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The method of choice for approaching customers is<br />
shifting away from mass communication and toward<br />
individualized dialogue. We are using this trend to our<br />
benefit by offering corresponding services. Within this<br />
scenario, we view ourselves as a driving force behind<br />
direct marketing. Using an extensive concept, we also<br />
actively help small and medium-sized businesses take<br />
their first steps in the direct marketing field. As part of<br />
these activities, we developed a program especially for<br />
this target group under the motto “DIREKT MEHR”.<br />
This program consists of three equally important<br />
modules, a direct marketing catalogue, solution packages<br />
and our “DIREKT MEHR”newsletter and is based on<br />
an intensive, collaborative dialogue between <strong>Deutsche</strong><br />
<strong>Post</strong> and its business customers.<br />
Parallel to our dialogue program, we also expanded our<br />
online presence into a comprehensive platform for the<br />
entire direct marketing sector. For the first time last year,<br />
we offered a free catalogue of service providers, listing<br />
more than 1,600 providers and containing company<br />
profiles of players in the direct marketing and associated<br />
fields. This catalogue offers speedy help for all those<br />
customers looking for a suitable partner to help them<br />
with their direct marketing campaigns.<br />
Corporate Division<br />
Mail<br />
Direct marketing<br />
provides for substantial<br />
growth in mail volumes.<br />
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