Camping Trade World – Issue 01

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CMT DIGITAL THE DETAIL
Listen to our
exclusive podcast
with CMT
department director
Alexander Ege.
▲ The CMT Show in a normal year.
What happened at
CMT Digital?
Over the course of a day in January, camping professionals around Europe were glued
to their computer screens for the first ever digital version of CMT show. Just in case
you missed it, here’s a rundown of the innovations showcased during the event.
F
■or the first time in
its history, leading
leisure, tourism and
caravanning show CMT was
forced to take its hugely popular
event online in 2021. Initially
organisers of the Stuttgart,
Germany-based show had
decided to postpone the event,
which was supposed to take
place in January. However,
with the continuing hindrance
of coronavirus restrictions
in Germany and many
other European nations, the
organisers decided to go down
the virtual show route. It’s not
a route any of us really want to
use, but with the case of CMT
Digital it was handled in a
slightly different way to others
that have taken place over the
last year. For starters, there were
actually people and products at
the Messe Stuttgart exhibition
hall, though in very limited
numbers. Most of these people
were the exhibitors, who each
took a turn on the main stage
to give presentations about
the latest innovations being
revealed by their respective
companies. These presentations
were broadcast to a live virtual
audience who were all able
to ask questions and interact
with exhibitors via either live
messaging or by getting details
from their respective exhibitor
spaces. It was a smooth and
successful system, which given all
the current restrictions on events,
made up for a lack of face-toface
meetings in one of the best
ways we’ve seen so far. But, just
in case that Zoom fatigue meant
you couldn’t face sitting through
the whole show, we did – and
we have gathered a selection
of highlights of the interesting
companies and products
showcased at CMT Digital.
22 | www.campingtradeworld.com