The 10 Most Innovative CDN Disruptors to Watch in 2022 May2022

This is just another example of Shutterstock’s ability to
identify customer needs and to quickly develop a simple
and effective solution, which has been the major driving
factor behind its success.
Strive to Reach at the Every Corner of the World
Jon started Shutterstock in 2003 by bootstrapping it himself
with $10,000 as he set out to introduce the subscription
model to the stock photography industry.
To kick-start the idea, Jon shot more than 30,000 images
and made them available for license on the platform. He
then opened the marketplace up to other photographers.
Today, the community has grown to more than 300,000
photographers, artists, videographers, and musicians from
all corners of the world.
common pain points for these individuals is the lack of
simple but powerful editing tools.
For these busy hybrid creative marketers and small business
owners, Shutterstock introduced Editor, a simple online
editing tool that allows users to quickly and easily create
high-quality visual content.
Shutterstock Editor is a web-based application that
leverages Shutterstock’s innovative search technology to
help users find the imagery they need. The tool features
professionally designed templates, the ability to upload
visual assets such as a logo, save designs, and the power to
publish finished designs to social networks directly from the
application.
As Shutterstock continues to expand its platform and range
of products, the company also strives to ensure that its
content is available wherever the customer needs it. It
achieves this through the development of tools that
integrate media search with the customer’s workflow.
Through strategic API Integrations, Shutterstock is now
available in products like Google Slides and Adobe
Creative Cloud, improving content creators’ workflows by
giving them access to premium, professional imagery from
within a platform they are already using.
In addition to this, Shutterstock’s recent partnership with
Microsoft PowerPoint gives users integrated access to its
collection of photos and illustrations, a full integration
directly into Facebook’s ad creation tool.
Shutterstock strives to provide world-class digital content
and has continued to invest in making its images, video, and
music content available in business applications. It also
envisions enabling businesses to build their own
applications through a new developer portal.
May 2022 | 31 | www.insightssuccess.com