May 2022

Article Maximising Leads
Massive price hikes from major energy
suppliers and the spotlight on energy
efficiency will see consumers focus on
home improvements; that’s the view of Andy
Royle of Leads 2 Trade.
“Household gas and electricity bills have risen
steeply after the annual energy price cap
increased to £1,971 in April, but the rise in
wholesale prices amid the war in Ukraine may
mean the price cap ratchets up even more by the
end of the year,” explained Andy.
THE PERFECT STORM
Andy Royle, Co-Founder and Managing Director of Leads 2 Trade, talks to Total Installer
about the recent energy price hike and how it could potentially lead to homeowners focusing
more on home improvements.
“It’s a scary thought and consumers will be
fully aware of the need to cut their energy
spending and reduce their household energy
bills. It’s no surprise they are turning towards
home improvements to help insulate their homes
and keep the heat in – and that will only mean
even more window, door and conservatory roof
replacement leads from our comparison websites
and online assets for our member network.”
With upgrading older windows with modern,
A-rated energy efficient double, triple, or
secondary glazing saving as much as 25-
30% on heating bills, and replacing a glass or
polycarbonate conservatory roof with a tiled
roof increasing thermal efficiency and helping to
reduce energy costs, consumers have easy ways
to eliminate energy wastage – and according to
Andy they are more knowledgeable than ever.
“Consumers have become more aware of the role
they have to play in supporting the planet when it
comes to home improvements, with energy prices
skyrocketing their focus is on energy efficiency
even more. Installers need to be ready to take
advantage of the sharp increase we are expecting
in enquiries as a result.”
All home improvement sales leads are double
qualified from Leads 2 Trade’s own websites,
which specialises in connecting homeowners
looking for home improvements, by its in-house
call centre.
The Stockport-based company’s guaranteed
appointment, ‘no pitch no fee,’ leads are semiexclusive
and offered to just one other installer,
meaning a 50% chance of winning the work for
members, and installers only pay for the lead if
they sit and pitch it.
“Leads for windows, doors and replacement
conservatory roofs are set to rise as homeowners
look to save money on skyrocketing energy bills,”
said Andy.
“And our no pitch no fee service is certainly
providing unbeatable value for members with
a cost of sale that’s almost three times less on
average than for a standard double qualified lead.
It is proving hugely popular with our members as
it saves time and provides a better conversion
rate and cost per sale.”
Andy explained that with the landscape set
Left: Andy Royle, Co-Founder and Managing Director of Leads 2 Trade
to change as this year progresses, and some
installers already reporting a definite shift
to receiving fewer enquiries from their selfgenerated
efforts, making the most of a rise in
interest and enquiries on upgrading windows,
doors and conservatory replacement roofs, is
something installers will not want to miss out on.
“Sales leads now need to provide installers with
even more value and while volume and price were
once the most important thing, now it must be about
conversion to appointment/survey and appointment
to sale for businesses to grow,” added Andy.
“That’s why we are working even closer with our
members to make sure they get the best lead
value and achieve an acceptable cost of sale. It
really is the best time to join our trusted installer
network,” concluded Andy.
Contact Leads 2 Trade:
0800 124 4308
www.leads2trade.co.uk
@leads2trade
70 T I MAY 2022 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST