Camping Trade World – Issue 01

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ERWIN HYMER GROUP THE DETAIL Photos: Erwin Hymer Group 18 | www.campingtradeworld.com
THE DETAIL ERWYN HYMER GROUP A seamless transition Two years on from one of the biggest trans-Atlantic acquisitions in the leisure vehicle world, has everything gone to plan for German giant the Erwin Hymer Group now that it’s part of the Thor Industries empire? I ■t was a deal the likes of which the industry had never seen before, and one it probably won’t see again for some time to come. Almost two years ago to the day, American recreational vehicle giant Thor Industries, owner of Airstream, Highland RV, Jayco and countless others, stretched its influence across the pond and wrapped up the acquisition of huge European leisure vehicle operation the Erwin Hymer Group (EHG). In one move, Thor Industries had essentially created the world’s largest recreational vehicle manufacturer with huge and well-established businesses and brands in both North America and Europe. The shockwaves in the industry were felt for some time, and even now, two years on from the move, the full extent of its potential have yet to be fully realised. PANDEMIC INTERFERENCE 2020 was the first full calendar that EHG had been part of Thor Industries and on the face of it, the success came almost instantly. It was a record year for sales of recreational vehicles in Europe and the growth of particular sectors such as campervans played a central role to that. RV sales in the United States too reached unprecedented levels <strong>–</strong> but all of this happened against the backdrop of the coronavirus pandemic. The initial disruption this caused followed by the explosion of interest in camping and leisure vehicles meant both sides of the pond were feeling www.campingtradeworld.com | 19
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Page 3 and 4: WELCOME WHY WORK WITH US? Our avera
Page 5 and 6: WELCOME 18 Contents 28 34 38 58 BAS
Page 7 and 8: BASE CAMP INDUSTRY INSIDERS IN THIS
Page 9 and 10: BASE CAMP Photo: Mercedes-Benz AG b
Page 11 and 12: BASE CAMP know Dunkin’ Donuts? We
Page 13 and 14: AROUND THE WORLD 04 UNITED KINGDOM
Page 15 and 16: THE DETAIL GERMAN INDUSTRY WHAT THE
Page 17: PLAY VIDEO * PLAY VIDEO * THE DETAI
Page 21 and 22: THE DETAIL ERWYN HYMER GROUP BRAND
Page 23 and 24: THE DETAIL CMT DIGITAL CHALLENGER T
Page 25 and 26: THE DETAIL CMT DIGITAL VANDERER Des
Page 27 and 28: THE DETAIL RETENTION WHAT CAN WE DO
Page 29 and 30: DOING BUSINESS WITH... NEW ZEALAND
Page 35 and 36: COMPANY PROFILE AIRSTREAM ANNIVERSA
Page 37 and 38: COMPANY PROFILE AIRSTREAM “Advent
Page 39 and 40: INDUSTRY VIEWS ADAM WEISNER www.cam
Page 41 and 42: INDUSTRY VIEWS ADAM WEISNER produce
Page 43 and 44: INDUSTRY VIEWS ADAM WEISNER JOURNEY
Page 45 and 46: SECTOR SPOTLIGHT CAMPERVANS T ■he
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Page 49 and 50: SECTOR SPOTLIGHT CAMPERVANS Photo:
Page 51 and 52: INDUSTRY VIEWS DANIEL WALTON Daniel
Page 53 and 54: PLAY VIDEO * PLAY VIDEO * INDUSTRY
Page 55 and 56: BECOME A BETTER BUSINESS SOCIAL MED
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Page 59 and 60: MAKING CONTACT CATHARGO LINER-FOR-T
Page 61 and 62: MAKING CONTACT PROTOTYPENBAU DIPL.I
Page 63 and 64: MAKING CONTACT OUTWELL LAKECREST DR

Camping Trade World – Issue 01

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