Camping Trade World – Issue 01

INDUSTRY VIEWS ADAM WEISNER
JOURNEY BETTER
▲ SuperSprings International products offer a maintenance-free solution for a better ride for RVs.
“There will always be industries that do well
in tough times, you just need to be nimble
to adapt to change... we could achieve that.”
SUPERSPRINGS INTERNATIONAL CCO, ADAM WEISNER
“what’s going on here?” – this
is a guy from Forest City, Iowa,
why is he speaking Japanese?
Then you learn that he majored
in Japanese in college and that
gave him the opportunity to
go to Japan and help develop
product for Winnebago. That’s a
way more interesting story.
2020 was an unforgettable year
for a whole raft of different
reasons. How was it for
SuperSprings International?
In modern society with
communication the way it is
now we hadn’t experienced
anything like this. But we
had experienced the financial
crash of 2008 and I think
that taught people a lot of
lessons about resilience and
how to adjust your business
for a slower economy. That is
what we learned at the time,
we knew we needed to be able
to adjust and the pivot. There
will always be industries that
do well in tough times, you
just need to be nimble to adapt
to change. We’re not a large,
stuffy corporation so we could
achieve that. What we knew
was that camping was going to
be something people wanted
to do with the restrictions of
the pandemic. There was an
appetite right off the bat when
this started for RV and camping
products. We worked tirelessly
with new product but also
with dealers and ecommerce
partners, and so 2020 for us
was a historic year, despite its
challenges. In an international
community that was slowed,
we added nine new countries.
I think 2021 will be another
historic year in camping, but
you will find a dip at some
point. Some people who bought
a camper will decide they don’t
like it or it’s not for them. We’re
riding a wave right now but
we always have to prepared for
what’s next and how best to
take it on.
SuperSprings International
and its products are
fast-becoming the
industry standard in the
American RV industry to
help enthusiasts make
the journey better. But
the company is looking
beyond its own borders
to help extend the
unrivalled maintenancefree
stabilising benefits
of its products to a wider
audience. Whether
you are involved in the
manufacture of caravans,
motorhomes, campervans,
trailer tents or even regular
trucks, SuperSprings has a
solution that could make
your product even better
than it already is. Some
of its products such as
SumoSprings would even
be ideal to stock as aftermarket
add-ons for your
customers. There are many
reasons why paying a little
closer attention something
as humble but vital as
suspension could seriously
improve the performance
of your product and
enhance the reputation of
your brand.
For a better understanding
of the products and the
ethos behind the company
that is truly geared towards
making the journey better
for all RV and leisure
vehicle users, check out:
www.youtube.com/
Superspringsinternational
www.SuperSprings.com
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