THE ITALIAN FACTORY

AN EXPERT IN
PRIVATE LABEL:
ANDREA ROSA
relations between private label manufacturers
and clients’ brands. So, my experience with
the suppliers, together with Kirschner’s
knowledge of the numerous brands and
distributors that belong to the network, put
me in an advantageous position to obtain the
best deals for my clients. We understand their
needs and the characteristics of the products
they are looking for. In this way, we can guide
our clients to the best possible deals and the
most suitable manufacturers for each product
they plan to sell, also coordinating projects
that require multiple synchronized suppliers”.
Andrea Rosa, International Private Label Specialist at Kirschner
Andrea Rosa’s specific role is one of
consultancy to a large number of Kirschner
associated distributors and brands. He
advises on choosing the most suitable private
label manufacturer suppliers in the Italian
market for hair products, and assists the
customer for the realization of the whole
project.
Mr Rosa how did you become an expert in
Private Labels?
“Coming from IT and TLC, I have worked in
the private label cosmetic industry for over 12
years. Five years ago, I joined Kirschner and
I brought my experience into the company
where we developed a system to facilitate the
What makes your service different?
“It is a personalized service! Dealing with a
wide range of Private Label manufacturers we
can choose and suggest to our distributors
a roster of manufacturers, each specialized
in some products so that clients can build
a range getting the top quality and most
competitive prices.
This system comes to the advantage of
everyone: the manufacturer will work only
with what he does better, and the distributor
will get top quality and services for each
product of the range. On top of that, I follow
every project from the beginning to the
delivery to guarantee both sides that the final
goals are met”.
Where are the suppliers from?
“I take care of the Italian suppliers, especially
for hair products. I deal with the best of
Italian manufacturing, while my colleagues
in Kirschner take care of other areas of the
world”.