Blinds & Shutters - Issue 3/2022

AWNINGS
Design should be fun
markilux products
speak a clear,
modern design
language
It used to be that awnings were primarily a
technical product that had a specific purpose to
fulfil: they had to protect users from the sun.
But over time, attraction, value and identification
with form and colours also became increasingly
important to those in search of an awning. This is
why markilux awnings therefore have to
correspond to the aesthetics of contemporary
architecture and, in the best scenario, become the
highlight on a building.
50 years ago, awning specialist markilux
embarked on a voyage of discovery to get to
where it is today. From the very beginning, the
company set great store by striving for both
quality and appearance in its products. “Quality is
a way of differentiating yourself in the market. This
must be reflected not only in the functionality but
also in the appearance,” explains Michael Gerling,
Director of R&D and Production.
Specialist for designer
awnings
Over the course of time, the company has
increasingly honed the interplay between technical
sophistication and beautiful appearance. The aim
was to give the brand an aesthetic expression. This
is an essential part of the creative process from
the very first idea to the finished product. For this,
markilux is guided by modern architecture,
contemporary product design and current colour
trends. “After so many years of product
development, we now see ourselves as a specialist
for designer awnings,” says Mr Gerling.
Appearance reflects quality
Particularly the markilux 970, but also all
models of the MX series, such as the MX-1
compact, the MX-3 and the new MX-2, represent
today’s typical markilux look. This includes the
interplay between curves and simple straight or
cubic shapes, accentuating features of the awning
by using attractive colours and special material
surfaces, reflecting the high quality and
emphasising the exclusive, individual nature of the
products. Mr Gerling believes that this is
instrumental in the brand’s success: “When it
comes to the end consumer, you score points
above all with the appearance of a product and
also with the option of being able to adapt it to
meet your own requirements to a certain extent.
And that’s exactly what we offer,” he explains.
Rethinking form and
expression
Developing a design with a company’s special
signature as part of the brand message is a long
process, which entails constant observation of the
market, a creative development team and
experimentation with exciting materials and
surfaces, as well as a comparison with what is
technically possible and the motivation to
constantly reinterpret the shape of an awning.
Special touch thanks to good
design
This design style also includes modern awning
covers, which as conspicuous and effective textile
colour surfaces help shape the overall appearance
of an awning. Here, the company places great
emphasis on patterns that are both timeless and
trendy. “Our awnings have a consistent look. They
are matched to furniture, garden features and
various styles of building. Because that is what end
consumers are looking for,” says Michael Gerling.
Design should be fun, give every house that
certain something special and do so for many
years with intelligent, safe technology.
44 Blinds & Shutters • ISSUE THREE 2022