Building Investment (May - June 2022)

NEWS & EVENTS
Assana Serviced Suites at Tropicana Cenang Langkawi.
TROPICANA Partners with HostAStay for hasslefree
property returns
Tropicana Corporation Berhad (“Tropicana”) has appointed the
No 1 Short Stay Management Company in Malaysia – HostAStay
Sdn Bhd (“HostAStay”) as its tenancy management service
provider for TwinPines Serviced Suites in Tropicana Grandhill,
Genting Highlands and Assana Serviced Suites in Tropicana
Cenang, Langkawi. This collaboration synergises Tropicana’s highvalue
property portfolio in key tourism hotspots with HostAStay’s
established track record for excellence in the short-term
accommodation segment. The initiative is also set to drive hasslefree
returns for Tropicana purchasers and homeowners.
In addition, the move leverages on HostAStay’s exclusive
partnership with Tujia, China’s largest homestay operator with
over 1.4 million homes listed online. With a 100% year-on-year
booking commitment to HostAStay, Tujia’s participation ensures
steady footfall to properties under the platform’s purview,
maximising rental growth as international borders reopen.
Joanne Lee, Tropicana’s Managing Director of Marketing & Sales
division expressed her appreciation for the strategic partnership
during the signing of Memorandum of Understanding (“MoU”)
between the two at the Tropicana Experiential Hall, Tropicana
Gardens Office Tower in Kota Damansara.
“Throughout the years, Tropicana has built a reputation as
one of the leading developers in Malaysia, Redefining the Art of
Living through our unique development DNA as well as smart
partnerships with many reputable corporations. Our strategic
collaboration aims to bring value to homeowners and residents
at Tropicana Grandhill and Tropicana Cenang. With HostAStay as
a partner, we will deliver technology-enabled dynamic pricing for
maximised rental returns, round-the-clock concierge, cleaning
and maintenance services, and much more. These features will
further enhance guest and resident satisfaction, facilitating value
appreciation in the long-term,” she said.
“As a globetrotter and believer in Humanising Technology,
I foresee a worldwide rise in homestay and tourism arrivals as
pent-up demand reasserts itself. HostAStay is well-positioned
to cater for this demand, with comprehensive solutions and
application programming interface (“API”) integration with major
players such as Airbnb, Agoda, Booking.com, Expedia, Ctrip, Tiket.
com and Traveloka.
Joanne Lee, Tropicana’s Managing Director of Marketing & Sales (right)
inked the MoU with Jordan Oon, Founder and CEO of HostAStay (left)
Focused on responsible tourism, we aim to drive Southeast
Asia’s tourism landscape forward through partnerships with
renowned developers like Tropicana. Our booking data shows
the potential of quality projects such as Tropicana Grandhill
and Tropicana Cenang, strategically located in regional tourism
hotspots with world-class amenities, distinctive interior design,
and well-planned layouts driving demand,” said Jordan Oon,
Founder and CEO of HostAStay.
Situated 3,000 feet above sea level, Tropicana Grandhill
comprises 112 acres of holistic, health-centric resort living,
with proximity to the established pull factors of Genting
Highlands. TwinPines Serviced Suites offers elevated lifestyles in
keeping with Tropicana Grandhill’s luxurious outlook, featuring
1,443 serviced suites with built-ups from 379 sq ft to 1,330
sq ft in studio to four-bedroom layouts catering for diverse
accommodation profiles.
Meanwhile, the 5.3 acres Tropicana Cenang is strategically
located on Pantai Cenang, Langkawi’s most vibrant beachfront,
benefiting from the island’s recognition as a UNESCO Global
Geopark. Here, Assana Serviced Suites offers 831 seafront
homes with built-ups from 380 sq ft to 1,310 sq ft, showcasing
lavish views of the hotspot’s warm white sands and crystal-clear
waters.
10 May-June 2022 | www.b-i.biz