AR_Update Jan-Mar 2022
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ELECTRONIC DIRECT MAILER STATISTICS<br />
Alumni Relations designs our mailers in-house, using Canva. Our mailers are<br />
sent via Raiser’s Edge which allows us to monitor our open rate and clicks<br />
rate.<br />
In the first quarter of <strong>2022</strong>, our reach ranged from 31% - 36% surpassing the<br />
Education industry benchmark of 23.42%. As for the click through rate, our<br />
range was between 1.3% to 2.9% with room for improvement although we<br />
are within the Education industry benchmark of 2.9%.<br />
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