AR_Update Jan-Mar 2022

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Kickstarting 2022, uAlumni Style Our Alumni Database 3 4 Our Partnerships with You 5 Alumni Campaigns on Facebook Alumni Campaigns on Instagram Engaging Alumni via Electronic Direct Mailers 8 Electronic Direct Mailer Statistics 12 E-Shop Merchandise Survey 13 SUSScribe Issue 57 14 2
KICKSTARTING 2022, uALUMNI STYLE It’s time to ring in the new year with Alumni Relations! While Singapore streamlined Covid-19 measures, we are still hesitant about opening up physical events. Slowly but surely! We hope to connect physically with our alumni when the situation is further stabilised. The past 2 years have been tough and challenging. Nonetheless, we have forged good relationships with both internal and external stakeholders, by organising online workshops/webinars. As the saying goes, “Tough times don’t last, but tough people do”. Since the pandemic restrictions kicked in, we have organised 37 online workshops/webinars. We have learned to combat zoom fatigue by listening to what our alumni want. Being the bridge between the university and our alumni community will continue to be our priority as we move forward in the year. We will actively pursue the twin objectives of alumni engagement and the promotion of lifelong learning. This year, we will focus our attention on alumni profiling and capability development. We hope to promote the successes of our alumni through various campaigns across our communication channels. If you have any interesting suggestions, we would love to partner with you! Here’s to another AR-mazing year ahead! 3
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Page 13 and 14: E-SHOP MERCHANDISE SURVEY To better
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AR_Update Jan-Mar 2022

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