Camping Trade World – Issue 01

BASE CAMP
INDUSTRY INSIDERS
IN THIS ISSUE
The German leisure
vehicle industry seems to
be having the best time
of things out of almost
any other on the planet,
Daniel Onggowinarso,
managing director of the
country’s caravan industry
association CIVD, explains
why. P14-15.
▲ Glamping should not be a forgotten element of the current camping boom.
GLAMPING:
AN UNDERDOG STORY
In all the furore over how well
the camping and leisure vehicle
industries are doing in response
to the global pandemic, one of
the perhaps forgotten sectors
of our market has been that
of glamping. A sector that
was already enjoying a strong
and steady growth curve as an
excellent entry point for new
or novice campers has also
been further boosted by the
staycation boom happening in
almost every country around
the world. Reports from a
recent study on the European
glamping market predict that
revenue in glamping is expected
to grow by around 11 per cent
a year over the next four years.
The UK is said to be one of
the markets leading the way
in the glamping revolution, its
market was already reporting an
average growth of 7.6 per cent
each year from 2011 to 2016.
Now other European countries
are getting in on the action
such as France, Italy and the
Scandinavian nations. A huge
majority of companies in the
glamping sector, whether that be
suppliers or glamping campsites,
are relatively new or start-up
companies that have been in
operation less than 15 years. This
kind of youthful enthusiasm is
certainly something to be taken
seriously – perhaps glamping
is the next logical evolution for
your business too?
WORKING FROM
(MOBILE) HOME
We’re all well acquainted
with the home office by now,
but have you ever considered
putting that office on wheels?
Iconic American trailer
brand Airstream is one of the
companies putting that forward
as a viable future solution for
home workers with the launch
of its Flying Cloud 30FB
office travel trailer. The fullyequipped
office space floorplan
was something the company has
always had on the back-burner
as a way to attract digital nomads
who were already working on the
road. Now many more of us have
this option, it seemed like a nobrainer
to get this caravan office
out into the market. An office
window with a different view
every day? Sounds ideal.
READ ALL ABOUT IT
Times have changed, we know
all about it. Nobody consumes
their news in paper format
anymore, so why should you?
That’s why our website – www.
campingtradeworld.com – is
the place to go to get your
news fix. Whether you’re on
your home computer, or on the
go with your smartphone or
tablet, our responsive website
will keep you up to speed with
what’s happening in the global
camping and leisure vehicle
industries. Got a story you
need to tell the trade? Email
Editor David Guest at david.
guest@dhpub.co.uk to get your
story printed (or should we say
digitally published?).
New Zealand handled
COVID-19 arguably better
than any other nation,
but how is its tourismdependent
camping
industry doing? Bruce
Lochore, CEO of the New
Zealand Motor Caravan
Association gives us the
scoop. P28-33
Campervans are one of
the real hot markets in
the industry right now –
will that trend continue
to grow? What is driving
it? David Elliott, CEO of
leading UK campervan
conversion specialist
Wellhouse Leisure
(pictured) gives us his
insight. P44-49
www.campingtradeworld.com | 07