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Article Maximising Leads Massive price hikes from major energy suppliers and the spotlight on energy efficiency will see consumers focus on home improvements; that’s the view of Andy Royle of Leads 2 Trade. “Household gas and electricity bills have risen steeply after the annual energy price cap increased to £1,971 in April, but the rise in wholesale prices amid the war in Ukraine may mean the price cap ratchets up even more by the end of the year,” explained Andy. THE PERFECT STORM Andy Royle, Co-Founder and Managing Director of Leads 2 Trade, talks to Total Installer about the recent energy price hike and how it could potentially lead to homeowners focusing more on home improvements. “It’s a scary thought and consumers will be fully aware of the need to cut their energy spending and reduce their household energy bills. It’s no surprise they are turning towards home improvements to help insulate their homes and keep the heat in – and that will only mean even more window, door and conservatory roof replacement leads from our comparison websites and online assets for our member network.” With upgrading older windows with modern, A-rated energy efficient double, triple, or secondary glazing saving as much as 25- 30% on heating bills, and replacing a glass or polycarbonate conservatory roof with a tiled roof increasing thermal efficiency and helping to reduce energy costs, consumers have easy ways to eliminate energy wastage – and according to Andy they are more knowledgeable than ever. “Consumers have become more aware of the role they have to play in supporting the planet when it comes to home improvements, with energy prices skyrocketing their focus is on energy efficiency even more. Installers need to be ready to take advantage of the sharp increase we are expecting in enquiries as a result.” All home improvement sales leads are double qualified from Leads 2 Trade’s own websites, which specialises in connecting homeowners looking for home improvements, by its in-house call centre. The Stockport-based company’s guaranteed appointment, ‘no pitch no fee,’ leads are semiexclusive and offered to just one other installer, meaning a 50% chance of winning the work for members, and installers only pay for the lead if they sit and pitch it. “Leads for windows, doors and replacement conservatory roofs are set to rise as homeowners look to save money on skyrocketing energy bills,” said Andy. “And our no pitch no fee service is certainly providing unbeatable value for members with a cost of sale that’s almost three times less on average than for a standard double qualified lead. It is proving hugely popular with our members as it saves time and provides a better conversion rate and cost per sale.” Andy explained that with the landscape set Left: Andy Royle, Co-Founder and Managing Director of Leads 2 Trade to change as this year progresses, and some installers already reporting a definite shift to receiving fewer enquiries from their selfgenerated efforts, making the most of a rise in interest and enquiries on upgrading windows, doors and conservatory replacement roofs, is something installers will not want to miss out on. “Sales leads now need to provide installers with even more value and while volume and price were once the most important thing, now it must be about conversion to appointment/survey and appointment to sale for businesses to grow,” added Andy. “That’s why we are working even closer with our members to make sure they get the best lead value and achieve an acceptable cost of sale. It really is the best time to join our trusted installer network,” concluded Andy. Contact Leads 2 Trade: 0800 124 4308 www.leads2trade.co.uk @leads2trade 70 T I MAY <strong>2022</strong> PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
www.firmanglass.com Established in 1975 Firman Glass is one of the leading independent glass processors in the UK, manufacturing toughened glass, laminated glass and specialist sealed units. Based in Harold Wood Essex within 5 minutes of junction 28 of the M25 and half an hour from Central London we are ideally situated to service our ever growing and diverse customer base. Manufacturing all forms of processed toughened glass, with comprehensive stocks of clear float, low iron, satin, body tinted, mirrors, laminated glass, acoustic laminated and fire rated glass. With some of the most advanced capabilities in place Firman Glass is able to manufacture high quality products for all markets sectors including architectural, retail, leisure and domestic Glass Excellence Products • Toughened glass • Processing • CNC shaping • Laminated glass • Toughened and laminated constructions • EVA and Vanceva coloured interlays • Fabric and decorative interlays • Structural interlays • Specialist insulating glass units • Anti–slip glass • Fire rated glass • UV bonding • Electric switchable glass • Heated glass • Decorative glass • Sandblasting • Colorfirm TM back painted glass Applications • Structural glazing • Glass floors • Partitions • Roof lights • Balustrades • Full height barriers • Canopies • Staircases • Treads and stringers • Shower screens • Shelving • Glass doors • Acoustic reduction • Fire rated • Decoration • Wall cladding • Splashbacks • Privacy • Technical Support • Nationwide Coverage Further information is available from our sales and technical offices or visit www.firmanglass.com Firman Glass,19 Bates Road, Harold Wood, Romford, Essex RM3 OJH Tel: 01708 374534 Fax: 01708 340511 Email: sales@firmanglass.com In association with www.firmanglass.com
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May 2022

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