Blinds & Shutters - Issue 3/2022

PROFILE
Award winning Apollo
Apollo Blinds wins
Continuous
Improvement
franchise award
again
For the second year in a row, Apollo Blinds has
been named the winner of the Continuous
Improvement category of the Best Franchise
Awards for setting a new record for the
satisfaction levels of its franchisees.
The company – which is Britain’s biggest window
blinds franchise – picked up the accolade after
conducting its fourth annual Franchise Satisfaction
Benchmark for 2022. It saw the overall satisfaction
score from its 50-strong network of franchisees
increase by 8% on the previous year, taking its
score to 84%.
Apollo Blinds commissioned WorkBuzz to carry
out the annual survey for the fourth year in a row
and built on its increase of 17% for 2020 – as it
sees clear, continued progression for the business.
Matt Thomas, Apollo Blinds’ Business
Development Director, is delighted with the award
and the score of the benchmark report. He says
the management team continue to set the very
highest standards for the business, which ultimately
benefit the prosperity of all its franchisees.
“The WorkBuzz Franchise Satisfaction
Benchmark is vital to the performance and growth
of our network because it is the barometer of how
our business supports our network of franchisees,”
said Matt.
“It’s vitally important that we keep listening to
our network, and the survey helps us to do that
because it lets us look at how the franchise is
performing through the eyes of our franchisees.
“To win this award two years in a row is amazing
because it recognises our ability to keep improving
our overall Continuous Improvement score – and
it also highlights how far we have come in a fouryear
period.
“There are two standout figures: 100% of our
franchisees said that we ‘go the extra mile’ to
support the network, and there was also 100%
agreement about us all sharing the same goals for
the business.”
Apollo Blinds believes that two key factors have
underpinned the increase in general satisfaction
levels. The first is the company’s continued
investment in bringing new products to market,
enabling Apollo Blinds franchisees to have the
widest collection of blinds, shutters, awnings and
curtains in the UK.
The second is the way its marketing is focused
around supporting its franchisees to generate
enquiries, which lead to sales, ultimately promoting
the portability and prosperity of the franchisees’
businesses.
Both of these points have been exemplified with
the news that the company has been shortlisted
for two window blinds industry awards. It is in the
running to win Best Marketing Programme and
Best In-House Training Programme at the
upcoming British Blind and Shutter Association’s
(BBSA) Awards.
Mr Thomas concluded: “Winning the Continuous
Improvement category of the Best Franchise
Awards is a big deal for us – and the fact that
we’re now in the running for two BBSA awards
highlights what an attractive franchise proposition
Apollo Blinds is for anyone who wants to run their
own profitable and prosperous business as part of
our network.”
8 Blinds & Shutters • ISSUE THREE 2022