lots of enquiries<br />

for family fun days etc. as companies look at how to reintegrate teams<br />

after working remotely for so long, but bookers are a little behind the<br />

curve on how it works, wanting a summer Saturday – obviously we<br />

don’t have too many of those available!<br />

“I’ve tried lots of different things to get our name out locally, most<br />

recently a Christmas market. I hired in the chalet style huts and called<br />

around all the Christmas events to attract traders. I pulled it together<br />

in just four weeks! We had 1,500 people through the doors over<br />

three weekends – it didn’t make money but was a great PR exercise,<br />

bringing a lot of people to us at a time when we would otherwise<br />

have been closed. We also set up a café and served Sunday lunches<br />

with over 120 covers through the Autumn 2020 when we were<br />

allowed to be open as a restaurant but not for weddings and events.”<br />

Wellington Barn employs three staff members. “We lost two of the<br />

team in Covid; I had to make redundancies which was horrendous.<br />

We have been so lucky with the wonderful people we have but Covid<br />

really made me assess staffing. I made a big change by bringing in a<br />

catering company, which is now based at our venue and caters all our<br />

ROB TARREN PHOTOGRAPHY<br />

“A TRADITIONAL<br />

BUILD COULD<br />

TAKE UP TO<br />

TWO YEARS<br />

AND I WANTED<br />

SOMETHING<br />

QUICKER<br />

SO I WASN’T<br />

BORROWING<br />

MONEY A LONG<br />

TIME BEFORE THE<br />

HOUSE STARTED<br />

EARNING”<br />

DGS PHOTOGRAPHY<br />

LITTLE PHOTO COMPANY<br />

To view the full range of high quality,<br />

durable and sustainable products,<br />

visit: www.glasdon.com<br />

WWW.OPENAIRBUSINESS.COM 13


PEOPLE<br />

LEE MAXWELL<br />

events. Having a sole in-house caterer means we need one less staff<br />

member on the books and we share overheads. I put out a tender<br />

to several of the caterers on our preferred suppliers list and Nick<br />

Collins from Cleverchefs took it.”<br />

The pandemic period was challenging for the team, and it seems<br />

not all customers appreciated the hard work going on behind the<br />

scenes. “We had 25 weddings in August 2021 – five a week for five<br />

weeks. We are far from a sausage factory venue but we were so<br />

backed up and brides determined to get married that month were<br />

prepared to take any day of the week.<br />

“We were exhausted and there was concern surrounding more<br />

possible lockdowns that Autumn, not to mention the worry of what<br />

happens if any of us got Covid! The last thing a couple that has had<br />

their wedding postponed three times wants is me calling them up to<br />

say we were all in isolation!<br />

“We had a few unpleasant people last year and even staff in tears.<br />

I think some customers got so fed up with postponements, the<br />

rules changing and not knowing whether they were allowed 15 or<br />

30 people inside, six at a table, dancing/no dancing etc. They were<br />

demanding, short tempered and sometimes just downright rude – it<br />

was a big lesson for me.”<br />

Keri called on her experience aged 24 working for Crystal Holidays<br />

at a ski chalet. “Week after week, we would welcome 20 people and<br />

there was no benchmark for managing their expectations – 20 could<br />

love it and another 20 could hate every minute! I learned quickly<br />

to always say sorry, even if it isn’t your fault! Saying sorry diffuses<br />

a situation and that makes things easier to solve. It is something I<br />

needed to help my younger part time event staff with as they often<br />

believe saying sorry is the same as saying ‘it’s my fault, sue me’.<br />

They are frightened to say it.<br />

“You’ll always get one or two nasty people in a season but nine<br />

out of 10 are a delight. I take huge comfort from the letters and<br />

emails sent by those who take the time to thank us and tell us how<br />

we made their day fantastic.<br />

“In the past months or so, there has definitely been a rise<br />

in confidence and the back log of weddings are finally coming<br />

through. We have taken 20 bookings in <strong>February</strong> alone which is very<br />

reassuring that recovery is just around the corner, and we must be<br />

doing something right! Hyggee House is absolutely the new jewel in<br />

our crown and couples cannot wait to come and stay there.”<br />

Hyggee House is also available for holiday lets and short stays.<br />

Should anyone fancy a long weekend in Wiltshire just get in touch!<br />

DETAILS<br />

LEE MAXWELL<br />

Wellington Barn<br />

Manor Farm, Calstone<br />

Calne, SN11 8PY<br />

www.wellingtonbarn.co.uk<br />

14 WWW.OPENAIRBUSINESS.COM


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WWW.OPENAIRBUSINESS.COM 15


FUNCTION VENUES<br />

CASE STUDY<br />

Forest Lodge<br />

Weddings<br />

An immersive woodland venue where horses are welcome<br />

We talk to Amie Price of<br />

Firefly Tipis, who manages<br />

Forest Lodge Weddings on<br />

behalf of site owners Hannah<br />

and Jeff Hibbs. The small<br />

team worked hard to keep<br />

couples’ dreams on track<br />

through Covid and are now<br />

looking ahead to how they<br />

can bring more woodland<br />

wonder to nature lovers this<br />

season and beyond.<br />

When did you start your venue<br />

business and what is its history?<br />

Forest Lodge Weddings started in<br />

2018 when the best friend of Little<br />

Lodge Farm owners, Hannah and<br />

Jeff Hibbs, asked to get married<br />

in their woodlands. It was from<br />

the success of this wedding that<br />

Forest Lodge Weddings was born<br />

in collaboration with us at Firefly<br />

Tipis.<br />

Little Lodge Farm already offers<br />

holiday accommodation and<br />

equestrian breaks and the venue<br />

side of the business is an excellent<br />

diversification.<br />

Tell us about your location<br />

and site<br />

Set in a secluded private woodland<br />

“WE OFFER<br />

RUSTIC,<br />

BOHEMIAN<br />

AND CLASSIC<br />

WEDDINGS<br />

– THEY CAN<br />

ALL BENEFIT<br />

FROM THIS<br />

MAGICAL AND<br />

MYSTICAL<br />

SETTING IN<br />

THE FOREST”<br />

at Little Lodge Farm in the heart<br />

of Thetford Forest, the Forest<br />

Lodge site is surrounded by nature.<br />

Covered by a canopy of trees, it<br />

is our aim to realise woodland<br />

wedding dreams for couples looking<br />

to embrace the great outdoors.<br />

We offer rustic, bohemian and<br />

classic weddings – they can all<br />

benefit from this magical and<br />

mystical setting in the forest. We<br />

are also horse and dog friendly so<br />

couples can bring their beloved<br />

animal along to the ceremony or<br />

make their entrance atop a horse!<br />

The main challenge with<br />

being an outdoor venue is the<br />

good old British weather, so our<br />

wedding season runs from May to<br />

September.<br />

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FUNCTION VENUES<br />

What facilities for outdoor<br />

functions do you offer?<br />

The natural woodland canopy is<br />

perfect for outdoor ceremonies.<br />

We also offer a giant Nordic<br />

tipi along with rustic props and<br />

furniture, on-site camping and<br />

lodges (subject to availability),<br />

exclusive use of a mobile horsebox<br />

bar and luxury toilet hire. There is<br />

also the facility to stable a horse<br />

before and after the ceremony.<br />

What services do you offer?<br />

We are licensed to hold legal<br />

ceremonies and offer bespoke<br />

wedding packages which include<br />

wedding planning and an onsite<br />

wedding coordinator.<br />

Describe how you researched and<br />

sourced your structures<br />

All of the structures needed to gain<br />

the ceremony licence were researched<br />

and granted with the help of the local<br />

council. The tipis offer something<br />

different to the traditional white<br />

marquee and they fit in perfectly with<br />

the woodland venue and theme.<br />

How do you work with your<br />

customers to make their event<br />

unique?<br />

We work very closely with all our<br />

customers and help them with<br />

everything we can from start to finish.<br />

Our team takes away the stress and<br />

strain of organising a wedding with<br />

over 12 years’ experience in the<br />

industry.<br />

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FUNCTION VENUES<br />

“WE WERE LUCKY THAT WE<br />

WERE ABLE TO HELP SO MANY<br />

REARRANGE THEIR WEDDINGS<br />

AND KEPT IN CONSTANT<br />

CONTACT WITH COUPLES,<br />

SUPPLIERS AND STAFF TO<br />

ENSURE THAT ALL NEEDS<br />

WERE MET DURING THIS TIME”<br />

How do you publicise yourself?<br />

We publicise ourselves through<br />

our website and have Facebook<br />

and Instagram accounts. We have<br />

had some excellent coverage in<br />

local press and are planning print<br />

advertising in wedding magazines<br />

and to attend some wedding<br />

shows.<br />

How would you describe your<br />

style or unique selling point?<br />

We are a completely unique rustic<br />

outdoor woodland wedding<br />

venue.<br />

How did the pandemic impact<br />

you?<br />

Covid has had a huge impact on<br />

us. We lost thousand of pounds<br />

worth of business in 2020-21 with<br />

the country being in lockdown<br />

and then with the restrictions<br />

put in place. It meant that many<br />

weddings couldn’t take place and<br />

had to be postponed. We worked<br />

with all of our customers to<br />

rearrange wedding dates not once<br />

but twice on some occasions.<br />

It was such a difficult time<br />

for many couples that had to<br />

make the decision on whether<br />

to go ahead with a wedding with<br />

restrictions on guest numbers or<br />

to postpone or cancel completely.<br />

We were lucky that we were able<br />

to help so many rearrange their<br />

weddings and kept in constant<br />

contact with couples, suppliers<br />

and staff to ensure that all needs<br />

were met during this time.<br />

How large is your team?<br />

We are a very small but close team<br />

and work with some fabulous local<br />

suppliers.<br />

What are your plans for next<br />

season?<br />

Our plan is to spread the love for<br />

the great outdoors and have our<br />

wedding business thrive, with the<br />

possibility of offering more on-site<br />

accommodation.<br />

Describe your average day midseason<br />

Early to rise and late to finish,<br />

on your feet most of the day<br />

coordinating the wedding couple,<br />

guests and suppliers.<br />

What do you enjoy about the<br />

business and why?<br />

The days may be long and hard at<br />

times, but it’s such a joy to see a<br />

wedding couple finally have the<br />

day they have dreamed of with all<br />

their friends and family around<br />

them.<br />

WWW.OPENAIRBUSINESS.COM 19


FUNCTION VENUES<br />

What other outdoor hospitality<br />

sectors do you operate in?<br />

We work closely with the owners of<br />

Little Lodge Farm who offer lodge<br />

stays, camping and are hosting a<br />

music festival this year.<br />

What are you most proud of?<br />

What we have achieved with a<br />

small piece of beautiful woodland.<br />

What advice could you give<br />

to someone coming into the<br />

industry?<br />

It’s hard work, long hours and<br />

there are many working weekends<br />

during the wedding season, so<br />

make the most of your time off.<br />

But it is very rewarding!<br />

ADDRESS BOOK<br />

MARQUEES<br />

Firefly Tipis www.firefly-tipis.co.uk<br />

GENERATOR<br />

Stuart Power<br />

www.stuartgroup.ltd.uk/power<br />

TOILETS<br />

Hillstock Services<br />

www.hillstockservices.co.uk<br />

GLAMPING<br />

Norfolk Bell Tent Hire<br />

www.norfolkbelltenthire.co.uk<br />

BAR<br />

Wonky Donkey Mobile Bar<br />

www.wonkydonkeybar.co.uk<br />

DETAILS<br />

Forest Lodge Weddings<br />

Stanton Downham<br />

Brandon<br />

Suffolk<br />

IP27 0TX<br />

www.forestlodgeweddings.co.uk


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FUNCTION VENUES<br />

ELMORE COURT/JACOB MALINSKI<br />

Biophilic<br />

Design<br />

Charlotte Winship on how to<br />

incorporate the trend for biophilia<br />

into hospitality and events<br />

BIOPHILIA IS a term used to<br />

describe our instinctive human<br />

attraction to the living world.<br />

The term was first used by Erich<br />

Fromm in the 1960s to describe “a<br />

psychological orientation of being<br />

attracted to all that is alive and<br />

vital.”<br />

Since the industrial revolution<br />

and mass migration to urban<br />

centres, our connection with nature<br />

has gradually diminished. This<br />

man-made existence fights against<br />

our biophilic tendencies rooted in<br />

human biology and could explain<br />

why so many seek to escape their<br />

urban lives for the sanctuary of the<br />

countryside or coast.<br />

Our need to embrace nature and<br />

the associated benefits have been<br />

discussed widely. In 2021, a report<br />

by the Mental Health Foundation<br />

surmised that: “Our relationship<br />

with nature – how much we notice,<br />

think about and appreciate our<br />

natural surroundings – is a critical<br />

factor in supporting good mental<br />

health and preventing distress.”<br />

Throughout human history we<br />

have had a predisposition to nature,<br />

bringing plants into our homes,<br />

displaying landscape paintings and<br />

drawings of the natural world and<br />

coveting ownership of green spaces.<br />

Artists and designers have drawn<br />

on nature for inspiration for many<br />

thousands of years and there have<br />

been widespread campaigns since<br />

22 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

TIPI SPACES<br />

ELMORE COURT/STEVEN ROONEY<br />

the nineteenth century<br />

for the need for green spaces<br />

in urban landscapes for health<br />

reasons.<br />

As the biophilic design movement<br />

has gathered momentum<br />

architects around the world have<br />

developed structures and interiors<br />

incorporating natural elements that<br />

bring their inhabitants closer to<br />

nature in their life and work. Natural<br />

lighting and ventilation, living<br />

walls, roof gardens and organic<br />

materials often feature in modern<br />

architectural design. The simple<br />

inclusion of a garden and windows<br />

in a design scheme can enable<br />

inhabitants to access daylight,<br />

helping our circadian rhythms to<br />

“VENUES THAT CAN OFFER A DIRECT<br />

CONNECTION TO NATURE ARE IN HIGH<br />

DEMAND. DRAW ATTENTION TO YOUR<br />

GARDEN OR WOODLAND CEREMONY<br />

SPACES, NATURAL VISTAS, PROXIMITY<br />

TO WATER AND ANY NEAR-BY WILDLIFE”<br />

ELMORE COURT/ROB TARREN PHOTOGRAPHY<br />

function. Consideration of airflow<br />

and temperature and incorporating<br />

water and plant life into interior<br />

design can all positively influence<br />

feelings of comfort and relaxation<br />

while reducing stress and fatigue,<br />

promoting healing and encouraging<br />

focus, creativity and concentration.<br />

BIOPHILIC WEDDINGS AND<br />

EVENTS<br />

For many couples an outdoor<br />

wedding is their dream. A warm<br />

summer’s day within a verdant<br />

garden surrounded by fragrant<br />

flowers, a woodland setting<br />

immersed in bird song and tree<br />

creatures, or on a beach with sand<br />

between your toes listening to the<br />

waves lapping the shore. A multisensory<br />

experience of natural views,<br />

scents, textures and sounds.<br />

Venues that can offer a direct<br />

connection to nature are in high<br />

demand. Draw attention to your<br />

garden or woodland ceremony<br />

spaces, natural vistas, proximity to<br />

water and any nearby wildlife.<br />

Indoor or more urban venues can<br />

also create a connection with nature<br />

using the natural textures of stone<br />

and wood in their interior design<br />

and furnishings combined with<br />

plenty of natural light, good air flow<br />

and thermal balance. Wildflowers,<br />

foliage, potted trees, rustic furniture,<br />

reclaimed wood, natural fabrics, fire<br />

and candlelight all add to indoor<br />

biophilic ambience.<br />

Wellbeing events are also<br />

becoming more popular than ever.<br />

Organisers will be looking for venues<br />

that ideally offer the benefits of<br />

outdoor spaces and connection with<br />

nature. Outdoor yoga workshops,<br />

mindfulness retreats and wellness<br />

festivals will actively incorporate<br />

aspects of biophilia to their<br />

programmes.<br />

Opportunities for venues exist<br />

with companies wanting to unite<br />

their workforce again after lockdown<br />

and homeworking. Bookers are<br />

looking for inspiring spaces and<br />

activities that will rejuvenate their<br />

team and outdoor pursuits that offer<br />

them the opportunity to bond in<br />

nature are highly coveted.<br />

BIOPHILIC VENUES<br />

Temporary canvas structures such<br />

as marquees, tipis and yurts all offer<br />

a biophilic advantage. A portable<br />

venue that can be erected in any<br />

outdoor space offers direct contact<br />

with nature and the opportunity<br />

and freedom to create a totally<br />

immersive natural experience.<br />

Tipi Spaces hires ivory-white<br />

tipis and tents for weddings and<br />

events in the West Country. Director,<br />

Shane Martin, says: “The idea for<br />

creating outdoor wedding venues<br />

was born out of our own love for<br />

outdoor adventures, gatherings and<br />

celebrations. We have lots of happy<br />

memories of spending time with<br />

family and friends outdoors, playing<br />

music, telling stories and sharing<br />

a meal around a fire and beneath<br />

a starlit sky. Uniting all these<br />

experiences has been the element<br />

of a space in nature and freedom<br />

beyond the confines of the indoors.”<br />

WWW.OPENAIRBUSINESS.COM 23


FUNCTION VENUES<br />

ELMORE COURT/STU JOTHAM PHOTOGRAPHY<br />

ELMORE COURT/JACOB MALINSKI<br />

Permanent venues can also offer<br />

a deep connection with nature.<br />

The Gillyflower at Elmore Court is a<br />

“future-rustic” dinner and dancing<br />

venue that has been designed with<br />

biophilic principles at its heart.<br />

Features include walls made from<br />

rammed earth, timber sustainably<br />

sourced directly from their own<br />

woodlands, floor to ceiling windows<br />

that frame the countryside views<br />

and a meadow roof that blends<br />

the building with the surrounding<br />

nature.<br />

In-Spira, a timber building<br />

manufacturer in East Sussex, uses<br />

biophilic and organic principles<br />

in the design of its structures.<br />

Its original design is based on<br />

Fibonacci’s sequence which is<br />

used to describe certain shapes in<br />

nature such as shells, sunflowers<br />

and galaxies. Chief designer, Brian<br />

Martin, says: “We have created<br />

curved walls that wrap around<br />

to create a cocoon and provide<br />

a feeling of security. The timber<br />

interior and exterior blend into the<br />

natural environment providing<br />

a visual, tactile and olfactory<br />

connection with nature. The room<br />

captures natural light from the<br />

roof-light above and the windows<br />

framing the views outside. Biophilic<br />

design allows us to create spaces<br />

that take cues from nature, natural<br />

forms and environments and instil<br />

these qualities in the room itself.<br />

This promotes wellbeing on a<br />

number of metrics leading to better<br />

focus and creativity.”<br />

BIOPHILIC ACCOMMODATION<br />

Camping and glamping<br />

accommodation offers guests the<br />

opportunity to connect with nature<br />

and detach from the artificial world.<br />

There have been some extraordinary<br />

and inspired biophilic design<br />

developments in the past few years<br />

from hanging tree pods to floating<br />

cabins and earth burrows.<br />

Secret Water at Hippersons<br />

Boatyard.in Suffolk offers the first<br />

luxury floating glamping pods in the<br />

UK for a unique biophilic experience.<br />

They provide direct access to the<br />

Southern Broads for you to immerse<br />

yourself in river life.<br />

The Glamping Burrows at The<br />

Quiet Site in the Lake District are<br />

large underground living spaces<br />

with views over the Ullswater Valley.<br />

Energy efficient, secure and virtually<br />

invisible, they offer true sustainable<br />

accommodation for the most<br />

discerning eco-hobbits.<br />

The Tree Tent at Pennard Hill<br />

Farm in Somerset is a suspended<br />

spherical structure strung between<br />

two trees overlooking the Mendip<br />

Hills, enabling you to truly get<br />

amongst the birds in this beautiful<br />

woodland setting.<br />

BIOPHILIA AND SUSTAINABILITY<br />

The best thing about the biophilia<br />

trend is that it goes hand-in-hand<br />

with sustainability. By adding more<br />

nature to our lives, we reduce<br />

our reliance on our man-made<br />

lifestyle. By embracing the natural<br />

world and enabling more human<br />

connection with nature we are<br />

creating opportunities for people<br />

to be inspired to help preserve the<br />

natural world whilst supporting<br />

their own wellbeing. As E.O Wilson<br />

proclaimed, “Nature holds the key to<br />

our aesthetic, intellectual, cognitive<br />

and even spiritual satisfaction.”<br />

TIPS FOR VENUES<br />

› Create and draw attention to<br />

garden or woodland ceremony<br />

spaces, natural vistas, proximity to<br />

water and any near-by wildlife<br />

› Inside, provide plenty of natural light,<br />

good air flow and thermal balance<br />

› Show a connection to nature by adding stone and<br />

wood to your interior design material palette<br />

› Rustic furniture, reclaimed wood and natural fabrics<br />

give authenticity to a biophilic design<br />

› Use botanical prints for wallpapers and soft<br />

furnishings, and colour schemes that echo the<br />

natural world<br />

› Add real nature with wildflowers, foliage and potted<br />

trees<br />

› Fire and candlelight add to indoor biophilic<br />

ambience<br />

› Incorporate natural scents and soundscapes for a<br />

multi-sensory experience<br />

› Promote your local produce and sing about your<br />

sustainability<br />

› Think about offering outdoor yoga, mindfulness<br />

retreats and encourage wellness festivals to use your<br />

spaces<br />

› If you offer accommodation, think about adding<br />

some ‘back-to-nature’ structures<br />

› To attract corporate bookings from companies<br />

wanting to reconnect and rejuvenate their teams<br />

after the pandemic think about how to provide<br />

opportunities for people to bond in nature.<br />

ABOUT THE AUTHOR<br />

Charlotte Winship has over 20 years’<br />

experience transforming good wedding and<br />

events venues into great ones. She is an<br />

expert in helping venues reach their ideal<br />

customers, maximise sales opportunities,<br />

increase profitability, establish effective teams<br />

and streamline venue operations. 07493 350303 /<br />

charlotte@charlottewinship.com /<br />

www.charlottewinship.com<br />

IN-SPIRA<br />

24 WWW.OPENAIRBUSINESS.COM


CWC Advert (Open Air Magazine).pdf 1 23/02/2021 12:04:51<br />

C RE®<br />

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ADVERT-EVENT-STRUCTURES.indd 1 27/01/<strong>2022</strong> 12:07:22<br />

WWW.OPENAIRBUSINESS.COM 25


Unforgettable Experiences with...<br />

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Silent Noize Events are the UKs leading supplier of silent discos and multi-channel<br />

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experience through the power of headsets!<br />

With dry hire and full packages available, contact the team at Silent Noize Events<br />

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0203 727 5382 / 0741 515 3137 • info@silentnoizeevents.com<br />

www.silentnoizeevents.com<br />

26 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

INDUSTRY COMMENT<br />

Business Events<br />

Netflix ‘Perfect’<br />

Andrew White outlines the elements a ‘too-good-to-be-true’ venue would boast about<br />

GETTY IMAGES<br />

NETFLIX’S TINDER Swindler and Inventing<br />

Anna have highlighted an absurd, yet harsh<br />

reality, of being sucked into online scams.<br />

The programmes suggest that travelling<br />

by private planes, arriving on a chartered<br />

boat, and living a 5* lifestyle makes us better<br />

human beings. It got me thinking; what<br />

would the definitive ‘con’ference space<br />

look like if it was to feature on Netflix in the<br />

blurred lines between real-time and online<br />

– what would this aspirational, must-book<br />

space have?<br />

For sure we’d see a big focus on<br />

sustainability; what the space was made<br />

of, how it was constructed, the furnishings<br />

and décor, even down to the service teams<br />

uniforms. We’d also see how nature is<br />

ingrained into the spaces with elements<br />

such as natural lighting and ventilation and<br />

green walls which are all proven to help<br />

reduce stress, improve general wellbeing<br />

and reduce carbon footprint.<br />

A deeper delve into sustainability is<br />

‘localism’ and the use of hyper-local<br />

suppliers, artisans and growers. Our<br />

space will see the workforce drawn from<br />

the neighbouring communities and the<br />

involvement of local community projects<br />

to support the spaces. Neighbourhood<br />

grown ingredients, food projects that<br />

give employment to the less privileged,<br />

a conscience around reduction and<br />

environmental impact, and managing food<br />

waste and repurposing items are all big<br />

components of localism and sustainability.<br />

The board room is now the ‘bored room’.<br />

Ditch any notion of formal seating in favour<br />

of agile working spaces backed by boutique<br />

hospitality service levels. In the last 24<br />

months we’ve all proven we can make<br />

decisions around the kitchen table; we now<br />

want our business environment to mirror<br />

our home life. Any new design would benefit<br />

from turning to airport lounges and private<br />

members’ clubs who have nailed business<br />

informality.<br />

Tech will have the biggest impact across<br />

the space. As the hospitality industry<br />

struggles to find staff, automation and<br />

robots will increasingly fill a gap. We’re<br />

getting used to checking into our hotel room<br />

via our phone, we’ve enjoyed looking at and<br />

realising the benefits of robot vacuums in<br />

lobby spaces, now get set for robot luggage<br />

delivery and even robots in food and<br />

beverage service. This isn’t science fiction,<br />

it’s out of a need to provide higher service<br />

levels with a diminishing workforce. Tech<br />

will also be ingrained in any event space<br />

as we’ve proven that hybrid events are as<br />

effective as the former all company face-toface<br />

meeting.<br />

Food and drink are now a national<br />

obsession and we’re all hooked on<br />

provenance and local producers and the<br />

arena has stepped up to the mark postpandemic<br />

as we’ve all learned how to cook<br />

and how to shop locally. Better quality food<br />

is a requisite and consideration also needs<br />

to be given to our new ask for foods that can<br />

have an impact on our stamina, strength<br />

and immunity to fight off viruses and other<br />

health deficiencies. We are also tracking and<br />

monitoring our activity through wearable<br />

apps which means that dishes must be<br />

labelled and dietary and nutritional values<br />

easy to decipher.<br />

None of these considerations are too<br />

far removed from where we are or where<br />

we’re heading. We’re now in the business<br />

of creating events where up to 50% of the<br />

attendees are digital natives. They expect<br />

an outstanding online experience and if<br />

they need to be face-to-face, it needs to be<br />

exceptional; a hybrid experience as good<br />

online as it is in the conference room.<br />

If you think vacuum robots are a fad<br />

and fictitious nonsense, have a look at the<br />

metaverse and what this could mean for<br />

events and conferences. You may want to<br />

consider what your metaverse conference<br />

venue will look like!<br />

ABOUT THE AUTHOR<br />

Andrew White is<br />

MD of Triggerfish<br />

Communications, a<br />

specialist in helping heritage<br />

venues and leisure attractions<br />

build awareness and market share<br />

in the business of events.<br />

www.triggerfish.co.uk<br />

WWW.OPENAIRBUSINESS.COM 27


FUNCTION VENUES<br />

TRADE SECRETS<br />

Lights, Camera, Action!<br />

Olivia Riddiford on how to promote your venue as a filming location<br />

VENUES NEED to utilise their space as<br />

much as possible. There may be gaps in<br />

the diary that need filling with bookings<br />

other than events (especially as you<br />

near them) so have you considered<br />

getting yourself out there to TV and film<br />

production companies? Literally any venue<br />

or space can be used as a filming location<br />

(depending on the script being used of<br />

course!). It might seem a little alien to<br />

you but it’s another great way to not only<br />

provide additional revenue but can work<br />

wonders for your PR! Here are my top tips<br />

on preparing your venue for the small (or<br />

big) screen!<br />

DO I HAVE THE RIGHT KIND OF<br />

PROPERTY?<br />

Anything goes when it comes to filming.<br />

You might be required for a photoshoot, TV<br />

show, advert or feature film and your first<br />

thoughts should be:<br />

› Can a crew fit inside the property<br />

comfortably?<br />

› Is good lighting available?<br />

› Is there plentiful parking for large trucks,<br />

buses and other vehicles?<br />

› Are the dates completely free with no<br />

crossover from other events?<br />

› Are you happy with many people on<br />

site?<br />

GET YOURSELF LISTED<br />

Once you know you’re happy with the<br />

above, then you need to get yourself out<br />

there. One of the first considerations a<br />

production company will have is where the<br />

filming will take place. Here’s where you<br />

come in. A location scout either working<br />

for the production company or employed<br />

through an agency will likely be the<br />

person searching for you. They will search<br />

organically for a property suitable or use<br />

a directory site. Some of the most popular<br />

are:<br />

› www.locationworks.com<br />

› www.airspacelocations.co.uk<br />

28 WWW.OPENAIRBUSINESS.COM


“ALL FILM PROJECTS<br />

WILL HAVE A BUDGET<br />

FOR THE VENUE, SO GO<br />

AHEAD AND ASK. DO NOTE<br />

THAT AGENCIES WILL<br />

TAKE A COMMISSION OF<br />

THE OVERALL BOOKING<br />

FOR THEIR FINDING AND<br />

CONTRACT FEES, SO MAKE<br />

SURE THIS IS COVERED TOO”<br />

› www.field-studies-council.org<br />

› www.film-locations.co.uk<br />

› www.ukfilmlocation.com<br />

› www.kays.co.uk<br />

HOW MUCH SHOULD I CHARGE?<br />

You’ll need to price location enquiries<br />

on an individual basis subject to the<br />

requirements of the job. You know your<br />

daily costs, which obviously need to be<br />

covered, but pricing above this will be<br />

relative to the type of filming proposed. If<br />

it’s a three hour photoshoot it’s going to<br />

be considerably less than a full-blown, 100<br />

crew feature film that requires the use of<br />

your venue for five weeks. It needs to be<br />

worth it for you and your business.<br />

All film projects will have a budget for<br />

the venue, so go ahead and ask. Do note<br />

that agencies will take a commission of<br />

the overall booking for their finding and<br />

contract fees, so make sure this is covered<br />

too.<br />

WHAT HAPPENS IF WE ARE CHOSEN?<br />

Hooray if that’s the case! It could be a long<br />

wait until actual filming takes place or it<br />

could be really last minute. A ‘recce’ will be<br />

done by the production team to plan ahead<br />

and study the facilities in more detail. The<br />

production company or agency will usually<br />

draw up a legally binding contract that you<br />

will need to read carefully before signing. A<br />

date will be set for shooting and voila you<br />

have a filming contract in place!<br />

PROMOTION<br />

It’s a newsworthy story for the media (and<br />

your social channels) that (insert name<br />

of film/tv show) is filming at your venue.<br />

People love this sort of news to read, which<br />

can of course lead to future bookings.<br />

However, you must check your contract as<br />

often you’ll have to sign a non-disclosure<br />

agreement (NDA) which means you will not<br />

be able to shout about the fact you have<br />

been chosen as a location at the time. You<br />

should however be able to do so once the<br />

programme/film has been aired.<br />

SOMERLEY HOUSE<br />

CASE STUDY<br />

One of our member venues at Host<br />

Venues, Somerley House, has had<br />

huge success as a filming location.<br />

They have been lucky enough to have<br />

Netflix hits ‘The Crown’ and ‘Bridgerton’<br />

film at their stately home in Hampshire.<br />

Alex Dollin-Webster, weddings manager,<br />

appeared on Channel 4 lifestyle show<br />

‘Steph’s Packed Lunch’ speaking about<br />

her involvement with these two huge<br />

historical dramas. Alex says: “We had an<br />

increase of 900% worth of website hits<br />

after appearing on the show with many<br />

enquires and two bookings from the<br />

appearance”.<br />

WHY PROMOTE AS A FILMING<br />

LOCATION?<br />

› Fill those gaps in the diary<br />

› Make additional revenue with less effort<br />

› Generate fantastic PR<br />

› Exposure can lead to more event<br />

bookings<br />

› Shoots can be great fun!<br />

ABOUT THE AUTHOR<br />

Olivia Riddiford is the<br />

founder of Host Venue<br />

Consultancy and its<br />

sister multi-award<br />

winning planning<br />

company Host Weddings<br />

& Events. Olivia became one<br />

of the UK’s youngest general<br />

managers at the age of 22, setting up an<br />

exclusive use wedding venue near Bristol,<br />

bringing the business more than £8million<br />

revenue within five years.<br />

With over 10 years’ experience working<br />

within venues, Olivia fully understands<br />

the bridal buying process and operational<br />

logistics in both large and small wedding<br />

venues. Along with her skill set in planning<br />

weddings and selling them, she has the<br />

perfect tools to mentor others to achieve top<br />

results. www.hostvenueconsultancy.co.uk<br />

SOMERLEY HOUSE<br />

WWW.OPENAIRBUSINESS.COM 29


FUNCTION VENUES<br />

PRODUCT IN FOCUS<br />

Interiors & Furniture<br />

Event Shed produced 2,500 square metres of<br />

matting for Stunning Tents with only a few<br />

weeks’ notice, ensuring the timely delivery<br />

of many events for their clients.<br />

The PapaFlex matting has grown in<br />

popularity over the past five years, replacing<br />

other types of less practical flooring such<br />

as carpet and coir. Its functional nature<br />

means it is fast becoming the global<br />

leader for tent flooring, with sales in the<br />

UK, Europe, America, Australia and New<br />

Zealand. Not only is it functional, but it<br />

looks great, meaning that the hard-wearing<br />

PapaFlex matting can be seen at every event<br />

from large scale festivals, like Wilderness,<br />

Glastonbury, Download and Hyde Park<br />

Winter Wonderland, right through to the<br />

most luxurious and intimate weddings.<br />

Event Shed has recently developed its offer<br />

and now provides matting for glamping<br />

tents too.<br />

Stunning Tents, Nationwide<br />

Product: PapaFlex tent matting<br />

Supplier: Event Shed, 077760 56650, hello@<br />

eventshed.co.uk, www.eventshed.co.uk<br />

Details: The Event Shed team has over 15<br />

years’ experience in the events industry<br />

understanding the DNA of the market<br />

and exactly the type of products event<br />

professionals require. After spending years<br />

developing PapaFlex, its most popular event<br />

matting, it was delighted to provide it to<br />

Stunning Tents, the UK’s leading supplier of<br />

Tentipi giant Nordic tipis and an exclusive<br />

Sperry Tents partner.<br />

Supplying large tents to events up and<br />

down the country, Stunning Tents used the<br />

matting at numerous high-end weddings<br />

and events throughout summer 2021.<br />

“Working with Stunning Tents has been<br />

the dream,” said Richard Monaghan, cofounder<br />

of Event Shed. “They have a clear<br />

vision for how their event flooring needs<br />

to look and we’re delighted to be able to<br />

deliver on that vision. Timing is critical and<br />

we work hard in a tough market to ensure<br />

delivery and short lead times. To see our<br />

product at such high-profile events has been<br />

wonderful!”<br />

Working to tight lead times in 2021, after<br />

the uncertainty of Covid restrictions and the<br />

affect on weddings and large-scale events,<br />

“THE PAPAFLEX<br />

MATTING HAS GROWN<br />

IN POPULARITY OVER<br />

THE PAST FIVE YEARS,<br />

REPLACING OTHER TYPES<br />

OF LESS PRACTICAL<br />

FLOORING SUCH AS<br />

CARPET AND COIR”<br />

Feedback: Co-founder and director of<br />

Stunning Tents, Tom Bucknell, said: “We<br />

work in such a fast-paced industry and<br />

delivery is key. Having worked with the<br />

Event Shed team for many years, they<br />

never fail to deliver. The PapaFlex matting<br />

is important to us for its functionality, but<br />

it also looks great and clients love it. We<br />

work with high net worth individuals and<br />

therefore everything we provide has to be<br />

of the utmost quality. Event Shed always<br />

understands this.”<br />

30 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

The Golden Hinde,<br />

London<br />

Product: Saniflo Sanicubic<br />

Supplier: Saniflo, 020 8842 0033,<br />

www.saniflo.co.uk<br />

Details: A highly-acclaimed piece<br />

of British heritage, a replica of the<br />

famous ship the Golden Hinde –<br />

known for circumventing the globe<br />

during the 16th century under the<br />

command of British explorer Sir<br />

Francis Drake – is now a stunning<br />

floating museum and events’ venue<br />

near London Bridge.<br />

The ship remains faithful to its<br />

original design while catering for the<br />

modern world in providing exclusive<br />

and memorable educational and<br />

hospitality services.<br />

After a re-vamp during the<br />

Covid-19 lockdown, the floating<br />

museum provides catering on board<br />

for weddings and events and boasts<br />

facilities for overnight stays, thanks<br />

to the installation of new WC<br />

cubicles, basins and even a new<br />

kitchen area in the galley with a<br />

dishwasher, sink and icemaker.<br />

Getting the Golden Hinde to<br />

a standard high enough to host<br />

exclusive events also involved<br />

lowering the floor in the hold<br />

to improve head height and<br />

fitting bench seating around the<br />

perimeter of the ship. To complete<br />

the look and ensure an authentic<br />

experience, all interior wood was<br />

sandblasted to take it back to<br />

its original colour and specialist<br />

lighting was installed to create a<br />

delightful atmosphere.<br />

The new hatches have improved<br />

ventilation and air flow for customer<br />

comfort and a Saniflo Sanicubic was<br />

fitted in order to provide the new<br />

improved bathrooms and kitchen,<br />

which can now operate with piping<br />

hot water – making the entire<br />

project possible without mains<br />

drainage.<br />

“TO COMPLETE THE LOOK AND<br />

ENSURE AN AUTHENTIC EXPERIENCE,<br />

ALL INTERIOR WOOD WAS<br />

SANDBLASTED TO TAKE IT BACK TO ITS<br />

ORIGINAL COLOUR AND SPECIALIST<br />

LIGHTING WAS INSTALLED TO CREATE<br />

A DELIGHTFUL ATMOSPHERE”<br />

WWW.OPENAIRBUSINESS.COM 31


FUNCTION VENUES<br />

PRODUCT<br />

SNAPSHOT<br />

Hotel Collection Mattresses<br />

Mattressman<br />

0800 5677 625<br />

tradesales@mattressman.co.uk<br />

www.mattressman.co.uk/contract<br />

Introducing mattresses from the British Bed Company’s<br />

Contract Hotel Collection, exclusive to Mattressman.<br />

Featuring a variety of options that incorporate supportive<br />

pocket springs, hypoallergenic fibres, breathable cotton<br />

or insulating wool fillings, as well as a variety of mattress<br />

firmnesses, you can be sure to find something for every<br />

kind of sleeper in the Hotel Collection.<br />

Mattresses are available in all standard sizes and are<br />

congruent with Source 5 fire regulations. The British Bed<br />

Company has created zip and<br />

link options too, so you can<br />

transform a large bed into<br />

two singles with ease.<br />

Mattressman’s trade<br />

team will be happy to<br />

help you find the ideal<br />

mattresses for your<br />

establishment and<br />

can offer speedy next<br />

working day delivery.<br />

Luxury Matting and Artificial Grass<br />

Marquee Floors by William Armes<br />

01787 372988<br />

info@marqueefloors.co.uk<br />

www.marqueefloors.co.uk<br />

Marquee Floors by William Armes<br />

supplies high quality luxury matting to<br />

the marquee, tent and tipi hire sectors.<br />

DandyDura has a long-standing reputation<br />

as the UK’s bestselling polypropylene matting.<br />

It’s extremely durable, easy to maintain, fully reversible, water<br />

resistant and lightweight. DandyDura matting can easily be rolled<br />

for handling, transporting and storage. Available in seven colours,<br />

supplied in rolls, cut length pieces and bespoke shapes.<br />

Marquee Floors also supplies DandyCoco, a made to measure<br />

traditional woven unbacked coconut matting, made from natural<br />

fibres. This matting is eco-friendly, flame retardant, bio-degradable,<br />

extremely durable and has excellent insulating properties.<br />

Marquee Floors has also launched Likelawn artificial grass.<br />

Extremely hardwearing yet soft underfoot, Likelawn can be laid<br />

on any surface and is 100% weatherproof. Its durable backing has<br />

perforation holes to allow drainage and can be easily cleaned. Ideal<br />

for use all year round. Rolls and cut lengths available.<br />

Creative Furniture<br />

Creative Structures<br />

+31 (0)76 2100 401<br />

sales@creativestructures.nl<br />

www.creativestructuresworldwide.com<br />

CORE Wheel-Inn Kit<br />

CORE Bar and Event Hire<br />

0845 299 6499<br />

sales@core-barandeventhire.com<br />

www.core-barandeventhire.com<br />

The CORE 'Wheel-Inn Cellar-in-a-box’ kit is a mobile fully featured<br />

cellar set up that allows you to dispense kegged beers and ciders<br />

whenever and wherever needed – in minutes!<br />

Easily integrated into CORE's modular bar solution, it means<br />

you can have a professional bar set up for any event irrespective of<br />

location. The CORE 'Wheel-Inn Cellar-in-a-box’ kit can dispense up<br />

to three different drinks and ensures that professionally dispensed,<br />

ice cold beverages can be served so you are not limited to only<br />

bottled drinks. The kit<br />

is ideal for any situation<br />

where you need to serve<br />

kegged beers and ciders<br />

in a temporary location<br />

without the need for<br />

expert installation<br />

crews. Kits are available<br />

to purchase or rent by<br />

contacting the friendly<br />

CORE team.<br />

Creative Furniture from Creative Structures is more<br />

than just furniture. The unique click system offers quick<br />

installation by one or two people with a classy and solid<br />

result, and the inventive transport box makes it ideal as<br />

a temporary or semi-permanent furniture solution.<br />

Including Lounge Boxes, Bar Boxes, Table Boxes and<br />

High Seats Boxes, the range is unique in its compact<br />

transport packaging and click together system (meaning<br />

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embroidered cushions an option.<br />

32 WWW.OPENAIRBUSINESS.COM


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34 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

CASE STUDY<br />

Hush Hush<br />

Glamping<br />

When Alice Pond and Kevin<br />

Jones decided to live together<br />

at Kevin’s family farm, they<br />

turned to glamping as a<br />

diversification strategy. We<br />

talk to Alice about working<br />

three jobs to pay for the<br />

start-up costs, hand to mouth<br />

survival through the pandemic<br />

and the couple’s pride in what<br />

they’ve achieved through grim<br />

determination.<br />

A two pod adults only escape with alpacas<br />

What’s your back story – your life before<br />

glamping?<br />

In 1949, my husband Kevin’s grandfather<br />

bought a farm in the mid-Wales Radnor Valley,<br />

and it soon became the family’s sole business<br />

venture. Kevin is a sixth generation farmer<br />

and also runs his own contracting business<br />

offering precision drilling fodder beet and<br />

swedes and hedge trimming.<br />

Despite not coming from a farming<br />

background, I have always been fascinated<br />

by animals. I went to Hartpury College to<br />

complete a Level 3 Extended Diploma in<br />

Animal Management and secured a job as an<br />

owl centre manager at a local farm park. Kevin<br />

and I met during this time. I decided to leave<br />

my job and we discussed at length our next<br />

steps.<br />

I was very aware that the animal job<br />

opportunities were lacking in the area so we<br />

were faced with two choices; relocate to find<br />

work I was passionate about (but Kevin would<br />

have to leave the farm) or move in with Kevin’s<br />

parents to be at the farm (but there would be<br />

no opportunity for me to follow my passion<br />

and the financial prospects for Kevin were<br />

bleak).<br />

We decided to move to the farm with the<br />

intention of beginning a diversification project<br />

that would allow us to support ourselves<br />

whilst being able to both pursue our passions.<br />

We wanted to create a glamping offering and<br />

an alpaca business but we needed funds until<br />

our project was fledged. I changed vocation<br />

to become a project manager at the local<br />

council and we both worked weekends at a<br />

local chicken shed, packing eggs. I also began<br />

working as a virtual assistant (VA) in the<br />

evenings.<br />

In Autumn 2020, I left ‘employment’ and set<br />

up my own web design and VA business, Wise<br />

Birdy, that I could operate from home whilst<br />

overseeing the glamping and alpacas.<br />

What made you decide to start offering<br />

glamping accommodation?<br />

As you know from our stories, the farm and<br />

the agricultural contracting business were<br />

unable to financially support the whole<br />

family (a sad reality of most farms nowadays<br />

WWW.OPENAIRBUSINESS.COM 35


GLAMPSITES<br />

which causes younger generations<br />

to relocate and opt out of farming<br />

leaving behind older generations<br />

that struggle with the workload). We<br />

wanted to be a part of the farm but<br />

knew diversification would be the<br />

only means to achieve that.<br />

We researched our options, from<br />

grape vines to bike tracks to horse<br />

livery, before settling on glamping<br />

and alpacas. We opened our first<br />

pod, Hare’s Form, in July 2019 and<br />

our second pod, Huacaya’s Cush, in<br />

April 2021.<br />

How did you research the<br />

business before entering it?<br />

We did a lot of Googling! We<br />

researched suppliers and drafted<br />

in help from our local McCartneys<br />

branch to assist with the planning<br />

application. We didn’t find a lot of<br />

the information easy to come by,<br />

which has led us to create our own<br />

‘Glamping Business Start Up Guide’<br />

to make the process easier for other<br />

prospective glamping business<br />

owners.<br />

Tell us about your site and any<br />

challenges its location presents<br />

Nestled underneath the Radnor<br />

Forest in Mid Wales at 1,300ft above<br />

sea level, overlooking the three<br />

counties of Powys, Herefordshire<br />

and Shropshire, in the company<br />

of inquisitive alpacas and woolly<br />

sheep, Hush Hush Glamping’s<br />

setting is in a rather special spot.<br />

Local walking trails can be accessed<br />

on foot right from the pods,<br />

making it a great base to explore<br />

the countryside. Surrounded by<br />

hundreds upon hundreds of acres<br />

of farmland, Hush Hush Glamping<br />

offers such a peaceful, distractionfree<br />

and idyllic setting to unwind in.<br />

Based in a dark sky area, guests are<br />

often blown away by the sparkle in<br />

the skies at night-time.<br />

A challenge we have faced that<br />

causes an ongoing issue is the<br />

access road, as neither the local<br />

council nor Forestry Commission<br />

will take ownership or responsibility<br />

which has resulted in it falling into<br />

disrepair. This is a regular complaint<br />

in these rural areas from other<br />

residents and business owners, as<br />

a lot of roads have been removed<br />

from local council lists and left to go<br />

to ruin.<br />

How did you tackle planning?<br />

We drafted help from our local<br />

McCartneys agent. However, it<br />

was a painfully slow process that<br />

took nine months with various<br />

delays (not for serious reasons,<br />

but because our local council<br />

36 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

“WE DO OUR BRANDING OURSELVES<br />

AS I RUN WISE BIRDY AND HAVE THE<br />

KNOWLEDGE TO DO SO”<br />

is notorious for being slow in<br />

processing and communicating<br />

between departments). After eight<br />

and a half months of waiting, I<br />

wrote a strongly worded email to<br />

the head of planning expressing<br />

our disappointment and frustration<br />

copying in local councillors and<br />

two weeks later we were granted<br />

planning permission.<br />

How did you finance the project?<br />

We borrowed approximately 50%<br />

of the money required and each<br />

worked multiple jobs to fund the<br />

rest to get our first pod up and<br />

running.<br />

What glamping accommodation<br />

do you offer and why did you<br />

choose it?<br />

We chose pods as they can be kept<br />

warm year round, withstand the<br />

wind and rain we experience here<br />

and look attractive at the same<br />

time. We are open all year except for<br />

January when the weather is less<br />

than desirable here and there is risk<br />

of guests being stranded in snow.<br />

What occupancy levels and price<br />

per night do you achieve?<br />

Hare’s Form hits around 80%<br />

occupancy with an average price<br />

per night of £93 (depending upon<br />

season and weekday/weekend<br />

nights). Huacaya’s Cush hits around<br />

60% occupancy with an average<br />

price per night of £172. Both rates<br />

have of course been impacted by<br />

Covid.<br />

How did you work out your<br />

brand and how do you publicise<br />

yourself?<br />

We do our branding ourselves<br />

as I run Wise Birdy and have the<br />

knowledge to do so. We use the<br />

services of a copywriter to assist<br />

with marketing content and SEO<br />

work on our website and advertise<br />

with particular agencies. We have<br />

strong marketing and social media<br />

strategies in place to continually<br />

improve our online exposure.<br />

How would you describe your<br />

ethos and unique selling point?<br />

We are an adults-only glamping<br />

site that caters for those who want<br />

to escape into nature without<br />

compromising on home comforts.<br />

Our main selling points are the<br />

view, the alpacas and being adultsonly.<br />

How did you choose your<br />

interior decoration?<br />

Kevin was tasked with the<br />

groundworks and I was left in<br />

charge of interior decoration! In<br />

both cases with our pods, the<br />

initial internal furnishings were<br />

directed a lot by budget, as funds<br />

were tight. However, we gave<br />

Hare’s Form a glow-up in 2021<br />

when we had the time and spare<br />

funds to do so and intend to do<br />

the same this year for Huacaya’s<br />

Cush. The items chosen are of<br />

good enough quality to withstand<br />

constant use but also have an<br />

aesthetic value too.<br />

• Super hygienic LDPE interior lining for quick handovers.<br />

• Durable and classic Thermowood<br />

exterior complements the glamping setting.<br />

• Choice of Internal or External wood fired heaters.<br />

• Two sizes available 4 person / 8 person.<br />

Snowford Hill, Southam CV47 9QE t 01926 504067<br />

e sales@glamptubs.com www.glamptubs.com<br />

WWW.OPENAIRBUSINESS.COM 37


GLAMPSITES<br />

hospitality sectors, but we do run<br />

an alpaca business, which works<br />

wonderfully with the glamping<br />

pods, as guests enjoy seeing alpacas<br />

appearing right outside the pods.<br />

What challenges have you faced?<br />

Covid of course! That is a sure<br />

answer for anyone who has been<br />

in the hospitality industry over<br />

the past couple of years. We had<br />

only been open with our first pod<br />

for eight months when the first<br />

lockdown happened. It was an<br />

incredibly difficult couple of years<br />

as we had laid money out to get the<br />

business on its feet and we then<br />

faced outgoing bills with no income.<br />

Thankfully, over 75% of guests were<br />

happy to reschedule their stays<br />

so we did not need to refund their<br />

deposits. Even then, at times, we<br />

weren’t sure how we were going<br />

to afford to eat, but we made it<br />

through day by day, week by week.<br />

Initially, we also faced delays with<br />

the building of our first pod as the<br />

contractor kept delaying which led<br />

to us cancelling our first guests. We<br />

chose a different supplier for our<br />

second pod and were much happier<br />

with the level of care shown and<br />

timelines were kept in check.<br />

What are your plans for next<br />

season?<br />

For the upcoming <strong>2022</strong> season,<br />

we are planning on a glow-up for<br />

our larger pod, Huacaya’s Cush,<br />

to create an Instagram-worthy<br />

outdoor seating area underneath<br />

the glass pergola and interiors to<br />

lust over.<br />

Describe your average day midseason<br />

We typically leave our guests to<br />

self-check in and do not see the<br />

“IT IS ALSO<br />

WONDERFUL<br />

TO SHARE<br />

SUCH A<br />

SPECIAL<br />

LOCATION<br />

WITH OUR<br />

GUESTS.<br />

SEEING<br />

THE LOVELY<br />

REVIEWS IS<br />

THE BEST<br />

THING!”<br />

majority of them as they enjoy<br />

their glamping break in total peace.<br />

However, there is still much work to<br />

do besides guest interaction as we<br />

take care of enquiries, keep our social<br />

media up to date, work on marketing<br />

strategies, ensure changeovers<br />

are completed and keep on top of<br />

maintenance jobs. We also look after<br />

our alpaca herd and Kevin works on<br />

the farm whilst I work as a VA and<br />

web designer.<br />

Do you enjoy the business?<br />

We both enjoy the business as it<br />

has provided us with a future at the<br />

farm and allows us to have a flexible<br />

working pattern. It is also wonderful<br />

to share such a special location with<br />

our guests. Seeing the lovely reviews<br />

is the best thing!<br />

What are you most proud of?<br />

In honesty, everything we have<br />

achieved! Considering neither<br />

of us had previous experience in<br />

accommodation letting and our<br />

minimal budget, as well as a global<br />

pandemic that halted travel for<br />

months on end, we managed to pull<br />

off something short of a miracle in<br />

getting the business to where it is<br />

now and couldn’t be more pleased<br />

with ourselves for persevering – the<br />

incredibly long days, tears and empty<br />

bank accounts were worth it! And we<br />

are so pleased with the responses we<br />

have received from our guests.<br />

What other outdoor hospitality<br />

sectors do you operate in?<br />

We do not operate in any other<br />

What advice could you give<br />

to someone coming into the<br />

industry?<br />

Do your research so you know<br />

your niche/USP and make<br />

that a prominent part of your<br />

marketing strategy. Consider your<br />

target audience and build the<br />

accommodation to suit – you don’t<br />

need to cater for everyone, but you<br />

do need to cater well for your target<br />

audience. Enjoy the process!<br />

DETAILS<br />

PODS<br />

Modulog (Hare’s Form)<br />

www.modulog.co.uk<br />

Arch Leisure (Huacaya’s Cush)<br />

www.podfactory.co.uk<br />

BOOKINGS SYSTEM<br />

Bookalet www.bookalet.co.uk<br />

DIRECTORY SITES<br />

Cool Stays www.coolstays.com<br />

Go Glamping www.goglamping.net<br />

Host Unusual<br />

www.hostunusual.com<br />

The Wanderlist<br />

www.thewanderlist.uk<br />

BRANDING & PR<br />

Wise Birdy www.wisebirdy.co.uk<br />

INSURANCE<br />

NFU Mutual www.nfumutual.co.uk<br />

DETAILS<br />

Hush Hush Glamping<br />

Fostings Farm<br />

Kinnerton<br />

Presteigne<br />

Powys LD8 2PF<br />

www.hushhushglamping.co.uk<br />

38 WWW.OPENAIRBUSINESS.COM


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COMING<br />

SOON<br />

n Industry news<br />

n Market trends<br />

n Movers and shakers<br />

n Opinions and comment<br />

n Architecture and design<br />

n In depth case studies<br />

n Products in focus<br />

ISSUE ONE<br />

SPRING <strong>2022</strong><br />

PRIVATE<br />

EQUITY<br />

INVESTMENT<br />

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GLAMPSITES<br />

Safe, Clean & Legal<br />

GETTY IMAGES<br />

Post pandemic, Quality in Tourism’s Safe, Clean & Legal certification is more relevant than ever<br />

CONSUMERS OFTEN assume that any<br />

property they stay in is safe and compliant.<br />

In reality, this may not be the case,<br />

particularly with the boom of the internet<br />

and the rise of glamping. Our assessors<br />

are the enforcers of legal standards for the<br />

industry, ensuring that businesses have the<br />

correct documentation and checks in place,<br />

from fire safety to food safety, confirming<br />

that the accommodation meets or exceeds<br />

minimum standards.<br />

Our checks are annual, robust and<br />

objective, rather than personal opinion. It’s<br />

this impartiality that makes the scheme so<br />

strong.<br />

What’s more, in the post-pandemic world<br />

of travel, nearly 80% of potential guests<br />

expect any accommodation provider that<br />

they book with to have an independent<br />

accreditation of their standards, and 64%<br />

expect the accreditation to include an<br />

independent inspection. That makes Safe,<br />

“THE ACCREDITATION WORKS FOR ANY BUSINESS LOOKING<br />

TO DEMONSTRATE THEIR COMMITMENT TO STANDARDS,<br />

REASSURING POTENTIAL GUESTS THAT YOU HAVE<br />

APPROPRIATE STANDARDS AND THAT THEY HAVE BEEN<br />

INSPECTED BY AN INDEPENDENT THIRD PARTY”<br />

Clean & Legal more relevant than ever to the<br />

industry.<br />

Who is Safe, Clean & Legal suitable for?<br />

The accreditation is suitable for hospitality<br />

operators and accommodation providers,<br />

who want to provide guests with<br />

reassurance of standards, but for whom<br />

quality (star) ratings may not be relevant<br />

or applicable. The accreditation works<br />

for any business looking to demonstrate<br />

their commitment to standards, reassuring<br />

potential guests that you have appropriate<br />

standards and that they have been<br />

inspected by an independent third party.<br />

The scheme has been reviewed by<br />

Cornwall Council under Quality in Tourism’s<br />

Primary Authority partnership. This means<br />

that for local authorities across the country<br />

there is a system in place where properties<br />

that are advertising on shared economy<br />

platforms such as Airbnb or HomeAway can<br />

apply to be assessed under the Safe, Clean &<br />

Legal scheme. Accreditation will help to give<br />

confidence in the policies and procedures<br />

under which those accommodation<br />

providers are operating, with the aim of<br />

raising levels of compliance within that area.<br />

WWW.OPENAIRBUSINESS.COM 41


GLAMPSITES<br />

For Destination Management<br />

Organisations (DOMs) who are helping to<br />

promote properties to visitors, they can<br />

encourage the property owner to undertake<br />

a Safe, Clean & Legal scheme assessment<br />

to help ultimately protect the consumer.<br />

Our ultimate aim is to provide consumers<br />

with a badge of confidence to look for when<br />

booking accommodation for an overnight<br />

stay; whether that’s glamping, B&B, a hotel<br />

or self-catering establishment.<br />

We have been working with partners<br />

such as the Short Term Accommodation<br />

Association (STAA) to raise the profile and<br />

importance of independent verification<br />

within the industry. We have written a<br />

white paper regarding the safety standards<br />

in the sharing economy, outlining what<br />

consumers think along with a proposed<br />

solution.<br />

MORE INFORMATION<br />

Quality in Tourism’s Safe,<br />

Clean & Legal accreditation<br />

costs from £125 to<br />

£2,000+VAT, depending on<br />

business size. You will be<br />

asked to upload your fire<br />

risk assessment and public liability insurance<br />

certification alongside your application in order<br />

to qualify for a visit. Once the certification has<br />

been uploaded, an assessor will arrange to visit<br />

in order to accredit your property. To apply call<br />

0845 300 6996 or visit www.qualityintourism.com<br />

What do we look for in an assessment?<br />

Safe, Clean & Legal inspects everything<br />

that a hospitality or accommodation<br />

operator needs to do to be compliant<br />

with regulation, committed to quality<br />

standards and of course safe and clean.<br />

It has been running since 2018, but<br />

has been updated to reflect additional<br />

requirements and standards for travel in<br />

the post-Covid era.<br />

Safety & legal requirements<br />

› Compliance with the Regulatory Reform<br />

(Fire Safety) Order October 2005<br />

› Health and safety assessment of the<br />

property<br />

› Public liability insurance<br />

› Home and contents insurance<br />

› Compliance with food safety and<br />

hygiene regulations<br />

› Compliance with regulations<br />

surrounding allergies and food labelling<br />

› Licenses for serving alcohol to the<br />

public and special events (where<br />

relevant)<br />

› Planning regulations adhered to<br />

› Data Protection Act 1998<br />

› General Data Protection Regulation<br />

(GDPR) 2018<br />

› Equality Act 2010<br />

› Consumer Protection from Unfair<br />

Trading Regulations 2008<br />

› TV licence<br />

› Other licences where relevant<br />

- Performing Rights Society,<br />

Phonographic Performance and Motion<br />

Picture Licensing Company<br />

Furniture, Facilities and Equipment<br />

› Equipment should comply with British<br />

Safety Standards<br />

› Handrails fitted to staircases<br />

› Garden ponds fenced off<br />

Cleanliness and hygiene<br />

› All areas should be cleaned and<br />

checked thoroughly between lets –<br />

guests don't want reminders of other<br />

guests!<br />

› Broken or damaged items should be<br />

replaced<br />

Communication with guests<br />

› All advertising and pre-booking<br />

information should explicitly cover<br />

what is included in the price<br />

› Full details of sleeping arrangements<br />

and bathrooms available should be<br />

provided in all communications<br />

› Any in-house policies must be<br />

communicated at the time of booking<br />

› Guests should be informed, prior to<br />

booking, of any additional charges<br />

or facilities available including<br />

cancellation terms, housekeeping and/<br />

or breakage deposits<br />

Evaluation and report<br />

› Safe, Clean and Legal is a pass or fail<br />

scheme, based against a full list of<br />

criteria. Our assessors will offer advice<br />

on best practice or improvements<br />

where relevant.<br />

GETTY IMAGES<br />

42 WWW.OPENAIRBUSINESS.COM


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WWW.OPENAIRBUSINESS.COM 43


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SALES@MUDCONTROL.CO.UK / TEL: 01536 669630<br />

44 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

TRADE SECRETS<br />

Building our<br />

Roundhouse<br />

Kate Symonds shares her family’s hands on journey<br />

in creating eco accommodation at Round the Woods<br />

PHOTOGRAPHY BY JONNY KEELEY<br />

WE HAVE been hosting guests in our two<br />

yurts, Oak Tree and Hazelnut, at Round<br />

the Woods since 2015. Whilst there’s<br />

something magical about sleeping in a<br />

comfy bed under canvas you’d have to be<br />

pretty hardy to want to spend your holiday<br />

in an uninsulated yurt in winter, even with<br />

a woodburner, and so as Autumn comes<br />

around each year we pack away the yurts<br />

and store them until Easter.<br />

Our lifestyle managing a 20 acre nature<br />

reserve and glampsite means we enjoy<br />

observing the changes of the seasons<br />

and appreciate each time of year for its<br />

own merit. We look forward to winter as<br />

a chance to slow down and get cosy and<br />

we’ve noticed how many beautiful sunny<br />

days there are, inviting us to enjoy a brisk<br />

walk and then read a book in front of the<br />

fire.<br />

It always felt such a shame that none of<br />

our guests were appreciating the colder<br />

seasons and that our business was based<br />

“SO WE SET OUT ON AN<br />

ADVENTURE TO CREATE A<br />

YEAR ROUND CABIN THAT<br />

WOULD BE WARM AND<br />

COSY IN THE WINTER AND<br />

EQUALLY INVITING IN THE<br />

WARMER MONTHS”<br />

solely around providing holidays in the<br />

summer months. Autumn and winter can<br />

be the perfect time for a much needed<br />

holiday, a chance to relax after a busy<br />

summer of being active outdoors and an<br />

opportunity to enjoy all that Norfolk has to<br />

offer during the quieter months. So we set<br />

out on an adventure to create a year round<br />

cabin that would be warm and cosy in the<br />

winter and equally inviting in the warmer<br />

months.<br />

THE DESIGN<br />

We knew our new structure would need<br />

to be circular and being called Round the<br />

Woods it was pretty essential. We found<br />

ourselves drawn to round open-plan shapes<br />

as they offer our guests a unique space to<br />

spend time in, encouraging connection with<br />

each other as well as with the outside with<br />

no corners to hide away in or partition walls<br />

separating different spaces. We absolutely<br />

love our yurts, especially the natural light<br />

flooding in through the skylight and as<br />

we had always wanted to build with straw<br />

bales, we designed a natural roundhouse<br />

with strawbale walls and a reciprocal roof,<br />

providing a 2m wide skylight.<br />

The design and planning process took<br />

almost a year to complete and involved<br />

collaborating with an architect and a<br />

structural engineer to sign things off.<br />

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GLAMPSITES<br />

THE BUILD<br />

Having opted for timber in its natural<br />

round form, with a complex roof and<br />

joints as well as needing to meet Building<br />

Regulations, we decided it would be best<br />

to work with professional framers. The<br />

team at Built by Artizans began work<br />

onsite in September 2018 constructing<br />

the roundwood frame and sedum roof.<br />

In October they handed the build over<br />

to my family to hand build the rest with<br />

the help of volunteers along the way, all<br />

while hosting guests in our yurts and home<br />

educating our two boys. We completed the<br />

build in December 2020.<br />

SUSTAINABILITY<br />

With our sights set on a natural build, and<br />

Round the Woods being an eco-glampsite,<br />

we wanted our materials to be as low<br />

impact as possible and went to great<br />

lengths to source everything responsibly.<br />

We sourced as many of the materials<br />

as possible locally, with the strawbales<br />

coming from a farm just a few miles away<br />

and the clay dug from the ground down<br />

the road. Douglas Fir for the non-structural<br />

parts including the windows and doors<br />

was sourced a few hundred metres away<br />

from our local golf course; a massive<br />

achievement after repeatedly being told<br />

Sweden was the only option. Persistence<br />

pays off!<br />

The kitchen counters and window seat<br />

are the most local, having been planked<br />

from the oak tree which fell part way<br />

through the build and lay right alongside<br />

the roundhouse, luckily just stroking the<br />

outer walls when it fell. Even the sink is<br />

beautifully hand carved by my dad from<br />

an old oak tree from our woods. The<br />

roundwood frame is made from larch<br />

and sweet chestnut, both of which were<br />

sourced local to the builders in Sussex for<br />

them to prep before delivery to site, which<br />

was ideal as they’re not species that are<br />

easily sourced in Norfolk.<br />

The glass for the windows is reclaimed<br />

from a cafe in the next village, the roof<br />

and floor insulation is sheep’s wool and<br />

we opted for formaldehyde-free OSB and<br />

treated the wood throughout with oil.<br />

PUTTING THINGS TOGETHER<br />

Our stage of the build involved the nerve<br />

wracking job of notching oak beams into<br />

the roundwood posts to support the floor<br />

as well as fitting the floor joists and the<br />

sub floor. We then moved onto the walls,<br />

reshaping each strawbale to take on the<br />

curve and slotting them in place like giant<br />

bricks. My partner Seb handmade the<br />

windows and doors, including a round<br />

window in the ensuite toilet. With the<br />

strawbales exposed to the elements for<br />

over a year as we constructed the walls<br />

we hung tarpaulins from the roof, battling<br />

with the weather every time the wind<br />

blew.<br />

We were excited to apply the lime putty<br />

render and recruited an amazing team of<br />

volunteers from near and far who came<br />

together at various points over three<br />

weekends in September and October 2019<br />

to complete each of the three coats of<br />

lime. The following <strong>February</strong> and March<br />

were reserved for internal clay plastering<br />

and in the meantime I spent hundreds of<br />

hours sieving clay through mesh to remove<br />

all the stones. The clay was mixed with<br />

various quantities of sand and water and<br />

was ‘smushed’ onto the strawbales, again<br />

with a group of eager and hardworking<br />

volunteers. It was so great to be supported<br />

by a community of people interested in<br />

natural building; it was an idyllic sight with<br />

children running through the meadow and<br />

climbing trees while the adults covered the<br />

walls.<br />

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GLAMPSITES<br />

The final stages of the build involved<br />

laying a unique mosaic log disk floor and<br />

handcrafting furniture and the kitchen<br />

from beautiful bark edged wood left<br />

over from the build. We completed it<br />

just in time for the winter of 2020/21 but<br />

lockdown meant we couldn’t open until<br />

April 2021. In the meantime we enjoyed<br />

a few holidays to try the accommodation<br />

out – the perks of the job!<br />

A LEARNING EXPERIENCE<br />

This project really was a family affair<br />

and was an inspiring home education<br />

experience for our two young sons to be<br />

part of. They got involved at every stage<br />

of the build and have developed strong<br />

problem solving and creative skills.<br />

Natural building methods are typically<br />

electricity, a woodburner for heating and<br />

a compost toilet (shower facilities are<br />

provided in a nearby shipping container<br />

converted into a shower building). The<br />

space is super cosy and snug in the winter,<br />

heating up nicely, with stored heat in the<br />

walls given off slowly, while in the warmer<br />

months it provides a cool and welcome<br />

retreat from the heat.<br />

Willow Roundhouse can sleep up to<br />

seven with a king size bed and sofas and<br />

chairs that convert into comfortable<br />

additional beds, meaning it’s a great<br />

space for couples but can easily adapt to<br />

accommodate larger bookings. The space<br />

has been cleverly zoned with lighting<br />

creating a kitchen area, dining space,<br />

lounging area by the woodburner and a<br />

bed.<br />

It’s been an incredibly rewarding<br />

process to build with our own hands, to<br />

learn building techniques and to work<br />

with natural materials. I would encourage<br />

anyone interested in sustainability to find<br />

a way to bring natural, locally sourced and<br />

sustainable materials into any projects at<br />

your business. There is a growing interest<br />

in people wanting to experience staying<br />

in eco accommodation and opting for<br />

low impact holidays, especially those<br />

surrounded by nature.<br />

The occupancy in our roundhouse cabin<br />

in 2021 was over 60% with an average<br />

nightly rate of £175.<br />

“WHAT WE HAVE CREATED IS A BEAUTIFUL, WELCOMING<br />

SPACE MADE WITH ALL NATURAL MATERIALS, AND WITH<br />

A VERY LOW IMPACT ON THE ENVIRONMENT”<br />

really accessible and<br />

easy to learn for novice<br />

builders, including<br />

children.<br />

Throughout the<br />

build we also hosted<br />

Workaway volunteers at<br />

various stages who came<br />

and lived in our home<br />

and enjoyed meals with<br />

us whilst we worked<br />

on the construction<br />

together. We absolutely<br />

loved having these<br />

people become part of<br />

our family and would<br />

highly recommend<br />

anyone taking on a unique build to<br />

reach out to see if anyone is interested in<br />

learning the skills you are practising; it’s a<br />

great opportunity for cultural and labour<br />

exchange. In March 2020 we hosted a<br />

couple looking to try out Workaway for a<br />

couple of weeks and they ended up living<br />

with us for three months due to the first<br />

lockdown and all their pet sitting jobs<br />

being cancelled. This enabled us to really<br />

crack on with the roundhouse build while<br />

making great friends who’ve been back to<br />

visit several times.<br />

THE RESULT<br />

What we have created is a beautiful,<br />

welcoming space made with all natural<br />

materials, and with a very low impact on<br />

the environment. It is off-grid with solar<br />

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GLAMPSITES<br />

PRODUCT IN FOCUS<br />

Landscape & Exteriors<br />

Stradey Castle, South<br />

Wales<br />

Product: PERFO-AK Anchor Tiles<br />

Supplier: PERFO Ground Reinforcement<br />

(S2T Group), 01992 522797, info@perfo.<br />

co.uk, www.perfo.co.uk<br />

Details: Parking space at Stradey Castle<br />

was required but, due to the sensitive<br />

historic and rural setting, a tarmac or<br />

concrete car park was not desirable.<br />

Instead a solution was needed that<br />

was permeable, would blend in with<br />

the surroundings and that met with<br />

strict requirements of CADW, the Welsh<br />

government body responsible for the<br />

protection of historic sites.<br />

The area selected for the car park was<br />

overgrown, uneven and poorly drained,<br />

but the best location option due to<br />

space constraints. This area needed to<br />

be cleared and levelled and a sub-base<br />

prepared. Prior to installation of the<br />

selected PERFO-AK Anchor Tiles, a<br />

project meeting took place, with S2T<br />

Group’s expert advising on the most<br />

appropriate installation method.<br />

A 100mm bedding layer of<br />

5-10mm crushed stone with<br />

added seeded soil for greening<br />

of the parking spaces was<br />

prepared, into which the PERFO-<br />

AK Anchor Tiles were embedded<br />

using appropriate compaction<br />

equipment. Finally, the surface<br />

was dressed with additional stone to<br />

enhance the overall appearance.<br />

Feedback: The car park has met with<br />

the customer’s expectations in terms<br />

of functionality and appearance, and<br />

blends in well with the castle and its<br />

beautiful surroundings.<br />

PRODUCT SNAPSHOT<br />

RHS Award-Winning Playscapes<br />

Wild Hart<br />

07971 869058<br />

info@wild-hart@co.uk<br />

www.wild-hart.co.uk<br />

With an ethos of ‘reconnecting with nature’,<br />

Nick Sneller's Wild Hart brand includes bespoke<br />

cabins, shelters, furniture and playscapes.<br />

Wild Hart's naturalistic play environments<br />

provide an exciting addition to any site and make<br />

a very memorable experience for all. Handcrafted,<br />

RHS award-winning, expertly designed and<br />

made with care, Nick's creations promote<br />

wellbeing and a greater understanding<br />

of environmental issues. He has a real<br />

appreciation for natural environments<br />

and works painstakingly to ensure his<br />

installations sit sympathetically within the<br />

landscape. He also uses sustainably sourced<br />

timber and works collaboratively to support<br />

local businesses.<br />

If you have a vision for any furniture,<br />

structures, or a unique and tailored<br />

outdoor space for your guests to reconnect<br />

with nature then get in touch.<br />

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GLAMPSITES<br />

PRODUCT<br />

SNAPSHOT<br />

Instant, Porous, Reusable Hardstanding<br />

Mudcontrol<br />

01536 669630<br />

sales@mudcontrol.co.uk<br />

www.mudcontrol.co.uk<br />

Mudcontrol supplies high quality, heavy duty 100%<br />

recycled plastic products, specialising in the groundbreaking<br />

Mudcontrol slabs. Revolutionising mud control<br />

in the UK, with 5-star reviews across the board, slabs are<br />

certified to over 60 tonnes and suitable for vehicle use.<br />

Designed to be the base and sub-base in one, the ground<br />

underneath is protected, with grass growing up through the<br />

holes giving a totally natural look.<br />

Ideal for managing any muddy areas, for livestock and<br />

other purposes – if you need instant, porous, removable,<br />

reusable hardstanding for a prefab building or static<br />

caravan, or as a pathway, track or roadway, Mudcontrol can<br />

help.<br />

The company also supplies 100% recycled plastic fencing<br />

and associated products with a commitment to customer<br />

service and sustainability at the forefront of its ethos.<br />

Sustainable Outdoor Spaces<br />

Glasdon UK<br />

enquiries@glasdon-uk.co.uk<br />

www.glasdon.com<br />

Glasdon has over 60 years’ experience in designing,<br />

manufacturing and supplying essential products which<br />

can improve spaces, enhance site safety and help to<br />

support waste management systems. Its range includes<br />

seating, litter bins, recycling bins, dog waste bins and<br />

water safety equipment.<br />

To help keep areas tidy and litter free, Glasdon has<br />

a large selection of indoor and outdoor waste and<br />

recycling containers and dog waste bins, available<br />

in a selection of styles, sizes and colours to suit all<br />

requirements.<br />

Create inviting and sustainable outdoor spaces<br />

where you need to with seats, benches and picnic<br />

tables manufactured from recycled materials.<br />

Glasdon’s Enviropol material is predominantly<br />

produced from post-consumer polyethylene and<br />

polypropylene. This means the Enviropol slats on<br />

one of our seating products could contain as many as<br />

102,420 recycled bottle caps!<br />

Corner Dining with Fire Pit<br />

Gardenman<br />

0333 2008 333<br />

sales@gardenman.co.uk<br />

www.gardenman.co.uk<br />

Looking to give your glampsite<br />

a summer revival with some<br />

outdoor furniture? The Heritage<br />

Ciara Corner Dining Set with Fire<br />

Pit Table is the perfect addition<br />

for family and friends to relax<br />

and enjoy the sunshine during<br />

the day while keeping warm and<br />

eating together at night.<br />

The set’s key feature is the<br />

stunning rattan casual dining<br />

table which boasts a large gas<br />

fire pit in the middle. There is<br />

plenty of space to dine using<br />

the table, but the fire pit adds<br />

something special to the<br />

furniture and the atmosphere<br />

when using the set. The fire pit<br />

allows you to keep your guests<br />

warm and use your furniture<br />

well into the evening, adding<br />

light and heat to your outside<br />

space.<br />

Gardenman supplies a range<br />

of fire pit sets, corner sofas, sun<br />

loungers, daybeds and more<br />

available now with free next<br />

working day delivery to your<br />

property.<br />

WWW.OPENAIRBUSINESS.COM 49


EVENTS<br />

CASE STUDY<br />

Red Rooster<br />

Festival<br />

American southern roots festival attracting 6,000 people<br />

to Euston Hall, Suffolk<br />

We talk to promoter and<br />

production manager James<br />

Brennan of The Dark Horses<br />

on how his friendship with a<br />

“well-spoken roadie” led to<br />

him finding one of the most<br />

beautiful festival sites in the<br />

country.<br />

Describe your event and how many<br />

people it attracts?<br />

Red Rooster is a festival that celebrates the<br />

American southern roots of music, from<br />

Cajun, soul, rock n roll, blues, roots and<br />

country. The real deal, not the middle of the<br />

road rhinestone country stuff. We attract<br />

around 6,000 people a year, including<br />

around 1,000 kids. All of the content at<br />

the festival reflects the genres, including<br />

cigar box guitar workshops and vintage<br />

thrift stores, through to a display of 1949<br />

American hot rods.<br />

Explain a bit about your venue and your<br />

history with it<br />

I met Harry Grafton out in Austin at SXSW<br />

around 10 years ago. We kept finding we<br />

were at the same rock n roll gigs. He was<br />

the merch co-ordinator for The Rolling<br />

Stones on the Bigger Bang tour. We stayed<br />

mates, going to a number of London gigs<br />

together and we always talked about doing<br />

a show like Red Rooster. He called me one<br />

day and said that his father and, then a few<br />

months later, his grandfather had passed<br />

away, and he’d become the Duke of Grafton;<br />

would I like to come up to his place and see<br />

where we could do this festival. I wasn’t<br />

aware of his background, I just thought he<br />

was a well-spoken roadie!<br />

I look at lot of potential sites, so to be<br />

honest I thought it might just be another<br />

few cow fields. However, on arriving I<br />

quickly realised differently. It’s an 11,000<br />

acre country estate and Harry was the<br />

direct descendent of King Charles II. His<br />

50 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

estate is phenomenal, designed<br />

by Capability Brown and William<br />

Kent; it is arguably one of the most<br />

beautiful festival sites in the country.<br />

Being East Anglia, it’s pretty<br />

flat which is perfect for building<br />

structures on, and with the sand<br />

consistency of the soil, there can<br />

be heavy rain and after 30 mins you<br />

can drive an artic over it. We got<br />

the show going within a year and<br />

working with Harry is unlike working<br />

with any other site owner. He knows<br />

rock n roll and, having toured 150<br />

shows, he knows what the support<br />

crew need and what we go through.<br />

How is your relationship with the<br />

local authority and community?<br />

When I first started working with<br />

Harry I brought in my guys to help<br />

get the estate a licence; now they<br />

can host a number of events every<br />

year. West Suffolk council are<br />

very easy and accommodating<br />

to work with. I’m one of the<br />

few promoters who is also<br />

a production manager, so<br />

know our production<br />

“WE’VE<br />

NOT HAD<br />

A SINGLE<br />

ISSUE<br />

ON THE<br />

FESTIVAL IN<br />

THE EIGHT<br />

YEARS WE’VE<br />

RUN IT, SO<br />

WE CHECK<br />

IN WITH<br />

THE LOCAL<br />

AUTHORITY<br />

BUT THEY<br />

TRUST US<br />

TO CRACK<br />

ON”<br />

team are very experienced. We’ve<br />

not had a single issue on the festival<br />

in the eight years we’ve run it, so we<br />

check in with the local authority but<br />

they trust us to crack on.<br />

How have you planned the layout<br />

of the event?<br />

The layout is almost fully planned<br />

– we haven’t made too many<br />

adjustments over the last few years.<br />

The main stage is in 3,500<br />

capacity big top from Yes Tents. The<br />

Little Red Rooster stage is our stage<br />

2, and is a bespoke timber build.<br />

Our late night venue, The Howlin’<br />

Woods, is in a 60 foot Berber tent –<br />

we build a bespoke set out the front<br />

and it gives a great intimate feel.<br />

How do you work with creatives<br />

to make these spaces work?<br />

We do all the creative in-house at<br />

The Dark Horses. J’me Howard<br />

heads up creative with me. He<br />

brings his go to chippies and décor<br />

crew, and keeps things simple and<br />

built on time.<br />

How did you research and source<br />

your marquees, flooring, bars etc?<br />

I’ve booked structures for festivals<br />

for the last 15 years, so I have my<br />

regular go tos as I know they deliver<br />

with impeccable service.<br />

How do you choose your acts?<br />

We work with all the largest talent<br />

agencies from around the world on<br />

a regular basis and we know the acts<br />

we’re keen to book, if their routing<br />

works out of course. Rupert Orton<br />

from PRB Presents books; he lives<br />

within these genres of music, a<br />

number of them he also represents<br />

as an agent.<br />

What provisions do you make for<br />

power, lights and sound?<br />

As a production manager I know<br />

the kit I need and on what stages.<br />

Maddie Harris, also at The Dark<br />

Horses, is our site manager and<br />

she specs accordingly with my<br />

assistance on the stages and<br />

content. The red diesel ban is a<br />

huge issue across shows, the<br />

increase in cost will hurt.<br />

Unfortunately with all the<br />

problems Russia have<br />

recently created, this is only<br />

to get worse.<br />

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EVENTS<br />

How do you manage admissions<br />

and visitor safety?<br />

I’ve used the same gate team on<br />

shows over the last 15 years. Festival<br />

Gates run the team at Glastonbury,<br />

and created the very first “gates” at<br />

a festival all those many moons ago.<br />

There’s really no one better. Last<br />

year we worked with H&S managers<br />

when producing Red Rooster, as<br />

there were of course a lot more<br />

safety protocols that were needed.<br />

Usually, Red Rooster being small,<br />

we’ve just dealt with H&S in-house.<br />

“FESTIVAL<br />

GATES RUN<br />

THE TEAM AT<br />

GLASTON-<br />

BURY, AND<br />

CREATED<br />

THE VERY<br />

FIRST<br />

“GATES” AT<br />

A FESTIVAL<br />

ALL THOSE<br />

MANY<br />

MOONS AGO.<br />

THERE’S<br />

REALLY NO<br />

ONE<br />

BETTER”<br />

How did you cope during 2020<br />

and 2021?<br />

In 2020, we weren’t able to operate,<br />

even though we tried to reschedule<br />

from June to September. However,<br />

we were pleased to run Red Rooster<br />

successfully in 2021. We didn’t<br />

receive any support whatsoever<br />

and were rejected by the Cultural<br />

Recovery Grant.<br />

What ground protection do you<br />

use for cars and footfall?<br />

We use some EuroMat where<br />

needed, but we’ve never needed to<br />

put in trackway.<br />

How do you publicise the event?<br />

I promote the show in-house<br />

through local and national press.<br />

operations from <strong>2022</strong> is probably<br />

around 30%. Everything is going up<br />

in price, for a multitude of reasons.<br />

Some is a lack of staffing – Brexit<br />

really is the gift that keeps giving.<br />

How have you financed the event<br />

and how profitable is it?<br />

It’s funded through private<br />

investment and a few sponsors<br />

adding in small amounts too. It<br />

takes a while for festivals to make<br />

money, but it’s getting there.<br />

What are your plans for<br />

next year?<br />

An introduction of a new stage<br />

would be great, but we need to<br />

see how <strong>2022</strong> pans out first.<br />

What additional challenges have<br />

you faced?<br />

The increase on infrastructure and


EVENTS<br />

What advice could you give<br />

to someone coming into the<br />

industry?<br />

If you listen to some of the great<br />

crew out there, heed their advice<br />

and take on as many shows as<br />

possible, you’ll get to where you<br />

want to go. It’s a tough industry<br />

with long hours and in Britain<br />

you’re always fighting against the<br />

elements. But if you can survive<br />

a few seasons, you can survive<br />

anything.<br />

ADDRESS BOOK<br />

MARQUEES<br />

Yes Tents www.yestents.com<br />

Roaming Tent Co.<br />

www.roamingtentco.co.uk<br />

STAGES<br />

Ideal www.idealeventservices.co.uk<br />

STANGE BUILD & DÉCOR<br />

In-house at The Dark Horses<br />

www.thedarkhorses.com<br />

LIGHTING<br />

Coloursound<br />

www.coloursound.com<br />

POWER<br />

Gofer www.gofer.co.uk<br />

BARS<br />

Soulshakers<br />

www.soulshakers.co.uk<br />

TOILETS<br />

Hallmark<br />

www.hallmarkeventhire.co.uk<br />

TICKETING<br />

Seetickets www.seetickets.com<br />

VISITOR MANAGEMENT<br />

Festival Gates<br />

www.fghsecurity.co.uk<br />

SB Security Solutions<br />

www.sbsecuritysolutions.co.uk<br />

INSURANCE<br />

Media & Music Insurance Brokers<br />

www.mediainsurance.com<br />

DETAILS<br />

Red Rooster Festival - 2-4 June<br />

Euston Hall, Thetford<br />

Suffolk IP24 2QW<br />

www.redrooster.org.uk<br />

WWW.OPENAIRBUSINESS.COM 53


SPECIAL RATES FOR <strong>2022</strong><br />

Book with confidence as we offer<br />

a no cost cancellation policy.<br />

Terms Apply.<br />

DCRS Hire A4 Advert.indd 1 07/12/2021 15:08<br />

54 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

Sponsorship<br />

We talk to We Get Sponsors’ Danny Wheeler about, well, how to get sponsors!<br />

THE MARKET for live event sponsorship –<br />

how's it looking out there?<br />

This year is looking to be the resurgence<br />

of live events. This is the first summer<br />

where organisers are planning confidently<br />

and the feeling is that it’s game back<br />

on. It’s been tough for both events and<br />

sponsors since the hospitality industry<br />

felt the effects of lockdowns. There is<br />

lost revenue to recuperate and stored up<br />

energy for incredible events to unfold.<br />

Brands are eager to get themselves in front<br />

of the right demographics in the right way.<br />

Explain about the importance of<br />

working with brands that share your<br />

values<br />

Alignment is the single most important<br />

factor in long term partnerships with<br />

“ON-SITE BRAND<br />

ACTIVATIONS CAN IMPROVE<br />

YOUR AUDIENCE’S<br />

EXPERIENCE AT THE EVENT,<br />

WHICH IS A PLUS FOR<br />

BRANDS AS THEY CREATE<br />

A GENUINE CONNECTION<br />

WITH PEOPLE TAKING<br />

THINGS A STEP FURTHER<br />

THAN JUST VISIBILITY”<br />

any brand. You should share the aim of<br />

providing the best value to your audience<br />

with marketing campaigns that make<br />

sense based on both of your resources.<br />

On-site brand activations can improve<br />

your audience’s experience at the event,<br />

which is a plus for brands as they create<br />

a genuine connection with people taking<br />

things a step further than just visibility.<br />

Successful partnerships should be a winwin-win<br />

for the audience, the event and<br />

the brand.<br />

How do you pitch to a sponsor? What do<br />

you need in your arsenal?<br />

You have to build the case for why your<br />

brands can be presented together.<br />

What are the synergies? How can you<br />

collaborate? Once you establish those<br />

facts, they form the base for your pitch.<br />

You need to back this up with detailed<br />

audience profiles, historical data and the<br />

ability to collaborate in a creative way.<br />

WWW.OPENAIRBUSINESS.COM 55


EVENTS<br />

What if you’re a start-up event?<br />

Target localised brands at a small to<br />

medium size that can<br />

find synergies with your<br />

offering and audience.<br />

Do your due diligence on<br />

your local area, organise<br />

meetings, connect with<br />

your community and<br />

make some noise.<br />

Typically, brands like<br />

to work with events that<br />

have some skin in the<br />

game. They like to see<br />

data and have confidence in the event.<br />

On the other hand, brands like to find<br />

new innovative events to partner up with.<br />

Understand what sets you apart and why<br />

it would be great for a brand to work with<br />

you. Once this is established, there needs<br />

to be a lot of outreach and pre-planning!<br />

What does sponsorship look like? Is it all<br />

about money?<br />

Being true to your values is powerful for<br />

meaningful sponsorships. The fit has to<br />

be real and genuine. The money is an<br />

important factor and this is where the<br />

demographic data and performance of<br />

campaigns makes the difference. However<br />

some sponsorships can be all about<br />

brand sentiment, rather than short term<br />

sales success. It’s about finding the right<br />

balance and understanding what means<br />

most to the brands you work with. A brand<br />

will want to ensure that the event aligns<br />

with their broader marketing initiatives.<br />

How should you see sponsorship in<br />

terms of your overall business plan?<br />

Utilise it as added value; it’s not wise to<br />

simply rely only on sponsorship. You can<br />

make good revenue of course but from<br />

our experience sponsors want to see<br />

good traction before they invest heavily<br />

themselves.<br />

How do you ensure a lasting<br />

partnership?<br />

It’s about synergy and results. Go above<br />

and beyond where you can. Added value<br />

is super important and sometimes costs<br />

nothing for the organiser.<br />

What can go wrong and how can you<br />

mitigate against potential problems?<br />

When partnering with another brand<br />

in a campaign, make sure to research<br />

their reputations to educate yourself<br />

on their views and morals and ensure a<br />

good pairing. Having two mismatched<br />

“BEING TRUE TO YOUR VALUES IS POWERFUL FOR<br />

MEANINGFUL SPONSORSHIPS. THE FIT HAS TO BE REAL<br />

AND GENUINE. THE MONEY IS AN IMPORTANT FACTOR<br />

AND THIS IS WHERE THE DEMOGRAPHIC DATA AND<br />

PERFORMANCE OF CAMPAIGNS MAKES THE DIFFERENCE”<br />

companies involved with opposing<br />

company mission statements can have a<br />

negative impact.<br />

When evaluating any potential brand<br />

relationships, it is vital to understand<br />

and analyse audience overlap. In order<br />

to protect and represent the brand in the<br />

right way ensure that the brand message<br />

connects with your audience profile.<br />

Each partnership should go through<br />

a bespoke process to understand the<br />

brand’s marketing strategies. This is<br />

how we deal with our global network of<br />

sponsors, venues and events here at We<br />

Get Sponsors. We connect our network<br />

based on synergy.<br />

Give us some success stories<br />

We Get Sponsors received a marketing<br />

brief from BoohooMan which we aligned<br />

to Hideout Festival, where all parties<br />

agreed there was synergy. Hideout<br />

were able to provide us with accurate<br />

demographics and historical data which<br />

matched what BoohooMan were looking<br />

for. The key here is to understand a brand’s<br />

strategy and demonstrate with tangible<br />

data why the event is a perfect fit.<br />

We also connected Under Armour to<br />

Football For Change (FFC) in October 2021,<br />

succeeding because Trent Alexander-<br />

Arnold is leading the FFC campaign. FFC’s<br />

footballing stars are already ambassadors<br />

for Under Armour which meant the<br />

alignment was perfect to support the<br />

event. This was a large-scale event that<br />

made sense in terms of partnerships and<br />

a great way to onboard new footballers<br />

as ambassadors for Under Armour, whilst<br />

supporting a meaningful cause.<br />

ABOUT THE AUTHOR<br />

Danny Wheeler is head of business<br />

development at We Get Sponsors. “We<br />

work closely with a global network of<br />

events, venues, music artists, and sports<br />

professionals. Helping to secure long lasting<br />

relationships with sponsors. We integrate with<br />

your event to understand your business and<br />

needs; this enables us to be an extension of<br />

your team. If we don’t already have the right<br />

sponsors in our network, we will actively<br />

outreach to find them. If you are looking for<br />

sponsorship of your event then let’s have a<br />

conversation.”<br />

www.wegetsponsors.com<br />

56 WWW.OPENAIRBUSINESS.COM


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WWW.OPENAIRBUSINESS.COM 57


EVENTS<br />

GETTY IMAGES<br />

Community<br />

Indemnity Pledge<br />

We talk to TicketSellers’ Mo Jones about creating a<br />

community indemnity pledge, an alternative to Covid<br />

cancellation insurance<br />

What is a community indemnity pledge?<br />

Events tend to run on very tight budgets,<br />

requiring money to be spent throughout<br />

the year in order to give customers a<br />

wonderful weekend experience. Pre-Covid,<br />

events would have invested in cancellation<br />

insurance to cover these costs, should the<br />

event be faced with cancellation due to<br />

adverse weather conditions near the time.<br />

Not having insurance is simply too risky.<br />

Imagine paying all those costs throughout<br />

the year only to have your event cancelled<br />

last minute due to a new outbreak of Covid.<br />

This risk is what led nearly all events to<br />

postpone from 2020 to 2021 and many<br />

events not to even attempt an event in 2021.<br />

The community indemnity pledge is a<br />

way for events to ask their audience a very<br />

honest question: ‘If you want us to host<br />

the event that you love coming to, are you<br />

prepared to share some of the financial risk?’<br />

Happily, the answer in many cases, is yes.<br />

Customers make a commitment at purchase<br />

that a certain percentage or amount of<br />

money per ticket would not be refunded<br />

should the event be cancelled due to Covid.<br />

Where did the idea come from?<br />

Brainchild Festival was the trailblazer here.<br />

Having sold out their event, but at the<br />

critical point of having to make essential<br />

payments, they were faced with the very<br />

real scenario of either postponing again or<br />

asking their customers that critical question:<br />

‘We'll go for it, but we need you to share<br />

the financial risk with us’. Happily, their<br />

committed audience were well in favour<br />

of risking a fairly significant chunk of their<br />

ticket cost in order to get the event they<br />

wanted to attend.<br />

What’s wrong with the Live Events<br />

Reinsurance Scheme?<br />

We haven’t ploughed through the many<br />

pages of text for this but, anecdotally,<br />

this government initiative is all bluster<br />

and little use. It only covers certain costs<br />

(mainly artists’ deposits, which are already<br />

refundable or would roll over should events<br />

have to cancel) and it is prohibitively<br />

expensive.<br />

How has TicketSellers helped to create<br />

the mechanics of the pledge?<br />

With Brainchild, the pledge was<br />

automatically added as an additional<br />

ticket at basket stage, so it was super<br />

clear to customers that they were buying<br />

a refundable entry ticket and a nonrefundable<br />

element. The message was<br />

backed up with a pop-up warning, to<br />

ensure all customers were fully aware of<br />

the commitment they were making before<br />

purchase.<br />

What part does the festival audience play?<br />

The audience commitment is paramount.<br />

Without their agreement and sale of tickets,<br />

the event simply wouldn't happen.<br />

How have festivals communicated<br />

this to them?<br />

The message generally comes from the<br />

58 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

event. Towersey Festival is using the pledge this<br />

year and on its website event director Joe Heap<br />

has actually recorded a message to make sure<br />

things are super clear to customers.<br />

It’s tantamount to the great relationships<br />

that often exist between passionate, dedicated<br />

independent festival organisers and their loyal<br />

audiences, that customers would rather forgo<br />

some cash and help the organiser actually put on<br />

the event, than demand a full refund or indeed,<br />

fail to buy a ticket altogether.<br />

What has been the feedback?<br />

Feedback has been overwhelmingly positive.<br />

The choice is clear and well explained, so if any<br />

customer should not be comfortable, they will<br />

simply choose not to buy and wait until tickets<br />

are on sale for a future event with no need for a<br />

pledge.<br />

Would this work on a wider scale? An industry<br />

movement?<br />

Absolutely. Another factor we haven’t mentioned<br />

here is how this also benefits customers in terms<br />

of cost saving. If an insurance policy has a fee of<br />

8%, for a budget of £100,000 the event is spending<br />

£8,000 on a premium that isn't likely to cover the<br />

key costs even if they did need to claim. By sharing<br />

the risk, that budget can be spent on the event<br />

instead – more artists or other audience benefits.<br />

So customer money isn’t spent on insurance<br />

unless absolutely necessary.<br />

ABOUT THE AUTHOR<br />

Mo Jones is a director and<br />

co-founder of TicketSellers.<br />

Starting way back in 1998<br />

promoting rave events in<br />

Birmingham, TicketSellers kept<br />

innovating and became the first<br />

company to launch e-ticketing in 1999,<br />

paving the way for other ticket agents to join the<br />

industry. Today it remains fiercely independent and<br />

brings a wealth of experience and a technological<br />

edge to everything it does, making life easier both<br />

for event organisers and their customers. www.<br />

theticketsellers.co.uk<br />

CASE STUDY<br />

Towersey<br />

Festival<br />

Taken from the Towersey<br />

Festival ticketing page…<br />

“With TicketSellers, we have developed an idea<br />

which means together we can futureproof the<br />

festival through a radical, collective, community<br />

solution – a Community Indemnity Pledge.<br />

“The good news is that this pledge is all rolled into<br />

your ticket cost, not added on, so has no effect on<br />

the cost of your Towersey experience (the pledge<br />

will be automatically added in your basket to all adult tickets). And even better news<br />

than that, your agreement to this pledge will ensure the future of Towersey Festival<br />

is more certain, even if the worst should happen and we are forced to cancel.<br />

“What this means for you – it means that you will be contributing to the viability and<br />

future of Towersey Festival! If we deem it unsafe or unviable to go ahead with the<br />

festival due to risks or restrictions caused by a pandemic which are not insurable,<br />

the pledge portion of your purchase (less than 25% on adult tickets) would not be<br />

refunded. Your pledge will go towards the costs required to keep Towersey thriving<br />

for years to come.”<br />

WWW.OPENAIRBUSINESS.COM 59


EVENTS<br />

PRODUCT IN FOCUS<br />

Event Glamping<br />

Remote 40th Birthday<br />

Party, Yorkshire<br />

Service: Luxury mobile accommodation<br />

for up to 18 guests<br />

Supplier: Bedroam, 07870 174477,<br />

enquiries@bedroam.co.uk,<br />

www.bedroam.co.uk<br />

Details: Bedroam provided the perfect<br />

additional accommodation for a joint<br />

40th birthday party at a remote Yorkshire<br />

farmhouse. With the local pub and B&Bs<br />

already full with visiting guests, Bedroam<br />

was called to the rescue.<br />

Some guests had travelled all the way<br />

from Austria and, as family members<br />

were keen to stay on site to help out<br />

with preparations, the main farmhouse<br />

was overflowing. Bedroam provided<br />

the perfect private escape, arriving a<br />

couple of days before the event and only<br />

requiring a park site location and power<br />

connection.<br />

The large awning was a blessing, used<br />

to help store drink supplies and as a VIP<br />

chill out area away from the main action.<br />

The large fresh water tanks ensured the<br />

hot showers lasted the full event and<br />

kept guests away from the main house<br />

services.<br />

Customer feedback: Client, Marcus<br />

Freuis, said: “After speaking to Ollie we<br />

realised Bedroam was the perfect and<br />

best solution to our accommodation<br />

issue. Its two separate toilets and shower<br />

units were perfect and the 18 sleeping<br />

pods gave ample space for all our guests.<br />

“The awning was superb for chilling<br />

and socialising while not around the<br />

house area. Bedroam has a superb<br />

layout and is finished with great quality.<br />

“There was no need for taxis, no<br />

fuss, just a simple solution. I would<br />

recommend Bedroam and use it again,<br />

100%. All my friends and family slept<br />

perfectly, praised the service and will<br />

definitely spread the word. Well done<br />

Bedroam and thanks for bringing my<br />

friends and family to me.”<br />

Glastonbury Festival,<br />

Somerset<br />

Product: Snoozy glamping pods<br />

Supplier: Cube Modular, 01905<br />

955814, theteam@cubemodular.<br />

co.uk, www.cubemodular.co.uk<br />

Details: The iconic Glastonbury<br />

Festival last took place in 2019<br />

and returns in June <strong>2022</strong> after a<br />

two-year break. It is the largest<br />

greenfield music and performing<br />

arts festival in the world, located in<br />

a 900 acre site in the Vale of Avalon,<br />

Somerset.<br />

Snoozy glamping pods created a<br />

luxurious pop-up accommodation<br />

village at Glastonbury in 2019 and<br />

will be returning in greater numbers<br />

in <strong>2022</strong>. The environmentally<br />

low-impact, visually stunning<br />

pop-up units provide lockable,<br />

secure accommodation with<br />

lighting and USB power. The<br />

height adjustable galvanised feet<br />

ensure fast levelling and keep the<br />

structure off the ground for better<br />

thermal performance. A raised<br />

flooring secures the interior from<br />

any moisture and, along with its<br />

integrated LED lighting, helps to<br />

create a fresh-feeling, enjoyable<br />

space.<br />

60 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

The Masked Ball, Cornwall<br />

Product: 18 two berth and two four berth<br />

Shire Huts<br />

Supplier: The Shire Huts, 07846 282404,<br />

hannahbatt@theshirehuts.net,<br />

www.theshirehuts.com<br />

Details: The Masked Ball is an immersive,<br />

multi-level party kingdom with ballers all<br />

dressed to excess in a venue carved out of<br />

the cliffs overlooking the stunning Mount’s<br />

Bay in the quintessentially Cornish fishing<br />

village of Porthleven.<br />

Shire Huts provided 18 two berth and<br />

two four berth glamping huts for revellers.<br />

All huts come fully furnished including<br />

beds with 4” foam mattress along with<br />

a sheet and cushions, bedside unit plug<br />

sockets, bedside lamp, oil heater, coat<br />

hooks, rug, door mat, bin, mirror, bunting,<br />

key (lockable doors), bespoke stools and a<br />

welly stand. The beds can be made into a<br />

twin or double depending on a customer’s<br />

preference. Bedding is offered at an<br />

additional cost.<br />

The Shire Huts is totally independent<br />

when it comes to the set up and take down<br />

of its huts. Its organised team loves what<br />

it does and takes great pride in making<br />

glamping areas inviting and magical.<br />

There is a communal fire pit set up in the<br />

middle of the hut site, which is a great<br />

way for everyone to get to know each<br />

other and become friendly hobbit-shire<br />

neighbours! Colourful festoon lighting is<br />

also run all the way along the huts.<br />

The company arranges all the meet<br />

and greets with guests and is on call 24/7<br />

during an event.<br />

Feedback: “Staying with The Shire<br />

Huts is like spending time with our<br />

extended family. The huts themselves<br />

are magical, bijou, cosy and so much fun<br />

to stay in! Plus they are secure and have<br />

electricity – bonus! Hannah is wonderful;<br />

her customer service is second to none,<br />

though we have never had an issue<br />

in the five years we stayed in them at<br />

festivals. They even hire out for weddings!<br />

I know, because they were at mine<br />

and were amazing. I can’t recommend<br />

them enough for the ultimate glamping<br />

experience.”<br />

PRODUCT SNAPSHOT<br />

Lotus Belles for 300 People<br />

Wild Hare Events<br />

07855 229568<br />

info@wildhareevents.com<br />

www.wildhareevents.com<br />

Wild Hare Events is the largest supplier of Lotus Belles in the UK and<br />

is partnered with a number of other companies (under the Wild Hare<br />

banner) offering a complete one-stop-shop for weddings, events and<br />

festivals.<br />

Its inventory includes a fleet of Lotus Belle tents and interiors to<br />

sleep up to 300 people, and two Lotus Mahal structures – a medium<br />

size marquee in the same style as the Lotus Belles, which is perfect as<br />

a reception, bar, guest lounge etc.<br />

Wild Hare also provides event lighting and electrics, luxury<br />

toilets and showers, a fully licensed bar and professional catering,<br />

commercial firework displays, as well as furniture, crockery and linen<br />

hire as part of the glamping package.<br />

It offers a full build and break service and an experienced crew who<br />

can offer reception/concierge 24/7. Committed to providing excellent<br />

customer service, the team can take customer bookings direct if<br />

required and deal with all payments. In addition, Wild Hare offers<br />

flexible, staged payment terms and is fully insured (public/product/<br />

employers’ liability).<br />

WWW.OPENAIRBUSINESS.COM 61


Spot light<br />

A roundup of products for the outdoor hospitality industry<br />

BEAUTIFUL LOG HOLIDAY HOMES<br />

Scandinavian Homes<br />

0845 299 6337<br />

info@scandinavianhomes.com<br />

www.scandinavianhomes.com/selfbuild-holiday-homes/<br />

Will holidays ever be the same?<br />

With more and more people<br />

deciding that the UK has so<br />

much to offer, they want to<br />

holiday nearer to home. So create<br />

luxurious holiday accommodation<br />

for them with a beautiful log<br />

holiday home. Easily customised,<br />

these can be designed to suit your<br />

target market. With typical British<br />

weather, a warm, welcoming,<br />

genuine log holiday home will<br />

help you generate year round<br />

income. You’ll be able to provide<br />

holidays that your customers will<br />

remember, and book again and<br />

again. Contact us today to discuss<br />

your holiday accommodation<br />

plans.<br />

ADDING VALUE TO VENUES AND<br />

HOTELS<br />

Blackdown Shepherd Huts<br />

01460 929774<br />

info@blackdownshepherdhuts.co.uk<br />

www.blackdownshepherdhuts.co.uk<br />

Hotels and wedding venues, by<br />

their very nature, often have the<br />

potential to add a glamping stay<br />

space to their grounds offering the<br />

chance to add value to previously<br />

under-utilised land with minimal<br />

disruption to pre-booked events<br />

during the install.<br />

Blackdown Shepherd Huts<br />

have proven expertise in this<br />

area and were delighted to be<br />

the provider of choice for this<br />

month’s entrepreneur chat<br />

feature, Wellington Barn. Its three<br />

shepherd huts offer super comfy<br />

accommodation for guests who<br />

want to stay at the venue, as well<br />

as an additional line of income for<br />

the business.<br />

SEMI PERMANENT MARQUEES<br />

HTS TENTIQ<br />

01276 462600<br />

salesuk@hts-tentiq.com<br />

www.hts-tentiq.com<br />

HTS TENTIQ supplies one of the<br />

most diverse ranges of commercial<br />

tents and structures globally,<br />

from small, economical pagodas<br />

and party tents to striking large<br />

event marquees and multi-storey<br />

temporary structures.<br />

Our semi-permanent structures<br />

come with a wide range of<br />

design options, enabling you<br />

to fully customise and enhance<br />

the appearance, comfort and<br />

functionality of the structure.<br />

Enhance the visual appeal of<br />

your venue while increasing its<br />

capacity for events, weddings,<br />

parties, and corporate functions. A<br />

semi-permanent marquee is a great<br />

investment for your venue.<br />

PERFO GROUND<br />

REINFORCEMENT SYSTEM<br />

S2T Group<br />

01992 522797<br />

www.perfo.co.uk<br />

S2T Group’s PERFO range of<br />

ground protection products<br />

comprises a system of<br />

interlocking, self-anchoring<br />

permeable plastic tiles which<br />

are embedded into an existing<br />

surface, eg. a mature grass area<br />

or prepared base consisting of a<br />

layer of crushed stone chippings,<br />

depending on the application.<br />

A number of light to heavy duty<br />

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DCRS Open Air Magazine Classified Advert.indd 1 06/12/2018 09:36


ISSUE 33 | January 2020 | www.openairbusiness.com<br />

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PEOPLE<br />

Behind the Scenes with…<br />

Steve Butcher<br />

Festival owner Steve Butcher runs us through his festival<br />

day at Chilfest Weekender<br />

PICTURES BY PAUL HODSON PHOTOGRAPHY<br />

THIS JULY a cloud of hairspray<br />

and glitter will likely rise above the<br />

Chiltern Hills as 80s music royalty<br />

including The Proclaimers, Martin<br />

Fry and Tony Hadley take to the<br />

stage at the Chilfest weekender.<br />

I founded the event 10 years<br />

ago with the aim of delivering a<br />

crowd-pleasing mix of nostalgic<br />

tunes alongside a boutique festival<br />

experience. Since then we have<br />

welcomed 71 artistes (including The<br />

Human League, UB40, OMD, Sister<br />

Sledge, Rick Astley, Big Country,<br />

Boney M and Billy Ocean, to name<br />

but a few), 68,000 attendees and<br />

raised £30,000 for charity.<br />

As managing director of Universal<br />

Event Productions (UEP), my team<br />

has provided event staging and rigs<br />

for a wide variety of top live events<br />

throughout the country, and the<br />

Chilfest arena comprises a topquality<br />

stage and sound rig, a wide<br />

“SINCE I HAVE TO<br />

LEAVE LONG BEFORE<br />

BREAKFAST IS BEING<br />

SERVED, IT’S A POWER-<br />

THROUGH SORT OF<br />

SITUATION UNTIL LATER,<br />

WHEN MY WIFE MIGHT<br />

ROCK UP WITH A BACON<br />

SANDWICH IN HAND”<br />

variety of food and drink outlets and<br />

plenty of toilet facilities, providing<br />

all the ingredients for a great<br />

weekend of live music.<br />

On festival days I’m up and out<br />

the door by 5am. My wife and I stay<br />

at Pendley Manor Hotel, right beside<br />

the site, to be nearby. Since I have<br />

to leave long before breakfast is<br />

being served, it’s a power-through<br />

sort of situation until later, when<br />

my wife might rock up with a bacon<br />

sandwich in hand.<br />

The build-up and the planning<br />

has always been my favourite part<br />

of the festival process (it gets a<br />

lot trickier once people actually,<br />

you know, turn up), so having to<br />

trade a few extra hours’ kip for that<br />

pre-festival, early-morning buzz of<br />

excitement feels more than fair. This<br />

year I’m even looking forward to it.<br />

Standing in a dawn field with friends<br />

and colleagues after such a long<br />

time apart — there will be grown<br />

men crying, you can count on that.<br />

Once the festival is really up and<br />

running, it’s pretty much all go,<br />

checking and sorting issues. We<br />

have a police presence nearby but<br />

the immediate duty of care is still<br />

on us, so we have health and safety<br />

meetings every two to three hours.<br />

In the past I’ve walked 34km just in<br />

loops around the site.


PEOPLE<br />

I’m lucky enough to have an<br />

incredible management team,<br />

but my role is still pretty fullon,<br />

ensuring that everything’s<br />

happening as it should. I don’t<br />

really eat except if someone puts a<br />

sausage roll into my hands. Much as<br />

I hate to crush any fantasies, running<br />

a festival isn’t the lounging in frontrow<br />

seats you might envisage.<br />

DISASTERS? STROPPY STARS?<br />

Although we’ve been pretty lucky,<br />

there has been the odd disaster. In<br />

our first ever year, we had between<br />

six and seven thousand people<br />

gathered to watch Little Mix, and our<br />

bar provider, despite having been<br />

recommended to me, couldn’t cope.<br />

We’re talking about an average wait<br />

time of one hour for a drink — this<br />

does not a happy British crowd<br />

make!<br />

Although it wasn’t my fault, it was<br />

my responsibility, so I was dragging<br />

in every family member I could to<br />

work the bar, desperately trying to<br />

keep on top of demand. Not pretty,<br />

but we came back strong the next<br />

year, and now have an average<br />

wait time of five minutes. This has<br />

prevented any further beer-deprived<br />

angry mobs, you’ll be pleased to<br />

know.<br />

As for stroppy acts, my lips are<br />

sealed. If you’re twisting my arm, we<br />

have had the odd baffling request.<br />

One act demanded pineapplescented<br />

candles in their dressing<br />

room — we figured, better not ask.<br />

It’s actually getting harder and<br />

harder to book people, since the<br />

retro crowd is getting on a bit and<br />

there aren’t many 80s artistes left<br />

that we haven’t worked with. From<br />

this year, people will start to see us<br />

moving more into the 90s for that<br />

reason. With people reuniting for<br />

the first time since the glory days,<br />

Chilfest can be a great atmosphere.<br />

It’s something special, just to watch<br />

them all catch-up.<br />

The best part of the festival for<br />

me is generally the last hour of each<br />

day. That’s when I can finally take a<br />

breath. I watch the final act, look out<br />

at everyone having a great time and<br />

just revel in that atmosphere. As a<br />

feeling, you can’t beat it.<br />

Chilfest is taking place on 1-2 July<br />

in Tring, Hertfordshire, with a killer<br />

line-up of tributes and throwback<br />

stars. We pick a charity each year to<br />

support, and this year the money<br />

will be going towards Herts Young<br />

Homeless.<br />

DETAILS<br />

Chilfest<br />

1-2 July <strong>2022</strong><br />

Cow Lane<br />

Tring<br />

Hertfordshire HP23 5NS<br />

FIRST PUBLISHED ON BUCKS & OXON<br />

66 WWW.OPENAIRBUSINESS.COM


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